Hunter's Honey Farm

What Hunter's Honey Farm does

Hunter's Honey Farm is a fourth-generation family-owned apiary founded in 1910 and headquartered on a 65-acre property in Martinsville, Indiana. The company operates thousands of hives that pollinate crops across Indiana and produces a broad portfolio of raw, unfiltered honey and hive-derived products. Its core product line spans raw varietal honeys (clover, wildflower, spring/summer/raspossom blossom), infused honeys (bourbon barrel aged, applewood smoked, jalapeño, habanero), gourmet spun honey, hive products (bee pollen, royal jelly, propolis, bulk beeswax), beeswax candles and skincare, honey sauces, snacks and treats, gift boxes, maple syrup, and seasonal Christmas trees. The farm also sells five-frame nucleus honey bee colonies (Nucs) bred for gentleness, mite resistance, and winter hardiness, and operates an agritourism business with beehive tours, honey house tours, bottle-your-own and roll-your-own experiences, hayride and forestry tours, and combination packages.

Production is grounded in traditional beekeeping methods: honey is strained only through cheesecloth and is never heated, filtered, or pasteurized, preserving natural enzymes, pollen, and nutrients. The company's revenue model combines multiple streams: direct-to-consumer e-commerce through huntershoneyfarm.com with home delivery, a recurring Honey of the Month Club subscription, retail distribution through Rural King (15+ stores across Indiana and Kentucky) and 40+ local retailers including Fresh Thyme and Bloomingfoods, farmers markets across multiple Indiana cities, wholesale/bulk honey in 5-gallon and 12-pound buckets to restaurants, bakers, and brewers, agritourism tour revenue, and seasonal nuc sales to hobbyist and commercial beekeepers. Honey units range from $10.15 small jars up to $187.75 for larger sizes, with 2026 nucs priced at $235 each including queen, bees, supplements, and ongoing phone support.

The company serves health-conscious individual consumers seeking authentic local raw honey for culinary, wellness, and gifting use; restaurants and food service operators requiring wholesale honey supply; hobbyist and experienced beekeepers purchasing nucs and supplies; and food manufacturers and artisans needing bulk honey inputs. Marketing leverages an owned website, Facebook engagement, content marketing (recipes, beekeeping education), email newsletters, Harvest Host agritourism listings, farmers market presence, and festival participation including the Indiana State Fair. The business remains privately held under continuous family ownership with no external funding or institutional investment, operates with 1-10 employees, and is led by family members including a contact point identified as Tracy.

Name

Hunter's Honey Farm

Legal name

Hunter's Honey Farm

Website

https://huntershoneyfarm.com

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

1–10 employees

Short description

Hunter's Honey Farm is a fourth-generation family-owned apiary founded in 1910 in Martinsville, Indiana, producing raw, unfiltered honey, hive products, beeswax items, bee nucs, and agritourism experiences for health-conscious consumers, beekeepers, and foodservice buyers across the Midwest.

Ownership category

akta.pro rank

Product category

Specialty Honey & Bee Products

NAICS

Apiculture (112910)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Honey Production & Extraction (AFAEAHAA)

akta.pro secondary industries

Value-Added Bee Products Manufacturing (Candles, Cosmetics, Supplements, Mead Ingredients) (AFAEAHAM), Package Bees & Colony Sales (AFAEAHAF), Honey Packaging, Bottling & Private Labeling (AFAEAHAL)

Keywords

• Raw honey production
• Beekeeping supplies
• Beeswax products
• Honey farm tours
• Wholesale honey distribution

Headquarters

HQ city

Martinsville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Honey and Bee Products Sales: Direct sales of raw honey varieties (clover, wildflower, varietal, infused), bee pollen, royal jelly, propolis, beeswax candles, bulk beeswax, skincare products, sauces, snacks, and gifts through online store and retail locations.
2. Honey of the Month Club Subscription: Monthly subscription delivering different varietal honey flavors. Options for 8-ounce or 1-pound bottles with free shipping on monthly plan, or all 12 bottles delivered at once.
3. Farm Tours and Experiences: Revenue from guided farm tours including beehive tours, honey house tours, bottle-your-own honey bear, roll-your-own beeswax candle, hayride tours, and combination tour packages.
4. Wholesale and Bulk Honey: B2B sales of honey in bulk quantities (5-gallon buckets, 12 lb buckets) to restaurants, manufacturers, retailers, bakers, and brewers.
5. Bee Nuc Sales: Sale of five-frame nuc colonies for beginning and experienced beekeepers. Includes queen, bees, probiotics, sugar, pollen patty, and ongoing phone support.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Hunter's Honey Farm is a fourth-generation family-owned apiary that produces and sells raw, unfiltered honey (varietals, infused, and spun), hive products (bee pollen, royal jelly, propolis, beeswax), value-added goods (sauces, candles, skincare, snacks, gifts), and five-frame honey bee nucleus colonies. It also operates agritourism honey farm tours and a Honey of the Month subscription club, distributing through its e-commerce store, Rural King and local retailers, farmers markets, and wholesale bulk accounts.

Product overview

Hunter's Honey Farm is a fourth-generation family-owned apiary business (established 1910) based in Martinsville, Indiana. The company operates as a direct-to-consumer honey producer and retailer with an e-commerce platform, physical farm store, wholesale distribution, and agritourism operations. The product portfolio centers on raw, unfiltered honey and hive products organized into: (1) Raw Honey Core Line—various varietals including Clover, Wildflower, and seasonal blossom honeys, plus Infused Honeys (Applewood Smoked, Bourbon Barrel Aged, Maple, Jalapeño, Hot Habanero) and Gourmet Spun Honey; (2) Honey of the Month Club subscription service; (3) Hive Products—Bee Pollen, Royal Jelly, Propolis, and Bulk Beeswax; (4) Value-Added Goods—Honey Sauces & Marinades, Snacks & Treats (Honey Candy, Baklava, Roasted Pecans), Beeswax Candles, Beeswax Skincare & Lip Balm; (5) Beekeeping Supplies—Honey Bee Nucs (five-frame nucleus colonies); (6) Seasonal Products—Maple Syrup and Christmas Trees; (7) Experience/Aggregate Products—Gift Boxes and Wholesale/Bulk Honey for foodservice and retail; (8) Agritourism—Honey Farm Tours. The company sells direct via its online store, at farmers markets, through retail partners (including Rural King and Fresh Thyme), and via wholesale accounts.

Differentiator

Problem solved

Functional benefit

Products and services

• Raw Honey (Various Varietals)

Quantifiable outcome

• Honey has natural shelf life that lasts indefinitely when stored properly
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Rural KingcoreChannel Partner/ Reseller/ Distributor · 20 March 2026Strategic retail distribution partnership bringing Hunter's Honey Farm products into 15+ Rural King stores across Indiana and Kentucky. Both companies share Midwest roots, commitment to agriculture, and focus on serving rural communities and hardworking families.
• Indiana GrownminorGTM or Marketing PartnerIndiana Grown is a state initiative encouraging Hoosiers to support local producers, helping strengthen Indiana agriculture while keeping dollars within local communities. Hunter's Honey Farm is a member of this initiative.
• The Beekeepers of IndianaminorStrategic or Co-development PartnerState beekeeping organization recommended for new beekeepers as a resource for mentorship and seasonal guidance. Hunter's Honey Farm directs new customers to connect with this organization for additional support.
• Harvest HostminorGTM or Marketing PartnerMembership program allowing travelers to visit farms and agritourism destinations. Hunter's Honey Farm is featured as a destination for Harvest Host members seeking farm experiences.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GloryBee: GloryBee is an Oregon-based honey producer and supplier offering retail honey, bulk/wholesale honey, and beeswax products. It directly overlaps Hunter's Honey Farm across retail varietals, bulk foodservice, and beeswax candles/skincare lines.
• Really Raw Honey: Really Raw Honey sells unfiltered, unheated, non-pasteurized honey directly to consumers. It is a directly comparable premium raw-honey brand going after the same minimally processed, natural-positioning consumer that Hunter's Honey Farm targets.
• Nature Nate's: Nature Nate's is one of the largest U.S. raw and unfiltered honey brands, sold nationally in grocery. It directly competes with Hunter's Honey Farm in raw, minimally processed honey positioning and is the most relevant scaled peer in the same product category.
• Local Hive: Local Hive (formerly McCoy's Honey) sells varietal, U.S.-sourced honey through grocery retail. It directly parallels Hunter's Honey Farm's raw, varietal, regionally branded honey strategy in retail channels.

Emerging players

• Best Bees: Best Bees is a beekeeping service and honey producer focused on hive management, research, and premium urban honey. It is an emerging, niche player with partial overlap to Hunter's Honey Farm in managed beekeeping operations and direct-to-consumer honey sales.
• Tropical Traditions: Tropical Traditions sells premium honey, coconut oil, and natural foods online with a focus on minimally processed sourcing. It is an emerging, niche premium-honey brand that overlaps with Hunter's Honey Farm in raw, single-origin honey sold via direct-to-consumer e-commerce.

Broad incumbents

• Dutch Gold Honey: Dutch Gold Honey is one of the largest U.S. honey packers, supplying retail and foodservice customers. It is a broad incumbent competitor in packaged retail and bulk honey, overlapping with Hunter's Honey Farm's wholesale and retail SKUs at much larger scale.
• Mann Lake: Mann Lake is a major U.S. supplier of beekeeping equipment, hive products, and packaged honey/nuc colonies. It overlaps Hunter's Honey Farm on the beekeeping-supply and nuc-colony side, while also serving as a broad competitor in hive products.
• Barkman Honey: Barkman Honey is a large, multi-decade U.S. honey packer supplying retail private-label and branded honey. It is a broad incumbent in the same product category as Hunter's Honey Farm, with much greater scale and a national retail footprint.

Others

• Dadant: Dadant is one of the largest U.S. beekeeping-supply manufacturers and suppliers. It is adjacent/ecosystem-related to Hunter's Honey Farm rather than directly competing on retail honey, but shares the same beekeeper-customer base for nucs and supplies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HuntersHoneyFarm
• Xx.com/HunterHoneyFarm

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hunter's Honey Farm