Hakosalo

What Hakosalo does

Hakosalo Oy is a Finnish software company founded in 1995 (or 2000 per company history) and headquartered in Pori, Finland, specializing in CRM and business process software for Finnish municipal organizations. Its core product is HakosaloCRM, a web-based customer relationship management platform delivered as a modular SaaS suite covering business services, establishment consulting, employment services, project management, property and plot listings, business directories, and application workflows. The platform is browser-based with mobile support, role-based access control, Outlook synchronization, and native integrations with Eventilla (events), Liana (marketing automation), and SunUra (interviews).

The company generates revenue through a SaaS subscription model with a 200 EUR/month base fee and 30 EUR per-user per month licensing, supplemented by one-time implementation fees of 3,500 EUR (standard) or 1,500 EUR (promotional for Leader groups). Additional revenue streams include premium add-on modules such as the Association Directory extension at 500 EUR one-time plus 50 EUR/month. Hakosalo employs 1-10 people and operates a sales-led go-to-market targeting Finnish municipalities, cities, regional development companies, and New Enterprise Centers through direct sales, partner referrals (notably SEKES), and limited self-service lead generation.

Hakosalo claims the majority of Finnish municipal business service producers as customers, with over 70 business directories deployed across 200 municipalities and deployments at organizations including the City of Pori, City of Kuopio, City of Rauma, City of Rovaniemi, City of Iisalmi, and Into Seinäjoki. The company is founder-owned and operated by CEO Jouni Hakosalo, with Business Director Tuomas Hautala and Customer Service Manager Jari Koivisto as key leadership. The geographic footprint is exclusively domestic Finland, with no international expansion or external funding disclosed.

Name

Hakosalo

Legal name

Hakosalo Oy

Website

https://hakosalo.fi

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Hakosalo Oy is a Finnish SaaS company providing HakosaloCRM, a specialized customer relationship management platform for Finnish municipal vitality, employment, and business services. The company serves over 200 municipalities and regional development organizations across Finland through subscription-based software modules.

Ownership category

akta.pro rank

Product category

Municipal Government CRM Software

NAICS

Software Publishers (51321), Custom Computer Programming Services (541511)

akta.pro primary industry

Sales Force Automation (SFA) CRM (HDAEAFAA)

akta.pro secondary industries

Marketing Automation & Campaign Management CRM (HDAEAFAB), CRM Managed Services & Support (BPAEAGAD), CRM Implementation & Customization Services (BPAEAGAC)

Keywords

• Municipal CRM software
• Employment services software
• Business establishment consulting
• Regional development platforms
• Premises and plot service

Headquarters

HQ city

Pori

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. SaaS Subscription - Software Platform: HakosaloCRM platform is delivered as a subscription-based SaaS solution. Customers pay monthly service fees and per-user license fees for access to the core CRM system and its modules.
2. Implementation and Onboarding: One-time implementation and setup fees are charged for system configuration, data migration, and initial training. These fees are quoted per organization, with promotional pricing available for certain groups.
3. Per-User Licensing: Additional per-user license fees are charged monthly for access to the HakosaloCRM system, typically 30 EUR per user per month.
4. Premium Modules: Certain advanced features such as payment management, project monitoring, and specialized integrations are offered as paid/add-on features beyond the base platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Hakosalo sells a SaaS-based CRM platform (HakosaloCRM) tailored to Finnish municipal vitality and employment services, bundled with modular add-ons for establishment consulting, business services and project management, employment services, business/service directories, premises and plot listings, applications, interviews, events, and marketing automation. Customers pay monthly subscription fees and per-user licenses, with one-time implementation and onboarding fees. The product is sold to Finnish municipalities, cities, regional development companies, and New Enterprise Centers.

Product overview

Hakosalo offers a unified CRM-based software platform for Finnish municipal organizations, with HakosaloCRM as the core system. The platform is delivered as a modular suite where all modules share a common data layer from HakosaloCRM. Key modules include: Perustamisneuvonta (establishment advisory), Yrityspalvelut ja hankkeet (business services and projects), Työllisyys (employment services), Yritys- ja palveluhakemisto (business/service directory), Toimitila- ja tonttipalvelu (property and land service), Hakemuspalvelu (application service), and Haastattelutyökalu (interview tool). Partner-extensible modules include Tilaisuuksien hallinta (Eventilla) for event management and Uutiskirjeet ja automaatiot (Liana) for marketing automation.

Differentiator

Problem solved

Functional benefit

Brands

• HakosaloCRM: Customer relationship management system designed for municipal economic development and employment services
• Elinvoimaa alueellesi

Products and services

• HakosaloCRM Main customer relationship management (CRM) system designed for Finnish municipal organizations, specializing in economic vitality (elinvoima) and employment (työllisyys) services. Covers the full customer lifecycle from marketing and lead capture through service delivery to reporting. Sold as a SaaS subscription with monthly base fee (200 EUR/month) and per-user license fees (30 EUR/user/month).
• Perustamisneuvonta (Establishment Advisory Module) Module for managing startup business consulting services. Registers aspiring entrepreneurs, matches them with new businesses, generates referral letters to third parties, and produces reports aligned with the Finnish New Enterprise Centers quality manual. Sold as a separately priced add-on to Finnish New Enterprise Centers.
• Yrityspalvelut ja hankkeet (Business Services and Projects Module) Module for managing business services and project portfolios. Includes company and person search, activity logging with encryption, standard reports and report generator, smart/saved lists, user groups and roles, Outlook two-way sync, email integration, mobile interface, messaging groups, and service requests. Available as a premium/add-on module.
• Työllisyys (Employment Services Module) Module for municipal employment services. Manages job seeker information, customer relationships, tasks, skills and experience, assessments and plans, activities and documents, responsibility visibility controls, job seeker self-service portal, business services, job posting management, and reporting.
• Yritys- ja palveluhakemisto (Business and Service Directory) Module providing local business and service directories across 200+ Finnish municipalities. Data sourced from HakosaloCRM with automatic updates for new and discontinued businesses. Includes optional association directory with 16-category classification system and AI-assisted directory building.
• Toimitila- ja tonttipalvelu (Property and Land Service) Module for publishing and managing available commercial properties and land plots. Allows property submissions via web form with admin approval, multi-criteria search, and dynamic map display with location pins. Used by municipalities such as Kuopio (hundreds of premises objects, dozens of business plots), Rauma, Lappeenranta, and Into Seinäjoki.
• Hakemuspalvelu (Application Service) Module for creating and managing various types of applications. Supports multi-stage application workflows with configurable steps and visual application process showing the number of applications in each phase, enabling the entire process from application submission through decision-making in one system.
• Haastattelutyökalu (Interview Tool) Survey and interview tool developed with partner SunUra. Interviewers use an external interface; data is saved directly to Hakosalo system and action items appear as service requests. Supports category-organized questions, real-time completion tracking, and email distribution of responses.
• Tilaisuuksien hallinta (Eventilla Event Management) Event management module integrated with Eventilla. Provides comprehensive event administration including registrations and ticketing, live and online events, with real-time participant tracking and direct linking of attendees to person records in Hakosalo.
• Uutiskirjeet ja automaatiot (Liana Newsletter and Marketing Automation) Newsletter and marketing automation module powered by LianaCloud/Lianatech. Compiles contact groups from Hakosalo company data for newsletter distribution and broader marketing automation campaigns.

Quantifiable outcome

• Research shows businesses receiving establishment consulting are more vital in early stages compared to non-consulted businesses.
• +1 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Partnerships

Six partnerships are on record, tiered minor, core and flagship.

• Leader FinlandminorGTM or Marketing Partner · 13 March 2024Leader groups are Finnish rural development groups. Hakosalo offers special campaign pricing for Leader groups including joint remote training. The partnership enables Hakosalo to reach smaller rural organizations with discounted implementation and service pricing.
• EventillacoreTechnology or IntegrationEventilla provides event management functionality integrated with HakosaloCRM. Through the system integration, events created in Eventilla are visible in Hakosalo, allowing users to track registration status. A special targeting tool enables connecting participants to correct person cards in the Hakosalo system. Hakosalo Online event calendar is powered by Eventilla.
• Liana TechnologiescoreTechnology or IntegrationLiana provides marketing automation tools integrated with HakosaloCRM. The LianaCloud platform offers digital marketing and communication solutions. Hakosalo maintains business data in the system, from which automatically updating communication groups are compiled. These groups are used in Liana for newsletters and broader marketing automation. Hakosalo has integrated message group newsletter functionality with Liana.
• Suomen Elinkeino- ja Kehitysyhtiöt SEKES ryflagshipStrategic or Co-development PartnerSEKES is the Finnish Association of Development Companies, formed by city and municipal development companies across Finland. SEKES has 53+4 members with 800 personnel covering approximately 90% of all development companies. Many of SEKES's member companies are Hakosalo customers. Hakosalo develops its services in cooperation with SEKES, allowing development work to consider nationwide economic development future needs.
• Suomen Uusyrityskeskukset ryflagshipStrategic or Co-development PartnerFinnish New Enterprise Centers association promotes sustainable business creation in Finland. Their business consulting is free, confidential, and open to all. Hakosalo has developed a special establishment consulting tool for managing and reporting customer relationships related to business establishment. Hakosalo systems can report operations according to Finnish New Enterprise Centers quality manual requirements.
• SunUracoreTechnology or IntegrationSunUra specializes in telephone interviews and mappings for employment authorities, development companies, and other actors who want to cost-effectively reach a large number of companies. SunUra and Hakosalo have jointly developed a special Interview Tool, through which company mappings can be done directly into Hakosalo system using an external interface designed for interviewers. Mappings generate service requests that are sent by email to different organizations and also logged in Hakosalo as service requests.

Scale indicators3 records

Recent moves6 records

Expansion highlights10 records

Direct peers

• Pipedrive: CRM platform focused on sales pipeline and customer relationship management for SMBs. Directly comparable in core CRM functionality (account, contact, activity management), though without Hakosalo's municipal/employment vertical specialization.
• SuperOffice: Nordic-headquartered CRM vendor selling vertical CRM suites to SMBs and mid-market organizations across Northern Europe. Highly comparable in positioning as a regionally anchored, relationship-led CRM alternative to global players — though serving commercial rather than municipal buyers.

Broad incumbents

• CGI Group: Large Nordic-origin IT services firm with deep public-sector practice across Europe and Canada. Competes for municipal software and services budgets in Finland, though from a broad-systems-integrator position rather than a focused vertical CRM.
• Visma: Nordic SaaS provider of HR, payroll, ERP, and public-sector software used by Finnish municipalities and SMBs. Tangentially comparable as a Nordic vertical SaaS incumbent, though it competes more in back-office and HR than in municipal vitality CRM.
• Tietoevry: Major Nordic IT services and software company with a substantial public-sector and Finnish customer base. Overlaps with Hakosalo in serving Finnish municipalities, but operates across a vastly broader portfolio rather than specializing in municipal vitality/employment CRM.
• Salesforce: Global CRM market leader whose platform is used by some public-sector organizations in Finland. Represents the default alternative for any municipality evaluating a generic, global CRM over Hakosalo's specialized vertical solution.
• Microsoft Dynamics 365: Microsoft's CRM and ERP suite is widely deployed in Nordic public-sector IT environments due to existing Microsoft enterprise agreements. A realistic alternative buyer path for municipalities, especially those standardizing on Microsoft cloud stacks.

Regional players

• Accountor: Nordic-based provider of accounting, payroll, and business software with a meaningful Finnish customer footprint. Comparable as a regional vertical SaaS serving Finnish organizations, though its domain (finance/HR) differs from Hakosalo's.
• Innofactor: Nordic IT solutions provider, predominantly a Microsoft partner, serving public-sector and mid-market customers in Finland and the Nordics. Comparable as a Finnish-focused IT vendor into municipal/government accounts, though broader in scope than Hakosalo's CRM niche.
• Lemonsoft: Finnish-listed vertical SaaS provider of accounting, ERP, and HR software to Finnish SMEs. Comparable as a Finnish-headquartered vertical SaaS serving the domestic market, though operating in back-office rather than municipal customer-management categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Hakosalo

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hakosalo