What Amavara does

Amavara, Inc. is a San Diego, California-based direct-to-consumer personal care company founded in 2018 by skin cancer survivor Craig Irving and formulator Laura Singleton. The company designs, markets, and sells a unified line of mineral sunscreens built on its trademarked EarthWell Zinc Technology, which uses 100% naturally sourced non-nano zinc oxide (19%-22.5% concentration) as the sole active ingredient and is engineered to rub in transparently without the white cast typical of conventional zinc formulations. The product portfolio spans SPF 30 and SPF 50 lotions in untinted and tinted formats, facesticks and bodysticks, family and duo bundles, and a premium ELITE SPF 50 tinted product positioned as a three-in-one sunscreen, tinted moisturizer, and primer.

The company sells primarily through its own Shopify-powered e-commerce storefront at amavara.com, with secondary distribution on the Amazon Marketplace and direct shipping from the United States. Pricing ranges from $12 to $60 per unit, with free domestic shipping on orders over $50 and free international shipping on orders over $100. A subscription product has been referenced as a future offering but is not yet active. Targeted customer segments are water sports enthusiasts (surfers, swimmers, paddlers), health-conscious and clean-beauty consumers, families seeking reef-safe and child-safe options, and environmentally conscious buyers seeking non-nano, vegan, cruelty-free, and reef-compliant sun protection (Hawaii Act 104 compliant).

Amavara is privately held and founder-owned, with no disclosed external funding rounds, parent company, or institutional investors. Distribution is overwhelmingly direct-to-consumer with no retail or wholesale partners disclosed, and the company relies on earned media coverage (Forbes, Yahoo Finance, Rolling Stone, Prevention, Shape, BuzzFeed, Us Weekly, MSN), an ambassador program, and athlete endorsements (including World Surf League testimonials) for brand demand generation.

Name

Amavara

Legal name

Amavara, Inc.

Website

https://amavara.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Amavara is a San Diego-based DTC personal care company that formulates and sells mineral sunscreens built on its trademarked EarthWell Zinc Technology, using 100% naturally sourced non-nano zinc oxide to deliver broad-spectrum, reef-safe sun protection that rubs in clear. It serves health-conscious consumers, water sports enthusiasts, families, and environmentally conscious buyers through its Shopify storefront and Amazon Marketplace.

Ownership category

akta.pro rank

Product category

Sun Care Products

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Mineral/Physical Sun Protection (CRABAHAC)

akta.pro secondary industries

Sun Protection for Sensitive/Medical Needs (Reef-Safe, Hypoallergenic, Post-Procedure) (CRABAHAN), Sunscreen (Face) (CRABAHAA), Sunscreen (Body) (CRABAHAB), Baby Sun Protection (CRABAJAE)

Keywords

• Mineral sunscreen products
• Reef-safe suncare
• Zinc oxide sunscreen
• Natural skincare lotions
• UV protection sticks

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Product Sales - Direct E-commerce: Direct-to-consumer sales of premium mineral sunscreen products through the company's e-commerce website amavara.com. Products sold include SPF 30 and SPF 50 lotions, tinted lotions, facesticks, bodysticks, and bundled packages. Revenue generated through one-time product purchases at various price points ($12-$60 per product).
2. Amazon Marketplace Sales: Products also available for purchase through Amazon marketplace, expanding distribution reach.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Amavara manufactures and sells mineral-based sunscreens built around its proprietary EarthWell® Zinc Technology, using naturally sourced non-nano zinc oxide as the sole active UV-blocking ingredient. The product line spans SPF 30 and SPF 50 body lotions, tinted face lotions, facesticks, and bodysticks, with bundle configurations, sold direct-to-consumer via the Amavara website and on Amazon.

Product overview

Amavara is a sunscreen company offering a unified product line built around its proprietary EarthWell® Zinc Technology. The core portfolio consists of mineral sunscreens (SPF 30 and SPF 50 formulations) featuring 100% naturally sourced, non-nano zinc oxide as the only active ingredient. Products are available in multiple delivery formats: untinted lotions, tinted lotions (with iron oxide for skin tone correction), facesticks, and bodysticks. Bundles include The P.C.R. Face + Body Duo, The Amavara Family Pack, Double Packs, Sunstick Duos, and Facestick 2-Packs. The premium ELITE line adds a 3-in-1 tinted formula combining sunscreen, tinted moisturizer, and makeup primer with light deflecting technology. All products are reef-safe, vegan, cruelty-free, paraben-free, and made in the USA with post-consumer recycled packaging.

Differentiator

Problem solved

Functional benefit

Brands

• EarthWell® Zinc Technology: Proprietary zinc oxide sunscreen formulation technology that allows higher concentrations of non-nano zinc oxide to rub in clear without white residue

Products and services

• SPF 30 Mineral Sunscreen Lotion
• ELITE SPF 50 Tinted Mineral Sunscreen Lotion
• SPF 50 Facestick Mineral Sunscreen
• The Bodystick SPF 50 Mineral Sunscreen
• The P.C.R. Face + Body Duo Bundle
• The Amavara Family Pack Bundle
• DOUBLE PACK SPF 30 Lotion Bundle
• SPF SUNSTICK 50 DUO Bundle
• THE SPF FACESTICK 50 2 PACK Bundle

Quantifiable outcome

• 80-minute water and sweat resistance
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationE-commerce platform powering the amavara.com online storefront. Handles product catalog, shopping cart, checkout, order management, and customer accounts.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stream2Sea: Reef-safe mineral sunscreen brand purpose-built for water sports (surf, dive, paddle). Closely comparable on reef-safe, water-resistant positioning and on the active-water-sports target segment that Amavara highlights.
• Raw Elements: Reef-safe, biodegradable mineral sunscreen brand focused on active and water-sports consumers. Comparable eco/reef-safe positioning, eco-friendly packaging, and active-outdoor target segment, with similarly small-scale D2C-led distribution.
• Blue Lizard Australian Sunscreen: Mineral sunscreen brand with zinc-oxide-based SPF 30+ lotions and sticks targeted at active families. Comparable product architecture and family-safety positioning, with stronger drugstore retail presence.
• Badger Balm: Family-owned brand selling certified-reef-safe, mineral-based sunscreens with non-nano zinc oxide. Closely comparable on positioning (clean, reef-safe, family-friendly) and product format (mineral sticks and lotions), making it a head-to-head competitor in Amavara's core niche.
• Coola: Clean-beauty mineral and organic sunscreen brand selling SPF lotions, face sunscreens, and sticks through D2C and prestige retail (Sephora). Comparable premium positioning, clean-ingredient story, and lifestyle marketing, but operates at meaningfully larger scale.
• All Good Sunscreen (W.S. Badger): Mineral reef-safe sunscreen line using non-nano zinc oxide, with sticks, lotions, and tinted options. Comparable product formats and reef-safe, clean-beauty positioning, with broader retail distribution than Amavara.
• Thinkbaby / Thinksport: Mineral, family-safe sunscreen brand with non-nano zinc-oxide formulations marketed for children and athletes. Comparable on family-safe, reef-safe positioning and on the kid/active-athlete use cases Amavara targets.

Broad incumbents

• Sun Bum: Mainstream surf-lifestyle sunscreen brand with a growing mineral line alongside chemical SPF products. Comparable brand aesthetic and surf/endorsement marketing playbook, but with substantially larger scale and drugstore distribution.
• EltaMD: Dermatologist-recommended mineral sunscreen brand (owned by Colgate-Palmolive) with broad-spectrum zinc-oxide formulations across face and body. Comparable product technology and target consumer (health-conscious, sensitive-skin), but operates at much larger scale with professional/dermatology distribution Amavara lacks.
• Supergoop!: Premium sunscreen brand with broad assortment including mineral lines (e.g., Mineral SPF), sold through Sephora, Ulta, and its own D2C site. Comparable premium positioning and lifestyle-marketing playbook, but with venture backing and far broader category depth (face, body, makeup-hybrid SPF).

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/amavaraskincare
• Instagraminstagram.com/amavaraskincare
• Pinterestpinterest.com/amavaraskincare
• Xx.com/amavaraskincare

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amavara