SUMMERCAMP
SummerCamps.com is a two-sided online directory, founded in 1995, that connects parents with summer camps through searchable, tiered listings, monetized via camp subscription fees and advertising.
- Company typePrivate
- Founded1995
- Headquarters—
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What SUMMERCAMP does
SummerCamps.com is a web-based two-sided marketplace and directory that connects parents seeking summer camp programs with camp operators offering them. Founded in 1995 and operating continuously for over 30 years, the platform enables parents to search camps by keyword, activity, location, distance, and category, with filtering by accreditation (ACA, State Licensed, Red Cross Certified), age range, gender, and camp type. Coverage spans academics, sports, arts, technology, adventure, specialty, religious-affiliated, day, residential, international, virtual, and special needs camps across all U.S. states, with the catalog organized across 377+ pages of listings.
The underlying technology is a web-based directory and search platform with no disclosed mobile app, no documented AI/ML components, and no third-party integrations beyond standard SEO and self-serve account functionality. Camps subscribe to one of four tiered annual listing packages (Premium Plus $997, Premium $797, Enhanced $597, Essential $147) that vary by description length, number of categories, inclusion of logo/photo/video, and priority placement; additional paid spotlights and promotional placements are sold as a secondary advertising stream.
The business model is subscription-recurring plus advertising, with the parent side of the marketplace accessing search and booking for free. The company is privately held with no disclosed funding rounds, no public revenue figures, and a lean five-employee operating footprint. It primarily serves U.S. families and U.S.-based camp operators, with limited international camp inventory. Marketing is conducted almost entirely through organic SEO, category-driven directory navigation, and geographic search rather than paid acquisition.
SUMMERCAMP firmographics
Firmographics- Name
- SUMMERCAMP
- Legal name
- SummerCamps.com
- Website
- https://summercamps.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SummerCamps.com is a two-sided online directory, founded in 1995, that connects parents with summer camps through searchable, tiered listings, monetized via camp subscription fees and advertising.
- Ownership category
- akta.pro rank
SUMMERCAMP industry classification
Industry- Product category
- Online Camp Directory and Marketplace
- NAICS
- Recreational and Vacation Camps (except Campgrounds) (721214)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA)
- akta.pro secondary industries
- Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), STEM & Science Camps (Biology, Chemistry, Space, Lab Science) (EDAMALAC), Adventure Base Camps (Trek/Climb/Expedition Camps) (THAGAOAG)
Keywords
SUMMERCAMP business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Camp Listing Subscriptions: Annual subscription fees from camps seeking to list on the platform. Four tiered packages (Premium Plus $997/yr, Premium $797/yr, Enhanced $597/yr, Essential $147/yr) offer varying features including description length, category placements, logos, photos, videos, and priority listing positioning.
- Advertising and Promotional Services: Additional advertising opportunities for camps including paid spotlights and promotional placements on the platform to increase visibility among parent users.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Premium Plus - Top tier listing with unlimited description, 40 categories, logo, photos, video, priority placement |
| Subscription | Annual | Premium - Mid-high tier listing with 10K char description, 30 categories, logo, photos |
| Subscription | Annual | Enhanced - Mid tier listing with 8K char description, 12 categories |
| Subscription | Annual | Essential - Basic listing with 4K char description, 4 categories |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
SUMMERCAMP product offering
Product offeringCore offering
SummerCamps.com operates a two-sided online marketplace and directory that connects parents and families with summer camp providers. Camps subscribe to tiered annual listing packages (Essential $147/yr, Enhanced $597/yr, Premium $797/yr, Premium Plus $997/yr) that include varying features such as description length, category placements, logos, photos, videos, and priority placement positions. Parents access the platform free of charge to search, filter, and research camps by keyword, activity, location, age, gender, and accreditation across categories including academics, sports, arts, technology, adventure, religious, and specialty camps.
Product overview
SummerCamps.com is a single unified online marketplace/directory platform that connects families with summer camps. The platform operates as a searchable directory featuring camp listings with varying promotional tiers (Premium Plus, Premium, Enhanced, and Essential). The core service allows parents to search camps by keyword, activity, location, and category, with advanced filtering options. The platform also offers camp operators listing packages at different price points ($147-$997/year) with varying features including logos, photos, videos, and priority placement. Featured camps are highlighted on the main page, and the site covers camps across all U.S. states with categories spanning Academics, Adventure, Arts, Sports, Technology, Specialty, Religious Affiliated, Day, Residential, and Special Needs programs.
Differentiator
Problem solved
Functional benefit
Products and services
- SummerCamps.com Platform A premier online directory and search platform connecting parents with summer camps. Parents can search, filter, and research day camps, overnight camps, sports camps, STEM camps, arts camps, academic camps, specialty camps, and virtual camps for children, with advanced filtering by location, age, gender, accreditation, and camp type.
- Camp Listing Subscriptions Annual subscription packages for summer camp providers to list their camps on the platform. Includes tiered packages with varying features including description length, category placements, logos, photos, videos, and priority listing position. Camp providers gain visibility to parents actively searching for camps.
- Additional Advertising and Promotional Placements Paid advertising opportunities for camp providers including paid spotlights and promotional placements to increase visibility and reach parent users on the platform beyond standard subscription listing tiers.
Companies that use SUMMERCAMP
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
SUMMERCAMP technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SUMMERCAMP partnerships and signals
Strategic signalScale indicators3 records
Recent moves3 records
Expansion highlights2 records
SUMMERCAMP competitors and assessment
Company assessmentDirect peers
- MySummerCamps: Online directory of summer camps organized by category and geography. Competes directly for both parent discovery traffic and camp operator listing revenue.
- KidsCamps.com: Directory of summer camps and summer programs for children and teens. Operates a similar category-and-location browse model targeting the same parent and camp-operator customer base.
- ActivityHero: Online marketplace connecting parents with kids' camps, classes, and activities. Directly comparable two-sided model serving the same parent-camp dynamic, with broader activity coverage beyond just summer camps.
- CampPage: Camp directory and information resource listing summer camps across categories and geographies. Direct competitor for both SEO-driven parent traffic and camp subscription listings.
- Camps.com: Camp search directory focused on summer camps for kids and teens. Closest head-to-head competitor for parent-side search traffic and camp-side listing subscriptions in the same niche.
Broad incumbents
- Active.com: Large online registration and activity-discovery platform for sports, camps, and events. Overlaps with SummerCamps.com on camp registration but operates as a broader incumbent with registration software, race management, and a wider activity footprint.
Others
- Outdoorsy: Two-sided marketplace for recreational vehicle and outdoor experience rentals. Comparable marketplace business model and asset-light structure but in a different leisure vertical, useful for benchmarking unit economics and network-effect dynamics.
- CampMinder: Leading B2B camp management software provider for residential summer camps. Adjacent rather than competing — serves the same camp operators but on the supply/operations side rather than parent discovery, making it a natural partner or ecosystem player.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights6 records
Customer concentration
SUMMERCAMP social profiles
Digital presenceSUMMERCAMP financial estimates
Financial estimateRevenue estimate
Valuation estimate
SUMMERCAMP leadership team
Management profileNumber of profiles
SUMMERCAMP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SUMMERCAMP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SUMMERCAMP
What does SUMMERCAMP do?
SummerCamps.com operates a two-sided online marketplace and directory that connects parents and families with summer camp providers. Camps subscribe to tiered annual listing packages (Essential $147/yr, Enhanced $597/yr, Premium $797/yr, Premium Plus $997/yr) that include varying features such as description length, category placements, logos, photos, videos, and priority placement positions. Parents access the platform free of charge to search, filter, and research camps by keyword, activity, location, age, gender, and accreditation across categories including academics, sports, arts, technology, adventure, religious, and specialty camps.
Is SUMMERCAMP a public or private company?
SUMMERCAMP is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SUMMERCAMP founded?
SUMMERCAMP was founded in 1995. It employs 1 to 10 people.
How does SUMMERCAMP make money?
Two revenue lines are on record. Camp Listing Subscriptions are the primary driver. The others are advertising and Promotional Services.
Who are SUMMERCAMP's main competitors?
Direct peers on record are MySummerCamps, KidsCamps.com, ActivityHero, CampPage and Camps.com. Active.com is listed as a broad incumbent. Others are Outdoorsy and CampMinder.
Does SUMMERCAMP have an API?
No public API is recorded for SUMMERCAMP.
What industry is SUMMERCAMP in?
SUMMERCAMP's product category is Online Camp Directory and Marketplace. Its primary akta.pro industry code is EDAMALAA, Multi-Activity Enrichment Camps (Academic + Arts + Sports), with a secondary code of MPAKAJAA, Youth Multi-Sport Camps (General Athletics, Summer Camps). Its NAICS code is 721214 and its SIC code is 7000.