Hiregood.ca

What Hiregood.ca does

Hiregood.ca, operated by Boyle Street Ventures Inc., is an Alberta-based social enterprise providing property maintenance, washroom attendant, safety attendant, and event services to municipalities, downtown business associations, and event organizers. Founded in 2018 in Edmonton, the company has grown from five employees to more than 165 staff members, with over 75% of its workforce drawn from individuals who have faced barriers to traditional employment such as homelessness, addiction, or mental health challenges. Service delivery is structured around a mentor model in which experienced supervisors provide on-site coaching and quality assurance while team members receive on-the-job training.

The service portfolio comprises six core offerings — litter pick-up, needle disposal, junk removal, pressure washing, event groundskeeping, and washroom attendants — supplemented by event-specific services (garbage bin rentals, setup/teardown, event security) and a Downtown Core Patrol operated in partnership with the Edmonton Downtown Business Association. Hiregood operates across more than 60 Edmonton locations (parks, libraries, transit centers) under contract with the City of Edmonton and expanded its Downtown Washroom Attendant Program to Calgary in 2025 at Century Gardens, Central Memorial Park, and Devonian Gardens. Documented outcomes include a 90% reduction in emergency calls at Whyte Avenue washroom locations and recognition from Edmonton Mayor Amarjeet Sohi in his 2023 State of the City Address.

The business is a professional services operation with no proprietary technology platform; service quality rests on workforce composition, the mentor model, and standard cleaning and safety equipment (including naloxone kits for overdose response). Revenue is generated through quote-based contracts booked via a 'Request a Quote' form on the website, with anchor clients including the City of Edmonton, City of Calgary, Edmonton Downtown Business Association, Trixstar Entertainment, and Rogers Place. As a social enterprise, Hiregood reinvests profits into its mission of providing meaningful employment, and it is privately held with no disclosed institutional investors or funding rounds.

Name

Hiregood.ca

Legal name

Boyle Street Ventures Inc.

Website

https://hiregood.ca

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hiregood is an Alberta-based social enterprise providing property maintenance, washroom attendant, safety attendant, and event services to municipalities, business associations, and event organizers, employing 165+ individuals facing barriers to traditional employment.

Ownership category

akta.pro rank

Product category

Property Maintenance and Cleaning Services

NAICS

Vocational Rehabilitation Services (6243), Temporary Help Services (561320)

SIC

Services-Social Services (8300), Sanitary Services (4950)

akta.pro primary industry

Party Cleanup & Post-Event Breakdown Services (HSACACAO)

akta.pro secondary industries

Event Day Personal Assistance (On-site Concierge) (HSACAIAM), Coat Check & Guest Services Staff (HSACAEAC)

Keywords

• Property maintenance services
• Social enterprise staffing
• Washroom attendant services
• Event groundskeeping services
• Litter and needle cleanup

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Property Maintenance Services: Hiregood generates revenue by providing professional cleaning and maintenance services including litter pick-up, needle disposal, junk removal, pressure washing, and event groundskeeping. Revenues come from providing quality services, with money earned going directly back into the mission and the community.
2. Washroom Attendant Services: Trained attendants maintain public washrooms for municipalities and businesses. Services include restocking supplies, wiping down surfaces, cleaning toilets and sinks, and ensuring overall tidiness. The organization reinvests every cent of profit back into the mission.
3. Event Services: Comprehensive event support including garbage bin rentals, event setup and teardown, event security, groundskeeping, litter pickup, and recycling collection. These services are offered to event organizers and can help cities meet social procurement goals.
4. Safety Attendant Services: Safety attendants provide frontline support, wellness checks, de-escalation, and overdose prevention services (naloxone-trained). These services are contracted by downtown business associations and municipalities.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Hiregood.ca is a social enterprise that delivers property maintenance, cleaning, and attendant services—including litter pick-up, needle disposal, junk removal, pressure washing, event groundskeeping, washroom attendants, and safety attendants—to municipalities, business associations, and event organizers across Alberta. Services are performed by a workforce of 165+ staff, many of whom face barriers to employment, supervised by experienced mentors, with all profits reinvested into the social mission.

Product overview

Hiregood.ca is a social enterprise operating as a single-service business model offering property maintenance and staffing services. The company provides six core services: Litter Pick-up, Needle Disposal, Junk Removal, Pressure Washing, Event Groundskeeping, and Washroom Attendants. These services are delivered by a workforce of individuals facing employment barriers, supervised by experienced mentors. Additionally, the company offers supplementary event services including Garbage Bin Rentals, Event Setup and Tear Down, and Event Security. The company also operates a Downtown Core Patrol service in partnership with the Edmonton Downtown Business Association. All services are bookable through the company's website via individual service booking pages.

Differentiator

Problem solved

Functional benefit

Products and services

• Litter Pick-up Professional cleaning service specializing in the removal of litter and waste materials from public spaces such as parks, streets, and sidewalks, using specialized equipment for environmentally responsible disposal.
• Needle Disposal Safe collection and disposal of used needles and sharps by trained professionals following strict guidelines to minimize risk of injury or infection.
• Junk Removal Efficient disposal of unwanted items, debris, and clutter from residential or commercial spaces, including bulky items such as furniture, appliances, electronics, and construction waste.
• Pressure Washing High-pressure water jet cleaning to remove dirt, grime, stains, and unwanted substances from concrete, brick, wood, and metal surfaces for residential, commercial, and industrial applications.
• Event Groundskeeping Maintenance and upkeep of outdoor event spaces including sweeping and cleaning to ensure grounds are safe and free from hazards for event attendees.
• Washroom Attendants Trained professionals ensuring cleanliness and maintenance of public restrooms, including restocking supplies, wiping down surfaces, cleaning toilets and sinks, and providing customer service to restroom users.
• Event Services (Garbage Bin Rentals, Setup/Teardown, Security) Comprehensive event support including garbage and recycling bin rentals, professional event setup and teardown (stages, fencing, equipment), and friendly but professional event security staff for crowd management and attendee assistance.
• Downtown Core Patrol Patrol service providing wellness checks, de-escalation support, and public space cleanup, operated in partnership with the Edmonton Downtown Business Association in downtown Edmonton.
• Safety Attendant Services Safety attendants provide frontline support, wellness checks, de-escalation, and overdose prevention (naloxone-trained) services contracted by downtown business associations and municipalities.

Quantifiable outcome

• 90% reduction in emergency calls at key washroom locations (Whyte Ave. washrooms)
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and notable.

• City of CalgarycoreStrategic or Co-development Partner · 1 January 2025Hiregood partners with the City of Calgary to operate the Downtown Washroom Attendant Program, providing trained attendants at Century Gardens, Central Memorial Park, and Devonian Gardens. The program is one of 28 key safety initiatives to improve Calgary's core, operating seven days a week to enhance public safety, cleanliness, and accessibility.
• Edmonton Downtown Business Association (EDBA)coreStrategic or Co-development PartnerPartnership for Downtown Core Patrol providing vital support in the downtown area—offering wellness checks, de-escalation support, and keeping public spaces clean. EDBA's Executive Director Puneeta McBryan advocates for continued funding for this partnership.
• City of EdmontoncoreStrategic or Co-development PartnerOngoing partnership with City of Edmonton to staff public washroom facilities, providing litter collection, groundskeeping, and frontline support throughout the city including parks, libraries, and transit centers. The partnership spans 60+ locations and has been recognized by Mayor Amarjeet Sohi.
• Trixstar EntertainmentnotableStrategic or Co-development PartnerHiregood provided groundskeeping, waste management, and event support for The Great Outdoors Comedy Festival (July 18-20, 2025) organized by Trixstar Entertainment at Edmonton's Kinsmen Park. Services included litter pickup, recycling collection, and guest support.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• Stericycle: Specialized waste management and sharps disposal company. Adjacent peer given Hiregood's needle disposal service, though Stericycle operates as a regulated medical-waste provider rather than a frontline social-enterprise.
• Clean Harbors: North American environmental and hazardous waste services company. Comparable to Hiregood on the needle disposal and hazardous cleanup side of its offering, though operating at far larger industrial scale.

Direct peers

• Causeway Work Centre: Ottawa-based social enterprise providing groundskeeping, cleaning, and property services through teams of individuals facing employment barriers, making it a direct peer in both mission and service mix.
• United We Can: Vancouver-based social enterprise operating street cleanup, litter collection, and bottle depot services with a workforce drawn from people facing barriers to employment—the closest direct analog to Hiregood's property-maintenance model in Canada.

Broad incumbents

• 1-800-GOT-JUNK: Largest junk removal franchise in North America and a direct competitor on Hiregood's junk removal service line, though it operates as a conventional (non-social-enterprise) business.
• ServiceMaster Clean: National commercial and janitorial cleaning franchise that competes with Hiregood's washroom attendant and property maintenance service lines for institutional and municipal contracts.
• GFL Environmental: Major Canadian waste management and environmental services provider that competes with Hiregood on litter pickup, groundskeeping, and event waste services at municipal scale.
• The Mustard Seed: Calgary-headquartered social services organization that runs employment programs and facility operations serving people facing homelessness and poverty; operates in the same Alberta geography and competes for similar social-procurement contracts.
• Bissell Centre: Edmonton-based community social services organization with employment and social enterprise programs. Operates in Hiregood's home market and adjacent to its core mission of employing people facing barriers.
• Molly Maid: Residential and light-commercial cleaning franchise with national reach in Canada; overlaps with Hiregood's pressure washing and cleaning services for residential and small commercial customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/hiregood
• Facebookfacebook.com/hiregood
• LinkedInlinkedin.com/company/hiregood-ca
• Instagraminstagram.com/hiregood.ca

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hiregood.ca