Post SV Nürnberg

What Post SV Nürnberg does

Post SV Nürnberg is a registered nonprofit sports club (eingetragener Verein) founded in 1926 in Nuremberg, Germany, operating across more than 20 sports departments ranging from Aikido, Basketball, Fencing, Football, and Handball to Swimming, Water Polo, Tennis, Dance, Gymnastics, Triathlon, Modern Pentathlon, Gliding, and Winter Sports. At its peak under Sportdirektor Werner Wild (1970-2008), the club reached approximately 20,000 members across 100+ sports disciplines with around 500 exercise instructors, making it Germany's largest Breitensportverein at the time. The club is structured horizontally by lifecycle segment — children and youth (Postis Kinderwelt), working adults (Fit und Gesund Erwachsene), seniors (Generation 60+), people with disabilities (Bunter Sport inclusion programs), people with health conditions (rehabilitation sports), and corporate partners (Betriebliche Gesundheitsförderung) — and vertically by sport discipline.

The club's core physical assets include the Hallenbad Ebensee (indoor swimming pool with sauna), three fitness studios (Fitlounge with ~1,800 members, Fitnessstudio Ebensee, and Studio N°1), an outdoor fitness park, a tennis hall, multiple sports halls, and its own business office. A new 2,250 m² Fitlounge facility at Keßlerstraße 3 is under construction with planned opening in September 2026, incorporating wellness, physiotherapy, and a kindergarten. Digital infrastructure includes the Post SV App (launched July 2023, built with Appack/vmapit GmbH), the Online Sportprogramm combining Zoom-based live courses with 120+ on-demand videos on YouTube (launched November 2020), and online course registration with self-service membership management.

Revenue is generated entirely through member-paid channels and is not publicly disclosed: recurring membership subscriptions with modular Zusatzbeitrag add-ons (fitness studios at €23.90/month regular or €13.90/month students; yoga at €15/month), course and workshop fees, event revenue from the Nürnberger Winterwelt seasonal ice rink event at Hauptmarkt (100,000+ visitors), Macron e-commerce apparel sales with 30% member discount, and corporate health promotion contracts. Premium sponsorship from VR Bank Metropolregion Nürnberg (main sponsor through 2027), N-ERGIE, Brocier Gruppe, Autohaus Fröhlich, Pyraser, MAN, and Sanitär-Heinze provides supplementary non-membership income. The current Chairman is Andreas Neugebauer following the May 2026 death of Ehrenpräsident Werner Wild at age 90.

Name

Post SV Nürnberg

Legal name

Post SV Nürnberg e.V.

Website

https://post-sv.de

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

51–100 employees

Short description

Post SV Nürnberg is a 100-year-old nonprofit multi-sport club in Nuremberg, Germany, offering 100+ sports across fitness studios, swimming facilities, digital programming, and inclusive programs to children, adults, seniors, and people with disabilities throughout the region.

Ownership category

akta.pro rank

Product category

Sports club and fitness services

NAICS

Fitness and Recreational Sports Centers (713940), Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Arenas & Indoor Sports Centers (MPAKAEAB), Sports Community Relations & Grassroots Program Management (MPAKAKAJ), Sports-Specific Group Conditioning (HSADABAK)

Keywords

• Sports club services
• Fitness studio memberships
• Swimming pool facilities
• Member benefits program
• Inclusive sports programs

Headquarters

HQ city

Nürnberg

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Membership Fees: Annual and monthly membership fees with various add-on modules (Zusatzbeitrag) for specific sports categories like fitness studios, yoga, and specialized programs.
2. Fitness Studio Memberships: Monthly memberships for fitness studios including Fitlounge, Studio Ebensee, and Studio N°1 with various pricing tiers.
3. Course Fees: Fees for specialized courses and workshops including yoga, rehabilitation sports, and specialized training programs.
4. Sports Apparel Sales: E-commerce shop for Macron-branded sports clothing and accessories with 30% member discount.
5. Nürnberger Winterwelt Event: Seasonal winter event featuring ice skating and Eisstockschießen with gastronomy partnerships.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Post SV Nürnberg operates a multi-sport club offering over 100 sports disciplines to individual members through owned facilities including fitness studios (Fitlounge, Studio Ebensee, Studio N°1), an indoor swimming pool with sauna, sports halls, and an outdoor fitness park. Members access courses, training programs, rehabilitation sports, and inclusive sports activities via in-person attendance, the Post SV App, and the Online Sportprogramm featuring Zoom-based live classes and on-demand YouTube videos. The club also runs seasonal public events (Nürnberger Winterwelt) and sells Macron-branded sports apparel.

Product overview

Post SV Nürnberg is a multi-sport club offering a diverse portfolio of sports and fitness services across its 20+ departments. The club operates three fitness studios (Fitlounge, Fitnessstudio Ebensee, Studio N°1), an indoor swimming pool (Hallenbad Ebensee), and an online digital platform (Online Sportprogramm with Zoom and YouTube). Key products include the Post SV App for member engagement, the Macron Sports Shop for apparel, and Nürnberger Winterwelt seasonal event. The club is currently expanding its Fitlounge facility with a new 2,250 m² location. Sports offerings span ball sports, martial arts, swimming, athletics, dance, gymnastics, and fitness programs including rehabilitation and senior fitness.

Differentiator

Problem solved

Functional benefit

Brands

• Postis Kinderwelt: Children's sports and childcare program offering kids courses, birthday parties, and sports school
• Fitlounge
• Studio N°1
• Hallenbad Ebensee
• Fitnessstudio Ebensee
• Bunter Sport
• Nürnberger Winterwelt

Products and services

• Post SV App Mobile application for Post SV Nürnberg members providing access to sport offerings, push notifications, personalized news, calendar sync, chat groups, training partner finding, and classifieds. Built and operated in partnership with Appack (vmapit GmbH).
• Fitlounge Fitness Studio Fitness studio at Kesslerstraße 1/3 offering gym equipment, group fitness courses, personal training, and wellness facilities with approximately 1,800 members. Currently undergoing relocation and modernization to a new 2,250 m² premises with wellness area and physiotherapy practice, planned to open September 2026.
• Fitnessstudio Ebensee Fitness studio at Sportpark Ebensee featuring a 5-station functional training tower (Matrix brand), multi-rack equipment, and mat area for flexibility and core stability training.
• Studio N°1 Fitness studio at Albertstraße 4 offering functional training courses, preventive health training, and regular fitness programs.
• Hallenbad Ebensee (Indoor Swimming Pool) Club-owned indoor swimming pool with sauna facilities at Sportpark Ebensee. Home to the swimming department, water polo, and aquatic fitness programs.
• Online Sportprogramm Digital platform offering live online courses via Zoom and on-demand exercise videos on YouTube, covering fitness, dance, basketball, and nutrition programs.
• Nürnberger Winterwelt Annual winter event at Hauptmarkt featuring a 600 m² synthetic ice rink and curling lanes, organized by the club in collaboration with the city of Nürnberg and Morawski catering. The event attracts over 100,000 visitors annually over 5 weeks with school programs reaching 1,000+ students.
• Macron Sports Shop Online sports apparel shop operated with Macron featuring club merchandise in royal blue colors plus Macron's full range. Members receive a 30% discount on recommended retail prices, with fitting available at club facilities.
• Postis Vorteilswelt (Member Benefits Program) Member benefits program offering exclusive discounts and special offers from partner companies including AVIA fuel stations (1 cent/liter fuel discount, €3 car wash discount, 10% on lubricants), L'Osteria restaurant (10% discount since May 2026), and various local businesses including Easy Apotheke pharmacy and Brezen Kolb.

Quantifiable outcome

• 100,000+ visitors to Nürnberger Winterwelt annually
• +2 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

19 partnerships are on record, tiered minor, core and major.

• L'OsteriaminorGTM or Marketing Partner · 29 May 2026New partner since May 2026 offering 10% discount for Post SV members at their restaurant locations.
• AVIAminorGTM or Marketing Partner · 25 March 2026Official youth supporter of football department. Offers AVIA Sports Card with fuel discounts (1 cent per liter), car wash discounts (3€), and 10% on lubricants for Post SV members.
• MacroncoreStrategic or Co-development PartnerGeneral equipment supplier (Generalausrüster) providing sports apparel and accessories. Operates an e-commerce shop with 30% member discount. Products manufactured in Bologna, Italy with delivery within 8-21 days.
• N-ERGIEmajorGTM or Marketing PartnerPremium partner supporting Post SV. Sponsoring extended until end of 2026.
• Brocier GruppemajorGTM or Marketing PartnerPremium partner of Post SV Nürnberg.
• Autohaus FröhlichmajorGTM or Marketing PartnerPremium partner of Post SV Nürnberg.
• PyrasermajorGTM or Marketing PartnerPremium partner of Post SV Nürnberg.
• Sanitär-HeinzemajorGTM or Marketing PartnerPremium partner and main sponsor of WNBL basketball team (girls' basketball).
• MANmajorGTM or Marketing PartnerPremium partner of Post SV Nürnberg.
• Reisegastronomie MorawskimajorGTM or Marketing PartnerTravel gastronomy partner for Nürnberger Winterwelt, providing winter culinary offerings including mulled wine and regional specialties.
• H. Schmelzer GruppecoreStrategic or Co-development PartnerBuilding developer for the new Fitlounge facility at Keßlerstraße 3. Developed approximately 2,250 m² modern fitness center with wellness area and integrated kindergarten.
• AOK BayernminorGTM or Marketing PartnerHealth insurance partner offering benefits for members including children's drawing competitions and health programs.
• Easy ApothekeminorGTM or Marketing PartnerPartner pharmacy offering additional discounts for Post SV members.
• Brezen KolbminorGTM or Marketing PartnerMain sponsor of Postis Sportschule (children's sports school).
• City of NürnbergmajorGTM or Marketing PartnerMunicipal partner for various programs including school sports facilities usage and Nürnberger Winterwelt event.
• 1. FCN (1. FC Nürnberg)minorGTM or Marketing PartnerFootball club partnership for inclusion Mottospieltag (inclusion match day) at Max-Morlock-Stadion.
• TSV 1846 NürnbergminorGTM or Marketing PartnerIce skating show performer at Nürnberger Winterwelt opening ceremony.
• NÜRNBERGER VersicherungminorGTM or Marketing PartnerInitiator of #frankenfürdasLeben campaign for leukemia awareness and stem cell donor recruitment. Post SV participated as one of 28 partner organizations.
• Bayerischer Schwimmverband (Bavarian Swimming Association)minorGTM or Marketing PartnerSwimming association investing in Nürnberg's water polo sport and supporting Post SV's swimming department.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• MTV Stuttgart 1843: Historic Stuttgart multi-sport club (founded 1843) with a comparable breadth of departments, fitness facilities, and member-based recreational sport offerings across southern Germany.
• Deutscher Alpenverein (DAV): Germany's largest registered sports club with ~1.4M members, focused on mountain and outdoor sport; comparable in membership-based nonprofit structure, multi-discipline programming, and owned facility model.
• SV Werder Bremen: Bremen-based registered club operating many amateur sport departments alongside its professional football team — comparable breadth and member-based registered-club structure.
• FC Bayern München e.V. The parent registered club (e.V.) of FC Bayern München operates dozens of amateur sport departments alongside its professional football franchise — the closest large-scale German multi-sport counterpart to Post SV's breadth.
• SC Charlottenburg: Berlin-based multi-sport registered club offering a similarly wide range of sport departments, fitness studios and community-oriented sport programs — comparable in structure and breadth to Post SV Nürnberg.
• TSV 1860 München: Large German multi-sport registered club (e.V.) in Munich offering a similarly broad portfolio of sport departments, fitness facilities, and community programs — directly comparable operating model to Post SV Nürnberg.

Broad incumbents

• McFit / RSG Group: Germany's largest low-cost fitness chain competes directly for the same fitness-studio subscription budget as Post SV's Fitlounge and Studio N°1; broader incumbent in the German fitness-recruitment market.
• Kieser Training: Germany-based strength-training chain with owned studios, comparable premium subscription model and overlapping adult fitness customer base as Post SV's Fitlounge.
• Fitness First Germany: Premium fitness chain with multiple German studios competing for the same adult fitness membership segment as Post SV's owned studios.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCgu0eztxYm6Yp_OwuZK3l8Q
• Facebookfacebook.com/Post.SV.Nbg
• LinkedInde.linkedin.com/company/post-sportverein-n%C3%BCrnberg
• Instagraminstagram.com/postsv

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Post SV Nürnberg