Alliance Property Management

What Alliance Property Management does

Alliance Property Management, Inc. (DBA: APM) is a privately held, family-owned residential property management company headquartered at 1616 N Harrison St, Fort Wayne, Indiana. Founded in 1979, the firm manages rental housing stock across Northeast Indiana, primarily in Fort Wayne and Garrett, including single-family homes, townhouses, and apartments. The company serves individual renters and families seeking affordable housing at reported rents of $925/month for 2-bedroom apartments and $1,100/month for 2-bedroom houses, with associated $25 application fees and security deposits equal to one month's rent.

The firm's product surface consists of three integrated components: full-service property management (tenant placement, lease administration, and around-the-clock emergency maintenance), an online tenant portal, and a searchable rental property listings system. All digital operations are powered by the third-party AppFolio Property Manager platform, which provides a web portal and iOS/Android mobile apps enabling tenants to pay rent, submit maintenance requests, view account details, communicate with management, and manage renters insurance. The underlying technology is not proprietary; AppFolio serves as the core operating system for tenant lifecycle management and listing distribution.

Alliance generates revenue primarily through subscription/recurring monthly rental income on residential units and one-time fees from tenant applications, with security deposits functioning as held funds rather than revenue. Headcount sits in the 11-50 range, the company maintains no institutional investors or parent entity, and it has never raised external funding. Distribution is exclusively self-serve digital: website, AppFolio-powered portal, and mobile apps, with social sharing integrations on listings. Competitive positioning relies on 45+ years of regional brand recognition, 24/7 emergency maintenance, and working partnerships with state and local agencies on affordable housing initiatives.

Name

Alliance Property Management

Legal name

Alliance Property Management, Inc.

Website

https://alliancefortwayne.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Alliance Property Management is a family-owned residential property management firm founded in 1979 and headquartered in Fort Wayne, Indiana, managing apartments, townhouses, and single-family homes across Northeast Indiana on the AppFolio platform for individual renters and families.

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Multifamily Apartment Property Management (BPAJAFAA)

akta.pro secondary industry

Affordable Housing Property Management (BPAJAGAJ)

Keywords

• Residential property management
• Apartment rentals
• Tenant management services
• Single-family home rentals
• Housing leasing

Headquarters

HQ city

Fort Wayne

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Residential Property Rental: Monthly rental income from residential properties including single-family homes, apartments, and townhouses. Tenants pay rent on a monthly basis with 12-month lease terms.
2. Application Fees: One-time application fees charged to prospective tenants during the application process. Listed at $25 per application.
3. Security Deposits: Security deposits collected at lease signing, typically equal to one month's rent, held during tenancy and potentially applied to damages or returned.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Alliance Property Management is a family-owned residential property management firm that rents and manages apartments, townhouses, and single-family homes in Northeast Indiana (primarily Fort Wayne and surrounding communities such as Garrett). The company handles tenant placement, lease administration, 24/7 emergency maintenance, and ongoing property upkeep, supported by an AppFolio-powered online tenant portal for rent payments, maintenance requests, and account management.

Product overview

Alliance Property Management operates as a unified property management platform for residential rentals in Northeast Indiana. The core offering consists of three integrated components: Property Management Services (the foundational service covering tenant placement, lease administration, and 24/7 emergency maintenance), an Online Tenant Portal (web and mobile app built on AppFolio enabling rent payments, maintenance submissions, and account management), and a Rental Property Listings system (searchable inventory of apartments, townhouses, and single-family homes). The company manages properties across Fort Wayne and Garrett, IN, serving both single individuals and families seeking affordable housing.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Management Services Full-service residential property management covering the greater Fort Wayne area in Northeast Indiana, including rental property sourcing, tenant placement, lease management, 24/7 emergency maintenance, and ongoing property upkeep for individual renters and families.
• Online Tenant Portal Web and mobile application (iOS and Android) that lets tenants securely pay rent online, set up automatic payments, submit maintenance requests, communicate with property management, view account information, and submit or purchase renters insurance.
• Rental Property Listings Searchable online database of available residential rentals — apartments, townhouses, and single-family homes — across Fort Wayne and Garrett, Indiana, with filters for price, beds, baths, pet policy, and move-in date, plus integrated online rental application submission.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• AppFoliocoreTechnology or IntegrationAppFolio provides the core property management platform powering Alliance Property Management's tenant portal, online rent payments, maintenance request tracking, and rental application processing. This is a critical technology partnership enabling the company's digital operations.
• National Association of RealtorsminorOthersDisplayed as member/logo partner indicating NAR membership and compliance with professional real estate standards.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Greystar Real Estate Partners: Largest U.S. residential property management and rental housing operator, providing the broad-incumbent benchmark for operational scale, AppFolio/RealPage-style integration, and what scaled residential management looks like at the upper bound.
• Lincoln Property Company (Residential): National multifamily residential property manager with full service coverage (leasing, maintenance, online resident portals) — sets the broad-incumbent standard that a regional player like APM is competing against for owner mandates.

Others

• AppFolio: Provider of the AppFolio Property Manager platform that powers APM's tenant portal, online payments, and listing distribution — included as an ecosystem/technology peer rather than a competitor, since it underpins APM's operations.

Emerging players

• Mynd Management: Tech-enabled residential property management company focused on single-family and small multifamily rentals — emerging-player comparable because it competes for the same small landlord segment with a differentiated platform-led model.
• Mainstreet Renewal: Tech-enabled single-family rental property manager — emerging-player comparable overlapping with APM on single-family home management but operating at greater scale in adjacent geographies.

Direct peers

• Real Property Management (RPM Living franchise network): National franchise residential property management network with a comparable end-to-end service offering for landlords and tenants — relevant comparable for evaluating local unit economics and competitive positioning.
• TWG Management: Midwest-focused residential property management firm operating across multiple metros with a similar full-service offering (tenant placement, lease admin, maintenance) — directly comparable in operating model and target customer base to Alliance Property Management.

Regional players

• CastleGroup (Midwest property managers e.g., Druck & Fifer, Herman & Kitayama): Regional Midwest residential property management firms serving similar landlord and renter customers with comparable full-service offerings — most direct substitute for APM owners evaluating alternatives.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alliance Property Management