What Koller does

Koller Floristik & Dekoration is a family-owned retail florist based in Worms-Herrnsheim, Germany, founded in 1992 by Beate Michael-Lemke as a sole proprietorship (eingetragenes Einzelunternehmen). The business operates from a single brick-and-mortar location within a converted barn in a historic courtyard, alongside complementary boutique tenants. Its service portfolio spans fresh flowers, custom wedding floristry, funeral arrangements, event decorations, commercial shopping-center decoration, seasonal decoration rentals, Garnier Thiebaut table linens, and curated home accessories.

Name

Koller

Legal name

Koller Floristik & Dekoration

Website

https://profil-werbestudio.de

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Koller Floristik & Dekoration is a family-owned retail florist in Worms-Herrnsheim, Germany, serving private customers and local businesses with flowers, wedding and funeral floristry, event decorations, seasonal decoration rentals, and Garnier Thiebaut table linens.

Ownership category

akta.pro rank

Product category

Floristry and Event Decoration Services

NAICS

Florists (45931)

akta.pro primary industry

Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG)

akta.pro secondary industries

Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ), Event Floral Design & Arrangements (HSACAOAA), Floral & Event Installations (HSACAAAC), Seasonal, Holiday & Party Home Décor Retail (CRAIACAD)

Keywords

• Florist services
• Wedding floristry
• Funeral arrangements
• Event decoration
• Seasonal decorations

Headquarters

HQ city

Worms

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Flower and Plant Sales: Direct retail sales of flowers and plants, seasonally changing inventory sourced from regional wholesale markets (Mannheim, Frankfurt) and Dutch flower wholesalers.
2. Custom Floristry Services: Custom floristry work including bouquets, arrangements, and centerpieces for personal and business occasions.
3. Decoration Rental: Rental of Christmas decorations (Santa's workshop, trolls, figures, Christmas trees), seasonal decorations, and plants for events and shopping centers.
4. Table Linens and Home Accessories: Sales of table linens (Garnier Thiebaut brand), glass, ceramics, porcelain, and gift items sourced from Ambiente and Tendence consumer fairs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Koller Floristik & Dekoration is a local florist that sells seasonal flowers and plants and provides custom floristry and decoration services across weddings, private and corporate events, funerals, and shopping-center seasonal displays. Its product range is rounded out by Garnier Thiebaut table linens, glass, ceramics, porcelain, and gift items, plus a distinctive rental program for elaborate Christmas and seasonal decoration setups (Santa's Workshop/Toyfaktory, trolls, animated figures, shrubs, and hemp palms).

Product overview

Koller Floristik & Dekoration is a florist and decoration business offering a comprehensive portfolio centered on floral arrangements and event decoration services. The core offering includes fresh flowers and plants (Floristik), custom decorations for shopping centers and events (Dekorationen), wedding floristry (Hochzeitsfloristik), event decorations (Eventdekoration), and funeral floristry (Trauerfloristik). The business supplements its service offerings with retail products including Garnier Thiebaut table linens, glass, ceramics, porcelain, and living accessories. A distinctive rental service provides Christmas decorations (Santa's Workshop/Toyfaktory), trolls, moving figures, shrubs, and hemp palms for events and promotional displays. The business operates from a converted barn in the historic center of Herrnsheim, Worms.

Differentiator

Problem solved

Functional benefit

Products and services

• Floristik (Flowers and Plants) Seasonal flowers and plants sourced from regional wholesale markets in Mannheim and Frankfurt and from Dutch and local growers, sold as walk-in retail or to order from the Worms-Herrnsheim storefront for private customers and businesses.
• Dekorationen (Commercial and Seasonal Decorations) Custom decoration services for shopping centers, shop windows, events, and seasonal displays (Easter and Christmas), targeted at commercial and retail clients and including rental of elaborate setups such as Santa's Workshop/Toyfaktory, trolls, and moving figures.
• Hochzeitsfloristik (Wedding Floristry) Bespoke wedding floral arrangements for private customers, including bridal bouquets, groom boutonnieres, car decorations, church decorations, table and room decorations, and flower girl petals.
• Eventdekoration (Event Decoration) Custom decoration packages for private and corporate events such as birthdays, anniversaries, exhibitions, openings, and company celebrations, for both individual consumers and businesses in the Rhine-Hesse region.
• Trauerfloristik (Funeral Floristry) Funeral arrangements including symbolic wreaths and personalized tributes for individual farewell ceremonies, sold to bereaved families and funeral service providers in the local Worms area.
• Tischwäsche (Garnier Thiebaut Table Linens) Retail sale of Garnier Thiebaut table runners, tablecloths, and kitchen towels presented at in-store events, complementing the core floristry offering for walk-in customers.
• Wohnaccessoires (Home Accessories) Retail sale of home accessories including glass, ceramics, porcelain, and gift items sourced from the Ambiente and Tendence consumer fairs in Frankfurt, sold alongside flowers at the storefront.
• Mietartikel (Rental of Christmas and Seasonal Decoration Setups) Rental service for large-scale Christmas and seasonal decoration pieces including the Santa's Workshop/Toyfaktory setup, trolls, moving figures and animals, shrubs, and hemp palms in various sizes for events, retail promotions, and shopping centers.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Christine Uhrig (Mode-Design)minorOthersFashion designer with a boutique in the same courtyard location. Co-located business sharing the Herrnsheimer Hauptstraße 52 courtyard setting.
• Arno Schembs (Vinothek/Chateau Schembs)minorOthersWine bar operator located in the same courtyard location. Co-located business sharing the Herrnsheimer Hauptstraße 52 courtyard setting.
• Mieke Farwig (Fotostudio)minorOthersPhotography studio in the same courtyard location. Co-located business sharing the Herrnsheimer Hauptstraße 52 courtyard setting.
• Garnier ThiebautminorOthersFrench table linen manufacturer whose products are sold at Koller. Representatives present collections and new designs at in-store events and presentations.

Scale indicators2 records

Recent moves5 records

Expansion highlights2 records

Emerging players

• Bloom & Wild: European online-first florist delivering letterbox flowers and arrangements across the UK and continental Europe. Comparable as a modern florist addressing the same end-customer use cases (gifting, events) with a digital-first model Koller lacks.
• Flowerbx: European online florist focused on premium seasonal arrangements for gifting and events. Comparable as a digital-first florist competing for the same event and corporate customer occasions Koller serves.
• The Bouqs Company: US-based online florist sourcing directly from growers for farm-to-door delivery. Comparable emerging digital florist serving the same consumer occasions with a fundamentally different (online) channel mix.

Regional players

• Flora2000: International online florist delivering flowers globally to over 100 countries. Comparable as a multi-market florist serving gifting and celebration occasions with a digital-only model.
• Euroflorist: European flower delivery network operating across multiple national markets. Comparable florist intermediary serving personal and corporate gifting occasions in Germany and neighboring countries.

Direct peers

• Interflora Germany: German arm of the international Interflora flower delivery network. Comparable as a florist intermediary serving personal celebrations, sympathy, and event occasions in the German market.
• Fleurop AG: Germany's dominant floral delivery network connecting local florists for nationwide order fulfillment. Directly comparable as a florist operating in the same German market with overlapping wedding, event, and sympathy offerings.
• Blume 2000: German florist retail chain with physical stores selling fresh flowers, plants, and seasonal decorations. Directly comparable retail florist model serving German consumers with multi-location storefronts.

Broad incumbents

• 1-800-Flowers.com: Large US-based floral and gift retailer with global e-commerce reach. Comparable as a broad incumbent in floral retail and gifting serving similar personal and corporate customer occasions.
• Teleflora: US floral delivery network aggregating independent local florists for nationwide order fulfillment. Comparable business model concept (network of florists serving delivery orders) operating in a different geography.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks2 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Koller