GRAFENTHAL

What GRAFENTHAL does

GRAFENTHAL GmbH is a privately held German IT hardware company founded in 2011 and headquartered in Goch (North Rhine-Westphalia), operating with 1–10 employees. The company designs, brands, and supplies enterprise-class IT components — solid-state drives (SSDs), server memory modules (RAM), optical transceivers, and network cables (fiber optic patch, MPO, RJ45) — positioned as 100% compatible, cost-efficient alternatives to OEM products from IBM, Lenovo, HPE, Fujitsu, and Dell. Hardware carries a 5-year bring-in warranty with advance replacement on SSDs/memory/transceivers and a lifetime guarantee on cables.

The business operates an indirect go-to-market: all transactional sales are executed via an exclusive distribution and payment-processing partnership with macle GmbH, which runs the macle-shop.de e-commerce storefront; the company supplements this with direct B2B email and phone sales for custom quotations and service-contract negotiations. Its customer base is restricted by AGB to commercial buyers (B2B enterprise only) in the DACH region, targeting enterprise data-center operators and IT infrastructure managers who manage heterogeneous multi-vendor server, storage, and network environments.

Revenue is generated from two streams: one-time hardware sales through the macle-shop.de storefront (priced as compatible OEM alternatives), and recurring multi-vendor support service contracts sold under the mPacs brand. mPacs offers 12-to-60-month subscriptions with tiered SLAs — Basic Care (5x9, 15-minute response, next-business-day on-site), Extended Care (24/7, 4-hour on-site same day), and Priority Care (24/7+, 4-hour response plus 6-hour recovery guarantee) — covering IBM, Lenovo, HPE, Fujitsu, and Dell systems with Germany-wide on-site service. The company also markets a charitable donation program (Herzenssache), pledging up to 5% of cable purchase value to a buyer-selected organization, as a channel-differentiation lever.

Name

GRAFENTHAL

Legal name

GRAFENTHAL GmbH

Website

https://grafenthal.de

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

GRAFENTHAL GmbH is a small German IT hardware provider selling compatible enterprise SSDs, server memory, optical transceivers, and network cables as lower-cost alternatives to IBM, HPE, Dell, Lenovo, and Fujitsu OEM products, complemented by mPacs multi-vendor support service contracts, sold B2B through an exclusive partnership with macle GmbH.

Ownership category

akta.pro rank

Product category

Enterprise IT Hardware

NAICS

Computer Storage Device Manufacturing (334112), Electronic Connector Manufacturing (334417), Computer and Peripheral Equipment Manufacturing (3341)

SIC

Computer Storage Devices (3572), Computer Communications Equipment (3576), Electronic Components & Accessories (3670)

akta.pro primary industry

PC Cases, Chassis & Case Accessories (HDACAGAG)

akta.pro secondary industries

Hardware & Device Support (PC, Mobile, Peripherals) (BPAAACAB), Cables, Connectors & Internal I/O (SATA, PCIe risers, front-panel, headers) (HDACAGAK)

Keywords

• Enterprise IT hardware
• Compatible server components
• Multi-vendor server support
• Enterprise storage upgrades
• Network infrastructure components

Headquarters

HQ city

Goch

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Hardware Product Sales: Sale of IT hardware products including SSDs, server memory modules, optical transceivers, and network cables. Products are sold as compatible alternatives to OEM/original manufacturer products at competitive price points.
2. Service Contracts (mPacs): Flexible multi-vendor support service contracts offering customized SLAs for server, storage and network products. Covers IBM, Lenovo, HPE, Fujitsu and Dell systems with service levels ranging from Basic Care (9x5) to Priority Care (24/7+). Contract terms available from 12 to 60 months.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

GRAFENTHAL manufactures and distributes enterprise-class IT hardware components — SSDs, server memory (RAM), optical transceivers and network cables — engineered for 100% compatibility with servers and storage systems from HPE, Lenovo, Dell, IBM and Fujitsu. The company complements its hardware portfolio with mPAC, a multi-vendor support service contract program offering tiered SLAs (Basic Care 5x9, Extended Care 24/7, Priority Care 24/7+) with on-site service in Germany for IBM, Lenovo, HPE, Fujitsu and Dell systems. Products are sold exclusively to B2B customers through its exclusive distribution partner macle GmbH (macle-shop.de).

Product overview

GRAFENTHAL is an IT hardware company offering a portfolio of enterprise storage and networking products along with service contracts. The product lineup consists of four core hardware categories: (1) GRAFENTHAL® SSD enterprise solid-state drives for SAN servers and hyperconverged environments, (2) GRAFENTHAL® Memory server RAM modules for HPE, Lenovo, and DELL servers, (3) GRAFENTHAL® Transceiver optical modules for data centers and telecommunications, and (4) GRAFENTHAL® Kabel network cables including fiber optic and RJ45 variants. Complementing the hardware portfolio is the GRAFENTHAL® mPAC service contracts program, a multi-vendor support offering for IBM, Lenovo, HPE, Fujitsu, and Dell systems with customizable SLAs. All hardware products feature 100% compatibility with manufacturer products and 5-year warranties (cables include lifetime guarantee), providing cost-effective alternatives to original manufacturer hardware.

Differentiator

Problem solved

Functional benefit

Brands

• mPacs: Service contracts for server, storage and network products offering multi-vendor support for IBM, Lenovo, HPE, Fujitsu and Dell systems with flexible SLAs and on-site service in Germany

Products and services

• GRAFENTHAL® SSD

Quantifiable outcome

• Cost savings on IT hardware budgets compared to OEM pricing
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• macle GmbHcoreChannel Partner/ Reseller/ Distributormacle GmbH serves as the exclusive distributor and payment recipient for GRAFENTHAL products, operating the macle-shop.de e-commerce platform for product sales including SSDs, memory, transceivers, cables, and mPacs service contracts. The company also handles invoicing and order processing for GRAFENTHAL products.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Kingston Technology: Kingston is one of the largest independent manufacturers of enterprise/server memory modules and SSDs, offering third-party compatible components to OEMs at lower price points - directly analogous to GRAFENTHAL's server memory and SSD lines.
• CXtec: CXtec supplies compatible/refurbished enterprise networking and server hardware plus third-party maintenance services, competing head-on with GRAFENTHAL's compatible hardware plus multi-vendor support positioning.
• FS.com: FS.com is a major third-party manufacturer of optical transceivers and fibre/RJ-45 network cables marketed as compatible alternatives to OEM-branded optics and cabling - directly overlapping GRAFENTHAL's transceiver and Kabel product lines.
• ProLabs: ProLabs specializes in compatible optical transceivers and connectivity products engineered to interoperate with HPE, Cisco, Dell and other OEM switches/routers - a direct competitor in GRAFENTHAL's transceiver category.
• Park Place Technologies: Park Place is a leading independent multi-vendor hardware support provider for server, storage and networking infrastructure - directly comparable to GRAFENTHAL's mPacs service contract offering across IBM, HPE, Dell, and Lenovo systems.
• Flexoptix: Flexoptix produces compatible optical transceivers and coding-free optics for enterprise and data-center customers across multiple OEM platforms - a direct competitor to GRAFENTHAL's transceiver range.
• 10Gtek: 10Gtek manufactures third-party compatible optical transceivers, fibre cables and networking accessories as lower-cost alternatives to OEM optics - directly overlapping GRAFENTHAL's transceiver and cable portfolio.

Regional players

• Cancom: Cancom is one of the largest German/DACH IT service providers distributing enterprise hardware and offering multi-vendor support - regional peer with overlapping go-to-market and customer base, though operating at much larger scale and as a distributor rather than third-party manufacturer.

Broad incumbents

• Micron (Crucial): Micron/Crucial manufactures enterprise and consumer SSDs and DRAM modules including server-grade memory; a much larger broad incumbent in the same component categories GRAFENTHAL competes in (SSDs, server memory).
• HPE Services: HPE is one of the named OEM partners against which GRAFENTHAL validates compatibility; HPE's own services organization and ProLiant hardware ecosystem is the broad incumbent that both supplies and competes with GRAFENTHAL's aftermarket parts and multi-vendor support.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/grafenthal

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GRAFENTHAL