nCourage
nCourage is a consumer mobile app founded by clinical psychologist Dr. Dan Lerner that helps individual adults manage anxiety through a structured nine-module curriculum of meditation, cognitive techniques, mood tracking, and peer community, distributed via app stores on a three-tier subscription model.
- Company typePrivate
- Founded-
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What nCourage does
nCourage is a consumer mobile application that delivers a structured nine-module anxiety management program to individual adults experiencing anxiety, panic, and stress-related symptoms. The product is offered as a single iOS and Android app distributed through the Apple App Store and Google Play Store, built around guided meditations, cognitive reframing techniques, mood tracking, journaling, real-time anxiety guidance for situations such as travel or public speaking, and a virtual Community of Understanding for peer support. Content was developed by founder Dr. Dan Lerner, a clinical psychologist with a Doctorate from the American School of Professional Psychology and an M.S. from Johns Hopkins, drawing on his own experience overcoming anxiety.
The business runs on a recurring subscription model with three publicly disclosed tiers — Basic at $12.99 per month (or $129/year), Signature at $15.99 per month with tele-seminars and recorded 'house calls,' and Platinum at $199.99 per month adding live monthly Q&A with Dr. Dan plus an inquiry-based VIP 1-on-1 coaching package. Distribution is exclusively self-serve via app stores, with marketing driven by website content, a mailing list, and a Facebook presence; no enterprise sales motion, channel partners, or institutional distribution is evident. The company is privately held and appears to be founder-led and bootstrapped, with no disclosed funding rounds, parent entity, or institutional investors in the source material.
nCourage firmographics
Firmographics- Name
- nCourage
- Legal name
- nCourage
- Website
- https://getncourage.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- nCourage is a consumer mobile app founded by clinical psychologist Dr. Dan Lerner that helps individual adults manage anxiety through a structured nine-module curriculum of meditation, cognitive techniques, mood tracking, and peer community, distributed via app stores on a three-tier subscription model.
- Ownership category
- akta.pro rank
nCourage industry classification
Industry- Product category
- Mental Health Application
- NAICS
- Software Publishers (513210), Educational Support Services (61171)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Meditation Apps, Digital Courses & Online Communities (HSADAJAH)
Keywords
Where nCourage is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
nCourage business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Marketing or Sales, Personnel, Technology or R&D, Infrastructure, Operations
Revenue model
- Subscription - Basic Tier: Monthly or annual subscription providing access to core 9-module program, meditations, weekly activity reminders, journal activity, mood tracking, and multi-platform accessibility. Priced at $12.99/month or $129/year.
- Subscription - Signature Tier: Enhanced tier including full basic program plus tele-seminars, recorded 'house calls' with real people, and access to knowledge series mini sessions. Priced at $15.99/month with 2 months free on annual subscription.
- Subscription - Platinum Tier: Premium tier providing full program access, live monthly Q&A sessions with Dr. Dan, priority notifications and live events access, and VIP package option for 1-on-1 personalized support. Priced at $199.99/month with custom VIP pricing available upon inquiry.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic subscription with core program access |
| Subscription | Monthly | Signature subscription with enhanced content and tele-seminars |
| Subscription | Monthly | Platinum subscription with live access to Dr. Dan |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
nCourage product offering
Product offeringCore offering
nCourage sells a mobile application that delivers a structured nine-module anxiety management program developed by clinical psychologist Dr. Dan Lerner. The app provides on-demand guided meditations, cognitive reframing techniques, real-time anxiety guidance, mood tracking, journaling, and a virtual community of users, distributed as monthly or annual subscriptions across Basic, Signature, and Platinum tiers.
Product overview
nCourage is a single mobile application designed as a comprehensive anxiety management companion. The core product is the nCourage Mobile App, which provides access to a structured Nine Module Anxiety Program covering understanding anxiety, mindfulness, biological interventions, cognitive reframing, emotional management, and long-term wellness strategies. Additional offerings include Meditation 101 for foundational meditation skills, Anxiety Techniques for practical coping strategies, Anxiety Guidance for real-time support during anxiety-inducing situations, and a Community of Understanding for peer support. The app is distributed through three pricing tiers: Basic ($12.99/mo), Signature ($15.99/mo), and Platinum ($199.99/mo), with varying levels of access to tele-seminars, live Q&As with Dr. Dan, and personalized coaching options.
Differentiator
Problem solved
Functional benefit
Products and services
- nCourage Mobile App
Quantifiable outcome
- Users report reduced fear and anxiety in school and professional contexts
- +2 more outcomes
Companies that use nCourage
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles1 record
nCourage technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
nCourage partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights3 records
nCourage competitors and assessment
Company assessmentDirect peers
- Sanvello (Optum): Sanvello is a mental wellness app offering coaching, peer support, and self-guided content for anxiety, depression, and stress. It is a direct peer given identical self-serve mobile anxiety/wellness positioning and shared D2C subscription model, now backed by Optum's payer infrastructure.
- Calm: Calm is a leading meditation and mental wellness app offering guided meditations, sleep stories, and masterclasses via subscription. It is a direct peer to nCourage given overlapping product category (mobile wellness apps), D2C subscription monetization, and shared target audience of adults seeking anxiety and stress management.
- Happify: Happify offers science-based activities and games for stress and anxiety reduction via mobile subscription. It is comparable to nCourage as a self-guided, content-driven anxiety app competing for the same consumer segment, though Happify uses gamified techniques rather than structured expert modules.
- Headspace: Headspace offers guided meditation, mindfulness content, and mental health support through a mobile app with subscription tiers. It competes directly with nCourage in the consumer anxiety/meditation app category and shares the PLG app-store distribution model and consumer subscription pricing structure.
Emerging players
- Shine: Shine is a daily mental wellness app focused on self-care, mindfulness, and community support for underrepresented audiences. It overlaps with nCourage through the community + anxiety/wellness positioning and D2C subscription model.
- Wysa: Wysa is an AI-chatbot-based mental wellness app providing CBT-style conversations for anxiety and stress. It is an emerging player overlapping with nCourage's anxiety self-help positioning but differentiated by AI delivery rather than clinician-curated content modules.
- Moodfit: Moodfit is a mood tracking and mental health self-help app with goals, exercises, and content. It is an emerging player comparable to nCourage via overlap in mood tracking features and anxiety self-help content, though Moodfit lacks an expert-led branded curriculum.
- Youper: Youper is an AI-guided emotional health assistant app offering CBT-based conversations and mood tracking. It is an emerging player comparable to nCourage as a self-guided anxiety/emotional wellness mobile app, differentiated by AI chat versus human-expert content delivery.
Broad incumbents
- BetterHelp: BetterHelp is a large online therapy platform connecting users with licensed therapists via subscription. It is a broad incumbent addressing anxiety and mental health concerns through a different (human clinician) delivery mechanism but the same target customer seeking anxiety relief via digital channels.
- Talkspace: Talkspace provides online therapy and psychiatry services through a subscription platform with licensed clinicians. It is comparable to nCourage in targeting anxiety sufferers via digital subscription but operates as a broader incumbent with clinician-led delivery versus nCourage's self-serve content model.
Market position
Strengths5 records
Weaknesses5 records
Key risks6 records
Key highlights7 records
Customer concentration
nCourage social profiles
Digital presencenCourage financial estimates
Financial estimateRevenue estimate
Valuation estimate
nCourage leadership team
Management profileNumber of profiles
Profiles1 record
nCourage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
nCourage M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about nCourage
What does nCourage do?
nCourage sells a mobile application that delivers a structured nine-module anxiety management program developed by clinical psychologist Dr. Dan Lerner. The app provides on-demand guided meditations, cognitive reframing techniques, real-time anxiety guidance, mood tracking, journaling, and a virtual community of users, distributed as monthly or annual subscriptions across Basic, Signature, and Platinum tiers.
Is nCourage a public or private company?
nCourage is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was nCourage founded?
nCourage was founded in -1. It employs 1 to 10 people.
Where is nCourage based?
nCourage is headquartered in New York, United States, in the North America region.
How does nCourage make money?
Three revenue lines are on record. Subscription - Basic Tier is the primary driver. The others are subscription - Signature Tier and subscription - Platinum Tier.
Who are nCourage's main competitors?
Direct peers on record are Sanvello (Optum), Calm, Happify and Headspace. Emerging players are Shine, Wysa, Moodfit and Youper. Broad incumbents are BetterHelp and Talkspace.
Does nCourage have an API?
No public API is recorded for nCourage.
What industry is nCourage in?
nCourage's product category is Mental Health Application. Its primary akta.pro industry code is HSADAJAH, Meditation Apps, Digital Courses & Online Communities. Its NAICS code is 513210 and its SIC code is 7372.