Etre Vous

What Etre Vous does

Etre Vous is a UK-based online marketplace that connects consumers seeking aesthetic treatments with accredited practitioners, clinics, dermatologists, and facialists. The platform is built around three core product components: a directory and search tool (HealthFinder) for locating EV-approved practitioners by treatment type, specialty, and location; an integrated one-to-one video consultation booking system; and a Medical Assessment Questionnaire (MAQ) that captures standardized patient health information prior to consultation to support practitioner screening. A secondary editorial content hub covers treatments, dermatology, skincare, health, beauty, guides, and news, functioning as both consumer education and an SEO-driven top-of-funnel acquisition channel. The platform operates a two-sided registration flow with distinct onboarding paths for experts (practitioners) and patients.

The underlying technology is a web-based platform with search, booking workflow, payment integration, and a content management system for the editorial library. No mobile application is offered; the experience is browser-based across the UK. Marketing is content-led, relying on organic SEO from the editorial library, organic social on Instagram and Facebook, and a referral/contributor model that pulls in aesthetic experts as content contributors and listed practitioners. The company is headquartered in London, employs 51-100 people, and was founded around 2018-2020.

The business model is marketplace-based: Etre Vous monetizes by listing and connecting consumers with accredited practitioners, with revenue likely generated through practitioner listing fees, membership subscriptions, or commissions on bookings/transactions. Pricing is not publicly disclosed and varies by practitioner. The customer base is horizontal — serving both consumers (demand side) and individual practitioners and small clinics (supply side) across the UK — with no named enterprise logos or concentration among a few large accounts. No funding rounds, ownership structure, leadership team details, acquisitions, or partnerships are publicly disclosed in the available data.

Name

Etre Vous

Legal name

Etre Vous

Website

https://etrevous.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Etre Vous is a UK-based online marketplace connecting consumers with accredited aesthetic practitioners, clinics, and dermatologists through a searchable directory, integrated video consultation booking, and a standardized pre-consultation medical questionnaire.

Ownership category

akta.pro rank

Product category

Aesthetic Treatment Marketplace

NAICS

Hair, Nail, and Skin Care Services (81211)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Dental Teleconsultation Marketplaces (HLALALAL)

akta.pro secondary industry

Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ)

Keywords

• Aesthetic marketplace platform
• Practitioner directory listing
• Video consultation booking
• Medical assessment questionnaire
• Aesthetic editorial content

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Practitioner Listing/Marketplace Commission: Platform connects consumers with accredited aesthetic practitioners; likely operates on a commission or listing fee basis from practitioners who join the directory

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Etre Vous operates an online marketplace platform that connects UK consumers seeking aesthetic treatments with EV-accredited practitioners and clinics. The platform combines a searchable practitioner directory (HealthFinder), one-to-one video consultation booking, and a pre-consultation Medical Assessment Questionnaire (MAQ), supported by an editorial content hub covering treatments, dermatology, skincare, health, and beauty.

Product overview

Etre Vous is a marketplace platform connecting consumers with accredited aesthetic practitioners. The core offering consists of an expert finder directory (HealthFinder) with an intelligent search engine, a video consultation booking system, and a Medical Assessment Questionnaire for pre-consultation health evaluation. The platform also features an editorial content hub covering treatments, dermatology, skincare, health, beauty, and guides, along with business listing services for practitioners.

Differentiator

Problem solved

Functional benefit

Products and services

• HealthFinder Expert Finder Search engine-based UK-wide directory that enables consumers to discover and connect with EV-approved, accredited aesthetic practitioners and clinics, filterable by treatment type, speciality, location, and expert profile.
• Video Consultation Booking Booking system that allows consumers to schedule and conduct one-to-one video consultations with EV-approved aesthetic practitioners through the platform.
• EV Editorial Content Hub Educational blog and content platform covering aesthetic treatments, dermatology, skincare, health, beauty, guides, and news, produced in partnership with accredited practitioners and an editorial panel.
• Business Listing Service Self-serve onboarding product that enables aesthetic practitioners and clinics to register, apply for EV accreditation, and list their services on the platform in exchange for visibility to consumer search traffic.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Fresha: Beauty and wellness marketplace with practitioner listings, online booking, and clinic management software. Comparable two-sided model spanning salons, barbers, and aesthetic service providers across multiple geographies.
• Treatwell: UK-based online marketplace for booking hair, beauty, and aesthetic treatments with verified salons and practitioners. Directly comparable as a UK booking marketplace for personal care and aesthetics services.
• RealSelf: US-based consumer platform connecting users with aesthetic practitioners, featuring reviews, before/after content, and treatment education. Closest analogue to Etre Vous's combination of directory, content, and trust-led discovery in the aesthetics space.
• WhatClinic: Online clinic and practitioner comparison platform listing cosmetic, dental, and medical treatment providers. Comparable directory-and-reviews model with a strong UK presence and aesthetic/dental treatment focus.
• Booksy: Global booking and management platform for beauty and wellness professionals with consumer-facing appointment booking. Comparable marketplace model for beauty/aesthetic practitioners with SaaS tools for clinics.
• AEDIT: Aesthetic discovery platform providing treatment information and provider directories, with a focus on cosmetic procedures. Comparable content-driven aesthetic education and practitioner matching model.

Broad incumbents

• Doctoralia: Large global healthcare practitioner directory owned by DocPlanner, allowing patients to find and book appointments with specialists. Comparable directory and booking model at much greater scale, including aesthetic and dermatology categories.
• Zocdoc: Established US healthcare appointment-booking marketplace connecting patients with verified providers. Comparable two-sided marketplace model for medical practitioners, though broader in scope than aesthetics.

Emerging players

• Zwivel: Aesthetic consultation platform enabling virtual consultations between patients and cosmetic practitioners. Comparable emphasis on pre-treatment video consultation and practitioner matching in aesthetics.

Regional players

• Doctify: UK-based platform for finding and booking private doctors and specialists, with patient reviews and verified profiles. Comparable as a UK practitioner discovery and booking platform, though focused on medical rather than aesthetics.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/etrevous.ev
• Instagraminstagram.com/etrevousonline
• LinkedInlinkedin.com/company/etrevous

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Etre Vous