Vstore.com
SmartCommerce Inc. is an Atlanta-based e-commerce technology company that operates the Click2Cart® platform, enabling one-click, direct-to-cart purchasing from any digital touchpoint into retailer carts for CPG brands, retailers, and channel partners.
- Company typePrivate
- Founded2021
- HeadquartersScottsdale, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Vstore.com does
SmartCommerce Inc., founded in 2021 and headquartered at 75 5th Street NW, Suite 2000, Atlanta, Georgia, operates the Click2Cart® platform — a proprietary e-commerce technology that enables one-click, direct-to-cart purchasing across multiple digital touchpoints including paid social, brand websites, programmatic display, connected TV (CTV), influencer content, apps, email, and SMS. The core technology features real-time inventory awareness that protects demand when product availability shifts, reportedly routing 98%+ of demand to in-stock items across a connected retailer network that includes DoorDash, Amazon, Instacart, and Ahold Delhaize USA.
The company serves a three-sided market: (1) CPG and consumer goods brands (Oreo, Bud Light, Tide, Liquid Death, Olipop, Mondelez, Doritos, Cottonelle, Ritz, Spindrift, Clif Bar, Olay, Korbel, Peq) seeking to convert digital engagement into measurable retail sales; (2) retail partners receiving high-intent demand routed directly to their carts; and (3) channel partners (agencies, media companies like Kargo and A2 Influence) that resell and distribute the technology. Click2Cart® is a registered trademark, and the company holds SOC 2 Type II compliance certification.
Revenue is generated through a transaction-based model where the platform captures value when high-intent consumers convert to carts across the connected retail network. Pricing is not publicly disclosed; the company operates through an enterprise sales motion with demo and campaign request forms, indicating custom quote-based contracts. The company employs 51-100 people, has been recognized on the Inc. 5000 list, and is led by CEO Gregory Taylor, who was appointed to drive the company's next era of global growth.
Vstore.com firmographics
Firmographics- Name
- Vstore.com
- Legal name
- SmartCommerce Inc.
- Website
- https://vstore.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- SmartCommerce Inc. is an Atlanta-based e-commerce technology company that operates the Click2Cart® platform, enabling one-click, direct-to-cart purchasing from any digital touchpoint into retailer carts for CPG brands, retailers, and channel partners.
- Ownership category
- akta.pro rank
Vstore.com industry classification
Industry- Product category
- Commerce Technology Platform
- akta.pro primary industry
- Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
- akta.pro secondary industry
- Grocery, Food & Essentials Commerce Platforms (BPAMAGAF)
Keywords
Where Vstore.com is headquartered
LocationHeadquarters
- HQ city
- Scottsdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Vstore.com business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Commerce Technology Platform: Revenue generated through a transaction-based model connecting brands to retailers. The platform captures value when high-intent consumers convert to carts across the connected retail network, with metrics showing measurable carted value and conversion lift.
Distribution channels3 records
Marketing channels10 records
Vstore.com product offering
Product offeringCore offering
Vstore.com (through its SmartCommerce operating business) provides the Click2Cart® commerce technology platform, enabling one-click, direct-to-cart purchasing from any digital touchpoint to in-stock retailer carts. The platform serves enterprise CPG brands and retailers by activating high-intent demand across paid social, brand websites, programmatic display, connected TV (CTV), influencer content, apps, email, and SMS, using proprietary inventory awareness technology that adapts routing based on availability, promotions, and seasonality.
Product overview
SmartCommerce offers a unified e-commerce acceleration platform centered on its Click2Cart® technology. The platform provides multi-touchpoint acceleration capabilities that enable brands to capture high-intent demand and route it directly to in-stock retailer carts. The core Click2Cart® product connects consumers across paid social, brand websites, programmatic display, connected TV (CTV), influencer content, apps, email, and SMS channels, with proprietary inventory awareness that protects demand when product availability shifts.
Differentiator
Problem solved
Functional benefit
Brands
- Click2Cart®: Proprietary one-click, direct-to-cart technology that connects high-intent shoppers directly to retailer carts with inventory awareness.
Products and services
- Click2Cart® A one-click, direct-to-cart technology platform that connects high-intent shoppers directly to in-stock retailer carts across paid social, brand websites, programmatic display, connected TV (CTV), influencer content, apps, email, and SMS channels, using proprietary inventory awareness technology to adapt routing based on availability, promotions, and seasonality. Built for enterprise CPG brands and retailers.
Quantifiable outcome
- 98%+ demand protected when product availability shifts
- +2 more outcomes
Companies that use Vstore.com
Customer profileNamed customers18 records
Segments3 records
Ideal customer profiles3 records
Vstore.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Vstore.com partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and flagship.
- Ahold Delhaize USAcoreClick2Cart partnership with Ahold Delhaize USA, a major grocery retailer, enabling direct-to-cart functionality for consumers shopping through digital media. The partnership represents a strategic retail integration for the platform.
- DoorDashcoreRetail partner integration connecting high-intent shoppers directly to DoorDash carts through Click2Cart technology.
- AmazoncoreRetail partner integration connecting high-intent shoppers directly to Amazon carts through Click2Cart technology.
- InstacartcoreRetail partner integration connecting high-intent shoppers directly to Instacart carts through Click2Cart technology.
- TikTokcorePlatform partner enabling shoppable content and direct-to-cart functionality within TikTok media.
- PeqflagshipCase study partner demonstrating scaling success through shoppable media integration with SmartCommerce technology.
- Mondelez & KargoflagshipCase study partnership demonstrating CTV commerce activation turning streaming content into sales.
- A2 InfluenceflagshipCase study partner showing transformation of influencer content into measurable commerce outcomes.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Vstore.com competitors and assessment
Company assessmentBroad incumbents
- TikTok Shop: Walled-garden shoppable content and direct-to-cart commerce layer; listed as a SmartCommerce integration partner but also a structural alternative for brand-direct shoppable campaigns. Comparable on influencer/CPM-driven commerce activation.
- Pinterest: Shoppable content and creator commerce surface operating natively across paid social and CPG. Comparable as an upper-funnel shoppable-media channel that competes with SmartCommerce for the same CPG activation budget while also being a potential integration partner.
- DoorDash Ads: Retail-media layer of DoorDash offering promoted placements and on-platform commerce activation for restaurants and CPG. Comparable as a retail-partner-and-competitor dynamic mirroring SmartCommerce's grocery and on-demand commerce wedge.
- Instacart Advertising: Retail-media network monetizing grocery-cart demand for CPG brands. Both a SmartCommerce retail-partner integration and a direct competitor as advertisers can route demand through Instacart's native ad stack instead of a third party.
- Amazon Marketing Cloud / Amazon Ads: Inclusive commerce-media platform for Amazon's marketplace with closed-loop attribution. Functions both as SmartCommerce's largest retail integration partner and as a structural competitor absorbing CPG activation budgets on Amazon's properties.
Direct peers
- LiveRamp: Data collaboration and retail-media network platform that connects brands and retailers for measurable commerce. Directly comparable to SmartCommerce as both operate the connective tissue between brand demand and retailer carts/inventory with similar enterprise GTM.
- LTK (formerly LiketoKnow.it): Influencer marketing platform with shoppable content and creator-to-cart routing at scale. Overlaps with SmartCommerce on the creator-content side of Click2Cart activation for CPG and lifestyle brands.
- Criteo: Commerce retargeting and retail-media activation platform serving CPG advertisers across the open web. Comparable as a transaction-driven commerce-tech platform optimizing conversion between media exposure and retailer purchase.
- Impact.com: Partner and influencer commerce platform with affiliate, creator, and brand-to-retail tracking. Closest comparable in shoppable-media and attribution tech, particularly for the CPG and creator-economy overlap that SmartCommerce targets.
- ShopMy: Creator-to-cart commerce platform enabling influencers and brands to drive measurable retail conversions. Closely comparable to SmartCommerce's influencer-commerce wedge (A2 case study) and its Click2Cart routing into retailer carts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Vstore.com social profiles
Digital presenceVstore.com compliance and trust
Trust signalCompliance1 record
Vstore.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vstore.com leadership team
Management profileNumber of profiles
Profiles1 record
Vstore.com funding detail
Funding detailFunding overview
Funding rounds1 record
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vstore.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vstore.com
What does Vstore.com do?
Vstore.com (through its SmartCommerce operating business) provides the Click2Cart® commerce technology platform, enabling one-click, direct-to-cart purchasing from any digital touchpoint to in-stock retailer carts. The platform serves enterprise CPG brands and retailers by activating high-intent demand across paid social, brand websites, programmatic display, connected TV (CTV), influencer content, apps, email, and SMS, using proprietary inventory awareness technology that adapts routing based on availability, promotions, and seasonality.
Is Vstore.com a public or private company?
Vstore.com is a private company. It is classified as venture growth investor backed and is currently operating.
When was Vstore.com founded?
Vstore.com was founded in 2021. It employs 51 to 100 people.
Where is Vstore.com based?
Vstore.com is headquartered in Scottsdale, United States, in the North America region.
How does Vstore.com make money?
One revenue line is on record: commerce Technology Platform.
Who are Vstore.com's main competitors?
Broad incumbents on record are TikTok Shop, Pinterest, DoorDash Ads, Instacart Advertising and Amazon Marketing Cloud / Amazon Ads. Direct peers are LiveRamp, LTK (formerly LiketoKnow.it), Criteo, Impact.com and ShopMy.
Does Vstore.com have an API?
No public API is recorded for Vstore.com.
What industry is Vstore.com in?
Vstore.com's product category is Commerce Technology Platform. Its primary akta.pro industry code is BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms, with a secondary code of BPAMAGAF, Grocery, Food & Essentials Commerce Platforms.