Plastic Surgery Hub

What Plastic Surgery Hub does

Plastic Surgery Hub is a privately held, Australia-based online directory and content platform founded in 2013 that connects prospective patients with plastic surgeons and cosmetic practitioners. The platform is organized around a searchable surgeon directory covering all major Australian metropolitan areas plus US and overseas listings, complemented by educational content spanning breast, body, face, and male procedures, before-and-after photo galleries, real patient stories, risk and complication information, and detailed pricing guides including Medicare coverage and medical finance options. The technical stack is a WordPress-based content management system with directory/search functionality, enquiry forms capturing structured patient preferences, and SEO-optimized procedure and location pages.

The company operates a two-sided marketplace go-to-market: patients consume the directory and content free of charge, while plastic surgeons and cosmetic practitioners (including cosmetic dentists and health/wellness providers in adjacent verticals) are the monetizing side, paying for featured placement and directory visibility on a recurring subscription basis. The platform also captures patient enquiries (name, email, phone, suburb, state, procedure preference, surgeon preference, budget) and routes them to surgeons, functioning as a lead-generation channel. Operations are run from a small team of 1-10 staff split between Berwick, Australia and an operational office in Lapu-Lapu, Philippines, suggesting offshored content or operations.

The company's strategic posture is that of a horizontal patient-acquisition platform for the Australian cosmetic surgery market, with light expansion into the US, the Philippines, and overseas surgeons. There are no disclosed funding rounds, M&A activity, partnerships, leadership changes, or AI/ML capabilities in the source data, and revenue is not publicly disclosed. Pricing for surgeon listings is not published on the platform. The business model is therefore a niche vertical marketplace with a content-led SEO acquisition engine, monetizing through subscription directory listings to a fragmented base of independent practitioners.

Name

Plastic Surgery Hub

Website

https://plasticsurgeryhub.com.au

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Plastic Surgery Hub is a WordPress-based online directory and content platform that connects prospective patients with plastic surgeons and cosmetic practitioners across Australia, the US, and overseas, monetizing through subscription directory listings from surgeons.

Ownership category

akta.pro rank

Product category

Cosmetic Surgery Directory Platform

NAICS

Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Cosmetic & Plastic Surgery Tourism Agencies (THAKAIAD)

akta.pro secondary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

Keywords

• Cosmetic surgery directory
• Surgeon listing platform
• Plastic surgery information
• Procedure pricing guides
• Patient enquiry routing

Headquarters

HQ city

Berwick

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Surgeon Directory Listings: Plastic surgeons and cosmetic practitioners likely pay for featured placement in the directory and search results to gain visibility to prospective patients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Plastic Surgery Hub is a directory and content platform that lists plastic surgeons and cosmetic practitioners across Australia (and overseas), enables patients to search by procedure (breast, body, face, male) and location, and routes qualified patient enquiries to listed surgeons. The platform bundles procedure education, pricing guidance, before/after galleries, patient stories, risk/complication information, and a consultation booking form into a single marketplace-style website. Surgeons and clinics appear to pay recurring fees for featured directory placement, which is the primary monetized offering.

Product overview

Plastic Surgery Hub is a directory and information platform connecting prospective plastic surgery patients with surgeons across Australia. The platform features a searchable surgeon directory organized by location (Adelaide, Brisbane, Canberra, Gold Coast, Melbourne, Perth, Sunshine Coast, Sydney, Newcastle, and overseas), along with detailed information on surgical procedures across four main categories: Breast Surgery (breast augmentation, breast lift, breast reduction), Body Surgery (mummy makeover, liposuction, abdominoplasty), Face Surgery (face lift, rhinoplasty, blepharoplasty), and Male Surgery (male breast reduction). The platform provides complementary services including pricing information by procedure type, surgeon bios, before and after photos, patient stories, risk and complication information, and an enquiry/consultation booking form. The offering operates as a single unified directory platform rather than a modular software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Plastic Surgeon Directory Search Searchable directory of plastic surgeons and cosmetic practitioners across Australia (Adelaide, Brisbane, Canberra, Gold Coast, Melbourne, Perth, Sunshine Coast, Sydney, Newcastle, Far North Queensland) and overseas, with filters by procedure type and location. Forms the core marketplace listing surface that prospective patients use to discover and shortlist surgeons.
• Enquiry and Consultation Booking Online enquiry form that captures patient contact details, suburb/state, preferred procedure, surgeon or clinic preference, and budget, then routes the lead to the listed surgeon for consultation follow-up. Acts as the conversion mechanism that turns directory traffic into pre-qualified leads for practitioners.
• Surgical Procedure Information Pages Information pages dedicated to surgical procedures across four categories (breast, body, face, male), each linked to sub-procedure detail pages. Patients use these to understand indications (for example, mummy makeover, rhinoplasty, eyelid surgery) and to navigate to the relevant surgeon listings.
• Pricing and Cost Information Guides Cost information for breast surgery, body surgery, face surgery, and nose surgery in Australia, with separate pricing pages for each procedure category, plus Medicare coverage guidance and medical finance/loans information to help patients plan affordability.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Expansion highlights4 records

Direct peers

• WhatClinic: Global medical/dental directory with cosmetic surgery listings, allowing patients to search by procedure and location and book or enquire with listed clinics. Comparable to Plastic Surgery Hub as a procedure- and location-filtered healthcare directory.
• Zwivel: Online consultation platform specifically focused on cosmetic surgery, enabling patients to receive quotes and virtual consultations from multiple surgeons. Comparable two-sided marketplace with patient acquisition as the core value proposition to surgeons.
• Medical Departures: International medical tourism marketplace connecting patients to providers across borders, including cosmetic surgery. Comparable given Plastic Surgery Hub's overseas/USA surgeon listings and Philippines footprint.
• RealSelf: The largest US-based consumer marketplace for cosmetic surgery, connecting patients to surgeons via directory, reviews, before/after photos, and educational content. Plastic Surgery Hub is functionally the Australian analogue of RealSelf's directory-plus-content model.
• DocShop: Online healthcare directory with strong cosmetic and plastic surgery content, including procedure education, provider search, and before/after galleries. Overlaps with Plastic Surgery Hub in directory-plus-educational-content model.
• BuildMyBod: Plastic surgery marketplace that allows patients to see transparent procedure pricing and book consultations with surgeons. Directly comparable directory-plus-pricing model targeting the same cosmetic surgery patient acquisition use case.

Regional players

• CureTourism: India-based medical tourism facilitator with cosmetic surgery offerings. Comparable patient-to-surgeon matching model, serving a different geography but overlapping on the cross-border patient acquisition use case.
• Booking Health: Medical tourism facilitator primarily serving European patients seeking treatment abroad, including cosmetic procedures. Comparable international patient-acquisition model but with different geographic focus than Plastic Surgery Hub.

Others

• American Society of Plastic Surgeons: Industry body that publishes a 'Find a Surgeon' directory and extensive procedure education. Not a commercial competitor but competes for the same organic search real estate and patient trust signals that Plastic Surgery Hub relies on.

Emerging players

• AEDIT: Aesthetic medicine platform offering provider directory, procedure education, and a 'concierge' service. Partial overlap with Plastic Surgery Hub's directory-plus-content model but with more focus on curated, premium positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plastic Surgery Hub