RESPECT Sport + Rad

What RESPECT Sport + Rad does

RESPECT Sport + Rad is a family-owned German bicycle and e-bike retailer operating under the legal entity Radshop Respect GmbH. Founded in 1995 by Artur Fischer in Aulendorf, Baden-Württemberg, the company runs a single brick-and-mortar headquarters store (relocated to new, larger premises at Alte Kiesgrube 17 in March 2024) and a wholly-owned second location in Ehingen (Radshop Ehingen GmbH, acquired in 2019). It sells conventional bicycles, e-mountainbikes, e-trekkingbikes, e-citybikes, trekking bikes, and children's bikes from approximately 30 brands — primarily premium European manufacturers including Cube, Haibike, Winora, Ghost, Lapierre, and FLYER, with Bosch and Yamaha e-bike drive systems and Shimano/SRAM drivetrains across the catalog. The company is a member of the BIKE&CO franchise network, conferring standardized service and quality assurance marks.

The business model is direct-to-consumer physical retail: the company operates no online shop and requires store pickup ("Kein Online-Shop!"). Revenue is generated across five streams: (1) hardware sales of bicycles, e-bikes, and accessories; (2) accessories and clothing; (3) in-house workshop services including repairs for non-purchased bikes, with pickup/delivery and loaner bikes; (4) insurance facilitation via ENRA and linexo; and (5) leasing facilitation through a broad partner roster including Jobrad, BusinessBike, Eurorad, Lease a Bike, and others. Pricing is set at manufacturer's suggested retail price with promotional discounts available only in-store, and VAT-inclusive. Distribution is exclusively via the two physical showrooms serving the Oberschwaben region; the technology stack is conventional (bikeshops.de platform, Matomo analytics, OnBikeX newsletter, YouTube/Facebook integrations). The firm employs approximately 10–12 staff across both locations, including owner/CEO Artur Fischer, finance/customer lead Katrin Fischer, workshop manager/trainer Maik K. (13 years tenure), and Ehingen MD Andreas Steiner (17+ years of bicycle retail experience). No external investors or private equity involvement is indicated.

Name

RESPECT Sport + Rad

Legal name

Radshop Respect GmbH

Website

https://respect-sport.de

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Family-owned German bicycle and e-bike retailer operating two brick-and-mortar stores in Aulendorf and Ehingen (Baden-Württemberg), selling premium brands like Cube, Haibike, and Ghost with Bosch drive systems alongside workshop, leasing, and insurance services.

Ownership category

akta.pro rank

Product category

Bicycle Retail

NAICS

Personal and Household Goods Repair and Maintenance (8114)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bike Parts & Components Retail (CRAMAHAB), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), Kids’ & Family Bike Retail (Youth, Trailers, Seats) (CRAMAHAG)

Keywords

• Bicycle retail
• E-bike sales
• Bike workshop services
• Cycling accessories
• Bike leasing

Headquarters

HQ city

Aulendorf

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Bicycle and E-Bike Sales: Retail sale of conventional bicycles, e-bikes, mountain bikes, trekking bikes, city bikes, and children's bikes from brands including Cube, Winora, Haibike, Ghost, Lapierre, FLYER, and others. Products sold at MSRP with promotional pricing.
2. Accessories and Clothing: Sale of cycling accessories including helmets, clothing, lights, locks, bags, and component upgrades from brands such as Abus, Schwalbe, Shimano, Ergonomic Solutions, and others.
3. Workshop and Repair Services: Full-service bicycle workshop handling repairs, maintenance, new bike assembly, and service for bicycles purchased elsewhere. Includes pickup and delivery service.
4. Insurance Services: Partnership with ENRA and linexo insurance companies to offer bicycle insurance coverage including theft and damage protection.
5. Bicycle Leasing Facilitation: Facilitates company bicycle leasing through partnerships with major providers including Jobrad, BusinessBike, Eurorad, Lease a Bike, and others.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

RESPECT Sport + Rad (Radshop Respect GmbH) is a German brick-and-mortar bicycle retailer operating two physical stores in Aulendorf (headquarters, founded 1995) and Ehingen (acquired 2019). The company sells conventional bicycles, e-bikes, mountain bikes, trekking bikes, city bikes, and children's bikes from brands including Cube, Winora, Haibike, Ghost, Lapierre, and FLYER, complemented by a full-service workshop for repairs and maintenance, plus facilitation of bicycle leasing and insurance through partner providers.

Product overview

RESPECT Sport + Rad (Radshop Respect GmbH) is a dual-location German bicycle and e-bike retail company operating in Aulendorf (main HQ since 1995) and Ehingen (acquired in 2019). The company operates as a traditional brick-and-mortar bicycle shop within the BIKE&CO retail network, selling a portfolio of bicycles and e-bikes from brands including Cube, Haibike, Winora, Ghost, Lapierre, FLYER, and others. The core product offerings include e-mountainbikes (such as Cube Stereo Hybrid and Haibike AllTrack), e-trekkingbikes (Cube Kathmandu Hybrid, Lapierre E-Explorer), e-citybikes (Cube ella Hybrid), citybikes, trekking bikes, children's bikes, and e-SUV bicycles. The company generates additional revenue through value-added services including workshop/repairs, bicycle rental, test rides, financing, multi-partner bike leasing (Eurorad, Jobrad, BusinessBike, Lease a Bike, and others), insurance (ENRA, linexo), ergonomics consultation, pickup/delivery service, and loaner bikes. They also provide PDF catalogs, a frame size calculator, and service appointment booking. The company moved to new, larger premises in Aulendorf in March 2024.

Differentiator

Problem solved

Functional benefit

Products and services

• Bicycle and E-Bike Retail
• Cycling Accessories and Clothing
• Workshop and Repair Services
• Bicycle Leasing Facilitation
• Bicycle Insurance Services
• E-Bike Rental

Named customers1 record

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• BIKE&COcoreChannel Partner/ Reseller/ DistributorFranchise membership in the BIKE&CO retail network. The partnership provides brand recognition, quality assurance standards, and access to a collective purchasing/network of bicycle retailers. BIKE&CO emphasizes honest and competent consultation, high-quality products, and first-class service.
• ENRA VersicherungcoreStrategic or Co-development PartnerOfficial ENRA insurance dealer providing specialized bicycle and e-bike insurance. ENRA is Germany's only provider focusing exclusively on e-bikes and bicycles with over 1 million customers. Offers uncomplicated, unbureaucratic claims handling.
• JobradcoreChannel Partner/ Reseller/ DistributorBicycle leasing partner enabling company bicycle programs. One of many leasing providers available through the store including Jobrad, BusinessBike, Eurorad, Lease a Bike, Bikeleasing.de, and others.
• BusinessBikecoreChannel Partner/ Reseller/ DistributorBicycle leasing company enabling employer-provided bicycle programs through salary sacrifice arrangements.
• EuroradminorChannel Partner/ Reseller/ DistributorLeasing provider partner offering bicycle leasing services for company bicycle programs.
• Lease a BikeminorChannel Partner/ Reseller/ DistributorLeasing partner enabling company bicycle leasing programs.
• linexo VersicherungenminorChannel Partner/ Reseller/ DistributorInsurance partner offering bicycle insurance for theft and damage coverage.
• Bosch eBike SystemscoreTechnology or IntegrationMajor e-bike drive system supplier. Many bicycles sold feature Bosch motors (Performance Line CX, Performance Line, Active Line Plus), displays (Kiox, Purion, LED Remote), and batteries (PowerTube, PowerPack). As a retailer, the company is an authorized dealer for Bosch e-bike products.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Intersport: Intersport is a major German sporting goods retail cooperative with many member stores carrying bicycles, e-bikes, helmets and accessories — adjacent competitor for cycling product sales and accessories in the same German market.
• Sportscheck: Sportscheck is a German multichannel sporting goods retailer owned by the Otto Group with a meaningful cycling, e-bike and accessory assortment — comparable as a broader sporting-goods incumbent competing for cycling consumers' wallets.
• ZEG (Zweirad-Einkaufs-Genossenschaft): ZEG is Germany's largest bicycle buying cooperative supporting hundreds of independent bike shops with purchasing, marketing and training — comparable to RESPECT as a member of a competing retailer alliance (RESPECT belongs to BIKE&CO).
• Decathlon: Decathlon is a global mass-market sporting goods retailer with a strong German store footprint and large bicycle/e-bike assortment including its own brands — competing with RESPECT on entry-to-mid-price bikes, accessories and in-store service.

Direct peers

• Lucky Bike: Lucky Bike is a German multi-store bicycle retail chain selling new bikes, e-bikes, accessories and workshop services across major German cities — directly comparable to RESPECT Sport + Rad as a multi-location bike retailer serving mainstream and e-bike segments.
• Rose Bikes: Rose Bikes is a German premium bicycle manufacturer-retailer selling road, MTB, gravel and e-bikes direct and via showrooms — overlapping with RESPECT on premium-brand positioning, e-bike focus and curated retail experience.
• Bike24: Bike24 is a large German online bicycle and e-bike retailer carrying hundreds of brands including Cube, Haibike and Ghost — competing with RESPECT for the same brand-conscious customers but via a national e-commerce model that contrasts with the local brick-and-mortar approach.
• Fahrrad.de: Fahrrad.de is a German online and multi-channel bicycle retailer carrying major brands such as Cube, Haibike and Ghost with in-house workshop services — a comparable multi-brand bike retailer overlapping on product mix and target customers.
• BOC (Bike & Outdoor Company): BOC is a German bicycle retail chain operating large-format stores with a broad multi-brand portfolio, in-house workshops and e-bike specialization — closely mirroring RESPECT's full-service brick-and-mortar model with comparable premium-brand mix.

Emerging players

• Canyon Bicycles: Canyon is a German premium bicycle brand selling direct-to-consumer road, mountain and e-bikes with showrooms in major cities — a high-profile DTC competitor that competes for the same premium cycling enthusiast segment RESPECT serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/respect-sport

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RESPECT Sport + Rad