Content moves
Content moves is a Düsseldorf-based B2B marketing agency, founded in 2011, providing inbound marketing and lead-generation services to business clients under founder and managing director Catherine Kremer.
- Company typePrivate
- Founded2017
- HeadquartersDüsseldorf, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Content moves does
Content moves is a B2B marketing agency headquartered in Düsseldorf, Germany, founded in 2011 and operating as a private, for-profit firm. According to the firmographic data, the company offers inbound marketing and lead-generation services to business clients, positioning it in the specialist content-and-demand-generation segment of the German marketing services market. Headcount of 11-50 employees indicates a small-to-mid-sized agency without publicly disclosed large-enterprise scale signals.
The company is led by Catherine Kremer, identified as founder and managing director, indicating a founder-operated governance structure. No additional management, customers, partnerships, products, technology stack, pricing model, or operating geographies are documented in the input data, and the company's website (content-moves.de) currently displays a verification/waiting page rather than substantive content.
The business model is described only at the highest level: a B2B services agency generating revenue through inbound marketing and lead-generation engagements. No pricing structure (retainer, project, performance), contract length, customer segments (SMB vs. mid-market vs. enterprise), or channel mix is documented. Material technical components, proprietary platforms, or AI-enabled capabilities are not disclosed, leaving the commercial mechanics largely unevidenced.
Content moves firmographics
Firmographics- Name
- Content moves
- Website
- https://content-moves.de
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Content moves is a Düsseldorf-based B2B marketing agency, founded in 2011, providing inbound marketing and lead-generation services to business clients under founder and managing director Catherine Kremer.
- Ownership category
- akta.pro rank
Content moves industry classification
Industry- Product category
- B2B Marketing Services
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro industry
- Content Studio & Creative Resourcing (In-house/Embedded Teams)Business & Public Services/Marketing, Advertising & PR Services/Content Marketing & Production (Copy, Video, Design)Customer Experience (CX) & Journey Strategy
Keywords
Where Content moves is headquartered
LocationHeadquarters
- HQ city
- Düsseldorf
- HQ country
- Germany
- HQ region
- Europe
Markets served
Content moves business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Content moves product offering
Product offeringCore offering
Content moves is a marketing agency based in Düsseldorf, Germany that delivers B2B inbound marketing and lead-generation services to business clients. The firm focuses on attracting and converting prospects for other companies through content-driven marketing programs.
Differentiator
Problem solved
Functional benefit
Products and services
- B2B Inbound Marketing Services
- B2B Lead Generation Services
Companies that use Content moves
Customer profileIdeal customer profiles1 record
Content moves technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Content moves partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights1 record
Content moves competitors and assessment
Company assessmentBroad incumbents
- Dept: Global digital agency with a strong German footprint offering content, performance marketing, and MarTech services. Comparable as a scaled alternative for B2B clients seeking inbound and content execution.
- UDG United Digital Group: Germany-based digital agency network providing strategy, content, marketing technology, and data services to B2B and B2C clients. Directly comparable as a broader digital-marketing counterpart to Content moves' inbound-led offering.
- Ketchum Germany: Global communications and content agency with a German presence, focused on brand storytelling, PR, and integrated B2B campaigns. Comparable as a B2B content and demand-generation competitor in the DACH market.
- Serviceplan Group: Largest independent German agency group offering full-service advertising, digital, and content marketing across B2B and B2C. Competes for the same German B2B marketing budgets as Content moves, but at significantly greater scale and with a broader portfolio.
- Jung von Matt: Major German creative and digital agency with dedicated content and B2B capabilities. Operates at much larger scale than Content moves and competes for brand and demand-generation budgets from the same DACH client base.
Others
- Ogilvy Germany: Global WPP network with a substantial German operation offering advertising, PR, and content services. Competes for enterprise B2B marketing mandates that might otherwise go to a boutique specialist like Content moves.
Emerging players
- Track: B2B marketing agency offering inbound, ABM, and demand-generation services to technology and industrial clients. Closely comparable in service model and target customer to Content moves' B2B inbound practice.
Regional players
- Scholz & Volkmer: German digital agency specialized in content, brand, and digital transformation for B2B and B2C clients. A directly comparable DACH competitor with a similar content-led service philosophy and mid-sized team.
- hurra.com: Stuttgart-based performance and content marketing agency serving mid-market German and international clients. Comparable in scale and service mix to Content moves' B2B inbound and lead-generation offering.
- The Marcom Group: German B2B marketing agency focused on industrial and technology clients, offering content, demand generation, and MarTech services. Comparable as a similarly sized, B2B-specialized German agency competing for the same client mandates.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights4 records
Customer concentration
Content moves social profiles
Digital presenceContent moves financial estimates
Financial estimateRevenue estimate
Valuation estimate
Content moves leadership team
Management profileNumber of profiles
Profiles1 record
Content moves funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Content moves M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Content moves
What does Content moves do?
Content moves is a marketing agency based in Düsseldorf, Germany that delivers B2B inbound marketing and lead-generation services to business clients. The firm focuses on attracting and converting prospects for other companies through content-driven marketing programs.
Is Content moves a public or private company?
Content moves is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Content moves founded?
Content moves was founded in 2017. It employs 11 to 50 people.
Where is Content moves based?
Content moves is headquartered in Düsseldorf, Germany, in the Europe region.
Who are Content moves's main competitors?
Broad incumbents on record are Dept, UDG United Digital Group, Ketchum Germany, Serviceplan Group and Jung von Matt. Ogilvy Germany is listed as an others. Track is listed as an emerging player. Regional players are Scholz & Volkmer, hurra.com and The Marcom Group.
Does Content moves have an API?
No public API is recorded for Content moves.
What industry is Content moves in?
Content moves's product category is B2B Marketing Services. Its primary akta.pro industry code is BPAFAIAJ, Content Studio & Creative Resourcing (In-house/Embedded Teams), with a secondary code of MPAAAFAI, Customer Experience (CX) & Journey Strategy. Its NAICS code is 5418 and its SIC code is 7311.