AnyBusiness
AnyBusiness (anybusiness.com.au Pty Ltd) is an Australian online business-for-sale marketplace founded in 2013, connecting SMB sellers, buyers, and professional brokers across all Australian states and territories through listing fees and a freemium valuation tool.
- Company typePrivate
- Founded2013
- HeadquartersSpringvale, Australia
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What AnyBusiness does
AnyBusiness (anybusiness.com.au Pty Ltd) is an Australian online business-for-sale marketplace founded in 2013 and headquartered in Melbourne (Springvale). It connects business sellers, buyers, and professional brokers across all eight Australian states and territories, covering horizontal industry categories that span accommodation/tourism, automotive, beauty/health, education, food/hospitality, industrial/manufacturing, leisure, professional services, retail, and import/export/wholesale, with example sub-segments such as 382 Manufacturing & Engineering and 113 Furniture & Timber listings.
The core product is a web-based marketplace platform (anybusiness.com.au) where listings can be browsed and filtered by location, industry, and price range. Layered on top of the core marketplace are a dedicated franchise listings section featuring named brands (Donut King, Skill Samurai, IGA, Red Rooster, Tutti Frutti, The Lott, Ultra Tune, Xtend Barre), a business broker directory, a free "What's my Business Worth" valuation report, and an email-alert system for saved searches. The platform mediates direct communication between buyers, sellers, and brokers. There is no native mobile app, no disclosed API/SDK, and no disclosed proprietary AI/ML capability; the technical stack is presented as a standard listing-and-brokerage marketplace without patented or defensible technical components.
AnyBusiness monetizes primarily through paid listing fees charged to sellers (with disclosed pricing absent and a freemium business-valuation tool as the acquisition funnel), targeting a horizontal customer base of SMB sellers, individual/entrepreneur buyers, and a secondary segment of professional brokers (with formal partnership with the Australian Institute of Business Brokers, AIBB). The go-to-market is digital/SEO-first via the website plus an email newsletter, with no disclosed offline sales motion. The company is private, has no disclosed external funding or ownership, and has no disclosed revenue, making it a small, founder/operator-led niche marketplace with national geographic reach but limited financial transparency.
AnyBusiness firmographics
Firmographics- Name
- AnyBusiness
- Legal name
- anybusiness.com.au Pty Ltd
- Website
- https://anybusiness.com.au
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AnyBusiness (anybusiness.com.au Pty Ltd) is an Australian online business-for-sale marketplace founded in 2013, connecting SMB sellers, buyers, and professional brokers across all Australian states and territories through listing fees and a freemium valuation tool.
- Ownership category
- akta.pro rank
AnyBusiness industry classification
Industry- Product category
- Online Business Brokerage Marketplace
- akta.pro primary industry
- Business-for-Sale Marketplaces & Listing Platforms (FSAEAIAK)
Keywords
Where AnyBusiness is headquartered
LocationHeadquarters
- HQ city
- Springvale
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
AnyBusiness business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Business Listing Fees: Sellers pay to advertise their businesses on the platform, enabling exposure to potential buyers across Australia.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | One-time | Free business valuation report |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
AnyBusiness product offering
Product offeringCore offering
AnyBusiness is an online business broking marketplace that connects buyers and sellers of established businesses, franchises, and commercial properties for sale across Australia. The platform aggregates listings across all Australian states and territories and across diverse industry categories, allowing sellers to advertise businesses and buyers to search by industry, location, and price range. It also offers a free business valuation report service, a dedicated franchise opportunities section, a business broker directory, and email alerts for new listings.
Product overview
AnyBusiness is a dedicated business broking marketplace platform operating at anybusiness.com.au that connects buyers and sellers of established businesses for sale across Australia. The platform serves as the core marketplace where users can browse and search listings by location (all Australian states and territories), industry category (accommodation, automotive, beauty, food/hospitality, manufacturing, retail, rural, services, and more), and price range. The platform includes the main business listings marketplace, a dedicated franchise opportunities section featuring branded franchises (Donut King, Skill Samurai, IGA, Red Rooster, Tutti Frutti, The Lott, Ultra Tune, Xtend Barre), a business broker directory, and a business valuation report service. Additional features include email alerts for new listings matching saved search criteria, enabling direct communication between buyers, sellers, and brokers.
Differentiator
Problem solved
Functional benefit
Products and services
- AnyBusiness Marketplace Platform An online business broking marketplace that connects buyers and sellers of established businesses for sale across Australia, featuring search and filtering by location (all Australian states and territories), industry category, price range, and business type.
- Business Valuation Report Service A free business valuation tool that allows sellers and buyers to request an estimated price report for a business, including market comparables and pricing analysis.
- Franchise Listings A dedicated section of the platform featuring franchise opportunities for sale across Australia, including named franchise brands such as Donut King, Skill Samurai, IGA, Red Rooster, Tutti Frutti, The Lott, Ultra Tune, and Xtend Barre.
- Business Broker Directory A directory of business brokers, agencies, and agents that buyers and sellers can contact to facilitate business transactions across Australia.
Companies that use AnyBusiness
Customer profileSegments3 records
Ideal customer profiles3 records
AnyBusiness technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AnyBusiness partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AIBB (Australian Institute of Business Brokers)minorAnyBusiness is a proud partner of AIBB (Australian Institute of Business Brokers), indicating a marketing or industry association partnership within the business broking community.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
AnyBusiness competitors and assessment
Company assessmentRegional players
- Empire Flippers: Empire Flippers operates a curated online-business marketplace and brokerage for buying and selling websites and SaaS, primarily in the US. It shares AnyBusiness' marketplace listing + broker combination model, but with a narrower focus on online businesses and predominantly US/UK coverage.
- Quiet Light Brokerage: Quiet Light is a US-focused brokerage specializing in the sale of SaaS, e-commerce, and online brands. While region-specific and digitally oriented, it represents a comparable business-sale brokerage intermediation model to AnyBusiness' broker-assisted transactions in Australia.
- FE International: FE International is a leading M&A brokerage specializing in the sale of online businesses, SaaS, and e-commerce companies, primarily serving North American and European sellers. Its broker-led, listing-pipeline approach parallels AnyBusiness, though it operates in different geographies and digital-vertical focus.
Emerging players
- Flippa: Flippa is a global online marketplace for buying and selling digital assets - websites, SaaS, apps, and e-commerce businesses. While focused on digital rather than brick-and-mortar businesses, its listing-based marketplace model for businesses-for-sale overlaps conceptually with AnyBusiness' broker-mediated listings.
Broad incumbents
- SEEK: SEEK is Australia's dominant online classifieds platform spanning jobs, education, and voluntary listings, and historically has included business-for-sale inventory adjacent to its core verticals. Its scale, traffic, and brand give it incumbency advantages if it chose to expand deeper into SMB M&A listings, making it a broad incumbent threat to AnyBusiness.
- Domain Holdings: Domain is one of Australia's largest property and commercial real estate marketplaces and occasionally extends adjacent listings. While its core focus is residential property, its commercial and business-listing overlaps make it a broader incumbent to monitor for category expansion into business sales.
Direct peers
- BusinessesForSale.com: BusinessesForSale.com is a global business-for-sale marketplace with country-specific sub-sites (including Australia), enabling entrepreneurs and investors to find businesses across every sector. Its Australian presence and listing/broker model make it a directly overlapping marketplace competitor to AnyBusiness.
- BizBuySell: BizBuySell is the largest business-for-sale marketplace in the United States and Canada, listing tens of thousands of businesses across virtually every industry vertical. Like AnyBusiness, it operates a listing-fee model connecting SMB buyers and brokers to seller inventory, with category, location, and price filters - making it the closest functional analogue of AnyBusiness at scale.
- ABC Business Sales: ABC Business Sales is an Australian business brokerage and listings operator covering business sales, franchises, and commercial real estate transfers. Like AnyBusiness, it provides broker services alongside categorized listings across Australian states and industries.
- Link Business Brokers: Link Business is one of the largest business brokerage networks in Australia and New Zealand, operating listing portals for business sales, franchises, and commercial opportunities. It is a directly comparable domestic competitor combining broker intermediation with an online listings platform in the same category mix AnyBusiness serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
AnyBusiness social profiles
Digital presenceAnyBusiness financial estimates
Financial estimateRevenue estimate
Valuation estimate
AnyBusiness leadership team
Management profileNumber of profiles
AnyBusiness funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AnyBusiness M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AnyBusiness
What does AnyBusiness do?
AnyBusiness is an online business broking marketplace that connects buyers and sellers of established businesses, franchises, and commercial properties for sale across Australia. The platform aggregates listings across all Australian states and territories and across diverse industry categories, allowing sellers to advertise businesses and buyers to search by industry, location, and price range. It also offers a free business valuation report service, a dedicated franchise opportunities section, a business broker directory, and email alerts for new listings.
Is AnyBusiness a public or private company?
AnyBusiness is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AnyBusiness founded?
AnyBusiness was founded in 2013. It employs 11 to 50 people.
Where is AnyBusiness based?
AnyBusiness is headquartered in Springvale, Australia, in the Oceania region.
How does AnyBusiness make money?
One revenue line is on record: business Listing Fees.
Who are AnyBusiness's main competitors?
Regional players on record are Empire Flippers, Quiet Light Brokerage and FE International. Flippa is listed as an emerging player. Broad incumbents are SEEK and Domain Holdings. Direct peers are BusinessesForSale.com, BizBuySell, ABC Business Sales and Link Business Brokers.
Does AnyBusiness have an API?
No public API is recorded for AnyBusiness.
What industry is AnyBusiness in?
AnyBusiness's product category is Online Business Brokerage Marketplace. Its primary akta.pro industry code is FSAEAIAK, Business-for-Sale Marketplaces & Listing Platforms.