A Better World Starts With Me

What A Better World Starts With Me does

A Better World Starts With Me is a private, for-profit wellness company headquartered in Palm Beach Gardens, Florida, that sells non-invasive neurological and cognitive wellness products directly to consumers. Its portfolio spans seven technology modalities—Audio-Visual Entrainment (AVE), Cranio-Electro Stimulation (CES), Brain Photobiomodulation (tPBM) using 810nm near-infrared light, Bioregulation Therapy (BRT) with 32 automated PEMF programs, Vibroacoustic Therapy (VTS), Exercise With Oxygen Training (EWOT) using patented Adaptive Contrast technology, and NanoVi® protein folding devices—alongside the Best You Can Be™ vitamin and supplement line manufactured in an FDA-registered, NSF cGMP-certified facility with Advanced Absorption Technologies™. The product catalog is multi-tiered: supplements retail from $21.99 to $89.99, entry-level devices (sleep masks, AVE headsets) at $30–$560, mid-tier photobiomodulation and BRT devices at $1,250–$3,100, and premium EWOT and NanoVi systems at $6,300–$13,900.

The company operates a direct-to-consumer e-commerce model via its Shopify storefront, with domestic shipping and case-by-case international shipping, and supplements online sales with a physical wellness training facility (Gym for the Brain) in Jupiter, Florida that has delivered 6,000+ client sessions and offers in-store pickup. Its target customers include health-conscious individuals seeking cognitive enhancement, athletes pursuing performance and recovery benefits, individuals with chronic conditions, and patients with neurodegenerative conditions. The business is independently operated, with no disclosed funding rounds, no disclosed management team, and no named enterprise customers; revenue, headcount, and growth metrics are not disclosed in the available data. The company holds Edenark Group ISO 14001 sustainable business and ISO 14065/14001 carbon-neutral certifications, was recognized by Wellness Magazine as the 'best program to fight cognitive decline,' and partners with the Center for Brain neurofeedback clinic to extend clinical reach.

Name

A Better World Starts With Me

Website

https://abetterworldstartswithme.com

Company type

Private

Operating status

Operating

Short description

A Better World Starts With Me is a Florida-based wellness retailer that sells non-invasive neurological therapy devices (AVE, CES, tPBM, BRT, VTS, EWOT, NanoVi) and FDA-registered Best You Can Be™ supplements directly to health-conscious consumers via e-commerce and its Jupiter, Florida training facility.

Ownership category

akta.pro rank

Product category

Brain Wellness Devices and Supplements

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro industry

PRIMARYCRACAQAL

Mental Wellness & Stress Management Devices (Biofeedback, Meditation/Neurostimulation Devices)

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Personal Health & Wellness Devices (Smart Scales, BP/ECG Monitors, Sleep Devices)

SECONDARYCRADAGAM

Healthy Aging & Cognitive Support Supplements

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYCRACAQAK

Posture, Musculoskeletal & Pain-Relief Devices (Posture Trainers, TENS/EMS, Massage Devices)

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Personal Health & Wellness Devices (Smart Scales, BP/ECG Monitors, Sleep Devices)

Keywords

• Brain wellness devices
• Cognitive enhancement supplements
• Photobiomodulation therapy
• Neurofeedback equipment
• Non-invasive brain stimulation

Headquarters

HQ city

Palm Beach Gardens

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Device Sales: One-time sales of wellness devices including EWOT systems, CES/AVE devices, tPBM devices, BRT devices, VTS devices, and NanoVi equipment. Prices range from $29.99 for masks to $13,900 for NanoVi systems.
2. Supplement Sales: Sale of Best You Can Be vitamins and supplements with enhanced absorption technology. Products include multivitamins for men and women, cognitive boost, mental acuity support, sleep support, anti-stress support, and detoxification support. Prices range from $21.99 to $89.99 per product.
3. Wellness Center Sessions: Physical training facility (Gym for the Brain) in Jupiter, Florida offering wellness treatments for recovery, prevention, and performance enhancement. Has served 6,000+ client sessions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

A Better World Starts With Me is a privately held wellness company that sells brain health and performance enhancement products, including non-invasive neurological devices utilizing AVE (Audio-Visual Entrainment), CES (Cranial Electrotherapy Stimulation), BRT (Brainwave Regulation Training), tPBM (transcranial Photobiomodulation), VTS (Vascular Training System), and EWOT (Exercise with Oxygen Therapy) modalities. The company also sells the Best You Can Be line of vitamins and supplements, NanoVi protein folding technology, and operates a physical "Gym for the Brain" facility in Jupiter, Florida.

Product overview

A Better World Starts With Me is a wellness company offering a comprehensive portfolio of brain health and performance enhancement products. The offering consists of Best You Can Be™ vitamins and supplements (including MultiVitamins for men and women, Cognitive Boost, Mental Acuity Support, Sleep Support, Anti-Stress Support, and Ultra Greens products) manufactured in FDA-registered facilities with NSF cGMP certification, alongside multiple therapeutic device categories: Audio-Visual Entrainment (AVE) devices (David Delight, David Delight Plus, David Delight Pro) that use light and sound frequencies; Bioregulation Therapy (BRT) devices (Fractal Chair Pad, Fractal XL+, LENYO Mobile Port) utilizing PEMF technology; Brain Photobiomodulation (tPBM) devices (Vielight Neuro series) using near-infrared light; Cranio-Electro Stimulation (CES) devices for neurotransmitter stimulation; Vibroacoustic Therapy System (VTS) devices for sound-based relaxation; Exercise With Oxygen Training (EWOT) devices (LiveO2 Adaptive Contrast systems); and NanoVi® Protein Folding technology for cellular repair. These products are designed to work synergistically as a holistic wellness program addressing cognitive function, sleep, stress, and overall health.

Differentiator

Problem solved

Functional benefit

Brands

• Best You Can Be™: Vitamin and supplement brand manufactured for over 25 years, produced in an FDA registered facility, third-party certified by NSF with A+ cGMP rating. Products are gluten-free, suitable for vegetarians, and use vegetable capsules with Advanced Absorption Technologies™.

Products and services

• Best You Can Be Supplements Vitamin and supplement line under the Best You Can Be brand, designed to support brain health, performance, and overall wellness for adult consumers seeking cognitive and physiological enhancement.
• David Delight A compact AVE (Audio-Visual Entrainment) device designed for personal brainwave entrainment, intended for individual consumers seeking relaxation, focus, sleep support, and mood regulation.
• David Delight Plus An enhanced AVE device with expanded frequency ranges and session options, targeted at individual consumers who want broader brainwave entrainment flexibility for cognitive and emotional wellness.
• David Delight Pro A professional-grade AVE plus CES (Cranial Electrotherapy Stimulation) device offering combined audio-visual entrainment and microcurrent stimulation for users seeking advanced at-home brain and nervous system support.
• Fractal Chair Pad + S Set A Brainwave Regulation Training (BRT) system consisting of a chair pad and signal set, designed for individual consumers seeking neurofeedback-style training to support relaxation, focus, and sleep.
• Fractal XL+ S Set An extra-large Brainwave Regulation Training (BRT) set suited for full-body or wide-area applications, intended for personal users wanting broader brainwave entrainment coverage.
• LENYO Mobile Port A portable BRT device designed for on-the-go brainwave regulation training, aimed at consumers who travel or need mobile access to brainwave entrainment sessions.
• Vielight Neuro Duo 4 + Vagus A transcranial Photobiomodulation (tPBM) device with a vagus attachment, designed for individual consumers seeking advanced photobiomodulation stimulation of the brain and vagus nerve for cognitive and wellness benefits.
• Vielight Neuro 4 Duo A dual-module transcranial Photobiomodulation device intended for personal users who want paired photobiomodulation stimulation across the brain for cognitive performance and recovery.
• Vielight Neuro Alpha 4 A transcranial Photobiomodulation device tuned to alpha-frequency stimulation, aimed at individual consumers seeking relaxation, calm focus, and meditative states.
• Vielight Neuro Gamma 4 A transcranial Photobiomodulation device tuned to gamma-frequency stimulation, marketed to individual users seeking peak cognitive performance, memory, and learning support.
• Vielight X-Plus 4 An enhanced transcranial Photobiomodulation device offering broader stimulation coverage, intended for individual consumers wanting advanced photobiomodulation therapy for cognitive wellness.
• VTS-2000 A Vascular Training System (VTS) device intended for personal use to support vascular conditioning and circulation, marketed to individuals seeking cardiovascular and cognitive wellness benefits.
• GTS-2000SE Deluxe Sleep Therapy Mask A premium Vascular Training System sleep therapy mask designed for individual consumers seeking advanced sleep support and vascular conditioning during rest.
• GTS-1000 Sleep Therapy Mask An entry-level Vascular Training System sleep therapy mask intended for consumers who want standard-level vascular training and sleep therapy support.
• LiveO2 Adaptive Contrast System with Extra Large High Altitude Chamber An Exercise with Oxygen Therapy (EWOT) system combining adaptive contrast oxygen training with an extra-large high-altitude chamber, intended for individual consumers and athletes seeking enhanced oxygen uptake and performance.
• LiveO2 Dual User Adaptive Contrast System A dual-user Exercise with Oxygen Therapy system designed for two simultaneous users, targeted at households or training partners who want shared adaptive contrast oxygen training.
• NanoVi Protein Folding Device A wellness device based on NanoVi protein folding technology, designed for individual consumers seeking cellular-level wellness and oxidative-stress support.
• Gym for the Brain Sessions An in-person, multi-modality brain training service offered at the company's Jupiter, Florida facility, where clients use AVE, CES, BRT, tPBM, VTS, EWOT, and NanoVi equipment under staff guidance to improve brain performance.

Quantifiable outcome

• Endurance increased 32-67%
• +5 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• Edenark GroupcoreOthersInternational sustainability company providing environmental certifications. A Better World Starts With Me holds ISO 14001 certified sustainable business status and ISO 14065/14001 certified carbon neutral business status through Edenark Group's program.
• Center for BraincoreStrategic or Co-development PartnerNeurofeedback clinic partner that allows the company to offer comprehensive brain wellness services. This partnership enables the integration of clinical neurofeedback expertise with the company's product offerings.
• High-Altitude Oxygen Training GymcoreStrategic or Co-development PartnerThe Gym for the Brain is operated by the company and serves as both a physical training facility for EWOT therapy and a demonstration center for all product categories. It celebrated 6,000+ client sessions.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Apollo Neuroscience: D2C wearable neurostimulation device (Apollo) marketed for stress, sleep, and focus. Highly comparable product category (consumer neurostimulation) with overlapping target buyer (health-conscious, performance-oriented consumers).
• Muse (Interaxon): Consumer EEG brain-sensing headband with subscription app content for meditation, sleep, and focus. Closest direct competitor in the consumer EEG/neurotechnology D2C category.
• Onnit: D2C supplements + wellness devices (including neurofeedback/Alpha brain products) brand selling through owned e-commerce and subscription. Comparable in multi-modal brain-wellness positioning and premium pricing strategy.
• NuCalm: Consumer and clinical neurostimulation system for sleep, anxiety, and performance using CES-like and audio entrainment modalities. Comparable in device modality mix and positioning toward stress/anxiety relief.
• HVMN (Nootrobox): D2C nootropic and longevity supplement brand targeting cognitive performance. Comparable as a science-marketed supplement brand with premium pricing overlapping Best You Can Be positioning.
• Neurohacker Collective: D2C brand selling Qualia cognitive and longevity supplement stacks, often combined with neurostimulation and wearable tech. Highly comparable as a premium, science-marketed wellness brand targeting cognitive performance and healthy aging.
• BrainTap Technologies: Audio-visual entrainment headset and light/sound therapy programs sold D2C and through practitioner channels. Direct overlap on AVE device technology and cognitive-wellness use cases.

Broad incumbents

• Cleveland Clinic Wellness (Cleveland Clinic): Large health-system-affiliated wellness offerings including cognitive health programs and brain-wellness content. Comparable as a credibility-anchored brain-wellness offering targeting consumers seeking non-invasive cognitive support.
• LifeWave: Multi-level-marketed wellness patch and supplement brand spanning energy, sleep, and anti-aging categories. Comparable broad portfolio of wellness SKUs sold through direct/distributor channels.

Others

• Edenark Group: Environmental certification partner providing ISO 14001 and carbon-neutral certifications referenced on the company's materials. Listed as OTHERS because it is a service provider rather than a competing product vendor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A Better World Starts With Me