SpotOn Events

What SpotOn Events does

SpotOn Events is a boutique, full-service corporate event planning agency founded in 2004 by Stephanie Franco and headquartered in the San Francisco Bay Area. The firm plans and executes in-person corporate programs — including incentive trips, sales kick-offs, leadership offsites, conferences, and President's Club events — for enterprise clients spanning law (Fenwick & West, Morgan Lewis), medical devices (Align Technology, Restoration Robotics), consumer products (Clif Bar), and enterprise software (Dell Boomi). It also operates a social events vertical serving weddings, bar/bat mitzvahs, and milestone celebrations.

The business is a professional services model: revenue is generated through per-engagement fees tied to program scope (venue sourcing, travel logistics, on-site production, entertainment, gifting), with typical engagements priced in the five-to-low-six figures for multi-day incentive programs. Delivery depends on a small core team (1-10 employees) supported by a global vendor network that has enabled execution across 20+ countries on four continents, including a partnership with Belmond for luxury hospitality sourcing. The company is privately held, founder-owned, and has not raised outside funding.

Customer acquisition is driven by founder relationships, repeat enterprise engagements (notably multi-year selection by Dell Boomi for President's Club events, 2017-2019), industry visibility through BizBash awards (2017-2019), and trade show participation at IMEX America. There is no disclosed proprietary technology platform; program management is delivered through standard event production tooling combined with the firm's vendor relationships.

Name

SpotOn Events

Legal name

SpotOn Events

Website

https://spotonevents.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

SpotOn Events is a boutique, full-service corporate event planning agency founded in 2004 by Stephanie Franco in the San Francisco Bay Area, serving enterprise clients such as Align Technology, Dell Boomi, and Fenwick & West across 20+ countries, plus a social events vertical.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Venue Sourcing & Site Selection (HSACADAC)

akta.pro secondary industry

F&B Experiences & Group Dining (Restaurant Buyouts, Tastings, Catering Coordination) (THAHADAI)

Keywords

• Corporate event planning
• Incentive travel programs
• Event management services
• Meeting planning
• Social event planning

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Event Planning Services: Professional services revenue generated through full-service corporate event planning, incentive travel programs, and social event planning. Services include site selection negotiation, registration, vendor management, production, creative design, gifting, and on-site operations management.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

SpotOn Events is a full-service event planning company that designs and produces corporate events, incentive travel programs, and social celebrations. Services span site selection, contract negotiation, registration, vendor management, production, creative design, gifting, and on-site operations, delivered either comprehensively or as targeted coverage for in-house teams. The firm operates from San Francisco Bay Area and executes programs worldwide.

Product overview

SpotOn Events is a full-service event planning company offering two primary service lines: Corporate Event Planning and Incentive Planning. The company provides comprehensive event management including site selection negotiation, registration, vendor management, production, creative services, marketing, gifting, and on-site operations. Services can be delivered comprehensively or for specific areas where clients need coverage. The company operates primarily in the San Francisco Bay Area with global destination capabilities.

Differentiator

Problem solved

Functional benefit

Named customers6 records

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• BelmondminorGTM or Marketing PartnerBelmond is a luxury hotel, train, and river cruise company. Stephanie Franco was hosted by Belmond at IMEX America and has experience with Belmond properties including Iguazu Falls and the Hiram Bingham train to Machu Picchu. They have used Belmond properties for client incentive trips.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Cvent: Leading event management technology platform offering venue sourcing, registration, attendee management, and event marketing software used by enterprise meeting planners. Comparable as an alternative model that event planners like SpotOn may use or compete against for portions of the meeting lifecycle.
• BCD Meetings & Events: One of the largest global corporate event management agencies, offering full-service meeting, incentive, conference, and event planning to enterprise clients across 50+ countries. Directly comparable in service offering to SpotOn, but at vastly larger scale and broader geographic footprint.
• GES (Global Experience Specialists): Large-scale global event and exhibition organizer providing corporate events, trade shows, and experience design for enterprise clients. Comparable in event production capability but operates at much larger scale with global infrastructure.
• Maritz Global Events: Established large-scale corporate meetings, events, and incentive travel provider serving enterprise clients globally. Comparable to SpotOn in core incentive and meeting services but operates as a broad incumbent with proprietary technology and dedicated global account teams.

Direct peers

• ConferenceDirect: Corporate meeting and event services company providing venue sourcing, site selection, and full meeting management to enterprise clients. Highly comparable to SpotOn particularly in the venue sourcing and meeting planning functions emphasized in SpotOn's value proposition.
• HelmsBriscoe: Global venue sourcing and meeting management firm specializing in site selection and hotel sourcing for corporate meetings and events. Directly comparable to SpotOn's venue sourcing and site selection services for meeting clients.
• LEO Events: Boutique corporate event production agency specializing in high-end corporate events, brand activations, and incentive programs. Directly comparable as a similarly-sized boutique competitor focused on creative, high-touch corporate event execution.
• ITA Group: Global corporate event and incentive travel management company specializing in employee engagement, incentive programs, and corporate meetings. Closely mirrors SpotOn's incentive planning and corporate event services but operates at significantly larger scale with proprietary engagement platforms.
• AlliedPRA: DMC and corporate event management company specializing in destination events, incentive travel, and meeting planning across the U.S. Directly comparable to SpotOn's incentive travel and corporate event services with similar boutique-to-mid-market positioning.
• Bishop-McCann: Full-service corporate event and incentive travel agency serving Fortune 500 clients with meeting planning, incentive trips, and corporate events. Directly comparable boutique-to-mid-market competitor with similar focus on incentive travel and President's Club-style programs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SpotOnEvents
• LinkedInlinkedin.com/company/spoton-events
• Instagraminstagram.com/spotonevents
• Pinterestpinterest.com/spotonevents
• Xx.com/spotonevents

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SpotOn Events