Laundry Locker

What Laundry Locker does

Laundry Locker, operating as Laundry Locker by Mulberrys under the legal entity Mulberrys Garment Care, is a technology-enabled dry cleaning and laundry service headquartered in San Francisco with regional operations in Minneapolis-St. Paul, Washington D.C., Virginia, and Southern California. Founded in 2005, the company deploys a network of 300+ IoT-enabled locker banks inside apartment and condo complexes, supplemented by 12 boutique retail stores (six in the San Francisco Bay Area, six in the Twin Cities), to enable 24/7 drop-off and pickup of garments. Service offerings span core wash-and-fold and dry cleaning, plus specialty modules including tailoring, leather/suede cleaning, wedding gown preservation, bedding and rug cleaning, shoe repair, and house cleaning.

Underlying technology is primarily an operations-and-logistics platform: a mobile app (iOS and Android) for scheduling, order tracking, and subscription billing, paired with the proprietary locker hardware and centralized cleaning facilities. The company distinguishes itself environmentally by using corn-based, toxin-free solvents in solar- and wind-powered cleaning labs, positioning itself as a carbon-neutral alternative to perc-based dry cleaners. It has received regional Reader's Choice 'Best Dry Cleaner' awards and was selected as one of America's Best Cleaners.

The business model combines a DTC subscription engine with transactional per-pound and per-item pricing and a property-manager partnership channel for locker deployments. Subscription tiers — Traveler, Singles, Couples, Family, and Sorted variants — are priced $50-$480/month by metro (San Francisco, Twin Cities, Washington D.C.), auto-renew monthly, and bundle bag allotments with overage charges. Revenue is also generated from complimentary home pickup and delivery (with paid premium/evening/rush options), per-item dry cleaning, and specialty services. Distribution runs through the locker network, physical storefronts, direct pickup-and-delivery routes, and a self-serve mobile app, with franchise offered as a newer expansion channel.

Name

Laundry Locker

Legal name

Mulberrys Garment Care

Website

https://laundrylocker.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Laundry Locker by Mulberrys is a tech-enabled laundry and dry cleaning service operating 300+ IoT lockers and 12 retail stores across Minneapolis-St. Paul, San Francisco Bay Area, Washington D.C., Virginia, and Southern California, serving urban apartment residents and families via subscriptions, mobile app, and home pickup-and-delivery.

Ownership category

akta.pro rank

Product category

Laundry and Dry Cleaning Services

NAICS

Drycleaning and Laundry Services (except Coin-Operated) (812320)

akta.pro primary industry

Standard Wash-and-Fold (Everyday Apparel) (HSAJABAA)

akta.pro secondary industry

Bulk / Family-Size Wash-and-Fold (By-the-Bag) (HSAJABAD)

Keywords

• Laundry services
• Dry cleaning
• Wash and fold
• Pickup and delivery
• Garment care

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Subscription Plans (Wash & Fold): Monthly subscription plans providing regular wash and fold laundry service with included bag allotments. Plans auto-renew monthly and can be cancelled anytime. Additional bags beyond plan allowance charged at per-pound rates.
2. Per-Pound Overage Charges: Usage-based charges for laundry pounds exceeding plan allotment, billed at standard per-pound rates
3. Dry Cleaning Services: Per-item charged dry cleaning services including shirts, suits, dresses, and specialty items
4. Specialty Services: Additional services including alterations, leather cleaning, wedding gown preservation, shoe repair, and house cleaning charged separately
5. Premium Delivery: Premium delivery options including evening service and faster turnaround available for added fees

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Laundry Locker by Mulberrys operates a 24/7 dry cleaning and laundry pickup and delivery service using a network of 300+ physical locker kiosks deployed in apartment buildings and public locations across Minneapolis-St. Paul and San Francisco Bay Area. The service combines wash and fold, dry cleaning, tailoring, and specialty garment care with subscription plans, complimentary home pickup and delivery, and a mobile app for scheduling and tracking.

Product overview

Laundry Locker by Mulberrys is a technology-enabled dry cleaning and laundry service operating on a platform-plus-modules architecture. The core offering is the Laundry Locker system featuring 300+ physical locker kiosks in apartment buildings and public locations across Minneapolis-St. Paul and San Francisco Bay Area, enabling 24/7 drop-off and pickup. This core platform is supplemented by traditional dry cleaning and wash & fold laundry services, complimentary pickup and delivery, and premium subscription plans (Traveler, Singles, Couples, Family and Sorted variants). Additional modules include specialty services such as shoe repair, tailoring/alterations, leather cleaning, wedding dress preservation, and house cleaning.

Differentiator

Problem solved

Functional benefit

Products and services

• Laundry Locker Pickup and Delivery Service
• Dry Cleaning Services

Quantifiable outcome

• Return laundry within 48 hours
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rinse: Rinse is a tech-enabled dry cleaning and laundry pickup-and-delivery service operating across multiple major U.S. metros with a subscription model. Closest direct peer to Laundry Locker, sharing the same urban, app-driven, subscription-based customer base and core service offering.
• Tide Cleaners: Tide Cleaners is a subscription-based wash-and-fold and dry cleaning service backed by Procter & Gamble, with storefronts and free pickup/delivery. Highly comparable to Laundry Locker on subscription tiering, eco-friendly positioning, and multi-channel distribution.
• Pressed: Pressed is a wash-and-fold pickup-and-delivery laundry service focused on urban professionals with an app-based ordering experience. Operates in a similar target customer and tech-enabled delivery model as Laundry Locker's direct-to-consumer motion.

Broad incumbents

• Aramark Uniform Services: Aramark's uniform and linen services division provides route-based industrial laundering and uniform rental to enterprise customers. Comparable to Laundry Locker on commercial textile cleaning operations at scale, though serving B2B channel rather than consumer lockers.
• UniFirst: UniFirst is a leading uniform rental and supply company with route-based service across North America. Comparable to Laundry Locker on commercial laundry and route delivery operations, though focused on business uniform programs rather than consumer subscriptions.
• Martinizing Dry Cleaning: Martinizing is one of the oldest and largest dry cleaning franchise networks in North America. Comparable to Laundry Locker on multi-location consumer dry cleaning service delivery, though relies on storefront-only distribution rather than IoT-enabled locker network.
• Cintas: Cintas is a large public uniform rental and linen supply company serving commercial and industrial customers with route-based pickup and delivery. Comparable to Laundry Locker on commercial laundry operations and pickup/delivery logistics, though B2B-focused at much larger scale.
• Lapels Dry Cleaning: Lapels is a franchised dry cleaning chain with locations across the U.S., using eco-friendly hydrocarbon solvents. Comparable to Laundry Locker on eco-friendly dry cleaning positioning and multi-location consumer service model, though distribution is via franchise storefronts rather than lockers.

Emerging players

• Poplin: Poplin is an on-demand laundry pickup-and-delivery service connecting customers with independent "laundry pros." Comparable to Laundry Locker in app-based scheduling and urban consumer targeting, though uses an asset-light contractor model rather than owned lockers.

Others

• CSC ServiceWorks: CSC ServiceWorks is a leading provider of commercial laundry equipment and air-vending services, including shared laundry facilities in multifamily housing. Comparable to Laundry Locker as a tenant-facing laundry infrastructure provider in apartment buildings, though operates shared washers/dryers rather than pickup-and-delivery lockers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/laundrylocker
• Facebookfacebook.com/LaundryLocker
• LinkedInlinkedin.com/company/laundry-locker

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laundry Locker