What Free Agents does

Free Agents is a privately held boutique talent representation agency headquartered at 6 W 20 St, New York, NY 10011, founded and led by Patricia Claire as Founder/Managing Partner alongside Partner/Head of Sales Xavier Egurbide and Partner/Sr Agent Angela Kaper. The firm employs a small team of approximately seven people, structured around sales and agent roles plus an accounting coordinator. Its business is the representation of a curated roster of 14 elite production companies and their artists across animation, VFX, mixed-media, artful live action, gaming, immersive experiences, and editing. The represented studios include Strange Beast, Tendril, Titmouse, Nexus Studios, MakeMake (a unification of Rock Paper Scissors, a52, Elastic, and Primary), The Line, FutureDeluxe, Passion, Hornet, Aspekt, Private Island, Builders Club, L'Éloi, and Golden Wolf, with operations spanning North America, Europe, and Australia.

The agency's core offering is a single point of access for brands, advertisers, streaming platforms, sports leagues, and entertainment clients seeking award-elite creative talent. The roster's credentials are substantive: Passion holds two Academy Awards, Nexus Studios has collected Cannes Grand Prix, Black Pencils, an Oscar nomination, and Adweek's Commercial of the Decade, Strange Beast claims the only gender-balanced director roster in Europe, and Titmouse alone employs over 1,000 people across Los Angeles, New York, and Vancouver. Free Agents does not produce creative work itself; it matches brand-side demand (e.g., Netflix, Google, Meta, HBO, Apple TV+, Mercedes-Benz, Tiffany & Co., NFL, MLB, Coinbase) with studio-side supply and earns commissions on resulting engagements.

The business model is professional services commission-based, typical of talent and production representation. Specific commission rates and contract values are not publicly disclosed, which is consistent with industry norms. Free Agents is founder-led with no disclosed venture or institutional capital, no parent company, no subsidiaries, and no M&A activity, and operates as an active independent agency with publicly listed leadership contacts and a working website.

Name

Free Agents

Legal name

Free Agents

Website

https://freeagents.co

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Free Agents is a New York-based boutique talent representation agency representing 14 elite animation, VFX, and creative production studios, connecting brand clients (Netflix, Google, Mercedes-Benz, NFL) with award-winning studios across North America, Europe, and Australia in exchange for project commissions.

Ownership category

akta.pro rank

Product category

Talent Representation Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Talent Agency & Representation Services (HSACAHAK)

akta.pro secondary industries

Full-Service Artist Management (MPAIAGAA), Artist Booking, Talent Buying & Agency Services (MPAGAAAF)

Keywords

• Talent representation agency
• Animation studio representation
• VFX production services
• Creative production roster
• Advertising production talent

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Talent Representation Services: Free Agents generates revenue by representing production companies and their artists, facilitating connections between creative talent and brands/advertisers seeking animation, VFX, and other creative services. The agency likely earns commissions or fees based on projects secured for their roster.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Free Agents is a boutique talent representation agency that represents a curated roster of world-class animation, VFX, mixed-media, and creative production studios. The agency promotes and secures project opportunities for these studios by connecting them with brands, advertisers, and entertainment clients across advertising, entertainment, and experiential sectors.

Product overview

Free Agents is a talent representation agency representing a curated roster of exceptional production companies and their diverse and talented artists in the animation, VFX, and creative production space. The portfolio includes studios specializing in animation (Strange Beast, Titmouse, Hornet, The Line, Golden Wolf), VFX and innovation (Tendril, FutureDeluxe), mixed-media (Private Island), and full-service production (Nexus Studios, Passion, MakeMake, Builders Club, Aspekt, L'Eloi). The company promotes, amplifies and seeks opportunities for these studios across entertainment, advertising, and experiential projects. Techniques offered include Animation, Artful Live Action, Mixed Media, Gaming, Immersive experiences, and Editing.

Differentiator

Problem solved

Functional benefit

Products and services

• Talent Representation Services

Quantifiable outcome

• Studios have collectively generated over 20 million views across platforms for some projects

Named customers30 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core.

• Strange BeastcoreStrategic or Co-development PartnerStrange Beast is a director-led animation studio with the only gender-balanced roster of directors in Europe. Sister company to Passion, with its own unique tone of voice. Created episodes of Netflix series Headspace, cause-led films for Breast Cancer Now and Bloody Good Period, and spots for Cheerios and Venus.
• TendrilcoreStrategic or Co-development PartnerFull service, design-inspired animation, VFX and innovation studio with excellent creative and production leadership and a community of outstanding global talent. Creates smart, beautiful stories with refined visual artistry.
• TitmousecoreStrategic or Co-development PartnerArtist-driven, highly collaborative, award-winning creative studio with over 1,000 employees around the world and studios in Los Angeles, New York, and Vancouver. Known for iconic animated films, series, shorts, and commercials in every style.
• Nexus StudioscoreStrategic or Co-development PartnerHighly acclaimed studio with offices in Los Angeles and London. Has collected multiple Cannes Grand Prix, coveted Black Pencils, an Oscar nomination, and Adweek's Commercial of the Decade. Works across entertainment, branded content, and technology.
• MakeMakecoreStrategic or Co-development PartnerUnified studio that unites Rock Paper Scissors, a52, Elastic, and Primary. A collective of world-class creative companies built to deliver premium storytelling across entertainment, advertising, and experiential.
• The LinecoreStrategic or Co-development PartnerFounded by artists and filmmakers who believe every attention-worthy creative project starts with a great idea. Obsessed with animation and creating projects with original touch—games, advertising, music videos, original content, or interactive experiences.
• FutureDeluxecoreStrategic or Co-development PartnerGlobal creative studio with offices in London, Los Angeles, New York, and Sydney. Blends design, technology, and mesmerizing moving image to craft aspirational visual experiences for future-facing brands.
• PassioncoreStrategic or Co-development PartnerWorld-class production company with two Academy Awards including Best Animated Short and Best Documentary Feature. International studio with creative communities in London, Paris, and Barcelona. Known for 10-year collaboration with virtual band Gorillaz.
• HornetcoreStrategic or Co-development PartnerStudio with mission to create vibrant stories, sparked by dreams. Surrounds itself with a hand-picked global roster of both established and emerging filmmakers, nurtured to create exceptional work with a passionate team of artists and producers.
• AspektcoreStrategic or Co-development PartnerCreates visually stunning work for the global market. Directors defined by passion for detail, impeccable design, human insight, and celebration of aesthetics while delivering superb production.
• Private IslandcoreStrategic or Co-development PartnerBoundary-punching, mixed-media studio founded by EP Helen Power and Apex Director Chris Boyle. Blends live action, CG, AI, and other techniques to tell culturally sharp, mold-breaking stories for Adobe, Bud Light, Call of Duty, Pokémon, Nike, Meta Quest Xbox.
• Builders ClubcoreStrategic or Co-development PartnerGlobal creative-first studio built to bring bold ideas to life through seamlessly integrated, original, multidisciplinary production. Deep expertise spanning CGI, live action, AI, and design with global campaigns and iconic one-offs.
• L'ÉloicoreStrategic or Co-development PartnerMontreal-based creative meeting point. A community of talent in an outstanding space—coming together to tell stories with style. Handles everything from start to finish, ensuring success for every project and creating lasting partnerships.
• Golden WolfcoreStrategic or Co-development PartnerAnimation studio represented through Free Agents' techniques roster, specializing in original animation content.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Framestore: Global VFX and immersive content powerhouse with Oscar-winning film, episodic, and commercial divisions. Comparable as a broad incumbent in the production services category that intersects with Free Agents' represented studios.
• The Mill: Global VFX, design, and creative production leader with a broad portfolio across advertising, film, and immersive content. Comparable as a broader incumbent in the production services space where Free Agents' represented studios compete.

Direct peers

• Radical Media: Global production company representing directors, designers, and storytellers across commercial, film, and interactive projects. Directly comparable as a creative representation and production firm serving premium brand and platform clients.
• Reset Content: Director-led production company representing a curated roster for commercials, branded content, and music videos. Comparable to Free Agents as a boutique representation firm serving global brand clients with premium creative talent.
• Prettybird: Creative production company and director representation firm with a curated roster of commercial and music-video directors. Comparable to Free Agents in its boutique representation model focused on premium creative talent for brand and entertainment work.
• Stink Studios: Global creative production network with offices across multiple regions, producing commercial, digital, and immersive work for brands. Comparable to Free Agents in its multi-discipline creative production model and global brand client roster.
• RSA Films: Ridley Scott's commercial production and director representation company, with a long-established roster of directors serving global brand clients. Comparable to Free Agents as a high-end commercial director/creative rep firm.
• Anonymous Content: Talent management and production company representing directors, writers, and producers across film, TV, and advertising. Directly comparable to Free Agents as a boutique agency model that combines director/creative representation with a production services arm, targeting brand and platform clients.
• Tool of North America: Boutique commercial production company representing a roster of directors for brand campaigns, music videos, and content. Comparable to Free Agents in its boutique, director-representation model with strong brand client work.

Emerging players

• Bullion Productions: Boutique production and director representation company with a growing roster in commercial and branded content. Comparable as an emerging boutique rep firm in the same premium commercial-production space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/freeagents

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Free Agents