New Generation ski & snowboard school

Name

New Generation ski & snowboard school

Legal name

New Generation Ski & Snowboard Limited

Website

https://skinewgen.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Ski and Snowboard Instruction Services

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Ski & Snowboard Schools (Instruction & Coaching) (THAAAJAC)

akta.pro secondary industries

Winter Sports & Snow Training Schools (Ski, Snowboard, Ice Sports) (MPAKAJAI), Guided Backcountry & Off-Piste Services (Ski Touring, Splitboarding, Heli/Cat Skiing) (THAAAJAD), Winter & Mountain Guides (Ski, Snowshoe, Avalanche, Ice Climbing) (THAAALAF)

Keywords

• Ski school
• Snowboard instruction
• Off-piste courses
• BASI instructor training
• Alpine ski lessons

Headquarters

HQ city

Bozel

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Ski and Snowboard Lessons: Revenue is generated through the sale of ski and snowboard lessons, offered as group lessons and private lessons at multiple Alpine resort locations across France, Austria, and Switzerland. Customers book lessons online or via phone, and pricing varies by resort, lesson type, group vs private, and duration.
2. Ski and Snowboard Courses: Multi-day structured courses covering piste performance, off-piste, all-mountain, and adventure programs are sold as packages. These include intensive multi-day offerings targeting intermediate to expert skiers and snowboarders.
3. Ski Instructor Training Courses: Professional ski instructor qualification courses (BASI Level 1, Level 2, ISIA Level 3, and Work & Train programmes) are sold as training packages, primarily in Verbier, Meribel, Tignes, and St Anton. Courses with accommodation are contracted through New Generation Ski and Snowboard LTD.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

New Generation provides ski and snowboard instruction at 17 Alpine resorts in France, Austria, and Switzerland, offering group and private lessons for all ages and abilities, multi-day Piste Performance and Off-Piste/All-Mountain courses, and BASI/ISIA-accredited ski instructor training programmes. Customers book directly through the company's own online booking platform or by phone, with additional bookings channelled via partner tour operators and travel agencies.

Product overview

New Generation Ski and Snowboard School is a service-based business providing ski and snowboard instruction across 17 resort locations in France (14 schools), Austria (2 schools), and Switzerland (1 school). The company operates as a unified platform offering: (1) core lesson services including group ski/snowboard lessons, private lessons, kids programs (ages 4-14), adult lessons, and off-piste instruction; (2) specialized courses including Piste Performance courses, multi-level Off-Piste courses, and All Mountain Adventure courses; (3) professional instructor training programs including BASI Level 1, Level 2, and ISIA Level 3 certifications across multiple Alpine resort locations; and (4) specialized services for corporate groups, adaptive skiing, and nervous skiers. The company was founded in 1998 and celebrated 25 years of operations in 2023.

Differentiator

Problem solved

Functional benefit

Products and services

• Ski Lessons
• Private Ski Lessons
• Kids Ski Lessons
• Adult Ski Lessons
• Off-Piste Ski Lessons
• Snowboarding Lessons
• Private Snowboard Lessons
• Adult Snowboarding Lessons
• Off-Piste Snowboard Lessons
• Specialist Ski Lessons
• Intermediate Piste Performance Course
• Advanced Piste Performance Course
• Intro to Off-Piste Ski Courses
• Intermediate Off-Piste Ski Courses
• Advanced Off-Piste Ski Courses
• Expert Off-Piste Ski Courses
• Advanced Off-Piste Snowboard Courses
• Performance and Adventure Courses
• BASI Level 1 Instructor Course
• BASI Level 1-2 Ski Instructor Course (Verbier)
• BASI Level 1-2 Ski Instructor Course (Meribel)
• BASI Level 1-2 Ski Instructor Course (Tignes)
• BASI Level 2 Course
• Tignes BASI Level 2 Fasttrack
• ISIA Level 3 Instructor Training
• Verbier ISIA Level 3 Work & Train Programme
• St Anton Level 3 ISIA Work and Train
• Work and Train Scholarship (Verbier)
• Work and Train Scholarship (St Anton and Lech)
• Corporate Ski Lessons
• Adaptive Ski Lessons
• Ski Lessons for Nervous Skiers
• Ski Lessons For Schools
• Andalucia Autumn Cycling Escape

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and supporting.

• Ellis BrighamcoreChannel Partner/ Reseller/ DistributorEllis Brigham is one of the largest mountain sports retailers in the UK, with over 20 stores nationwide and a leading e-commerce platform. Each year they partner with New Generation to supply The North Face uniforms for instructors. This partnership provides New Generation's instructors with professional-quality outdoor apparel while giving Ellis Brigham visibility among the ski instructor community.
• NordicacoreOthersNordica supplies New Generation with skis and boots for use by instructors. Nordica is a leading ski equipment manufacturer known for pushing the boundaries of ski design. The partnership ensures New Generation's instructors have access to quality, modern ski equipment.
• SkisetsupportingOthersNew Generation partners with Skiset for ski rental services in Val Thorens and St Martin de Belleville resorts. Booking ski equipment through Skiset in advance online can save customers up to 50%, and New Generation directs customers to Skiset for equipment needs, creating a bundled holiday experience.
• The North FacecoreOthersThe North Face is a renowned outdoor apparel brand founded in 1968 that has outfitted legendary explorers including those on Everest and South Pole expeditions. They provide New Generation's instructor uniforms through the Ellis Brigham partnership. The North Face's brand values of adventure and durability align with New Generation's positioning.
• Oxford Ski CompanysupportingChannel Partner/ Reseller/ DistributorOxford Ski Company is a luxury ski travel operator. Their partnership with New Generation involves New Generation providing ski lessons as part of Oxford Ski Company's bundled luxury ski holiday packages. This is a referral and GTM partnership where Oxford Ski Company's customers are directed to New Generation for instruction.
• Peak FeelingsupportingChannel Partner/ Reseller/ DistributorPeak Feeling is a ski travel company that partners with New Generation to provide ski instruction as part of their ski experience packages. This partnership enables Peak Feeling to offer professional ski lessons to their customers while directing bookings to New Generation.
• Ski SolutionssupportingChannel Partner/ Reseller/ DistributorSki Solutions is a ski travel agency that refers customers to New Generation for ski lessons. The partnership creates a combined holiday offering where Ski Solutions handles travel arrangements and New Generation provides instruction.
• SolvecoreTechnology or IntegrationSolve is a multi-award-winning SEO and web design agency based in Newquay, UK, and a certified B Corporation. They designed and built New Generation's website and provide ongoing web hosting on renewable energy-powered (green) servers. Solve also plants trees on New Generation's behalf to offset digital carbon emissions. The partnership covers website development, maintenance, SEO, and green hosting services.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SkiBro: UK-based online platform for booking private ski and snowboard instructors in Alpine resorts. Targets the same English-speaking ski-holiday customer and competes for the private-lesson segment of the market.
• Mountain Masters: Verbier-based independent ski school offering private lessons, off-piste guiding, and instructor training in a premium Swiss resort. Comparable in service mix (private/off-piste/training) and premium positioning, though concentrated in a single resort.
• Evolution Ski School: UK-based independent ski school offering lessons and instructor training across several Alpine destinations. Overlaps directly with New Generation's lesson offering and BASI-aligned training portfolio.
• Maison Sport: Online marketplace connecting skiers with certified independent instructors across the Alps. Comparable in target customer (English-speaking holiday-makers) and product (private ski instruction), though delivered via a marketplace model rather than employed instructors.
• Interski: UK-based ski and snowboard instructor training provider offering BASI-aligned courses in Alpine resorts. Directly comparable to New Generation's instructor training revenue stream.
• European Snowsports: Independent British-run ski school operating across multiple Alpine resorts in France and Switzerland. Closely mirrors New Generation's multi-resort, English-language-speaking positioning, instructor-led service, and premium-resort focus.

Broad incumbents

• ESF (École du Ski Français): The dominant French state-affiliated ski school operating in nearly every French Alpine resort. Directly comparable to New Generation's core lesson business in France, but at vastly larger scale and with state-affiliated brand ubiquity, making it the principal incumbent competitor.
• Crystal Ski Holidays: Large UK ski-holiday tour operator that packages flights, transfers, accommodation, and lessons. Operates in the same demand ecosystem as New Generation, serving the same English-speaking holiday-maker via a bundled model rather than direct lesson delivery.
• Inghams: Established UK ski and mountain holiday operator offering packaged trips to Alpine resorts. Comparable target market and destinations, with ski lessons typically sourced from partner schools including New Generation.

Others

• Oxford Ski Company: Luxury ski travel operator that bundles lessons from New Generation into its holiday packages. Listed as an existing channel partner, it represents both a distribution customer and an adjacent comparability point for premium-ski demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Generation ski & snowboard school