Oh Magazine

What Oh Magazine does

Oh Magazine (also branded as Oh Comely) is a bi-monthly independent mindfulness magazine published in print and digital formats by Iceberg Press, a London-based private publishing house founded in 2010 by three former corporate publishing executives. The publication targets readers seeking first-person storytelling, nature- and slow-living-focused content, and a curated aesthetic emphasizing photography and illustration over the prescriptive lifestyle formats dominant in mainstream press. Across 47+ issues since launch, Oh has cultivated a positioning defined by inclusive, heart-led editorial and gentler, reflective content.

The core product is the magazine itself, sold individually at £5-6 per issue in the UK and internationally, and available via a six-month subscription (three issues for £14, approximately £4.67 per issue) delivered to subscribers' doors. Distribution relies on a mix of major UK retail chains (Waitrose, WH Smiths, selected Sainsbury's stores), an extensive network of independent newsagents, museums and gallery shops, international stockists across Germany, Ireland, Italy, Netherlands, Singapore, and the USA, and a company-owned online newsstand (Pics & Ink), launched in 2018, that also distributes other independent titles. Ancillary revenue streams include branded merchandise (e.g., Christmas cards at £5 per pack) and advertising. A sister title, The Simple Things, shares production infrastructure, and the company has introduced a personalized "Surprise Me" subscription tier based on reader-stated preferences.

Oh Magazine is privately held with no external institutional funding disclosed. The technology footprint is limited to a content website (ohcomely.co.uk), a complementary Spotify playlist strategy, and an owned e-commerce/newsstand platform. The marketing approach is organic and community-driven, centered on Instagram, Facebook, Twitter, a bi-weekly newsletter, blog content, and reader submissions. The business model is fundamentally a physical-product subscription-plus-newsstand motion with adjacent digital content, reliant on loyal individual consumers rather than enterprise or advertising contracts.

Name

Oh Magazine

Legal name

Iceberg Press

Website

https://ohcomely.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Oh Magazine (Oh Comely) is a bi-monthly independent mindfulness magazine published by London-based Iceberg Press, distributed via UK retailers, independent shops, and direct subscription to readers seeking first-person stories, nature-focused content, and illustrated long-form journalism.

Ownership category

akta.pro rank

Product category

Independent Lifestyle Magazine

NAICS

Periodical Publishers (513120), Greeting Card Publishers (513191)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Greeting Cards (2771)

akta.pro primary industry

Health, Fitness & Wellness Magazines (MPAJAEAD)

akta.pro secondary industries

Consumer Lifestyle & Fashion Magazines (MPAJAEAA), Author Website, Storefront & Direct-to-Reader Commerce (D2C Sales) (MPAJAJAE)

Keywords

• Independent print magazine
• Mindfulness lifestyle publication
• Bi-monthly magazine
• Magazine subscription service
• Indie publishing house

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Magazine Sales: Single copy sales of bi-monthly magazine at retail locations and through online shop. Issues priced at £5-6 each.
2. Subscription Revenue: Six-month subscription at £14 for 3 issues, delivered to door. Annual recurring revenue from loyal readers.
3. Merchandise Sales: Sale of branded merchandise including Christmas cards at £5 per pack.
4. Advertising: Magazine accepts advertising. Contact provided: Rob on 07896 239433 or email for advertising inquiries.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

Oh Magazine (also known as Oh Comely) publishes a bi-monthly mindfulness magazine in print and digital formats, featuring long-form reads, first-person stories, photography, and illustration on themes of nature, culture, creativity, and everyday life. The publisher (Iceberg Press) also sells branded merchandise such as themed Christmas cards, and offers a curated 'Surprise Me' subscription option that matches an issue to the reader's stated preferences.

Product overview

Oh Magazine (also known as Oh Comely) is a mindfulness magazine published bi-monthly in print and digitally by independent London publisher Iceberg Press. The core product is the magazine itself, available through individual issue purchases and subscriptions. Additional merchandise includes themed Christmas cards. The publication focuses on first-person stories, beautiful photography and illustration, and topics related to mindfulness, nature, creativity, and everyday life. Readers can access the magazine through retail stockists (Sainsbury's, Waitrose, WH Smiths, independent shops), direct online purchases via Pics & Ink, or by taking out a subscription delivered to their door.

Differentiator

Problem solved

Functional benefit

Products and services

• Oh Comely Magazine Issues Bi-monthly mindfulness magazine published in print and digitally, featuring long-form reads, first-person stories, and beautiful photography and illustration on topics including nature, culture, and everyday life. Sold as individual issues at £5-6 each or via subscription.
• Oh Comely Surprise Me Subscription A subscription option in which Oh Comely selects an issue on the reader's behalf based on the reader's stated interests and feelings, providing a curated discovery experience within the standard subscription model.
• Oh Comely Christmas Cards Branded merchandise: A6-sized Christmas cards with envelopes, illustrated by Amber Griffin, sold in packs of five for £5, extending the magazine's illustration IP into a seasonal gift product.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered major, minor and core.

• WaitrosemajorChannel Partner/ Reseller/ Distributor · 21 February 2019Expanded distribution partnership beginning February 2019. Oh Comely's early spring issue available in lots more Waitrose stores. Stockists include branches across London, Berkshire, Surrey, Sussex, Yorkshire, Scotland, Wales, and Channel Islands.
• StocksyminorGTM or Marketing Partner · 19 February 2019Sponsored content partnership featuring Stocksy artists (royalty-free stock photography co-operative). First featured artist: Liliya Rodnikova, photographer.
• Iceberg PresscoreOthers · 1 January 2018Parent publishing company founded by three friends who left jobs at a major publishing company. Owns Oh Comely, The Simple Things (sister magazine), and launched Pics & Ink online newsstand in 2018 to sell other publishers' independent magazines.
• Pics & InkcoreStrategic or Co-development Partner · 1 January 2018Online newsstand launched by Iceberg Press in 2018. Sells Oh Magazine along with other independent, beautiful and useful magazines. Provides direct sales channel for magazine and expands reach beyond physical retail.
• The Simple ThingscoreStrategic or Co-development Partner · 1 January 2013Oh Comely's sister magazine, all about taking time to live well. Both magazines are published by Iceberg Press, with The Simple Things acquired first, followed by Oh Comely two years later.

Scale indicators4 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• The Gentlewoman: UK-based independent magazine covering modern women's style, culture, and ideas. Competes for a similar premium, design-conscious reader with high-quality print and curated storytelling.
• The Simple Things: Iceberg Press's sister magazine covering mindful living, taking time to live well, and similar first-person storytelling. Direct peer under the same publisher and the most directly comparable title to Oh Comely.
• Cereal Magazine: Independent quarterly lifestyle magazine featuring photography, travel, and thoughtful design. Competes for the same mindfulness- and aesthetic-driven reader, distributed through indie stockists and subscription.
• Kinfolk: Independent lifestyle magazine focused on slow living, minimalism, and craft. Highly comparable to Oh Comely in target audience, premium aesthetic, and curated indie positioning, though with a stronger global/international footprint.
• Riposte Magazine: Independent UK magazine focused on smart, bold women across culture, work, and creativity. Comparable to Oh Comely in indie positioning, first-person storytelling, and high-design print product.
• Frankie Magazine: Australian bi-monthly indie magazine covering creativity, illustration, music, and personal storytelling. Closely aligned with Oh Comely's tone, design sensibility, and younger, arts-oriented audience.
• Delayed Magazine: Slow journalism quarterly celebrating patience and considered storytelling. Comparable as an indie UK print title that occupies a niche adjacent to Oh Comely's slow-living, reflective editorial positioning.

Emerging players

• Port Magazine: UK independent print magazine spanning fashion, culture, and ideas. Comparable in indie positioning and high-quality design, though skewed more toward menswear and culture coverage than Oh Comely's mindfulness focus.
• Suitcase Magazine: Independent print and digital travel-culture magazine with a premium, design-led aesthetic. Overlaps with Oh Comely's millennial, aesthetically driven readership and indie distribution footprint.

Broad incumbents

• Dazed Magazine: Established UK indie culture and fashion magazine with print and digital editions. Adjacent peer in the UK independent publishing landscape, sharing some readership but with much broader scope and scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ohmaguk
• Facebookfacebook.com/ohmaguk
• Instagraminstagram.com/ohmaguk

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oh Magazine