Moveable
Moveable is a San José-based multidisciplinary events and experiences company operating three sub-brands—Moveable Feast, San José Made, and MOMENT—that delivers event production, catering, and retail pop-up services to enterprise clients, municipal governments, and creative small businesses across the Bay Area.
- Company typePrivate
- Founded2011
- HeadquartersSan Jose, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Moveable does
Moveable is a multidisciplinary events and experiences company based in San José, California, founded in 2011 by Ryan Sebastian. The company operates as the parent entity of three wholly-owned sub-brands: Moveable Feast (food services and catering leveraging a network of 90 food trucks), San José Made/SJMADE (large-scale craft fairs and maker markets, acquired in 2016), and MOMENT (an award-winning retail pop-up program launched in 2018). Over 13 years the company has produced more than 800 events and attracts over 1.5 million attendees annually across the Bay Area through self-produced night markets, craft fairs, and festivals, including the Garden at the Flea, Berryessa Night Market, and Story Road Night Market series. The company serves a mix of Fortune 500 enterprises (NVIDIA, Google, Apple, Walmart, Thermo Fisher, Stanford, Hudson Pacific Properties), municipal governments (Cities of San José, Mountain View, Foster City), business associations (San José Downtown Association, Story Road Business Association, TREBA), and a curated network of over 2,000 creative small businesses.
Moveable's underlying "platform" is a curated network of vendors and venues combined with an event production operation and a placekeeping methodology that prioritizes community-centered activation of public and retail spaces. Core operational assets include the MOMENT Pop-Up Program (four active retail locations in San José with a fifth launching in Mountain View in Fall 2025), a 38,000 sq. ft. programmed outdoor venue at Garden at the Flea within the San José Flea Market, and integrated social media, content, and event production capabilities that the company brands as "events as marketing." The disclosed technology stack is lean: Mailchimp for email marketing, Google Places for location data, and Squarespace for web—Moveable does not disclose any proprietary software platform, patents, trademarks, or AI capabilities.
Moveable's revenue model is professional-services based across four streams: event production services for corporate clients, cities, and property owners; food services and catering through Moveable Feast (corporate workplace pop-ups, catering, and night market food operations); retail and pop-up services through MOMENT (tenant outreach, onboarding, marketing, and management services, with the program generating $3M+ in tenant sales since 2018 at an average of $11.6k/month per tenant); and marketing services leveraging the events-as-marketing approach. Pricing is custom and not publicly disclosed. The company is privately held, founder-led, has 13 team members, operates with no disclosed institutional investors or funding rounds, and runs a lean balance sheet funded by operating cash flow.
Moveable firmographics
Firmographics- Name
- Moveable
- Legal name
- Moveable Inc.
- Website
- https://mvbl.co
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Moveable is a San José-based multidisciplinary events and experiences company operating three sub-brands—Moveable Feast, San José Made, and MOMENT—that delivers event production, catering, and retail pop-up services to enterprise clients, municipal governments, and creative small businesses across the Bay Area.
- Ownership category
- akta.pro rank
Moveable industry classification
Industry- Product category
- Event Production Services
- NAICS
- Caterers (722320), Mobile Food Services (722330), Performing Arts Companies (7111), Food Service Contractors (722310)
- SIC
- Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Concessions, Pop-Ups & Temporary Foodservice for Events (THAHAKAL)
- akta.pro secondary industries
- Mobile / On-Site Catering (Food Trucks for Events, Pop-Ups) (THAFAIAJ), Pop-Up Food Vendors (Temporary Stands/Markets) (THAFAHAE), Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH)
Keywords
Where Moveable is headquartered
LocationHeadquarters
- HQ city
- San Jose
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Moveable business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Technology or R&D
Revenue model
- Event Production Services: Single-point-of-contact event production services for night markets, festivals, maker markets, and community-driven activations. Revenue generated through client fees for event planning, production, and management.
- Food Services & Catering: Corporate workplace pop-ups, catering services, and food festival coordination through Moveable Feast brand. Handles all communication, insurance, and day-of logistics.
- Retail & Pop-Up Services: MOMENT Pop-Up program delivers single-point-of-contact experience for cities, developers and property owners to activate retail spaces. Revenue model includes tenant outreach, onboarding, marketing, and tenant management services.
- Marketing Services: Growth-intensive marketing services leveraging 'events as marketing' approach blending event production, social media marketing, and content creation to increase foot traffic and brand engagement.
- Retail Sales (MOMENT): Direct retail sales through MOMENT storefront locations. $3 million in sales generated since 2018 with average monthly sales of $11.6k per tenant.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Event Production Services |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Moveable product offering
Product offeringCore offering
Moveable is a multidisciplinary events and experiences company that produces night markets, craft fairs, food festivals, and corporate pop-ups while activating vacant retail spaces through its MOMENT program. Through sub-brands Moveable Feast, San José Made (SJMADE), and MOMENT, the company delivers single-point-of-contact event production, street-food catering via a 90-truck network, large-scale maker markets, placekeeping consulting, and integrated marketing services to cities, corporations, and property owners across the San Francisco Bay Area.
Product overview
Moveable is a multidisciplinary events and experiences company that operates as a unified platform connecting communities through experiences powered by creative small businesses. The company is organized under a parent-subsidiary structure with three core sub-brands: Moveable Feast handles all food and beverage services (night markets, food festivals, catering, corporate pop-ups); San José Made (SJMADE) focuses on large-scale retail events, maker markets, and artist/maker support; and MOMENT manages brick-and-mortar retail storefronts and pop-up shop activations. The company also delivers consulting services in placekeeping, marketing, retail strategy, and partnerships, while producing self-powered projects like Garden at the Flea and annual craft fairs. The portfolio spans event production, food services, retail activation, and community programming across the San Francisco Bay Area.
Differentiator
Problem solved
Functional benefit
Brands
- Moveable Feast: Food services company leveraging a network of 90 food trucks and 2,000 creative small businesses for night market production, corporate pop-up coordination and street food catering.
- MOMENT
- San José Made
Products and services
- Moveable Feast Premier Bay Area provider of high-quality street food experiences; leverages a network of food trucks and chefs to deliver night markets, food festivals, corporate workplace pop-ups, and catering services for enterprise clients.
- San José Made (SJMADE) Large-scale craft fairs, maker markets, and small-business support platform producing six annual large-scale craft fairs and several smaller maker markets for a community of over 2,000 creative small businesses, also operating an online shop and retail store.
- MOMENT Pop-Up Program Award-winning retail and pop-up activation program that takes vacant or underutilized retail storefronts and transforms them into curated retail spaces for creative small businesses; offered to cities, property owners, and developers as a single-point-of-contact service covering tenant outreach, onboarding, marketing, and tenant management.
- Garden at the Flea Anchor self-produced venue within the San José Flea Market; a 38,000 sq. ft. outdoor event space hosting night markets, community-produced events, and food and retail vendor activations, fully programmed by Moveable.
- Night Markets Self-produced and contracted night market event series combining street food, live performances, retail vendors, and community partners; series include Story Road Night Market, Berryessa Night Market, Gordon Biersch Night Market, and NVIDIA GTC Night Market.
- Craft Fairs & Festivals Six annual large-scale craft fairs and several smaller maker markets produced by San José Made, including SJMADE Friend Fest, SJMADE Fest, SJMADE Summer Fair, ILLO Mart, SJMADE Holiday Fair, and Winter Wonder Market; each event features 250–400 creative small business vendors.
- Event Production Services Single-point-of-contact event production services for night markets, festivals, maker markets, and community-driven activations; leverages over 13 years of event production experience and the company's vendor network.
- Placekeeping Services Consulting and program management for placekeeping projects that prioritize empathy, equity, and collaboration with existing community resources to amplify social, physical, and cultural aspects of public spaces.
- Marketing Services Growth-intensive marketing services applying Moveable's 'events as marketing' approach to blend event production, social media marketing, and content creation to increase foot traffic and brand engagement for clients.
- Food Truck & Corporate Catering Corporate workplace pop-ups and street-food catering delivered via Moveable Feast's network of 90 food trucks, including day-of logistics, vendor communication, and insurance handling for clients such as NVIDIA, Google, Apple, Thermo Fisher, Walmart, Stanford, and Hudson Pacific Properties.
Quantifiable outcome
- $3 million in sales generated by MOMENT Pop-Up program since 2018
- +4 more outcomes
Companies that use Moveable
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles3 records
Moveable technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Moveable partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor, core and major.
- VerizonminorSponsorship support for Little Saigon Watch Party at Grand Century Mall, part of the Monterey Road Watch Party event series.
- City of Mountain ViewcoreCollaboration for MOMENT Mountain View Pop-Up Program launching Fall 2025, featuring the 'Don't Eat Me' creative collective in Downtown Mountain View on Castro Street.
- NVIDIAmajorCollaboration with Team San Jose and Event Marketing Partners to create NVIDIA GTC Night Market for conference attendees (over 20K per day). Curated daytime markets and night markets featuring Bay Area food trucks and street food concepts.
- Story Road Business AssociationcorePartnership to produce the Story Road Night Market series at Grand Century Shopping Mall, drawing over 20,000 attendees each event since summer 2024.
- City of Foster CitycorePartnership for Foster City Summer Days - annual multi-day outdoor community festival featuring carnival rides, live concerts, food vendors, and artisan crafts since 2019.
- Tully Road Eastridge Business Association (TREBA)coreBrand development and festival production for Tully East Festival in 2024. Event drew over 12K attendees and led to planning 2025 Tully East Night Market series.
- Google Visitor ExperiencemajorMOMENT Marketplace at Google Visitor Experience - featured locally made goods from over 75 makers and artists at Google's Mountain View campus from October 2023 to August 2024.
- San José Downtown AssociationcoreLong-standing partnership for MOMENT Downtown San José Program and San Pedro Saturdays activation. The collaboration significantly lowers barriers for creative small businesses to have retail storefronts in downtown San José, operating across three districts.
- San José Flea MarketcoreDesign and programming partnership for Garden at the Flea - a 38,000 sq. ft. outdoor event space. Moveable designed the space based on 2017 research study and now manages all programming and marketing.
- City of San JosécoreGovernment partner for Garden at the Flea project and MOMENT Downtown San José Program funding through City of San José economic development.
Scale indicators14 records
Recent moves8 records
Expansion highlights5 records
Moveable competitors and assessment
Company assessmentDirect peers
- EatWith: EatWith (formerly VizEat) is a marketplace for in-home dining experiences and food-based events hosted by local chefs. It is comparable to Moveable's community food-experience and catering layer where food is the central product.
- Fooda: Fooda runs recurring workplace food pop-ups and corporate dining programs with employer clients. It overlaps with Moveable Feast's corporate workplace pop-up business model and target buyer (enterprise HR/employee experience).
- Off the Grid: Off the Grid produces large-scale food truck gatherings and curated corporate catering in the Bay Area and beyond. It is the most direct comparable to Moveable Feast's night-market production, food-truck network curation, and corporate pop-up model.
- Roaming Hunger: Roaming Hunger is a food-truck booking and catering marketplace serving corporate events nationwide. It competes directly with Moveable Feast's corporate catering and food-truck coordination offering.
- PopUp Grocer: PopUp Grocer operates short-term retail pop-ups featuring emerging food and consumer brands, similar in concept to MOMENT's rotating micro-retail storefronts that activate vacant retail with curated tenants.
Emerging players
- Italic: Italic is a consumer-goods platform that has run experiential retail activations and pop-ups. It shares adjacency with Moveable's MOMENT/San José Made maker-market model focused on supporting emerging small brands.
- Feastly: Feastly is a community-driven dining experiences platform connecting chefs with event hosts. It is comparable to Moveable's curated, experience-led food offerings though smaller in scale.
Broad incumbents
- Eventbrite: Eventbrite is a large-scale ticketing and event-discovery marketplace. While Moveable produces rather than tickets events, Eventbrite is a relevant incumbent serving the same event organizers and consumer audiences for community activations.
- ZeroCater: ZeroCater is an established corporate catering and employee-meal platform serving large enterprises. It is a broader incumbent in the same B2B workplace food-services category that Moveable Feast targets.
- Crafty: Crafty provides managed workplace food and beverage programs for enterprises. It overlaps with Moveable Feast's corporate catering offering as a more software-enabled, scaled incumbent.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Moveable social profiles
Digital presenceMoveable financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moveable leadership team
Management profileNumber of profiles
Profiles4 records
Moveable subsidiaries and ownership
Company hierarchySubsidiaries3 records
Moveable funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moveable M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moveable
What does Moveable do?
Moveable is a multidisciplinary events and experiences company that produces night markets, craft fairs, food festivals, and corporate pop-ups while activating vacant retail spaces through its MOMENT program. Through sub-brands Moveable Feast, San José Made (SJMADE), and MOMENT, the company delivers single-point-of-contact event production, street-food catering via a 90-truck network, large-scale maker markets, placekeeping consulting, and integrated marketing services to cities, corporations, and property owners across the San Francisco Bay Area.
Is Moveable a public or private company?
Moveable is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Moveable founded?
Moveable was founded in 2011. It employs 1 to 10 people.
Where is Moveable based?
Moveable is headquartered in San Jose, United States, in the North America region.
How does Moveable make money?
Five revenue lines are on record. Event Production Services are the primary driver. The others are food Services & Catering, retail & Pop-Up Services, marketing Services and retail Sales (MOMENT).
Who are Moveable's main competitors?
Direct peers on record are EatWith, Fooda, Off the Grid, Roaming Hunger and PopUp Grocer. Emerging players are Italic and Feastly. Broad incumbents are Eventbrite, ZeroCater and Crafty.
Does Moveable have an API?
No public API is recorded for Moveable.
What industry is Moveable in?
Moveable's product category is Event Production Services. Its primary akta.pro industry code is THAHAKAL, Concessions, Pop-Ups & Temporary Foodservice for Events, with a secondary code of THAFAIAJ, Mobile / On-Site Catering (Food Trucks for Events, Pop-Ups). Its NAICS code is 722320 and its SIC code is 7900.