Cumbrian Properties

What Cumbrian Properties does

Cumbrian Properties Estate Agents is a family-owned, independent residential estate and letting agency operating across Cumbria, England, with headquarters in Carlisle and a secondary office in Penrith. Founded in 1993, the firm self-describes as "the county's largest award-winning family-owned estate agent" and serves four primary customer segments: home sellers, home buyers, landlords, and tenants. The business runs a dual-model go-to-market combining traditional high-street field sales (valuations, viewings, negotiations, sales progression) with a direct-to-consumer Homeflow-powered website offering property search, online valuation booking, viewing scheduling, saved searches, and integrated mortgage and stamp duty calculators.

Core products comprise residential property sales (transactional commission), a Tenant Introduction Service (minimum £400+VAT or three-quarters of one month's rent, one-time fee), and a recurring Fully Managed Lettings Service (12.5% + VAT of monthly rent plus a £300+VAT arrangement fee, including four-monthly inspections, maintenance coordination, and deposit protection via the Deposit Protection Service). Supplementary services include conveyancing referrals through an exclusive partnership with Bannister Bates Property Lawyers, in-house professional photography, floor plans, EPCs, and end-to-end sales progression through solicitor coordination. Distribution relies on three property portals—Rightmove (where the firm claims number-one agent status in its area), Zoopla, and PrimeLocation—complemented by Facebook and Instagram for brand presence and Google reviews (733 reviews, 4.9 stars in Carlisle; 145 reviews, 4.6 stars in Penrith) as the primary word-of-mouth engine.

The business is privately held under family control, led by Managing Director Adrian Hogarth (30+ years industry experience) and Lettings Director Michelle Hogarth, alongside co-founders/directors David Hogarth and Julia Hogarth. There is no disclosed external investment, parent company, or institutional ownership. The firm has accumulated consecutive Property Awards Gold recognition for Penrith Sales and Lettings from 2019 through 2025, holds Client Money Protection, The Property Ombudsman, and Tenant Survey Index memberships, and operates with approximately 22 named staff across the two offices. The revenue model is a mix of transactional sales commissions, recurring managed-lettings percentage-of-rent, one-off tenant introduction fees, and referral income from conveyancing.

Name

Cumbrian Properties

Legal name

Cumbrian Properties Estate Agents

Website

https://cumbrian-properties.co.uk

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Cumbrian Properties Estate Agents is a family-owned independent residential estate and letting agency founded in 1993, operating two offices in Carlisle and Penrith, serving individual home buyers, sellers, landlords, and tenants across Cumbria with sales commissions, tenant introduction fees, and recurring managed-lettings services.

Ownership category

akta.pro rank

Product category

Residential Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

Keywords

• Residential property sales
• Residential lettings
• Property management
• Estate agency
• Tenant introduction

Headquarters

HQ city

Carlisle

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Residential Property Sales Commission: Traditional estate agency commission on residential property sales. Revenue generated when properties are sold. Staff are paid regardless of sales outcome, creating incentive for proactive selling and accurate valuations.
2. Tenant Introduction Service: One-time fee for introducing tenants to landlords. Minimum fee of £400 + VAT or three quarters of one month's rent, whichever is greater. Additional fees for credit checks, referencing, and deposit registration.
3. Fully Managed Lettings Service: Ongoing commission of 12.5% + VAT of monthly rent for comprehensive property management including tenant sourcing, rent collection, property inspections, maintenance coordination, and compliance management. Initial arrangement fee of £300 + VAT.
4. Conveyancing Referrals: Referral fees from Bannister Bates Property Lawyers for conveyancing services. Cumbrian Properties works exclusively with this partner for legal services.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Cumbrian Properties is a family-owned estate agency that provides residential property sales and lettings services across Cumbria. The core offering consists of residential property sales (valuations, marketing, viewings, negotiation, sales progression) and residential lettings (tenant introduction and fully managed property services for landlords). Supplementary services include partnered conveyancing referrals through Bannister Bates Property Lawyers. The company operates two physical offices in Carlisle and Penrith.

Product overview

Cumbrian Properties operates as an estate agency offering residential property sales and lettings services across Cumbria. The core offering consists of property sales and lettings, supplemented by two landlord service tiers: the Introduction Service (tenant-only) and the Fully Managed Service (comprehensive property management). Additional services include partnered conveyancing through Bannister Bates, property valuations, professional photography, floor plans and EPCs, and sales progression support. The company serves buyers, sellers, tenants, and landlords through two office locations in Carlisle and Penrith.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 733 Google reviews with 4.9 star rating for Carlisle office
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• Bannister Bates Property LawyerscoreStrategic or Co-development PartnerExclusive conveyancing partner specializing purely in property transactions. They handle all types of residential and commercial property matters including buying, selling, granting leases, and business transactions. Contact: [email protected] or [email protected], 01524 416300.
• RightmovecoreTechnology or IntegrationPrimary property portal partner. Cumbrian Properties claims to be number one agent on Rightmove in their area for many months. All properties listed on Rightmove platform.
• ZooplamajorTechnology or IntegrationSecondary property portal partner extending market reach to additional property searchers.
• PrimeLocationmajorTechnology or IntegrationTertiary property portal partner for additional market exposure and listing syndication.
• Deposit Protection ServicecoreTechnology or IntegrationGovernment-approved scheme for deposit protection. Used for all managed properties to protect tenant deposits.
• The Property Ombudsman (TPO)coreOthersIndependent dispute resolution scheme for property agents. Member of TPO with complaints procedure referencing TPO for unresolved disputes.
• Client Money Protection (CMP)coreOthersClient money protection scheme ensuring landlord and tenant funds are protected.
• Team Property ServicesmajorTechnology or IntegrationMoney laundering referencing agency used for tenant and buyer verification as part of compliance requirements.
• Property Information ExchangemajorTechnology or IntegrationReferencing organization used for tenant referencing and credit checks.
• FacebookminorGTM or Marketing PartnerSocial media platform for brand presence and marketing. Cumbrian Properties has a Facebook page for social engagement.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Strike: UK online/hybrid estate agency offering fixed-fee residential sales. Competes with Cumbrian Properties for residential vendor mandates in regional UK markets via a digitally-led, low-overhead model.
• Yopa: UK hybrid estate agency combining local property agents with an online platform for residential sales. Comparable to Cumbrian Properties in the residential sales mandate but competes via a lower fixed-fee model rather than high-street offices.

Direct peers

• Reeds Rains: UK residential estate agency with a multi-branch regional footprint offering sales, lettings, and conveyancing referrals. Closely comparable to Cumbrian Properties in delivering high-street residential brokerage and landlord services to similar customer segments across regional UK markets.
• Belvoir: UK franchised network of residential sales and lettings offices with strong recurring managed-let income. Comparable to Cumbrian Properties in the mix of sales commissions plus recurring fully managed landlord services, and in serving similar home-mover and landlord segments.
• Bridgfords: UK regional estate agency chain operating multi-office residential sales and lettings across the North of England and beyond. Comparable to Cumbrian Properties as a regional residential agency with comparable core services (sales, lettings introduction, fully managed), local market presence, and reliance on the major portals.
• Martin & Co: UK franchised lettings-focused network offering tenant introduction and fully managed services to landlords, with ancillary sales. Comparable to Cumbrian Properties' lettings-side business model, especially the 12.5% +VAT monthly managed fee structure.
• Your Move: UK-wide residential sales and lettings chain (part of LSL Property Services) operating high-street offices with a multi-branch regional model. Comparable to Cumbrian Properties in offering residential sales, lettings introduction, and fully managed services to local buyers, sellers, landlords, and tenants.

Broad incumbents

• Savills: Global real estate services firm with a substantial UK residential sales and lettings practice. Comparable to Cumbrian Properties in the residential sales and lettings offerings but operates as a premium, multi-national incumbent rather than a regional independent.
• Connells Group: One of the largest UK residential estate agency groups operating multiple regional brands. Comparable in providing the same residential sales, lettings, and mortgage/referral services but at substantially greater scale and geographic reach than Cumbrian Properties.
• Knight Frank: Global real estate firm with a UK residential sales and lettings division across regional offices. Comparable in residential brokerage and lettings services but as a premium broad incumbent with national reach well beyond Cumbrian Properties' regional footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CumbrianPropertiesEstateAgents
• Instagraminstagram.com/cumbrianproperties/?igshid=1cv6jhicwxb52
• Xx.com/cumbproperties

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cumbrian Properties