Living Well Hospitality

What Living Well Hospitality does

Living Well Hospitality is a privately held home care services provider founded in 2018 by Andrew Rowland and headquartered in Bloomington, Minnesota. The company delivers non-medical in-home care to seniors across the Minneapolis-St. Paul metropolitan area, including Dakota, Hennepin, Washington, Scott, and Ramsey counties. Its service portfolio is organized around three core offerings — Personal Care (assistance with activities of daily living such as bathing, grooming, dressing, toileting, feeding, ambulation, and medication reminders), Companion Care (socialization, meal preparation, light housekeeping, laundry, transportation, errands, and household organization, available 24/7), and Respite Care (temporary relief for family caregivers). The company positions itself around caregiver quality, a people-first culture, and an 'exceptional home care experience' rather than proprietary technology.

The business operates a direct-to-consumer go-to-market model: customers reach the company through phone inquiries, a website referral form, organic search, social media (Facebook, Instagram), and word-of-mouth referrals, with care coordinators converting inquiries into customized hourly care plans. Pricing is usage-based and determined per client by care managers rather than published; payment flows through private pay, insurance, and potentially VA benefits. Operationally, the firm relies on ClearCare Online for referral intake and caregiver application workflows, and supports caregiver recruitment through a dedicated careers page and online application portal. The company maintains a content marketing presence via a blog covering senior care topics to drive organic traffic.

Living Well Hospitality is a small, founder-led LLC with 1-10 employees and no disclosed institutional investors, funding rounds, M&A activity, patents, partnerships, or certifications. Its competitive position rests on local Twin Cities reputation, caregiver training, and trust signals (Google reviews, content) rather than technology, scale economics, or regulatory differentiation. Revenue, profitability, and growth-rate data are not disclosed, limiting external visibility into unit economics.

Name

Living Well Hospitality

Legal name

Living Well Hospitality, LLC

Website

https://livingwellcares.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Living Well Hospitality is a privately held, founder-led home care provider founded in 2018, serving seniors in the Minneapolis-St. Paul metro with non-medical Personal Care, Companion Care, and Respite Care delivered by professional caregivers on an hourly, direct-to-consumer basis.

Ownership category

akta.pro rank

Product category

Senior Home Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Companion Care & Social Support (non-clinical) (HLADAGAB)

akta.pro secondary industries

Companionship & Social Engagement Visits (HSABAAAA), Overnight Respite Care (HSABAGAB)

Keywords

• Senior home care
• Personal care services
• Companion care
• Respite care
• In-home elder care

Headquarters

HQ city

Minnesota City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. In-Home Senior Care Services: Living Well Hospitality generates revenue through the provision of in-home senior care services including personal care, companion care, and respite care. Services are typically charged on an hourly or per-visit basis, with rates determined by care managers based on geographic location, level of care required, and individual client needs. The company offers 24/7 care availability and serves clients across multiple payment mechanisms including private pay, insurance, and potentially VA benefits.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Living Well Hospitality provides in-home senior care services in the Minneapolis–Saint Paul metropolitan area, including personal care (assistance with bathing, grooming, dressing, toileting, feeding, ambulation, and medication reminders), companion care (socialization, meal preparation, light housekeeping, laundry, transportation, errands), and respite care (temporary relief for family caregivers). Services are delivered by professional caregivers available 24/7 and are charged on an hourly or per-visit basis customized through personalized consultations.

Product overview

Living Well Hospitality operates as a home care service provider offering three interconnected core service products: Personal Care (focused on daily living assistance with bathing, grooming, dressing, feeding, and medication management), Companion Care (providing flexible services including meal preparation, transportation, housekeeping, and socialization), and Respite Care (temporary care solutions giving family caregivers relief). All services enable seniors to age in place in their own homes and are available throughout the Minneapolis–Saint Paul metro area including Dakota, Hennepin, Washington, Scott, and Ramsey counties.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Care Personal care services for seniors that ensure healthy routines are maintained through reminders and encouragement with diet, exercise, and hygiene. Services include bathing, grooming, dressing, toileting, feeding, stand-by assist with ambulation, and medication reminders.
• Companion Care Flexible companion care services providing socialization, assistance with daily tasks, and relief for caregivers. Services include meal preparation, light housekeeping, laundry, transportation, outside socialization, activities, errands, and household organization. Available as 24/7 home care services.
• Respite Care Temporary care services designed to provide caregivers time to rest and maintain their own happiness and health. Includes daily routines of personal care along with socialization and companionship from trusted friends and caregivers.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• SYNERGY HomeCare: SYNERGY HomeCare provides non-medical home care, including companionship, personal care, memory care, and respite support. Its service lines overlap directly with Living Well Hospitality’s companion, personal, and respite-care offerings.
• TheKey: TheKey provides premium in-home care for older adults, including companionship, personal care, dementia support, and around-the-clock care. It is comparable because it focuses on high-touch, family-oriented senior home care rather than facility-based care.
• Right at Home: Right at Home offers in-home care and assistance for seniors and adults with disabilities, including companionship, personal care, and respite services. It competes in the same home-care category and serves similar family decision-makers.
• Griswold Home Care: Griswold Home Care offers non-medical home care for seniors and adults with disabilities, including personal care, homemaking, companionship, and respite care. It is a direct peer due to its similar service mix and household-level care delivery model.
• Home Instead: Home Instead provides in-home senior care, including companionship, personal care, respite care, and support for aging in place. It is highly comparable because it targets the same elderly and family-caregiver customer base with similar non-medical home-care services.
• Senior Helpers: Senior Helpers offers in-home senior care, companion care, personal care, respite care, and specialized services for conditions such as dementia and Parkinson’s. It is a direct peer because it targets seniors aging in place with caregiver-delivered support.
• Visiting Angels: Visiting Angels is a senior home-care franchise network offering companion care, personal care, respite care, and 24-hour care. Its service model and family-facing direct care proposition closely mirror Living Well Hospitality’s offering.
• Touching Hearts at Home: Touching Hearts at Home provides non-medical home care, companionship, personal care, transportation, and respite care for older adults. It is comparable because it offers similar caregiver-led aging-in-place support and has a strong relevance to the Minnesota home-care market.
• FirstLight Home Care: FirstLight Home Care provides companion care, personal care, respite care, and dementia care for seniors and adults needing help at home. It is comparable as a direct-to-family home-care provider built around professional caregivers.
• Comfort Keepers: Comfort Keepers provides in-home senior care services such as personal care, companionship, light housekeeping, transportation, and respite care. It is comparable as a direct provider of non-medical home care aimed at helping seniors remain at home.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/livingwellhospitality
• Instagraminstagram.com/livingwellhospitality
• LinkedInlinkedin.com/company/living-well-hospitality-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Living Well Hospitality