Macle

What Macle does

Macle GmbH is a privately held German IT hardware distributor and full-lifecycle service provider founded in 1999 and headquartered in Goch on the Lower Rhine. The company distributes enterprise servers, storage systems, networking equipment, workplace hardware, spare parts, and used software to a B2B customer base of system houses, system integrators, specialist dealers, and direct commercial/industrial end customers across Germany and EU countries. Operations are supported by a 10,000 m2 company site, an 800 m2 service and logistics area, a sales office in Spain (opened 2021), and certified HPE Replacement Parts Distributor status covering the EEA, Switzerland, and the UK.

The core technology stack combines a B2B e-commerce platform (macle-shop.de), customized EDI electronic data interchange interfaces for automated procurement, in-house Configure-to-Order (CTO) assembly with vitality testing and firmware updates, and Blancco-certified IT asset disposition (ITAD) infrastructure for GDPR-compliant data erasure and refurbishment. The company operates two own brands: GRAFENTHAL (server SSDs and peripherals, launched 2010) and macle-rent (hardware rental/leasing introduced 2018). Proprietary integration and interoperability assets differentiate the offering, alongside ISO 9001 quality certification.

Macle's business model is multi-stream B2B hardware distribution augmented by value-added services. Revenue is generated through hardware sales (new and refurbished servers, storage, networking, spare parts), ITAD remarketing buyback, CTO assembly and IT rollout professional services, and Hardware-as-a-Service rental/leasing contracts of 1–60 months. Distribution combines personal consultative field sales, a 24/7 e-commerce storefront, EDI integration for high-volume B2B customers, and customer self-pickup from Goch. Pricing is project- and unit-based with no public price list; B2B terms apply exclusively. Marketing spans a corporate website, e-commerce platform, SEO, paid search, newsletters, and LinkedIn/Xing/Facebook/Instagram presence. The company has been repeatedly recognized as a CRN/connect professional "Excellent Distributor" (2018, 2019, 2020, 2023) and is led by founder-CEO Andreas de Matteis.

Name

Macle

Legal name

macle GmbH

Website

https://macle.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Macle GmbH is a German full-lifecycle IT hardware distributor founded in 1999, supplying servers, storage, networking equipment, and certified HPE spare parts to system houses, system integrators, and enterprise end customers across Germany, Spain, and the wider EU, complemented by CTO assembly, ITAD remarketing, and hardware-as-a-service offerings.

Ownership category

akta.pro rank

Product category

IT Hardware Distribution

NAICS

Computer Facilities Management Services (541513), Computer Systems Design and Related Services (54151), Office Machinery and Equipment Rental and Leasing (532420)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045), Services-Computer Rental & Leasing (7377), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

IT Asset Lifecycle Services (Procure-to-Retire) (BPAEAOAF)

akta.pro secondary industries

IT Asset Disposition (ITAD) Services (Data-Bearing Asset Handling) (BPALAIAA), Endpoint Support & Device Lifecycle Services (IMACD) (BPAEAJAF), Server Rack & IT Equipment Specialty Moving (HSAKAEAK)

Keywords

• Server hardware distribution
• Enterprise storage solutions
• IT spare parts supply
• IT asset disposition
• Hardware as a service

Headquarters

HQ city

Goch

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Sales: Sale of new and used IT hardware including servers, storage solutions, networking equipment, infrastructure components, and workplace products. Stock includes Enterprise systems, End-of-Sale products, and certified refurbished equipment.
2. ITAD Remarketing Services: Purchase and remarketing of used/surplus IT hardware with certified data erasure and environmentally friendly disposal services.
3. Hardware as a Service (HaaS): Rental and leasing of servers, storage, and hardware systems with flexible contract terms. Includes rent, rent-purchase, and leasing options with project-related durations from 1 month to 60 months.
4. CTO Assembly Services: Configure-to-order preassembly and testing of server and storage systems with firmware updates and customer-specific configurations.
5. IT Rollout Services: Comprehensive rollout services including project planning, hardware customization, image deployment, labeling, installation, and Europe-wide logistics.
6. Spare Parts Sales: Sale of new and used spare parts for servers, storage, and networking equipment, including certified HPE spare parts.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Macle GmbH distributes enterprise IT hardware—servers, storage systems, networking equipment, workplace products, infrastructure components, and certified HPE spare parts—through a B2B sales model to system houses, system integrators, specialist dealers, and commercial/industrial end customers across Germany and the EU. Beyond hardware resale, the company delivers a full IT lifecycle service portfolio including Configure-to-Order (CTO) assembly, IT rollout deployment, ITAD remarketing with certified data erasure, and Hardware-as-a-Service rental/leasing. The company also operates its own GRAFENTHAL server SSD brand and the macle-shop.de 24/7 B2B e-commerce platform with EDI integration.

Product overview

Macle GmbH is a full lifecycle IT hardware distributor and service provider founded in 1999, headquartered in Goch, Germany. The company operates as a one-stop shop for enterprise IT infrastructure, offering a comprehensive portfolio organized around five core product categories: Server Systems (tower and rack servers from HPE, Lenovo, GRAFENTHAL), Storage Solutions (NAS, DAS, SAN, tape), Networking Equipment (switches, routers, access points), Workplace Products (notebooks, desktops, workstations), and Spare Parts (certified HPE replacement parts, components). Beyond hardware distribution, Macle provides complementary service modules including CTO/Assembly (custom Configure-to-Order configuration), IT Rollout Services (deployment, imaging, labeling), ITAD Remarketing (hardware buyback, certified data erasure), Hardware as a Service (rental/leasing), RMA Service, and EDI Service for B2B procurement automation. The company also operates its own brands GRAFENTHAL (server SSDs) and macle-rent (hardware rental/leasing), and sells used/refurbished software licenses.

Differentiator

Problem solved

Functional benefit

Brands

• GRAFENTHAL: Own brand for servers and peripherals launched at CeBit 2010
• macle-rent

Products and services

• Server Systems
• Storage Solutions

Quantifiable outcome

• IT lifecycle extension through spare parts availability and refurbishment reduces hardware replacement costs
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

15 partnerships are on record, tiered minor and core.

• Ruijie/ReyeeminorChannel Partner/ Reseller/ Distributor · 1 January 2024Distribution agreement established in 2024.
• QualstarminorChannel Partner/ Reseller/ Distributor · 1 January 2024Distribution agreement established in 2024.
• HPE (Hewlett Packard Enterprise)coreChannel Partner/ Reseller/ Distributor · 1 January 2023Officially certified HPE Replacement Parts Distributor for the entire European Economic Area, Switzerland, and the UK. Supplies tested, original HPE spare parts including HDD, SSD, Memory, Batteries, and Power Supplies. Also distributes HPE server trading since 2005.
• 10ZiGminorChannel Partner/ Reseller/ Distributor · 1 January 2023Distribution agreement established in 2023.
• HPE Spares GermanycoreChannel Partner/ Reseller/ Distributor · 1 January 2023Distribution agreement for HPE spare parts in Germany established in 2023.
• PATCHBOXminorChannel Partner/ Reseller/ Distributor · 1 January 2017Distribution agreement for PATCHBOX cable management products since 2017.
• QSANminorChannel Partner/ Reseller/ Distributor · 1 January 2017Distribution agreement for QSAN storage products since 2017.
• DataCoreminorChannel Partner/ Reseller/ Distributor · 1 January 2017Cooperation with DataCore for storage solutions.
• ASROCK-RACKminorChannel Partner/ Reseller/ Distributor · 1 January 2013Distribution agreement for ASROCK-RACK products since 2013.
• Open-EminorChannel Partner/ Reseller/ Distributor · 1 January 2013Distribution agreement for Open-E products since 2013.
• GIGABYTEminorChannel Partner/ Reseller/ Distributor · 1 January 2012Distribution agreement for GIGABYTE products since 2012.
• BlanccocoreTechnology or IntegrationLong-standing partnership with Blancco, the global software pioneer in certified data erasure. Blancco provides the software for GDPR-compliant, certified data erasure services at macle's secure TechCentre.
• GRAFENTHAL GmbHcoreOEM/ Whitelabel/ Licensing PartnerOwn brand GRAFENTHAL launched at CeBit 2010 for servers and peripherals. Represents company's proprietary product line.
• Interseroh Dienstleistungs GmbHminorImplementation/ SI/ Consulting PartnerLicensing partner for packaging compliance under the Packaging Ordinance (Verpackungsverordnung).
• Aktion Pro HumanitätminorOthersInternational aid organization partner providing humanitarian aid in Benin and Niger. Macle supports their projects as part of social commitment.

Scale indicators5 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• Ingram Micro: Global IT distributor with broad portfolio spanning servers, storage, networking, cloud and lifecycle services. Operates as a much larger incumbent across the same reseller channel that Macle serves in Germany and the EU.
• TD Synnex: Global IT distributor (formed via Tech Data / Synnex merger) serving resellers and integrators with enterprise hardware, software and services. Competes with Macle on the same HPE, Lenovo and storage vendor lines at significantly greater scale.
• Arrow Electronics: Global value-added distributor for enterprise computing, storage and networking components. Overlaps with Macle's spare-parts and component distribution, particularly around HPE-ecosystem products, at substantially larger scale.

Direct peers

• Bechtle AG: Listed German IT system house and e-commerce distributor (Bechtle direct, ARP, Comsoft) selling enterprise hardware, software and services to commercial and public-sector customers. Overlaps directly with Macle on server/storage distribution to system integrators and end customers in Germany.
• ALSO Group: Switzerland-headquartered European IT distributor serving resellers with servers, storage, networking and cloud services. Larger than Macle but operates in the same reseller channel with overlapping product categories across the DACH region.
• Wortmann AG: German family-owned IT distributor offering servers, storage, networking and own-brand hardware (TERRA) to resellers and system houses. Closely comparable mid-sized German distributor with a similar product mix and reseller-focused GTM.
• AfB Group: European IT Asset Disposition and refurbished-IT retailer with operations in Germany, Austria, Switzerland, France, Slovakia and Sweden. Comparable to Macle's ITAD remarketing stream with a similar focus on certified data erasure and ESG-driven resale.
• bb-net media GmbH: German ITAD specialist and refurbished hardware reseller offering certified data erasure, remarketing and Microsoft Authorized Refurbisher services. Direct overlap with Macle's ITAD/remarketing and refurbished-server business in the DACH market.
• Tarox AG: German IT system house and distributor specializing in servers, storage and security hardware for B2B resellers and integrators. Comparable scale, geography and channel focus to Macle.

Regional players

• Mindfactory AG: German IT e-tailer/distributor focused on B2B and prosumer sales of servers, storage, networking and components. Shares Macle's German reseller base but is more transactional and less services-oriented.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/macle
• LinkedInlinkedin.com/company/maclegmbh
• Instagraminstagram.com/macle_gmbh

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Macle