WRO International
WRO International is a Kuala Lumpur-based digital transformation firm founded in 2012 that builds websites, eCommerce platforms, web systems, and mobile apps for SMEs and startups globally, monetizing via project fees and recurring CTO-as-a-service subscriptions.
- Company typePrivate
- Founded2012
- HeadquartersKuala Lumpur, Malaysia
- Headcount—
- GTM typeB2B
- OfferingServices
What WRO International does
WRO International Sdn Bhd is a Kuala Lumpur-headquartered digital transformation firm founded in 2012 that builds web-based technology platforms primarily for SMEs, startups, and entrepreneurs across Southeast Asia and selected global markets. The company delivers corporate websites, eCommerce platforms, customizable web-based enterprise systems, mobile applications, and SEO services using a PHP Laravel development stack integrated with payment gateways (Stripe, eGHL, iPay88, Billplz, SenangPay, PayPal), shipping logistics (EasyParcel), analytics (Google Analytics), and cloud infrastructure (AWS, Digital Ocean). Its offerings are organized under the "B.I.G Solutions" framework (Build, Innovation, Grow), with customizable enterprise systems designed to handle million-dollar monthly transactions and tailored for verticals spanning eCommerce, healthcare, real estate, fintech, HR-tech, and edu-tech.
The company monetizes through a hybrid model combining one-time project fees for website builds (Corporate Website from RM6,000; eCommerce Basic RM8,500, Advanced RM10,800, Professional RM12,800), recurring monthly subscriptions for IT outsourcing and CTO-as-a-service (Startup RM1,000/month, SME RM2,000/month, Enterprise RM3,000/month on 1-year contracts), and SEO service packages (RM5,000 one-time, RM1,500/month, RM15,000/year with keyword-ranking guarantees). Customer engagement is sales-led and inside-sales driven via WhatsApp (+6016-333 1927), phone, email ([email protected]), and website inquiry forms, with free consultations offered for technology consulting. WRO operates as a private, bootstrapped Malaysian Sdn Bhd (Company No: 201201039103) with no disclosed funding rounds, ownership structure, or management bios, serving 1,200+ companies across 40-42 countries through a globally-distributed tech talent network and an ecosystem of 100+ partners including MDEC, GCFO, SIDEC, Digital Penang, Stripe, AWS, Digital Ocean, and EasyParcel.
Geographically the firm is Malaysia-anchored (HQ at Plaza Bukit Jalil, Kuala Lumpur) with documented client engagements in Malaysia, the United States, and Singapore, and a recent January 2024 Memorandum of Cooperation with G&A Group targeting MSMEs in Sabah. Distribution is entirely direct, with no reseller, marketplace, or app-store channels; the firm does not maintain a public mobile app or public API. No patents, certifications, regulatory actions, acquisitions, or leadership changes are disclosed in the source material.
WRO International firmographics
Firmographics- Name
- WRO International
- Legal name
- WRO International Sdn Bhd
- Website
- https://wrointernational.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Short description
- WRO International is a Kuala Lumpur-based digital transformation firm founded in 2012 that builds websites, eCommerce platforms, web systems, and mobile apps for SMEs and startups globally, monetizing via project fees and recurring CTO-as-a-service subscriptions.
- Ownership category
- akta.pro rank
WRO International industry classification
Industry- Product category
- Web Development and Digital Transformation Services
- NAICS
- Custom Computer Programming Services (541511), Advertising Agencies (541810)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- ERP/CRM/HRIS Implementation & Integration (BPAEAAAE)
- akta.pro secondary industries
- Enterprise Application Managed Services Outsourcing (ERP/CRM/HRIS AMS) (BPAEAMAI), Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)
Keywords
Where WRO International is headquartered
LocationHeadquarters
- HQ city
- Kuala Lumpur
- HQ country
- Malaysia
- HQ region
- Asia
Offices1 record
Markets served
WRO International business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Web Development Services: One-time project fees for corporate websites, eCommerce websites, web applications, and mobile app development. Package-based pricing with basic, advanced, and professional tiers.
- IT Outsourcing / CTO Office Subscription: Monthly or yearly subscription plans (Startup RM1000/month, SME RM2000/month, Enterprise RM3000/month) providing ongoing web management, updates, and IT support.
- SEO Services: On-demand (RM5000 one-time), monthly (RM1500/month), and yearly (RM15000/year) SEO service packages with keyword ranking guarantees.
- Technology Consulting: Consultation services for digital transformation, technology strategy, and IT blueprint planning.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | eCommerce Basic Plan - RM8,500 |
| One time/ perpetual license | Pay-as-you-go | eCommerce Advanced Plan - RM10,800 |
| One time/ perpetual license | Pay-as-you-go | eCommerce Professional Plan - RM12,800 |
| One time/ perpetual license | Pay-as-you-go | Corporate Website - RM6,000 |
| Subscription | Monthly | IT Outsourcing Startup Plan - RM1,000/month |
| Subscription | Monthly | IT Outsourcing SME Plan - RM2,000/month |
| Subscription | Monthly | IT Outsourcing Enterprise Plan - RM3,000/month |
| One time/ perpetual license | Pay-as-you-go | SEO On-Demand Plan - RM5,000 |
| Subscription | Monthly | SEO Monthly Plan - RM1,500/month |
| Subscription | Annual | SEO Yearly Plan - RM15,000/year |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
WRO International product offering
Product offeringCore offering
WRO International is a Malaysian digital transformation firm that builds custom corporate websites, eCommerce platforms, web-based enterprise systems, and mobile applications for SMEs and entrepreneurs. The company also provides ongoing IT outsourcing/CTO Office subscriptions, technology consulting, and SEO services, operating as a globally-distributed tech talent network that assembles dedicated project and product teams for client initiatives.
Product overview
WRO International is a digital transformation firm offering a suite of interconnected web technology solutions. Their core offerings consist of website development services (Corporate Website Development and eCommerce Website Development), web-based system development, and mobile application development. These core products are supported by add-on modules including Search Engine Optimization (SEO) services and CTO Office Solutions/Technology Consulting for ongoing IT outsourcing. The B.I.G Solutions framework (Build, Innovation, Grow) serves as the overarching methodology tying these services together for purpose-driven SMEs and entrepreneurs seeking to digitalise and scale their businesses.
Differentiator
Problem solved
Functional benefit
Products and services
- Corporate Website Development
Quantifiable outcome
- Served over 1,200 companies across 40+ countries since 2012
- +3 more outcomes
Companies that use WRO International
Customer profileNamed customers28 records
Segments4 records
Ideal customer profiles4 records
WRO International technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature3 records
WRO International partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- G&A GroupcoreGroundbreaking partnership to drive digital transformation for Sabah MSMEs. Signed Memorandum of Cooperation to launch 'Enterprise Digitalization' transformation program targeting micro, small and medium enterprises in Sabah, Malaysia.
- MDEC (Malaysia Digital Economy Corporation)coreEcosystem partner supporting Malaysia's digital economy. Partnership designed to cultivate creative and innovative entrepreneurial ecosystem.
- GCFO (GetCFO)minorFinancial business services partner in the ecosystem. Part of ecosystem partnership designed to support entrepreneurial growth.
- SIDECminorDigital ecosystem partner supporting digital economy initiatives.
- Digital PenangminorRegional digital economy partner supporting Penang's digital ecosystem development.
- StripecorePayment gateway integration partner for eCommerce solutions. Enables secure online payment processing for Malaysian businesses.
- AWS (Amazon Web Services)coreCloud infrastructure partner providing hosting and cloud services for client platforms.
- FollowbizminorMarketing/social media partner in the ecosystem for business growth solutions.
- EntrevestorsminorStartup ecosystem partner for venture and entrepreneurship support.
- GetCFOminorFinancial services partner offering CFO-as-a-service solutions integrated with digital transformation.
- Advisirs PlusminorAdvisory services partner in the ecosystem for business consulting.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
WRO International competitors and assessment
Company assessmentBroad incumbents
- Accenture: Global IT services and consulting giant with a digital transformation practice that competes for the same enterprise modernization deals WRO targets. Represents the long-term competitive ceiling for what WRO's services could become at scale.
- Endava: Established global IT services firm providing digital transformation, custom software, and managed services across enterprise clients. Operates in the same space as WRO but at a much larger scale and enterprise tier.
Emerging players
- Webflow: No-code website and eCommerce platform that enables non-technical users to build sites without custom development. Serves as a structural substitute for WRO's entry-level web development and eCommerce service offerings.
Direct peers
- Net Solutions: Digital agency offering web development, eCommerce, mobile apps, and digital marketing services. Strongly comparable to WRO's full-service web/eCommerce/SEO portfolio with similar SME-to-mid-market customer focus.
- Ciklum: Global digital services and software engineering company with distributed delivery teams across Eastern Europe and Asia. Comparable to WRO's distributed delivery model and IT outsourcing / managed services offering.
- ScienceSoft: Custom software development and IT consulting company with web, mobile, and enterprise application capability. Comparable to WRO on systems integration and custom web application development.
- Itransition: Custom software development and digital transformation company serving mid-market and enterprise clients globally. Overlaps with WRO's web-based system development, custom application, and IT outsourcing offerings.
- BairesDev: Software outsourcing firm operating a globally-distributed talent network to deliver custom software, web, and mobile development. Closely comparable to WRO's 'globally-distributed tech talent network' model and recurring managed services delivery.
- Toptal: Vetted global talent network connecting clients with freelance developers, designers, and product managers. Comparable to WRO's 'globally-distributed tech talent network' positioning and serves as both a substitute and a partnership/platform alternative.
- Loka: Global digital product studio that designs and engineers custom web and mobile applications for startups and enterprises. Directly comparable to WRO International on custom web/app development, design-led delivery, and SME-to-mid-market client mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
WRO International social profiles
Digital presenceWRO International financial estimates
Financial estimateRevenue estimate
Valuation estimate
WRO International leadership team
Management profileNumber of profiles
WRO International funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WRO International M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WRO International
What does WRO International do?
WRO International is a Malaysian digital transformation firm that builds custom corporate websites, eCommerce platforms, web-based enterprise systems, and mobile applications for SMEs and entrepreneurs. The company also provides ongoing IT outsourcing/CTO Office subscriptions, technology consulting, and SEO services, operating as a globally-distributed tech talent network that assembles dedicated project and product teams for client initiatives.
Is WRO International a public or private company?
WRO International is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WRO International founded?
WRO International was founded in 2012.
Where is WRO International based?
WRO International is headquartered in Kuala Lumpur, Malaysia, in the Asia region.
How does WRO International make money?
Four revenue lines are on record. Web Development Services are the primary driver. The others are IT Outsourcing / CTO Office Subscription, SEO Services and technology Consulting.
Who are WRO International's main competitors?
Broad incumbents on record are Accenture and Endava. Webflow is listed as an emerging player. Direct peers are Net Solutions, Ciklum, ScienceSoft, Itransition, BairesDev, Toptal and Loka.
Does WRO International have an API?
No public API is recorded for WRO International.
What industry is WRO International in?
WRO International's product category is Web Development and Digital Transformation Services. Its primary akta.pro industry code is BPAEAAAE, ERP/CRM/HRIS Implementation & Integration, with a secondary code of BPAEAMAI, Enterprise Application Managed Services Outsourcing (ERP/CRM/HRIS AMS). Its NAICS code is 541511 and its SIC code is 7310.