SoCo

What SoCo does

The Social Co. (DBA We Tie The Knots) is a luxury wedding and corporate event planning company founded in 2011 by Callie Brackett and headquartered in Atlanta, Georgia. The firm operates as a boutique professional services business serving clients across the southeastern United States, with active engagements at premium venues including The St. Regis Atlanta, The Ritz-Carlton Lake Oconee, Old Edwards Inn, Blackberry Farm, Montage Palmetto Bluff, and Barnsley Garden. Its core offerings are two service lines: full-service wedding planning and design (including venue scouting, vendor coordination, custom design, budget development, and day-of execution), and corporate event planning covering experiential events, summits, conferences, executive retreats, product launches, and ceremonies. A B2B service line is in development.

The business runs on a direct-to-consumer and direct-to-business sales model, with prospects reaching the firm through the website, organic social, Google Reviews, and referrals; pricing is custom and quote-based per engagement with no published tiers, and contracts are typically scoped to a single event. Marketing is anchored on the founder's personal brand, a portfolio-driven website, client testimonials, and venue relationships rather than paid acquisition. The firm is privately held, founder-owned, and has not raised outside capital.

The Social Co. is a service business with no disclosed proprietary technology platform; its value is derived from human expertise, creative design, and vendor network execution. Distribution is direct (website, phone, email), with an adjacent affiliate decor brand (Made-to-Party) signaling early ecosystem extension. Revenue, headcount, and bookings are not disclosed.

Name

SoCo

Legal name

The Social Co.

Website

https://thesoco.com

Company type

Private

Founded year

2011

Operating status

Operating

Ownership category

akta.pro rank

Product category

Event Planning Services

NAICS

Arts, Entertainment, and Recreation (71)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Reception Planning & Guest Experience (Seating, Favors, Hospitality) (HSACABAM)

akta.pro secondary industry

Destination Weddings & Social Groups (Non-Corporate Groups) (THAHADAL)

Keywords

• Luxury wedding planning
• Corporate event planning
• Event design services
• Wedding coordination
• Venue scouting services

Headquarters

HQ city

Arkansas City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Wedding Planning Services: Full-service luxury wedding planning and design services. Revenue is generated through professional service fees for comprehensive planning, design, vendor coordination, and day-of execution. The model is relationship-based with personalized service delivery.
2. Corporate Event Planning Services: Corporate event planning services including experiential events, summits, conferences, retreats, product launches, award ceremonies, and corporate networking events. B2B professional services with custom pricing based on event scope and requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

The Social Co. provides luxury, full-service wedding planning and design as well as corporate event planning services. Offerings include venue scouting, custom event design, vendor coordination, budget development, timeline creation, floor plans, and on-site day-of execution for weddings and corporate events across the southeastern United States.

Product overview

The Social Co. offers two primary service lines: Full-Service Wedding Planning and Design, and Corporate Event Planning. The wedding planning service includes comprehensive offerings such as venue scouting, custom event design, vendor management, budget development, and day-of execution. The corporate event planning service covers experiential events, conferences, executive retreats, product launches, and corporate networking. A B2B service line is currently under development.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Wedding Planning and Design Comprehensive luxury wedding planning service for couples that delivers a full-service experience including venue scouting, pre-planning meetings, custom event design, vendor hiring and management, hotel room blocks, budget development, wedding-day timeline creation, floor plans and layouts, final walkthrough, and wedding day execution.
• Corporate Event Planning Full-service corporate event planning covering experiential events, summits and conferences, executive retreats, product launches, award ceremonies, and corporate networking events. Includes discovery and strategy, creative concept development, logistics execution, brand alignment, and on-site management for organizations.

Quantifiable outcome

• Client testimonial: 'Our wedding was everything we wished for and more'

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Calluna Events: Luxury wedding and event planning firm with operations in the Southeast and other U.S. destinations. Comparable to The Social Co. on full-service planning, destination-wedding focus, and boutique premium positioning.
• A Good Affair: Los Angeles-based wedding and event planning company offering full-service design and coordination for luxury weddings and corporate events. Comparable to The Social Co.'s corporate-event ambitions and dual-vertical model.
• Tara Guérard Soirée: Charleston, SC-based luxury wedding and event planner with strong Southeast venue relationships (including historic Southern properties). Closest geographic and stylistic peer to The Social Co., competing in the same destination-wedding segment.
• A Perfect Event: Corporate and social event planning firm offering conferences, galas, and experiential events. Closely comparable to The Social Co.'s corporate-event service line (summits, retreats, product launches).
• Over the Top Events: Full-service wedding and event planning firm with luxury positioning, comparable to The Social Co. in offering venue scouting, design, vendor management, and day-of execution for affluent clients.
• Easton Events: Easton Events is a luxury wedding and event planning firm with national reach serving affluent couples at premium venues. Directly comparable to The Social Co. on full-service luxury planning, venue-driven positioning, and high-touch client model.
• Sterling Engagements: Boutique luxury wedding planning firm serving affluent couples at high-end venues. Directly comparable to The Social Co. on service scope, premium client base, and venue-relationship-driven GTM.

Others

• BizBash: Industry media and resource platform for the events industry, including corporate and social event planners. Relevant to The Social Co. as a source of corporate-event leads, market intelligence, and competitive benchmarking rather than as a direct competitor.

Broad incumbents

• Marcy Blum Associates: Long-established luxury event planner with celebrity clientele and a national reputation for high-end weddings and corporate events. Comparable premium-tier positioning but with much broader scale than The Social Co.
• Colin Cowie Lifestyle: Nationally recognized luxury event planner and lifestyle brand with broader portfolio across weddings, corporate events, and hospitality design. Broader incumbent positioning versus The Social Co.'s regional boutique focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SoCo