Name

RED Edition

Legal name

Red Edition

Website

https://rededition.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Direct E-commerce Sales (B2C): RED Edition sells furniture and home accessories directly to end consumers via its e-commerce platform redeedition.com, offering secure payment (Visa, Mastercard, American Express) and installment payment options (2x without fees). Orders are shipped to customers in France, Europe, and internationally.
2. Professional / Contract Sales (B2B): RED Edition serves interior designers, architects, decorators, and hospitality operators (hotels, restaurants) through bespoke project sales. Products can be customized or designed to specification for hospitality environments, as evidenced by installations at Carlton Cannes, Virgin Atlantic Lounge, and Beef Bar Budapest.
3. Reseller / Dealer Sales (B2B2C): RED Edition distributes its collection through authorized multi-brand boutiques and resellers, who access a dedicated portal to consult stock levels and place orders. An international network of agents manages dealer relationships in key export markets.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

RED Edition is a French furniture design company that conceives contemporary, color-rich furniture and home accessories in Paris, manufactures them through artisan partners in Vietnam and Italy using traditional handmade lacquer (up to nine layers), Italian caning (cannage), and eggshell-inlay marquetry techniques, and sells them to consumers via e-commerce and its Paris showroom, and to professionals via dedicated contract sales, customization, and a reseller portal.

Product overview

RED Edition is a French furniture design company offering a comprehensive portfolio of contemporary furniture and home accessories. The product line includes modular sofas (Stanley collection with Canapé Stanley, Module Stanley, and Coffre Stanley), classic sofas (Canapé 210, Canapé Cannage 210, Blancs Manteaux), armchairs (Fauteuil cannage, Fauteuil Floating, Fauteuil Mathurins, Chauffeuse Monsigny), seating (Chaises, Stool, Tabouret haut, Stellar, Banc Stellar, Montpensier poufs), dining tables (Table de Repas Horizon, Table de repas Felice), coffee tables (Table basse 50's, Table basse Be Good, Table basse Lounge, Table Trévise), console tables (Console Horizon, Judd), storage (Enfilade Capri, Buffet Maestra), room dividers (Claustra, Paravent Mogador), mirrors (Miroir Totem, Miroir Ellipse), lighting (Lampe Bourbon, Lampe Mini Bourbon, Lampe Elysée, Applique Chicago), and accessories (Bougeoir Ador, Boites Pigalle, Dessous de verre, Lunettes de soleil EK). The PREMIERACTE collection (collaboration with Tristan Auer and Lelièvre Paris) offers premium hospitality-grade furniture. Products are crafted using traditional lacquer techniques, with manufacturing in Vietnam (Ho Chi Minh City) and Italy.

Differentiator

Problem solved

Functional benefit

Products and services

• Canapé Stanley (modular sofa) A modular sofa with 1970s-inspired retro lines featuring stainless steel structure and palissandre wood accents, available in 2 or 3-seat configurations with capitonné cushions for lounge-style living.
• Canapé 210 Three-seater sofa inspired by 1950s Scandinavian style, with solid wood structure, compass legs, and customizable cushions in fabric or leather.
• Canapé Cannage 210 Three-seater sofa with rattan weaving detail, crafted by Italian artisans with black-stained beech wood structure and customizable fabric, velvet, or leather upholstery.
• Canapé 210 Héritage Refined version of Canapé 210 featuring leather piping that underlines the curves, combining embossed leather and fabric upholstery.
• Blancs Manteaux S Compact signature sofa from the PREMIERACTE collection featuring enveloping curves, double leather piping, and brass ribbon detailing; made in Italy with Lelièvre Paris fabrics.
• Blancs Manteaux L Large signature sofa with glamorous silhouette, enveloping curves, double leather piping, and brass ribbon detailing, made in Italy with Lelièvre Paris fabrics.
• Fauteuil Cannage Classic-chic armchair with generous proportions and Italian-crafted rattan backrest; black-stained beech or solid oak structure with high-resilience bi-density foam cushions.
• Fauteuil Floating Airborne and delicate armchair with Scandinavian-inspired aesthetics, solid oak structure, and sculpted wood details for organic form and comfort.
• Fauteuil Mathurins (PREMIERACTE) Generous and welcoming armchair from the PREMIERACTE collection featuring luxurious layering of mohair velvet, leather, and distinguished faux-uni fabrics harmonized with sophisticated details.
• Chauffeuse Monsigny (PREMIERACTE) Charming small armchair from the PREMIERACTE collection covered in warm bouclette fabric with leather corseting, solid wood double-shell structure, saddle stitching, and leather feet.
• Chaises High-end bistro-style chair revisiting rattan weaving with modernity; solid oak or black-stained oak structure with brass armrests, customizable in fabric or leather.
• Tabouret haut (high stool) High stool from the wood seating collection in natural oak, black-stained wood, or walnut finish, with brass rungs and fabric, velvet, or leather upholstery.
• Stool Versatile seating combining comfortable stool and practical ottoman with geometric form, solid wood structure, and brass banding.
• Stellar (low seating module) Low seating module faithful to 1970s codes with monobloc aesthetic; stainless steel and palissandre wood construction with leather or velvet upholstery.
• Banc Stellar (bench) Bench version of the Stellar collection translating 1970s retro spirit into an elongated and sophisticated design, combining stainless steel, brass, and palissandre wood.
• Montpensier Rond (round ottoman) Round pouf from the PREMIERACTE collection featuring superposition of leather and Lelièvre Paris Ecaille de Chine fabric; solid wood structure with brass banding.
• Montpensier Rectangulaire (ottoman) Rectangular pouf from the PREMIERACTE collection featuring superposition of leather and fabric; solid wood structure with brass banding.
• Module Stanley (modular seating unit) Modular seating unit compatible with the Stanley sofa collection, with stainless steel structure and palissandre wood encasement; configurable as corner element or side table.
• Coffre Stanley (storage seat) Storage and seating accessory for the Stanley collection, available as armrest storage or corner unit with palissandre wood top and satin steel base.
• Table de Repas Horizon Generous dining table seating up to 10 with marble-effect ceramic top from Marazzi, black steel structure, and brushed brass accents; made in Italy in three size options.
• Table de repas Felice Round dining table with large ceramic top and palissandre wood compartment housing two extensions; accommodates up to 12 covers.
• Table basse 50's (coffee tables) Iconic 1950s-inspired coffee table collection handcrafted with successive layers of lacquer; tripod-base design available in multiple lacquer colors or marble finishes (small and large sizes).
• Table basse Be Good Cheerful side table with curved design supported by double wings connected by a discreet brass spacer; available in lacquered or palissandre finishes.
• Table basse Lounge 1970s-styled coffee table rounding off angles with contemporary design; black-stained wood structure with tops in marble, smoked glass, ceramic, or palissandre and brass or stainless steel finish.
• Table Trévise (PREMIERACTE side table with eggshell marquetry) Versatile side table from the PREMIERACTE collection featuring eggshell inlay work hand-deposited in dark lacquer; usable for working, dining, or sharing.
• Console Horizon (small & large) Console tables for hallways and entrances with ceramic top on wood panel, brushed brass edging, and black matte steel legs; available in small and large sizes.
• Judd (wall-mounted console) Wall-mounted console inspired by modern art, designed to fix to walls in a levitating position, with airy monobloc design, curved forms, and integrated sliding drawer in palissandre, oak, or leather.
• Enfilade Capri (sideboard) Chic and elongated sideboard with naturally woven fiber doors and drawers; black, mocha, or ivory lacquer with brass details.
• Buffet Maestra (sideboard) Audacious and elegant sideboard with generous volume and material mixing; palissandre wood veneer body on graphic stainless steel pedestal legs with adjustable shelves.
• Claustra (room divider) Versatile room divider, shelf, or decorative element inspired by 1960s design; available in natural oak, walnut finish, or black lacquer with brass feet and attachments.
• Paravent Mogador (PREMIERACTE room divider) Variable-geometry room divider designed by Tristan Auer for RED Edition, featuring 3 or 4 upholstered and lacquered panels framed in solid lacquered wood; part of the PREMIERACTE collection.
• Miroir Totem (sculptural mirror) Sculptural mirror evoking decorative arts and 1970s aesthetics with pivoting panel feature; composed of smoked grey mirror and removable rose-smoked or scale-pattern panel connected by a brass central bar.
• Miroir Ellipse (elliptical mirror) Elliptical mirror with organic form and minimalist chic; handmade with brass frame and natural or rose-copper tinted glass, available in 50cm and 80cm diameters.
• Lampe Bourbon (table lamp) Generous lamp with lacquered wood base, brass details, and linen fabric shade; minimalist and chic design with elegant simple forms.
• Lampe Mini Bourbon (mini table lamp) Mini version of the Bourbon lamp with lacquered wood base, brass details, and linen fabric shade, suited for buffets, nightstands, or narrow consoles.
• Lampe Elysée (table lamp) Majestic and geometric table lamp inspired by Parisian salon ambience; lacquered wood base with brass details, linen fabric shade, and LED bulb system.
• Applique Chicago (wall lamp) Wall lamp inspired by 1930s architectural volumes and Art Deco style; glossy lacquered wood finish with brass and directional top lighting with cinema-projector aesthetic.
• Bougeoir Ador (candle holder) Candle holder from Memphis aesthetic movement in enameled ceramic and varnished walnut wood; geometric forms stack and fit together to create totem-like arrangements.
• Boites Pigalle (lacquered boxes) Collection of elegant square boxes with nine layers of hand-applied lacquer finish; made by lacquer artisans in small or large sizes for elegant storage solutions.
• Dessous de verre (glass coasters) Decorative coaster with graphic stripe pattern inspired by the Élysée lamp; hand-crafted in Vietnamese workshops using traditional lacquer techniques.
• Lunettes de soleil EK (Emmanuelle Khanh sunglasses) Oversize acetate sunglasses from the RED Edition × Emmanuelle Khanh capsule collection; tortoise shell pattern with nacre inlay on the face and ultra-glossy black temples, priced at €390.
• Bespoke professional / contract design service Dedicated B2B design and customization service for architects, interior designers, decorators, and hospitality operators, offering custom sizing, material selection, and bespoke product development. Includes dedicated catalogues, price lists, 3D collection assets, and project quotes coordinated via [email protected]. Custom upholstery requires a minimum order of 6 pieces.

Quantifiable outcome

• Handcrafted lacquerware can require up to 9 layers and up to 3 months of production time, reflecting intensive artisan labor investment.

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Atelier Tristan AuercoreStrategic or Co-development PartnerRED Edition collaborates with designer Tristan Auer and Lelièvre Paris on the PREMIERACTE capsule collection, inspired by Parisian theatre. Tristan Auer designs the furniture, RED Edition manufactures and distributes it, and Lelièvre Paris provides the upholstery fabrics. The collection reflects French art de vivre with couture-level details and is distributed exclusively by RED Edition. Tristan Auer also specified RED Edition furniture (Blancs Manteaux sofa, Table Trévise) for the renovated Carlton Cannes hotel.
• Emmanuelle KhanhcoreStrategic or Co-development PartnerA capsule collection collaboration in acetate sunglasses with Emmanuelle Khanh, uniting two houses around French elegance, savoir-faire, and timeless style. The 9010 oversized sunglasses and home accessories (Miroir Totem, Boites Pigalle) feature a tortoise shell motif inspired by the 1970s. The collaboration is available on redeedition.com and at L'Appartement Red Edition.
• Lelièvre PariscoreStrategic or Co-development PartnerLelièvre Paris provides high-end upholstery fabrics (velvet, sherpa, jacquard) for the PREMIERACTE collection designed by Tristan Auer and manufactured by RED Edition. The partnership combines Lelièvre's textile heritage with RED Edition's furniture design and manufacturing. Lelièvre fabrics are also featured on other RED Edition pieces such as the Chauffeuse Monsigny and Fauteuil Mathurins.
• David HodkinsonminorStrategic or Co-development PartnerBritish designer David Hodkinson, who has lived in Vietnam since 2000, created the Fifties collection for RED Edition, inspired by 1950s–60s Scandinavian design (Finn Juhl, Alvar Aalto). The collection includes sideboards, enfilades, buffets, and coffee tables featuring traditional hand-applied lacquer in vibrant colors combined with solid wood, made in Vietnam.
• Stéphan LanezminorStrategic or Co-development PartnerFrench designer and interior architect who founded 'Stephan Lanez' studio in 2009, bringing a contemporary functional approach with meticulous attention to practical perfection. While not a named collection, his collaboration with RED Edition is referenced among the network of designer partners contributing to the brand's creative identity.
• Romain CostaminorStrategic or Co-development PartnerParis-based architect and content creator Romain Costa collaborated with RED Edition on the limited-edition 'Fauteuil James' armchair, featuring denim upholstery, black lacquer sides, and blue electric leather straps. The piece is exhibited in the Paris showroom and available exclusively to order as a limited edition (€2,590).
• Angelo ViganòminorGTM or Marketing PartnerItalian kitchen manufacturer Angelo Viganò has established a Parisian annex within RED Edition's L'Appartement Red showroom, creating a dialogue space where customers can explore bespoke kitchen design projects alongside RED Edition furniture. The partnership brings Italian kitchen craftsmanship to the Paris market through RED Edition's physical retail presence.
• Farrow & BallminorGTM or Marketing PartnerRED Edition partnered with UK luxury paint brand Farrow & Ball to style its showroom spaces, selecting 'Hague Blue' as the signature color for RED Edition's apartment. Farrow & Ball organizes free 15-minute color consultation sessions in their Marais showroom, near L'Appartement Red.
• Jaune StudiominorGTM or Marketing PartnerFrench connected lighting designer based in Marseille, Jaune Studio was featured during Paris Design Week in RED Edition's showroom. The brand creates innovative lamps combining lighting and sound technology with artisanal craftsmanship, reflecting a shared value for design innovation.
• Raphaël BarroisminorGTM or Marketing PartnerGlass artisan and artist Raphaël Barrois, specializing in luxury glass furniture and wall panels, was featured during Paris Design Week at RED Edition's showroom, showcasing his work in an exhibition context alongside RED Edition products.
• ARCHIKminorGTM or Marketing PartnerInterior design and real estate firm ARCHIK has installed RED Edition furniture in renovated properties and features the brand in its 'Maison ARCHIK' concept spaces in French cities including Paris and Marseille. ARCHIK positions itself as a design-driven agency, with RED Edition pieces serving as styled content within their portfolio.
• Céline Catucci (Belgium/Luxembourg Agent)minorChannel Partner/ Reseller/ DistributorCéline Catucci serves as RED Edition's appointed sales agent for Belgium and Luxembourg, managing local dealer relationships and brand representation in these markets. Contact: [email protected], +32 496 80 53 73.
• Liselot Baarsma / Suite Wood (Netherlands Agent)minorChannel Partner/ Reseller/ DistributorLiselot Baarsma of Suite Wood serves as RED Edition's appointed sales agent for the Netherlands, managing local dealer relationships and brand representation. Contact: [email protected], +31 (0)6 51 76 11 71.
• Mahmood Matamedi / Design Space (Middle East Agent)minorChannel Partner/ Reseller/ DistributorMahmood Matamedi of Design Space serves as RED Edition's appointed sales agent for the Middle East region, managing dealer and project relationships in the region. Contact: [email protected], +966(0)54882 4358.
• aile du Papillon (Social & Environmental Auditor)minorOthersIndependent auditing firm 'aile du Papillon' (ailedupapillon.com) conducts social and environmental audits of RED Edition's Vietnamese manufacturing partners, verifying employee wages, working age compliance, and social protections. This partnership supports RED Edition's ethical supply chain claims.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Muuto: Scandinavian contemporary furniture and accessories brand with a strong international DTC and trade distribution model, comparable to RED Edition's design-led, multi-channel go-to-market approach.
• Cassina: Italian contemporary and designer furniture manufacturer with deep artisanal manufacturing roots and collaborations with leading designers, paralleling RED Edition's blend of Italian craftsmanship and designer-led collections.
• B&B Italia: Italian high-end contemporary furniture maker serving residential and contract/hospitality customers globally, comparable to RED Edition's premium positioning and contract-channel strategy.
• Poliform: Italian contemporary furniture maker serving both residential and contract/hospitality segments with premium sofas, tables, and storage systems, comparable to RED Edition's mixed B2C/B2B model.
• Gubi: Danish contemporary design house offering furniture, lighting, and accessories sourced through designer collaborations, comparable to RED Edition's reliance on named-designer capsule collections and curated aesthetics.
• AM.PM: French contemporary furniture and decor brand from the Maisons du Monde group, offering designer-led furniture and accessories at accessible premium price points, comparable to RED Edition's French designer-furniture positioning.
• Roche Bobois: French heritage designer furniture maison offering contemporary sofas, tables, and home accessories with global retail and B2B contract distribution, closely comparable to RED Edition's positioning and customer base.

Broad incumbents

• Maisons du Monde: Large publicly listed French home furniture and decor retailer offering a broad multi-style assortment; comparable to RED Edition at a category level but operating at vastly greater scale and price breadth.
• Habitat: Heritage French contemporary furniture and home accessories retailer with a national footprint; overlaps with RED Edition's contemporary furniture positioning but serves a broader, more mass-market customer base.

Others

• Lelièvre Paris: French luxury textile house that supplies high-end fabrics to RED Edition's PREMIERACTE collection; an upstream ecosystem partner rather than direct competitor, but operates in the same French luxury home-interior orbit.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/design.rededition
• LinkedInlinkedin.com/company/red-edition

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RED Edition