Mazzato

What Mazzato does

Mazzato is a privately held, founder-operated advertising and marketing agency headquartered in Davis, California. The firm was established in 2008 under the legal name Mazzato Advertising & Marketing Group and is led by Mauro Appezzato, who is positioned as the principal asset based on his claimed 30-plus years of industry experience. The company is small, with between 1 and 10 employees, and operates without disclosed outside investors, parent company, or institutional ownership.

The company's offering is a full-service advertising and marketing bundle delivered as professional services rather than as a software or platform product. Core capabilities include strategic planning and media buying across broadcast, print, and web channels, complemented by branding, direct response marketing, and lead generation services. There is no evidence of proprietary technology, AI/ML tooling, integrations, or platform infrastructure; the website functions as a static marketing presence and the offering is human-delivered. Customer engagement is sales-led, with a free-consultation entry point targeting businesses whose advertising is underperforming or failing to deliver qualified leads.

The firm does not disclose pricing, contract structures, customer logos, revenue, or active markets served, and no funding rounds, M&A activity, partnerships, awards, or patents are on record. Its primary differentiation is the founder's experience and an accountability-oriented positioning that ties advertising to revenue and profit outcomes rather than purely creative deliverables.

Name

Mazzato

Legal name

Mazzato Advertising & Marketing Group

Website

https://mazzato.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Mazzato is a founder-operated, Davis, California-based full-service advertising agency offering broadcast, print, and web media planning, buying, branding, direct response, and lead generation services to businesses with underperforming advertising.

Ownership category

akta.pro rank

Headquarters

HQ city

Davis

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Advertising Services: Full-service advertising and marketing agency providing strategic planning, media buying across broadcast, print and web channels, branding, direct response, and lead generation services. Revenue generated through professional services fees.

Go-to-market motion1 record

Core offering

Mazzato is a full-service advertising and marketing agency that provides strategic planning and media buying across broadcast, print, and web channels, along with branding, direct response marketing, and lead generation services for business clients. The agency is built on a founding principle that advertising must be accountable for generating revenue and driving profit, and offers a free initial consultation to prospective clients whose advertising is underperforming.

Product overview

Mazzato is a single, unified advertising and marketing agency rather than a platform with discrete software products. The company offers a portfolio of professional services including branding, direct response marketing, lead generation, and strategic planning and buying across broadcast, print, and web media channels. Rather than a modular product architecture, Mazzato provides these services as an integrated full-service agency offering under the Mazzato Advertising and Marketing Group brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Mazzato Advertising & Marketing Services Full-service advertising and marketing engagement for businesses, covering branding, direct response marketing, lead generation, and strategic planning and media buying across broadcast, print, and web channels. Intended for businesses whose advertising is underperforming or who need accountable support to meet sales goals.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves1 record

Direct peers

• SmartSites: Full-service digital agency offering paid media, SEO, web design, and lead generation. Comparable in targeting small and mid-sized businesses seeking integrated marketing services.
• Disruptive Advertising: Mid-sized performance marketing agency offering paid media, lead generation, and conversion optimization. Comparable in direct response and lead gen focus, though primarily digital-first.
• Wpromote: Mid-sized full-service marketing agency offering media buying, lead generation, and cross-channel campaign services. Comparable in mid-market positioning and performance focus, though more digitally oriented.
• Thrive Internet Marketing Agency: Full-service digital marketing agency offering cross-channel media buying, branding, and lead generation. Comparable in full-service positioning targeting SMB and mid-market clients like Mazzato's segment.

Broad incumbents

• Publicis Groupe: Global advertising holding company with full-service agencies spanning broadcast, print, and digital channels. Comparable in service breadth though orders of magnitude larger than Mazzato.
• WPP: Largest advertising holding company, with agencies offering media planning and buying, branding, and direct response capabilities. Comparable in service portfolio though vastly greater scale.
• Epsilon: Large global advertising and marketing company offering cross-channel planning, buying, and direct response services. Comparable as a full-service, performance-oriented agency operating at much greater scale than Mazzato.
• R/GA: Full-service creative and digital agency combining branding, direct response, and digital campaign execution. Comparable in integrated service offering, though at significantly greater scale.
• Merkle: Data-driven performance marketing agency specializing in direct response, lead generation, and cross-channel media buying. Highly comparable in service mix and performance focus, though at much larger scale.

Emerging players

• HubSpot: Marketing platform with strong emphasis on inbound lead generation and CRM-driven marketing. Comparable as a competing approach to direct response and lead gen that agencies like Mazzato service, though delivered via SaaS rather than services.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/mazzato-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mazzato