All Insurance

What All Insurance does

All Insurance, Inc. is a family-owned, independent insurance agency founded in 1978 and headquartered in a single physical office at 4433 Lacey Boulevard SE, Lacey, Washington. The agency operates as a traditional independent broker rather than a technology platform, distributing insurance products through phone, email, online quote forms, a partner-branded digital quote funnel (ibqagents.com), and walk-in service. It serves individual consumers, families, and small businesses across Olympia, Lacey, and Washington State.

The agency represents 10+ top-rated insurance carriers including Progressive, Safeco, PEMCO, Liberty Mutual, Foremost, Dairyland, Kemper Specialty, Bristol West, GeoVera, and The Hartford, enabling side-by-side comparison across product lines. Its product portfolio spans personal auto (including specialty vehicles such as motorcycles, RVs, ATVs, boats, scooters, classic cars, SR22, and teen driver), property (homeowners, renters, condo, landlord, earthquake, flood, manufactured home, vacant, vacation, and umbrella), commercial (commercial auto, general liability, professional liability, surety bonds, and niche verticals such as coffee shops), and life insurance. The agency does not develop proprietary technology and has no AI, API, or platform capabilities; product delivery is entirely agent-mediated.

The business model is commission-based: revenue is generated through carrier commissions on new policies and renewals across the represented carrier panel. Pricing varies by product and is largely quote-based, with published reference points for umbrella insurance (~$130-$250 per year for $1M), renters insurance (starting at ~$120/year), and jewelry endorsements (~$1-$2 per $100 of value annually). The team consists of four named staff led by Co-Owner/Principal Jessie James (since 2020) and Vice President Joseph Hammen (~19 years tenure). Marketing is conducted via blog content, online reviews, a referral program with charitable donations and quarterly gift card drawings, and community presence.

Name

All Insurance

Legal name

All Insurance, Inc.

Website

https://allinsurance1.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Short description

All Insurance, Inc. is a family-owned independent insurance agency in Lacey, Washington, distributing personal, commercial, and specialty insurance products from 10+ carriers to consumers and small businesses across Washington State via agent-led service.

Ownership category

akta.pro rank

Product category

Independent Insurance Agency

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

akta.pro secondary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

Keywords

• Independent insurance agency
• Auto insurance
• Home insurance
• Commercial insurance
• Life insurance

Headquarters

HQ city

Lacey

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Commissions: As an independent insurance agency, All Insurance earns commissions from insurance carriers for policies sold. They represent multiple carriers including Progressive, Safeco, PEMCO, Liberty Mutual, Foremost, Dairyland, Kemper Specialty, Bristol West, Geovera, and Hartford. Revenue is generated through commissions on new policies and renewals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

All Insurance, Inc. is a family-owned independent insurance agency based in Lacey, Washington that brokers personal and commercial insurance policies from multiple top-rated carriers (PEMCO, Safeco, Progressive, Liberty Mutual, Foremost, Dairyland, Kemper Specialty, Bristol West, Geovera, The Hartford). The agency sells and services a broad portfolio covering auto, home, renters, condo, landlord, manufactured home, vacation, vacant, flood, earthquake, umbrella, motorcycle, RV, ATV/UTV, boat, scooter, SR22, teen driver, classic auto, broadform, commercial auto, general liability, professional liability, surety bonds, coffee shop, and life insurance. Agents provide side-by-side quote comparisons and ongoing policy, claims, and renewal support to individuals, families, and small businesses across Washington State.

Product overview

All Insurance is an independent insurance agency based in Lacey, WA, offering a comprehensive portfolio of insurance products across multiple categories. The agency operates as a traditional insurance broker (not a technology platform) providing side-by-side quote comparisons from multiple carrier partners. Their product portfolio includes: Vehicle Insurance products (Auto, ATV/UTV, Boat, Broadform, Classic Auto, Motorcycle, RV, Scooter/Moped, SR22, Teen Driver); Property Insurance products (Homeowners, Renters, Condominium, Landlord Protection, Earthquake, Flood, Manufactured Home, Vacant Property, Vacation Property, Umbrella); Business Insurance products (Commercial Auto, General Liability, Professional Liability, Surety Bonds, Coffee Shop Insurance); and Life Insurance. These products are offered as standalone insurance policies rather than a unified technology platform with modules, and are distributed through their physical office location and website with quote request forms. The agency represents multiple insurance carriers including PEMCO, Safeco, Progressive, Kemper Specialty, Liberty Mutual, Foremost, Dairyland, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance

Quantifiable outcome

• Save up to 15% on auto insurance when bundling motorcycle insurance

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• PEMCOcoreChannel Partner/ Reseller/ DistributorRegional insurance carrier partner representing Washington State-based insurance provider, shown in partner logos on homepage
• SafecocoreChannel Partner/ Reseller/ DistributorNational insurance carrier partner providing auto, home, and umbrella insurance products through the agency
• ProgressivecoreChannel Partner/ Reseller/ DistributorMajor national insurance carrier partner providing auto, motorcycle, and commercial truck insurance with filing assistance
• Liberty MutualcoreChannel Partner/ Reseller/ DistributorNational insurance carrier partner offering personal and commercial insurance products
• ForemostcoreChannel Partner/ Reseller/ DistributorSpecialty insurance carrier partner offering coverage for specialty vehicles and manufactured homes
• DairylandcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing motorcycle and specialty vehicle insurance products
• Kemper SpecialtycoreChannel Partner/ Reseller/ DistributorSpecialty insurance carrier partner serving high-risk and specialty insurance needs
• GeoVeracoreChannel Partner/ Reseller/ DistributorSpecialized stand-alone earthquake insurance carrier operating in Washington and California. 95% of Washington State homes qualify. Easy underwriting with no inspection or retrofitting required.
• Bristol WestminorChannel Partner/ Reseller/ DistributorInsurance carrier partner for auto insurance policies with online payment portal available
• The HartfordminorChannel Partner/ Reseller/ DistributorInsurance carrier partner offering business and personal insurance products with online account access

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Country Financial: Country Financial offers personal, commercial, life, and specialty insurance through a network of local agents in the Midwest and Western US. Like All Insurance, it emphasizes local agent relationships and multi-line coverage, though it also underwrites its own products.
• Brown & Brown Insurance: Brown & Brown is a large national insurance brokerage operating across personal and commercial lines through a network of offices. While significantly larger than All Insurance, it operates in the same independent brokerage category with multi-carrier representation.
• Hub International: Hub International is a major North American insurance brokerage offering personal, commercial, and specialty insurance through local offices. Provides a useful comparison point as a scaled version of the independent agency model All Insurance operates.
• Marsh McLennan: Marsh McLennan is a global professional services firm in risk, strategy, and people, including Marsh, a leading insurance brokerage. As a broad incumbent in the insurance intermediary space, it represents the upper bound of the brokerage scale spectrum.
• Arthur J. Gallagher & Co. Arthur J. Gallagher is a global insurance brokerage and risk management firm offering property, casualty, and specialty insurance. While much larger and more commercial-focused, it operates in the same independent brokerage / intermediary category as All Insurance.

Direct peers

• SmartFinancial Insurance: SmartFinancial is a digital-focused independent insurance agency that quotes and binds policies from multiple carriers across personal and commercial lines. Like All Insurance, the company acts as an intermediary across many carriers, though with a more technology-driven acquisition model.
• Leavitt Group: Leavitt Group is a network of independent insurance agencies across the western US that represent multiple carriers and offer personal, commercial, and specialty lines. Comparable to All Insurance's independent agency model with a stronger regional footprint in similar markets.
• Brightway Insurance: Brightway is a franchise insurance agency network offering home, auto, and business insurance through agents who represent multiple carriers. Directly comparable to All Insurance's independent agency model, with a similar emphasis on personalized service and multi-carrier selection.
• Goosehead Insurance: Goosehead operates a franchise model of independent insurance agents offering personal and commercial lines from multiple carriers. Like All Insurance, Goosehead agents earn commissions by shopping across carriers, but Goosehead has scaled through franchising rather than organic growth.

Emerging players

• Burns & Wilcox: Burns & Wilcox is a specialty insurance wholesaler and brokerage specializing in excess & surplus lines, professional liability, and specialty commercial risks. Comparable to All Insurance's specialty brokerage capabilities (surety bonds, professional liability, commercial specialty).

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pg/AllInsuranceInc/reviews
• LinkedInlinkedin.com/company/all-insurance-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Insurance