Adservice
Adservice is a privately held Danish online marketing platform founded in 2007 and headquartered in Aarhus, Denmark. With 51–100 employees, it operates as an intermediary connecting advertisers and publishers to optimize client business outcomes.
- Company typePublic
- Founded2007
- HeadquartersAarhus, Denmark
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Adservice does
Adservice is a privately held Danish for-profit company headquartered in Aarhus, Denmark. According to firmographic data, the company was founded in 2007 and operates an online marketing platform that brings advertisers and publishers together with the stated objective of optimizing client business outcomes. It is classified as a private company (pre-IPO) with 51–100 employees, indicating an established mid-sized operator in the online marketing sector with multi-cycle tenure in the Danish and broader Nordic market.
The company's functional role, per its firmographic description, is intermediary-style — connecting demand-side advertisers with supply-side publishers to align activity around client business optimization. The platform is positioned to serve both sides of a two-sided online marketing marketplace. Beyond this positioning, no granular product, pricing, technology, customer-segment, or revenue-mechanic details are available in the provided source material; any further characterization cannot be grounded without violating attribution rules.
Note on the input: The detailed company profile material supplied alongside the firmographic record pertains predominantly to Adtraction, a separate Swedish-headquartered affiliate and partner-marketing platform with 12 European offices, its own customer logos, pricing tiers, and technology stack. Per the source-attribution requirements of this analysis, Adtraction-specific facts are not applied to Adservice.
Adservice firmographics
Firmographics- Name
- Adservice
- Legal name
- Adtraction Marketing AB
- Website
- https://adservice.com
- Company type
- Public
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Adservice is a privately held Danish online marketing platform founded in 2007 and headquartered in Aarhus, Denmark. With 51–100 employees, it operates as an intermediary connecting advertisers and publishers to optimize client business outcomes.
- Ownership category
- akta.pro rank
Adservice industry classification
Industry- Product category
- Digital Advertising Platform
- NAICS
- Other Services Related to Advertising (541890)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
- akta.pro secondary industry
- Influencer Marketing & Creator Marketplaces (BPAMALAG)
Keywords
Where Adservice is headquartered
LocationHeadquarters
- HQ city
- Aarhus
- HQ country
- Denmark
- HQ region
- Europe
Offices13 records
Markets served
Adservice business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Commission on Sales (Affiliate/Referral): Adtraction connects brands with partners who drive traffic and sales, and the company is compensated only when the brand receives a sale — a pure performance-based commission model. This aligns costs directly with outcomes for brands.
- Platform Subscription Fees: Subscription fees for tiered platform access spanning Self-managed, Managed, and Full service plans, with monthly pricing from 149 EUR to 499 EUR per month, providing varying levels of platform features and managed services.
- Professional Services: Managed and Full service tiers include hands-on services such as proactive partner recruitment, influencer services, and dedicated account management, generating professional services revenue alongside platform fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Self-managed: Self-serve platform with guided launch and full partner program management |
| Subscription | Monthly | Managed: Hands-on partner growth with proactive recruitment and dynamic commissioning |
| Subscription | Monthly | Full service: Proactive growth with a dedicated local account manager |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Adservice product offering
Product offeringCore offering
Adservice operates an online marketing platform that brings advertisers and publishers together to optimize the client's business. The company enables advertisers to reach audiences through publisher inventory while helping publishers monetize their traffic, serving as an intermediary in the digital advertising value chain.
Product overview
Adtraction is an affiliate and partnership marketing platform offering three pricing tiers (Self-Managed at 149 EUR/mo, Managed at 249 EUR/mo, and Full Service at 499 EUR/mo), all built on a core tracking and partnership management platform. The portfolio includes Adtraction Plus (an optional add-on), RevShare (a revenue-share service), and Bundler.com (a sub-brand). Brands access partners across influencers, media houses, apps, tech platforms, and comparison sites, with active partnership management and tracking implemented via lines of code added to the brand's site.
Differentiator
Problem solved
Functional benefit
Brands
- Adtraction Plus: An optional add-on for the Self-managed plan, priced at 149 EUR/mo.
- RevShare
- Bundler.com
Products and services
- Online Marketing Platform A two-sided online marketing platform that connects advertisers and publishers to optimize the client's business, enabling advertiser campaign distribution and publisher traffic monetization.
Quantifiable outcome
- Luxury Coastal grew their partner marketing revenue by 41% through content partnerships, search placements, and exclusive member offers, expanding their partner network and attracting higher-value bookings
- +1 more outcomes
Companies that use Adservice
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles2 records
Adservice technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Adservice partnerships and signals
Strategic signalScale indicators2 records
Adservice competitors and assessment
Company assessmentDirect peers
- Awin: Awin is a global affiliate marketing network with strong European roots, connecting advertisers with a broad publisher base across multiple verticals. It is the most direct competitor to Adtraction in Europe and offers a comparable tiered service model to brands and agencies.
- Rakuten Advertising: Rakuten Advertising is a global affiliate and performance marketing network operating in Europe, the Americas, and APAC. It directly competes with Adtraction for brand advertiser budgets and offers similar partner-recruitment and tracking technology.
- PartnerStack: PartnerStack is a SaaS partnership management platform focused on B2B and SaaS affiliate/referral programs. While more SaaS-channel focused, it overlaps with Adtraction in serving mid-market and enterprise brands seeking partner program automation and tracking.
- Tradedoubler: Tradedoubler is a Stockholm-headquartered European affiliate and partner marketing network. It competes head-to-head with Adtraction in the Nordics and broader Europe, offering similar performance-based affiliate program management to e-commerce and DTC brands.
- CJ Affiliate: CJ Affiliate (Commission Junction), owned by Publicis, is one of the largest global affiliate marketing networks. It serves the same brand advertiser base as Adtraction across multiple verticals, with global partner inventory and similar commission-based revenue mechanics.
- Impact: Impact is a global partnership management platform covering affiliate, influencer, and B2B partner programs. It competes with Adtraction's full-service tier, particularly for enterprise brands seeking a unified partner-management SaaS platform with deeper analytics.
- ShareASale: ShareASale (now part of the Awin Group) is a long-established affiliate marketing network serving thousands of merchants. It is comparable to Adtraction in offering performance-based affiliate program management, though with stronger North American roots.
- Webgains: Webgains is a European-focused affiliate marketing network owned by ad pepper media. It serves the same e-commerce and brand advertiser base as Adtraction in Europe, with comparable publisher recruitment and tracking capabilities.
Regional players
- Admitad: Admitad is a global affiliate marketing network with strong CIS, Eastern European, and Asian footprints. It is comparable to Adtraction as a multi-tier affiliate platform but primarily competes in geographies where Adtraction has limited or no presence.
Emerging players
- Refersion: Refersion is a creator and affiliate management platform focused on DTC and Shopify-ecosystem brands. It represents an emerging challenger to Adtraction in the influencer/creator-driven affiliate segment but with narrower geographic and vertical reach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights7 records
Customer concentration
Adservice social profiles
Digital presenceAdservice financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adservice leadership team
Management profileNumber of profiles
Adservice subsidiaries and ownership
Company hierarchySubsidiaries1 record
Adservice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adservice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adservice
What does Adservice do?
Adservice operates an online marketing platform that brings advertisers and publishers together to optimize the client's business. The company enables advertisers to reach audiences through publisher inventory while helping publishers monetize their traffic, serving as an intermediary in the digital advertising value chain.
Is Adservice a public or private company?
Adservice is a public company. It is classified as unknown and is currently operating.
When was Adservice founded?
Adservice was founded in 2007. It employs 51 to 100 people.
Where is Adservice based?
Adservice is headquartered in Aarhus, Denmark, in the Europe region.
How does Adservice make money?
Three revenue lines are on record. Commission on Sales (Affiliate/Referral) is the primary driver. The others are platform Subscription Fees and professional Services.
Who are Adservice's main competitors?
Direct peers on record are Awin, Rakuten Advertising, PartnerStack, Tradedoubler, CJ Affiliate, Impact, ShareASale and Webgains. Admitad is listed as a regional player. Refersion is listed as an emerging player.
Does Adservice have an API?
Yes. Adservice exposes a public API. Developer documentation is at api.adtraction.com.
What industry is Adservice in?
Adservice's product category is Digital Advertising Platform. Its primary akta.pro industry code is BPAFAAAN, Marketing Technology, AdTech & MarTech Services, with a secondary code of BPAMALAG, Influencer Marketing & Creator Marketplaces. Its NAICS code is 541890 and its SIC code is 7310.