The Dentists

Name

The Dentists

Legal name

Dentists South Shore, S.C.

Website

https://dentistsouthshore.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

General Dentistry

NAICS

Offices of Dentists (6212)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

General Dentistry Group Practices (HLABAKAB), Membership/Subscription & Direct-Pay General Dentistry Practices (HLABAAAI), Emergency/Urgent General Dentistry (Walk-In/After-Hours General Care) (HLABAAAJ)

Keywords

• General dentistry services
• Cosmetic dental care
• Restorative dental treatments
• Preventive dental cleanings
• Orthodontic clear aligners

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Clinical Dental Services: Fee-for-service dental procedures including preventive care, restorative treatments, cosmetic dentistry, implants, and oral surgery. Revenue generated per patient visit across all service categories. Accepts most traditional insurance plans and files claims as a courtesy. Payment due day of service for uninsured portions.
2. In-House Membership Plan Subscription: Yearly subscription fees of $352-$452 providing preventive care and 15% discount on additional treatments. Three tiers: Adult Regular Prophy ($352/yr), Adult Perio Patient ($452/yr), and Child Prophy ($399/yr). Generates recurring annual revenue from uninsured patients.
3. Third-Party Financing Partnerships: CareCredit and LendingClub healthcare financing programs allow patients to pay for treatments over time. Practice benefits from increased case acceptance and treatment completion rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Dentists South Shore is a Milwaukee-based dental practice providing comprehensive general, cosmetic, and restorative dentistry to individuals and families. The practice offers preventive care (exams, cleanings, X-rays), restorative treatments (crowns, fillings, root canals, implants), cosmetic services (veneers, teeth whitening, bonding), orthodontic treatment with clear aligners, sedation dentistry, and dentures. An in-house membership plan subscription provides uninsured patients with preventive care and treatment discounts.

Product overview

The Dentists South Shore is a dental practice offering comprehensive general and cosmetic dentistry services. The practice operates as a unified service-based offering centered around preventive care, restorative treatments, and cosmetic procedures. Core services include CEREC same-day crowns using in-office milling technology, Clear Correct clear aligner orthodontics, dental implants with titanium posts, professional teeth whitening using Opalescence products, and sedation dentistry with nitrous oxide. The practice also provides an In-House Membership Plan subscription for uninsured patients offering preventive care and treatment discounts.

Differentiator

Problem solved

Functional benefit

Products and services

• General and Preventive Dentistry Comprehensive dental care including professional teeth cleanings, periodic exams, oral cancer screenings, digital X-rays, sealants, and periodontal charting, recommended every 6 months for preventive care. Targeted at families and individuals in the Milwaukee area.
• Dental Implants Titanium dental implants that replace tooth roots, providing permanent tooth replacement that looks and functions like natural teeth. Includes single tooth implants and implant-supported restorations for patients with missing teeth.
• CEREC Same-Day Crowns One-visit crown creation using CEREC computer-aided design and milling technology. Digital scans replace traditional impressions, and crowns are milled in-office the same day without temporaries or two-week waits.
• Clear Correct Clear Aligners Clear aligner orthodontic treatment using polyurethane plastic trays that are removable for eating and oral hygiene. Treats malocclusions with a series of custom-made aligners changed every two weeks as an alternative to traditional braces.
• Professional Teeth Whitening Professional teeth whitening services using Opalescence products, including in-office Boost treatment, custom at-home trays and kits, and ready-to-use Opalescence GO trays.
• Porcelain Veneers Thin porcelain shells custom-fabricated to cover the front of teeth, used to restore the appearance of chipped, cracked, or stained teeth, close gaps, and reshape misshapen teeth.
• Dentures and Partial Dentures Removable prosthetic devices replacing missing teeth, including conventional full dentures, immediate dentures, implant-supported dentures, and partial dentures with various attachment options.
• Tooth-Colored Fillings Composite resin restorations bonded to teeth, matched to natural tooth color for invisible fillings. Can release fluoride over time and support tooth structure.
• Root Canal Treatment Endodontic procedure to save infected or dying teeth by removing damaged pulp tissue, disinfecting the canal, and sealing with gutta-percha, typically followed by a crown restoration.
• Sedation Dentistry Inhalation conscious sedation using nitrous oxide administered through a nasal hood, providing light-headed anti-anxiety effect for patients with dental anxiety. Safe with no hangover effect.
• In-House Membership Plan Yearly subscription plan for patients without dental insurance, providing preventive care (exams, cleanings, X-rays) and 15% discount on treatments. Three tiers: Adult Regular Prophy ($352/year), Adult Perio Patient ($452/year), and Child Prophy ($399/year with fluoride treatments).

Quantifiable outcome

• Dental implants can last a lifetime with proper care and boast a high success rate
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• American Dental Association (ADA)minorOthersProfessional membership organization. Dr. Christian Harteau, Dr. Cecilia Margraff, and Dr. Mauro Perdomo are members. The ADA provides standards, ethics guidelines, and continuing education resources for member dentists.
• Wisconsin Dental Association (WDA)minorOthersState-level professional association for Wisconsin dentists. The practice is affiliated with the WDA, which provides community information and increases awareness of dental care in Wisconsin.
• CareCreditcoreGTM or Marketing PartnerHealthcare credit card and financing partner. CareCredit enables patients to pay for treatments and procedures insurance doesn't cover. The practice promotes CareCredit prominently on their website and in-office. CareCredit is a GE Money Company serving healthcare patients for over 20 years.
• LendingClubminorGTM or Marketing PartnerLow-interest healthcare line of credit offered to patients for dental treatments. An alternative to CareCredit for patients seeking financing options.
• Trinity Study ClubminorOthersDental study club for continuing education and peer consultation. Dr. Christian Harteau and Dr. Cecilia Margraff are members. Provides ongoing professional development and advanced training opportunities.
• Seattle Study Club / Milwaukee Seattle Study ClubminorOthersMultidisciplinary dental study club network for continuing education. Both Dr. Christian Harteau and Dr. Cecilia Margraff are active members. Focuses on advanced treatment planning and clinical excellence.
• Dental Organization for Conscious Sedation (DOCS)minorOthersProfessional organization for dentists providing sedation dentistry. Dr. Christian Harteau is a member. Note: due to recent licensing changes from the Wisconsin State Dental Board, the practice is currently unable to offer sedation services while dentists work to recertify.
• Marquette University School of DentistryminorOthersDr. Christian Harteau earned his DDS from Marquette (2007) and is involved in the Smiles for Kids volunteer program at Marquette, providing dental care education to children in the community.
• Sirona / Dentsply Sirona (CEREC)coreTechnology or IntegrationManufacturer of CEREC (Chairside Economical Restoration of Esthetic Ceramics) system used for same-day crown milling. The practice is one of few in Wisconsin offering CEREC crowns, allowing digital scan-to-crown in a single visit.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Marquee Dental Partners: PE-backed DSO platform consolidating high-quality dental practices across multiple states. Comparable to The Dentists South Shore as a multi-doctor, full-service practice that could be either a roll-up target or competitive acquirer of independent Wisconsin practices.
• Aspen Dental: National DSO brand operating hundreds of owned dental offices focused on general dentistry, dentures, implants, and clear aligners. Directly competes with The Dentists South Shore on implants, dentures, and ClearCorrect-style aligners, and pressures independents in the broader Wisconsin market.
• Pacific Dental Services: Large DSO supporting 900+ practices including general and specialty dental services. Comparable business model (multi-location supported practices) and overlapping services in general dentistry, implants, and aligners; competitor for both patients and associate dentists in regional markets.
• Heartland Dental: Largest US dental support organization supporting thousands of dentists across general, cosmetic, and specialty care. Comparable to The Dentists South Shore in offering comprehensive general dentistry, multi-location operations, and tech-forward patient experience - but at vastly greater scale as a DSO platform.

Direct peers

• Affordable Dentures & Implants: National dental chain specializing in dentures and dental implants at value price points. Directly competes with The Dentists South Shore on implants and dentures, attracting price-sensitive patients who might otherwise choose an independent practice.

Regional players

• Midwest Dental: Regional DSO operating numerous general dentistry offices across the Midwest including Wisconsin. Comparable service mix (preventive, restorative, cosmetic), insurance acceptance model, and multi-location footprint; represents both peer and competitive threat to independents in the region.
• Dental Associates: Wisconsin-headquartered multi-location dental group with clinics across Milwaukee and the state. Most direct regional competitor to The Dentists South Shore - both serve the greater Milwaukee area with full-service general and specialty dentistry, multi-doctor practices, and family-oriented patient bases.
• ForwardDental: Wisconsin-focused dental group practice with multiple locations in the Milwaukee metro. Directly comparable to The Dentists South Shore as a multi-location, multi-doctor general dentistry practice serving Southeastern Wisconsin families and accepting major insurance plans.

Others

• CurveConnex: Patient portal and engagement platform already used by The Dentists South Shore for scheduling, records, and patient communication. Included as an ecosystem peer - the practice's operational backbone for digital patient experience.

Emerging players

• SmileDirectClub (legacy aligner brand): Direct-to-consumer clear aligner company that disrupted orthodontic pricing and patient acquisition. Comparable to The Dentists South Shore's Clear Correct offering in addressing teeth-straightening demand, and represents the consumer-disintermediation threat all general dentists face in the aligner category.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/The-Dentists-South-Shore-151822910859/?rf=1451918615110916

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Dentists