Mojo

What Mojo does

Mojo BBQ is a privately held, founder-owned barbecue restaurant chain headquartered in Florida that operates eight branded locations across North and Central Florida — Jacksonville (Lakewood, Avondale/Mojo No. 4, Jacksonville Beach/Mojo Kitchen), Fleming Island (Mojo Smokehouse), St. Augustine (Mojo BBQ Old City), Ocala (Brick City Southern Kitchen & Whiskey Bar), and Lakeland (Mojo Federal Swine & Spirits). Founded in 2003, the chain serves individual diners, families, and event customers with wood-fired, slow-smoked meats cooked as long as 12 hours per batch starting at 3:00 AM, paired with scratch-made sauces and sides (Mac & Cheese, BBQ Pit Beans, Creamy Coleslaw, Sweet Potato Mash) and no frozen or pre-made inputs. Each location operates a full bar with curated whiskey/bourbon collections and house-spirits programs, and the Lakeland unit hosts a Whiskey Club with educational tastings.

The company's product portfolio spans core dine-in and takeout across all eight units, full-service catering for weddings, corporate events, and gatherings up to 1,000 guests with delivery, on-site service, and grab-and-go formats, and ancillary offerings including the Whiskey Club and a two-bedroom Airbnb vacation rental above the St. Augustine location. Distribution is multi-channel: direct dine-in service, online ordering through ToastTab, third-party delivery via DoorDash and Uber Eats, OpenTable reservations at select units, and direct catering sales. Pricing is unit-based pay-as-you-go across menu items ranging roughly $11.50-$18.00 for appetizers, $15.50-$50.00 for platters and entrees, and event-based for catering.

Mojo monetizes through a hybrid of one-time restaurant transactions (dine-in, takeout, delivery), professional services revenue from catering, beverage/alcohol sales (including happy-hour discounts Monday-Friday 3-6pm), and ancillary Airbnb lodging revenue. Marketing is primarily organic — per-location Facebook and Instagram profiles, local SEO, and blog content — supplemented by third-party delivery platform partnerships. The company is independently operated with no disclosed parent, external investment, or PE involvement and grows organically across the Florida regional footprint.

Name

Mojo

Legal name

Mojo BBQ

Website

https://mojobbq.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Mojo BBQ is a privately held, founder-owned barbecue restaurant chain operating eight locations across North and Central Florida, serving individuals, families, and event customers with wood-fired slow-smoked meats, scratch-made sides, full bars, whiskey programs, and full-service catering.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Drinking Places (Alcoholic Beverages) (722410), Caterers (72232)

SIC

Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

BBQ & Smokehouse Fast Casual (THAFABAH)

akta.pro secondary industries

Spirits/Cocktail Bars Operated by Producers (THAFALAJ), Pubs & Gastropubs (CRANACAB)

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-In Restaurant Sales: Mojo BBQ operates eight restaurant locations across North and Central Florida offering dine-in service with full menus featuring smoked meats, southern sides, craft cocktails, and whiskey. Each location operates with slightly different hours and accommodates walk-ins, with large parties (8+ or 10+ depending on location) encouraged to call ahead.
2. Catering Services: Full-service catering for events including weddings, corporate events, private parties, and community gatherings. Services include off-site delivery, full-service on-site catering with staff for serving and cleanup, and grab-and-go options for smaller events. Mojo No. 4 also offers dedicated wedding catering services.
3. Alcohol Sales: Each Mojo location features a full bar with craft cocktails, beer, wine, and extensive whiskey/bourbon collections. Happy hour specials Monday-Friday 3-6pm offer $1 off beer and wine, $2 off signature cocktails and house liquor. Whiskey Club memberships provide additional engagement.
4. Vacation Rental: Mojo Old City in St. Augustine operates a 2-bedroom Airbnb apartment above the restaurant in the Historic District, offering accommodations for visitors to the area.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

Mojo BBQ operates a multi-location barbecue restaurant chain serving slow-smoked meats, scratch-made southern sides, craft cocktails, and a curated whiskey and bourbon selection at eight locations across North and Central Florida. The company also runs a full-service catering business for weddings, corporate events, and gatherings of up to 1,000 guests, complemented by ancillary offerings including a whiskey club program and a vacation rental above its St. Augustine restaurant.

Product overview

Mojo BBQ operates a multi-location restaurant portfolio across North and Central Florida, offering authentic slow-smoked barbecue, southern cuisine, and craft cocktails. The portfolio consists of seven distinct restaurant brands (Mojo Bar-B-Que, Mojo Kitchen, Mojo Smokehouse, Mojo No. 4, Mojo Old City BBQ, Brick City Southern Kitchen & Whiskey Bar, and Mojo Federal Swine & Spirits) that share a unified commitment to scratch-made food, in-house smoked meats, and whiskey-focused bar programs. These locations are complemented by catering services spanning delivery, full-service events, and on-site private dining, as well as ancillary offerings including a whiskey club and vacation rental.

Differentiator

Problem solved

Functional benefit

Products and services

• Mojo Bar-B-Que Flagship barbecue restaurant in Jacksonville offering slow-smoked meats, scratch-made sides, craft cocktails, and full catering services to local diners.
• Mojo Kitchen Jacksonville Beach BBQ restaurant combining wood-fired barbecue with coastal vibes, featuring a whiskey selection and dog-friendly patio seating.
• Mojo Smokehouse

Quantifiable outcome

• Meats smoked slowly over hours, not minutes, with brisket spending up to 12 hours in smoker for proper fat rendering and signature tenderness

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• DoorDashcoreChannel Partner/ Reseller/ DistributorDoorDash delivery partnership allowing customers to order Mojo BBQ menu items for home delivery. Available for all major locations including Mojo Bar-B-Que, Mojo Kitchen, Mojo Smokehouse, Mojo No. 4, Mojo Old City BBQ, Brick City, and Mojo Federal.
• Uber EatscoreChannel Partner/ Reseller/ DistributorUber Eats delivery partnership providing another delivery option for customers ordering Mojo BBQ menu items. Available for multiple locations.
• ToastTabcoreChannel Partner/ Reseller/ DistributorToastTab online ordering and point-of-sale integration for direct takeout orders from Mojo Bar-B-Que and other locations. Also powers gift card programs.
• OpenTableminorChannel Partner/ Reseller/ DistributorOpenTable reservation system partnership for Mojo No. 4 and Mojo Old City locations, allowing customers to book dine-in tables online.
• AirbnbminorChannel Partner/ Reseller/ DistributorMojo Old City St. Augustine operates a 2-bedroom vacation rental apartment above the restaurant through Airbnb, offering accommodations for visitors to the Historic District.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Smokey Bones: Smokey Bones is a national BBQ-and-bar casual dining chain with dine-in, full bar, and catering — comparable to Mojo BBQ in smoked-meat menu and bar program, but operates with corporate backing and broader geographic reach.
• Hard Rock Cafe: Hard Rock Cafe is a themed casual dining chain combining American food with music memorabilia and a strong bar program — comparable to Mojo BBQ in its blues-and-bourbon brand positioning, full bar, and tourism-friendly locations like St. Augustine.
• Texas Roadhouse: Texas Roadhouse is a publicly-traded, national casual dining steakhouse chain with dine-in and large-party capabilities — comparable to Mojo BBQ in casual full-service family dining format, though it operates in a broader steak/barbecue category at much larger scale.
• Cracker Barrel: Cracker Barrel is a national American comfort food chain combining dine-in with retail — comparable to Mojo BBQ in family-style southern comfort food positioning, though Cracker Barrel operates nationally with broader menu and gift-shop retail.

Direct peers

• Famous Dave's: Famous Dave's is a publicly-traded, multi-unit barbecue restaurant brand with dine-in, takeout, and catering — directly comparable to Mojo BBQ in slow-smoked offerings, side dishes, and large-group catering.
• Sonny's BBQ: Sonny's BBQ is a Florida-headquartered, multi-state slow-smoked barbecue restaurant chain with dine-in, catering, and franchise operations — directly comparable to Mojo BBQ in category, geographic roots, scratch-made approach, and full-service catering model.
• Mission BBQ: Mission BBQ is a multi-state barbecue restaurant chain with dine-in and catering, emphasizing traditional American BBQ craft and brand storytelling — directly comparable to Mojo BBQ in slow-smoke methodology, menu structure, and full-service event catering.
• Dickey's Barbecue Pit: Dickey's is the largest BBQ franchise in the U.S., operating hundreds of dine-in and catering units across multiple states — directly comparable to Mojo BBQ in slow-smoked menu and full-service catering, though with a fundamentally different franchise-based scaling model.
• Lucille's Smokehouse BBQ: Lucille's is a multi-unit slow-smoked barbecue restaurant chain with full bars, scratch-made sides, and catering — directly comparable to Mojo BBQ in craft smoking, in-house sides, and whiskey-forward bar programs.
• 4 Rivers Smokehouse: 4 Rivers is a Florida-born BBQ chain operating multiple dine-in locations with scratch-made sides, slow-smoked meats, catering, and a strong regional brand identity — directly comparable to Mojo BBQ in craft positioning and regional multi-unit model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MOJOBarBQue
• Instagraminstagram.com/mojo_bbq
• Xx.com/mojo_bbq
• LinkedInlinkedin.com/company/mojo-bar-b-que-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mojo