Ricardo Rodriguez
Ricardo Rodriguez y Cía. Ltda. is a Chilean importer and authorized multi-brand distributor of computer equipment, printing hardware, peripherals, and technology supplies, selling via B2B quotations, e-commerce, ChileCompra government procurement, and reseller channels to private companies, public-sector entities, and resellers throughout Chile.
- Company typePrivate
- Founded2013
- HeadquartersSantiago, Chile
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Ricardo Rodriguez does
Ricardo Rodriguez y Cía. Ltda. is a privately held Chilean limited partnership that operates as an importer and authorized distributor of computer equipment, printing hardware, peripherals, and related technology supplies. The company does not develop proprietary technology; instead, it sources and resells products from a broad portfolio of international manufacturers including HP, Brother, Canon, Epson, Zebra, Kyocera, Lexmark, Lenovo, Dell, ASUS, Kingston, Samsung, Microsoft, Hikvision, Panasonic, Sony, Xerox, and others. Its product catalog spans computing equipment (desktops, notebooks, tablets, workstations, servers), printing solutions (printers, multifunctionals, scanners, plotters, toners, inks, drums), displays and projection systems, storage and memory, networking and connectivity, telephony and AV, security systems, software/licenses, drones, gaming peripherals, and miscellaneous accessories.
The business operates on a hardware resale revenue model, generating income through three primary channels: (1) direct B2B quotation-based sales to private companies and enterprises, (2) government procurement via the ChileCompra public-sector marketplace, and (3) wholesale distribution to resellers and sub-distributors. Pricing is handled through individualized cotizaciones (quotations) rather than publicly listed prices, with free shipping offered on orders of $150 or more. The company ships nationwide throughout Chile and is positioned as a broad-line, multi-brand technology distributor rather than a specialist.
The customer base is segmented horizontally across private companies, government/public-sector entities, and resellers/distributors — with no single customer concentration disclosed. The company maintains ISO 9001 (quality) and ISO 14001 (environmental) management commitments and markets itself as an authorized source for the full breadth of mainstream technology brands serving the Chilean market. There is no disclosed parent company, institutional investor, or external funding in the source material.
Ricardo Rodriguez firmographics
Firmographics- Name
- Ricardo Rodriguez
- Legal name
- Ricardo Rodriguez y Cía. Ltda.
- Website
- https://ricardorodriguez.cl
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Ricardo Rodriguez y Cía. Ltda. is a Chilean importer and authorized multi-brand distributor of computer equipment, printing hardware, peripherals, and technology supplies, selling via B2B quotations, e-commerce, ChileCompra government procurement, and reseller channels to private companies, public-sector entities, and resellers throughout Chile.
- Ownership category
- akta.pro rank
Ricardo Rodriguez industry classification
Industry- Product category
- IT Hardware Distribution
- NAICS
- Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430), Office Equipment Merchant Wholesalers (42342)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045), Wholesale-Electrical Appliances, Tv & Radio Sets (5064), Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Office Technology & Consumables Distribution (Printer Supplies, Toner, Paper) (CRAOALAG)
- akta.pro secondary industry
- Cameras, Imaging & Drones Distribution (CRAOACAH)
Keywords
Where Ricardo Rodriguez is headquartered
LocationHeadquarters
- HQ city
- Santiago
- HQ country
- Chile
- HQ region
- Latin America
Offices1 record
Markets served
Ricardo Rodriguez business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Hardware and Equipment Sales: The company generates revenue through the importation and distribution of computer equipment including desktops, notebooks, tablets, workstations, servers, printers, scanners, monitors, projectors, and related peripherals. Sales are conducted through direct B2B quotations, e-commerce, and distribution channels.
- Printing Supplies and Consumables: Significant revenue stream from toner, ink cartridges, drums, ribbons, and other printing consumables for various printer brands including HP, Brother, Canon, Epson, Lexmark, Kyocera, and others.
- Accessories and Peripherals: Sales of cables, adapters, networking equipment, keyboards, mice, UPS systems, security cameras, and other technology accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B quotation-based pricing for business and government customers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Ricardo Rodriguez product offering
Product offeringCore offering
Ricardo Rodriguez y Cía. Ltda. is a Chilean importer and wholesale distributor of computer equipment, printers, peripherals, accessories, and printing consumables. The company sells branded technology hardware and supplies from manufacturers including HP, Brother, Canon, Epson, Zebra, Kyocera, Lenovo, Dell, Kingston, ASUS, and Samsung to private businesses, government entities, and resellers across Chile. Distribution combines a transactional e-commerce storefront (ricardorodriguez.cl) with quotation-based B2B sales and public-sector procurement through ChileCompra.
Product overview
Ricardo Rodriguez y Cía. Ltda. is a Chilean importer and distributor of computer equipment and technology supplies. The company operates a B2B e-commerce platform selling a comprehensive portfolio of technology products through distributors, private companies, and government entities. The product offering encompasses computer equipment (desktops, notebooks, tablets, workstations, servers), printing solutions (printers, multifunctionals, scanners, toners, inks), displays and projection systems, storage and memory solutions, networking and connectivity equipment, telephony and audio/video products, security systems, drones, gaming peripherals, software and licenses, and various technology accessories. The company distributes products from major international brands including HP, Brother, Canon, Epson, Lenovo, Dell, ASUS, Zebra, APC, Kensington, Kingston, HPE, Kyocera, Lexmark, Panasonic, Sony, Hikvision, Microsoft, and others.
Differentiator
Problem solved
Functional benefit
Products and services
- Computer Equipment (Equipos de Computación) Branded desktops, laptops, all-in-one systems, and related computing hardware from manufacturers including HP, Lenovo, Dell, ASUS, and Samsung, sold to private businesses, public-sector buyers, and resellers in Chile.
- Printers (Impresoras) Multifunctional, inkjet, laser, and thermal printers from Brother, Canon, Epson, HP, and Zebra for office, retail, and industrial label-printing applications.
- Displays and Projection Equipment (Pantallas y Proyección) Monitors, projectors, televisions, and digital signage displays for office, classroom, and commercial use.
- Software and Software Licenses (Software y Licencias) Licensed software products sold alongside hardware to business and public-sector buyers.
- Toner, Inks, and Drum Supplies (Toner, Tintas y Drum) Replacement toner cartridges, ink cartridges, drum units, and other printing consumables for the printer brands carried in the catalog.
- Storage and Memory Devices (Almacenamiento y Memorias) Hard drives, solid-state drives, memory modules, USB drives, and other storage media including Kingston and other branded lines.
- Connectivity and Cabling (Conectividad y Cables) Networking equipment, cables, adapters, and connectivity accessories for wired and wireless IT environments.
- Telephony, Audio, Image and Video Equipment (Telefonía, Audio, Imagen y Video) Telephony devices, headsets, speakers, microphones, cameras, and related audio/video peripherals for office and conferencing use.
- Computer Parts and Components (Partes y Piezas) Replacement parts and components for computer repair, upgrade, and maintenance workflows.
- Security Equipment (Seguridad) Physical security and surveillance hardware including cameras and related accessories distributed to business buyers.
- Drones Consumer and commercial drones and related accessories distributed through the catalog.
- Gaming Hardware and Accessories (Gamers) Gaming peripherals and accessories targeted at consumer and enthusiast buyers.
- Accessories and Other Products (Accesorios y Otros) Miscellaneous computer and office accessories sold alongside the main hardware categories.
Companies that use Ricardo Rodriguez
Customer profileSegments3 records
Ideal customer profiles3 records
Ricardo Rodriguez technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ricardo Rodriguez partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- HP (Hewlett-Packard)coreHP products including printers, toners, ink cartridges, notebooks, and workstations are distributed through Ricardo Rodriguez's channel.
- BrothercoreBrother printers, toners, label tapes, and related supplies are distributed through Ricardo Rodriguez.
- CanoncoreCanon printers, ink cartridges, and imaging supplies are distributed through Ricardo Rodriguez's network.
- EpsoncoreEpson printers, inks, and projectors are distributed through Ricardo Rodriguez.
- ZebracoreZebra label printers and barcode scanners are distributed through Ricardo Rodriguez.
- KyoceracoreKyocera printers and supplies are distributed through Ricardo Rodriguez.
- LenovocoreLenovo notebooks, tablets, workstations, and accessories are distributed through Ricardo Rodriguez.
- DellcoreDell computers and technology products are distributed through Ricardo Rodriguez.
- KingstoncoreKingston memory, storage, and USB drives are distributed through Ricardo Rodriguez.
- ASUScoreASUS computers and technology products are distributed through Ricardo Rodriguez.
- SamsungcoreSamsung tablets, televisions, and accessories are distributed through Ricardo Rodriguez.
- ChileCompracoreChileCompra is Chile's government procurement platform that enables Ricardo Rodriguez to sell to public sector entities.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Ricardo Rodriguez competitors and assessment
Company assessmentRegional players
- Makic (Chile): Chilean IT distribution and solutions provider serving enterprise and government accounts with hardware and software products. Overlaps directly with Ricardo Rodriguez in the Chilean B2B and public-sector segments.
- Licencias OnLine (LOL): Latin American IT distributor specializing in software licenses, security, and cloud solutions across the region. Comparable to Ricardo Rodriguez's software/license business and channel-reseller model.
- Ingram Micro Chile (local operations): Chilean arm of Ingram Micro, distributing IT hardware, peripherals, and software to resellers, integrators, and government. Direct competitor for Ricardo Rodriguez's authorized-brand distribution and ChileCompra government business in Chile.
- Grupo Croma: Chilean technology distributor offering IT hardware, software, and services to enterprise and government customers. Directly comparable as a domestic peer competing for the same Chilean B2B and public-sector contracts.
Direct peers
- Ingram Micro: Global IT wholesale distributor of computer hardware, peripherals, printing supplies, and software to resellers, retailers, and government buyers. Operates in Chile and competes directly with Ricardo Rodriguez for the same brand authorizations and customer segments.
- Exclusive Networks: Specialized global IT distributor focused on cybersecurity, networking, and infrastructure vendors. Comparable to Ricardo Rodriguez's security camera, networking, and software license categories within the same distributor-to-reseller model.
- TD SYNNEX: Major global IT distributor formed by the merger of Tech Data and SYNNEX, distributing computing, printing, networking, and software products to resellers and integrators. Competes head-to-head with Ricardo Rodriguez across the same vendor lines and customer base.
- ALSO Group: European-headquartered IT wholesale distributor with growing LATAM presence, offering hardware, software, printing supplies, and value-added logistics. Overlaps directly with Ricardo Rodriguez's product categories and B2B/reseller channel model.
- Westcon-Comstor: Global value-added distributor specializing in networking, security, collaboration, and data center technologies. Competes with Ricardo Rodriguez for the same reseller base in security and networking product categories.
- Arrow Electronics: Global distributor of electronic components, computer products, and enterprise IT solutions serving commercial and government customers. Overlaps with Ricardo Rodriguez's commercial IT distribution and government procurement activity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Ricardo Rodriguez compliance and trust
Trust signalCompliance2 records
Ricardo Rodriguez financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ricardo Rodriguez leadership team
Management profileNumber of profiles
Ricardo Rodriguez funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ricardo Rodriguez M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ricardo Rodriguez
What does Ricardo Rodriguez do?
Ricardo Rodriguez y Cía. Ltda. is a Chilean importer and wholesale distributor of computer equipment, printers, peripherals, accessories, and printing consumables. The company sells branded technology hardware and supplies from manufacturers including HP, Brother, Canon, Epson, Zebra, Kyocera, Lenovo, Dell, Kingston, ASUS, and Samsung to private businesses, government entities, and resellers across Chile. Distribution combines a transactional e-commerce storefront (ricardorodriguez.cl) with quotation-based B2B sales and public-sector procurement through ChileCompra.
Is Ricardo Rodriguez a public or private company?
Ricardo Rodriguez is a private company. It is classified as unknown and is currently operating.
When was Ricardo Rodriguez founded?
Ricardo Rodriguez was founded in 2013. It employs 251 to 500 people.
Where is Ricardo Rodriguez based?
Ricardo Rodriguez is headquartered in Santiago, Chile, in the Latin America region.
How does Ricardo Rodriguez make money?
Three revenue lines are on record. Hardware and Equipment Sales are the primary driver. The others are printing Supplies and Consumables and accessories and Peripherals.
Who are Ricardo Rodriguez's main competitors?
Regional players on record are Makic (Chile), Licencias OnLine (LOL), Ingram Micro Chile (local operations) and Grupo Croma. Direct peers are Ingram Micro, Exclusive Networks, TD SYNNEX, ALSO Group, Westcon-Comstor and Arrow Electronics.
Does Ricardo Rodriguez have an API?
No public API is recorded for Ricardo Rodriguez.
What industry is Ricardo Rodriguez in?
Ricardo Rodriguez's product category is IT Hardware Distribution. Its primary akta.pro industry code is CRAOALAG, Office Technology & Consumables Distribution (Printer Supplies, Toner, Paper), with a secondary code of CRAOACAH, Cameras, Imaging & Drones Distribution. Its NAICS code is 423430 and its SIC code is 5045.