Pilates By Lisa

What Pilates By Lisa does

Pilates By Lisa is a Brisbane-based online fitness studio founded in 2013 that delivers virtual Pilates and Reformer-style classes to individual consumers in Australia. The company's single core offering, "Online Pilates & Reformer Classes," is distributed directly to end users through its self-serve website at pilatesbylisa.com.au, targeting fitness enthusiasts seeking remote access to professional Pilates instruction.

The business model is a direct-to-consumer online fitness service with no disclosed pricing, no mobile app, and no third-party distribution channels. Customer acquisition and retention are driven entirely by the founder's personal brand and the convenience of at-home Pilates practice, with no partnerships, enterprise customers, or reseller relationships documented. The technology stack is limited to a standard content-delivery website; no AI, API, mobile application, or integration capabilities are present in the source data.

Operating with 1-10 employees and a single-country (Australian) footprint, Pilates By Lisa is structured as a micro-operator. No funding rounds, management team, ownership structure, awards, certifications, or strategic initiatives beyond the founding product launch are disclosed, leaving the company's scale, revenue, and forward trajectory largely undetermined from available evidence.

Name

Pilates By Lisa

Website

https://pilatesbylisa.com.au

Company type

Private

Founded year

2013

Headcount range

1–10 employees

Short description

Pilates By Lisa is a Brisbane-based online studio founded in 2013 that delivers virtual Pilates and Reformer classes to individual fitness consumers in Australia via its self-serve website.

Ownership category

akta.pro rank

NAICS

Sports and Recreation Instruction (61162), Educational Support Services (61171)

akta.pro primary industry

Pilates Instruction (Mat & Reformer) (HSADACAB)

akta.pro secondary industries

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC)

Keywords

• Online pilates classes
• Reformer pilates workouts
• Virtual fitness instruction
• Pilates video classes
• Online fitness studio

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2C

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels1 record

Core offering

Pilates By Lisa is an online studio that delivers full-length Pilates and Reformer workouts virtually through its website. The company provides qualified pilates and fitness professionals who instruct consumers in Pilates and Reformer-style training via online classes accessible from any location.

Product overview

Pilates By Lisa operates as a fitness service offering online Pilates and Reformer classes. Based on the limited source data, the company provides virtual fitness instruction through its core Online Pilates & Reformer Classes offering, though detailed product portfolio information is not available from this content.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Broad incumbents

• Alo Moves: Alo Moves is the streaming arm of Alo Yoga, offering a broad library of yoga, Pilates, and mind-body classes via a dedicated app. It is a broader incumbent in the same online mind-body/fitness category, competing for the same consumer wallet.
• Les Mills+: Les Mills is a global fitness content company with an on-demand streaming platform covering multiple workout types. It is a broad incumbent in online fitness content with deeper production resources than Pilates By Lisa.
• Peloton: Peloton is a global connected-fitness platform that includes a substantial Pilates and strength library accessible via its app. It is a broad incumbent competing for the same online fitness consumer spend, with materially greater scale and brand reach.

Direct peers

• Melissa Wood Health: Melissa Wood Health is a creator-led online Pilates and movement platform offering on-demand classes via a streaming app. It is comparable to Pilates By Lisa as a personal-brand-driven online Pilates business selling directly to consumers.
• The Pilates Class: The Pilates Class is an online Pilates platform offering live and on-demand Mat and Reformer classes via subscription. It directly competes with Pilates By Lisa for the same online Pilates consumer segment with similar content formats.
• Pilates Anytime: Pilates Anytime is the largest subscription-based online Pilates streaming platform, offering a deep library of Mat and Reformer classes taught by multiple instructors. It is the most direct comparable to Pilates By Lisa in product format (online Pilates), pricing model (subscription), and target customer (individual Pilates practitioners).
• Blogilates (Cassey Ho): Blogilates is a long-running creator-led online Pilates and fitness brand offering free and paid content. It is comparable as a personal-brand-led, online-first Pilates instruction business with a similar D2C model.

Regional players

• KX Pilates: KX Pilates is an Australian Reformer Pilates studio franchise with a digital presence. It is a regional peer competing in the same Australian Pilates market with both physical and online offerings.
• Fluidform Pilates: Fluidform Pilates is an Australia-based Pilates brand offering online classes and instructor education. It is a regional peer operating in the same Australian market with a similar online-plus-education business model.

Emerging players

• Forma Pilates: Forma Pilates is an emerging Reformer-focused online Pilates platform. It overlaps with Pilates By Lisa on the online Reformer modality but with a more focused brand positioning around Reformer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pilates By Lisa