What DNPric.es does

DNPric.es (operating under the legal name DN Prices) is a privately held, independent data services company founded in 1999 that maintains what it characterizes as the largest public database of domain name sales. The platform aggregates 5,605,910 public deals of 4,970,527 unique domain names with a combined reported value of approximately $8.15 billion, drawing data from major brokers and auction platforms including Sedo, GoDaddy, NameJet, Moniker, SnapNames, Uniregistry, AfterNIC, Park.io, and DomainLore, with historical coverage spanning from 1999 to present. Coverage spans TLDs, SLDs, ccTLDs, gTLDs, old gTLDs, new gTLDs, and IDNs, and the product exposes advanced search syntax with keyword glue, pattern matching, and multilingual similar-sales search across nine languages.

The product surface centers on a self-serve web platform with statistical analytics by TLD, year, month, broker, and length, alongside embeddable iFrame and widget integrations. Revenue is generated through four streams: premium monthly subscriptions of up to $49.99 that lift a 100-query daily cap and unlock JSON API access; downloadable CSV dataset packages priced from $0 (Top 1,000 sales) to $3,499 (all 3.5M+ records, including auctions with unmet reserves and bundled-asset deals); a fixed-fee brokerage service at $99 per acquisition case with a six-month guarantee; and on-demand JSON API access for enterprise and developer integration. Customer segments are horizontal and fragmented, spanning individual domain investors, valuation service providers, portfolio holders, and registrars, with global geographic reach and no disclosed enterprise concentration.

Under the same operational umbrella, the company runs several adjacent sub-brands that form a vertical domain lifecycle stack: DNSal.es for historical resale price search, Registra.rs for comparing registration, renewal, and transfer prices across more than 100 registrars and 2,000+ upper-level domains, backorde.rs for backorder and drop-catching services, and My.DNPric.es as an in-house registrar. The company has no disclosed funding, no parent entity, no public listing, and no disclosed management team, suggesting it is operated independently by its original founders since inception.

Name

DNPric.es

Legal name

DN Prices

Website

https://dnpric.es

Company type

Private

Founded year

1999

Operating status

Operating

Short description

DNPric.es (DN Prices) operates the largest domain name sales database, tracking 5.6 million deals worth over $8 billion since 1999. It serves domain investors, valuation services, and portfolio holders through subscriptions, data downloads, brokerage, and API access.

Ownership category

akta.pro rank

Product category

Domain Name Sales Database

NAICS

Web Search Portals and All Other Information Services (51929), Directory and Mailing List Publishers (513140)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Enterprise Search, Indexing & Content Discovery (HDAEAGAH)

akta.pro secondary industry

IP Valuation, Damages & Royalty Analysis (BPAHAMAH)

Keywords

• Domain name sales database
• Domain asset analytics
• Domain name brokerage
• Domain investment data
• Registrar price comparison

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Data Sales / Downloads: One-time purchase of historical domain name sales datasets and current registrar pricing data. Multiple tiers from free (Top 1,000) to premium (All 3,500,000++ records at $3,499). Data delivered as ZIP compressed CSV files.
2. Premium Subscription: Monthly subscription service providing unlimited daily queries (vs 100 daily limit), drops download restrictions for purchased datasets, and required for JSON API access. Billed up to $49.99 USD per month.
3. Brokerage Services: Fixed-fee domain name acquisition service at $99.00 per case. Includes research, negotiation, and guided purchase process. Half refund if acquisition does not complete within six months.
4. API Access: Premium JSON API access on-demand for sophisticated customers requiring data integration into their systems. Requires premium subscription.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

DNPric.es operates the largest domain name sales database, indexing over 5.6 million public deals of approximately 4.97 million unique domain names with a total tracked value exceeding $8.15 billion. The platform provides advanced search, downloadable CSV datasets, registrar price comparisons, fixed-fee domain brokerage, premium API access, and embeddable widgets for enterprise integration. Data is aggregated from major brokers including Sedo, GoDaddy, NameJet, SnapNames, Moniker, Uniregistry, AfterNIC, and Park.io.

Product overview

DNPric.es is a domain name pricing database and analytics platform offering a comprehensive suite of tools for domain name investors and researchers. The core product is the historical domain name sales search database containing 4,500,000+ records worth $8,000,000,000+. The platform operates on a freemium model with a free tier (limited to 100 daily queries) and a Premium Access subscription ($49.99/month) that enables JSON API access, unlimited queries, and dataset download privileges. The ecosystem includes Registra.rs for comparing registrar prices, downloadable CSV data packages, brokerage and backorder services, and embeddable iFrame and widget tools for third-party integration. The platform aggregates data from major domain brokers including Sedo, GoDaddy, NameJet, SnapNames, Uniregistry, and DomainLore.

Differentiator

Problem solved

Functional benefit

Brands

• DNSal.es: Historical domain name (re)sale price search service
• Registra.rs
• Domain Brokerage Services

Products and services

• Historical Domain Name Sales Search
• Similar Domain Sales Search
• Registra.rs
• Downloadable Data Packages
• Recent Sales Tracking
• JSON API
• Brokerage Service
• Custom Queries
• Premium Access
• Backorders and Drop Catching
• My.DNPric.es Registrar
• Statistics and Analytics

Quantifiable outcome

• 5,605,910 public deals tracked across 4,970,527 unique domain names worth $8,151,467,455.00

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core data source, minor and core complementary service.

• Sedocore data sourceOthersPrimary data source for domain name sales. One of the largest domain name marketplaces providing auction and sales data to the DNPric.es database.
• GoDaddycore data sourceOthersMajor domain registrar and auction platform providing sales data to the database.
• NameJetcore data sourceOthersDomain name auction service providing sales data to the database.
• Monikercore data sourceOthersDomain name services company providing historical auction data.
• SnapNamescore data sourceOthersDomain name auction service providing sales data to the database.
• Uniregistrycore data sourceOthersDomain name registrar and marketplace providing sales data.
• AfterNICcore data sourceOthersDomain name broker providing auction data to the database.
• Park.iominorOthersDomain name auction platform providing sales data including .io and .gg TLDs.
• DomainLoreminorOthersUK-focused domain name auction service providing .co.uk and other UK TLD sales data.
• Registra.rscore complementary serviceStrategic or Co-development PartnerSeparate but related service (registra.rs) for comparing domain name registration, renewal, and transfer prices across 100+ registrars for 2000+ TLDs. Cross-promoted through DNPric.es navigation.
• Backorde.rscore complementary serviceStrategic or Co-development PartnerBackorder and drop-catching service for snatching expiring domain names. Cross-promoted through DNPric.es services menu.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Flippa: Online marketplace for buying and selling domains (and websites). Comparable on the transactional brokerage side of DNPric.es's offering, though Flippa focuses more on website/value-added digital assets than pure domain names.
• Estibot: Domain name appraisal and valuation tool widely used by domain investors. Overlaps with DNPric.es on valuation use cases and target audience, though Estibot focuses on automated appraisal rather than historical transaction database.
• NameBio: The most direct competitor: a public domain name sales database that tracks historical reported sales across major venues. Closely comparable to DNPric.es in product, customer base (domain investors), and data aggregation approach.
• Squadhelp: Domain marketplace and branding platform with valuation tools. Comparable to DNPric.es on domain discovery, valuation, and acquisition services for SMB and brand customers.

Broad incumbents

• Sedo: Largest domain marketplace and a primary data source for DNPric.es. Comparable because it both transacts domain sales and publishes market data; a major partner whose data feeds DNPric.es but also a potential competitor in analytics.
• GoDaddy Auctions: Major domain registrar and aftermarket auction platform that is both a DNPric.es data source and a competing transactional venue. Comparable as the dominant buyer/seller interface in the domain secondary market.
• DomainTools: Established incumbent in domain intelligence offering Whois, DNS, and risk/research data. Comparable as a domain-data platform serving investors and brand-protection professionals, but with broader scope beyond sales history.
• Afternic: Domain resale network operated by Namecheap that distributes listings across registrars. Comparable as both a data contributor to DNPric.es and a competing transaction venue in the domain aftermarket.

Emerging players

• DomCop: Niche domain research tool offering expired domain lists, metrics, and valuation data. Comparable as a specialized data service for domain investors but with a narrower feature set than DNPric.es.
• Ethereum Name Service (ENS): Blockchain-based naming service for Web3 identities. Comparable thematically as a competing 'naming' asset class whose growth could either expand the addressable market or fragment it away from traditional DNS sales tracked by DNPric.es.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/DNPrices
• Facebookfacebook.com/DNPric.es
• Instagraminstagr.am/DNPrices

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DNPric.es