What Emergency Services Training Centre does

Emergency Services Training Centre (ESTC) operates a purpose-built 4.5-acre training campus at 2 East Street, Birkenhead, Wirral (Merseyside, UK), delivering accredited courses across medical and trauma care, industrial safety, maritime and diving medicine, mental health first aid, and emergency services training. The company's physical infrastructure includes a hyperbaric medicine facility with a simulation diving vessel and saturation diving spread, a replica A&E department, a four-bedroom Skills House, a fire house with controlled pyrotechnics, purpose-built height and confined space training environments, SimMan simulation mannequins, and a modern fleet of emergency services vehicles. Course delivery is supported by a faculty team drawn from fire, police, ambulance, and clinical backgrounds, with qualifications accredited by IMCA, Royal College of Surgeons England, FAA, NUCO, CABWI, OFQUAL, and The CPD Certification Service.

ESTC generates revenue primarily through per-delegate course fees ranging from £50 (Health & Safety in the Workplace) to £1,400 (Basic Firefighting), with cohort sizes typically capped at 6-12 students across scheduled public courses and bespoke in-company programmes. The product portfolio spans first aid and CPR/AED training, European Pre-hospital Trauma Care (EPTC), Police D13, working at height, confined space entry, emergency response, fire safety, IMCA-accredited Diver Medical Technician (full and refresher), maritime oxygen administration, and Mental Health First Aid England courses delivered in partnership with BMR Health and Wellbeing.

The go-to-market combines direct B2B sales to corporate and government clients (fire services, police forces, maritime and offshore operators), event-driven demand generation through the CPD-accredited Pre-Hospital Trauma LIVE event, individual learner enrolments via website and phone enquiry, and a distinct film and television production services vertical that monetises the campus through facility hire, emergency vehicles, pyrotechnics, and uniformed extras for broadcasters including BBC, ITV, Channel 4, Channel 5, and AXA Insurance. Distribution channels include the ESTC website, BMR Health and Wellbeing's platform for MHFA bookings, and a partnership with Liverpool John Moores University for disaster training of future Merseyside Police officers.

Name

Emergency Services Training Centre

Legal name

Emergency Services Training Centre

Website

https://emergencyservices-training.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Emergency Services Training Centre operates a 4.5-acre accredited training facility in Birkenhead, UK, delivering medical, trauma, industrial, maritime, and mental health first aid courses to emergency services personnel, commercial divers, industrial workers, and film/TV production clients.

Ownership category

akta.pro rank

Product category

Emergency Services Training

NAICS

Technical and Trade Schools (6115), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

EMS Education, Training & Simulation Centers (HLAFANAL)

akta.pro secondary industries

Emergency Medical Services (EMT/Paramedic) Training (EDAOAMAC), Public Safety Training Academies & Standards (Police/Fire/EMS) (BPAIAGAF), Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ), Emergency Response, Fire Safety & Evacuation (EDABAEAE)

Keywords

• Emergency services training
• Pre-hospital trauma care
• Industrial safety training
• Maritime safety training
• Mental health first aid

Headquarters

HQ city

Birkenhead

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Training Courses: ESTC generates revenue primarily through one-time course fees for accredited training programmes across medical, trauma, industrial, maritime, and fire safety disciplines. Revenue is driven by per-person pricing across scheduled public courses and bespoke in-company programmes. Key revenue streams include European Pre-hospital Trauma Care (£900), DMT Full (£1,070), DMT Refresher (£760), Emergency Response Training (£850), Basic Firefighting (£1,400), First Aid at Work (£300), and various shorter first aid and safety courses (£50–£180). Course prices are quoted per delegate with VAT applied to most offerings.
2. Film and Media Production Facilities: ESTC provides its 4.5-acre facility, emergency services vehicles, props, uniformed professionals, and extras to film and television production companies. This includes set creation, casualty simulation, vehicle extrication support, and pyrotechnic effects for productions by BBC, ITV, Channel 4, Channel 5, and others.
3. Partnership Revenue (BMR Health and Wellbeing): ESTC hosts Mental Health First Aid courses in partnership with BMR Health and Wellbeing, with bookings made through BMR's website. Revenue is shared or channelled through BMR, with ESTC providing the training venue and delivery capability for MHFA England courses.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Emergency Services Training Centre (ESTC) is a UK private training company that delivers accredited Medical & Trauma Care, Industrial, Maritime, and Mental Health First Aid courses from a 4.5-acre purpose-built training campus at Birkenhead, Wirral. It also offers filming and media production services that make its site, equipment, and props available to external productions. Key accreditations include IMCA, Royal College of Surgeons England, FAA, CABWI, NUCO, and CPD.

Product overview

Emergency Services Training Centre provides a comprehensive portfolio of training courses and services across multiple domains. The core offerings are organized into Medical & Trauma Care courses (including First Aid, CPR/AED, Paediatric First Aid, Oxygen Therapy, European Pre-hospital Trauma Care, and Police D13 training), Industrial Training (encompassing Working at Height, Confined Space entry, Emergency Response, Fire Safety, Health & Safety, Manual Handling, and Basic Firefighting), Maritime Training (covering Diver Medical Technician full and refresher courses, and Oxygen Administration for divers), and Mental Health First Aid courses delivered in partnership with BMR Health & Wellbeing. Additionally, the centre offers a Filming and Media Service utilizing their purpose-built facilities for film and television productions requiring authentic emergency scenarios.

Differentiator

Problem solved

Functional benefit

Brands

• North West Diving Medical Services: Recreational diving medical services offered within the Hyperbaric Facility at Emergency Services Training Centre, providing diving medicals for new or seasoned divers along with specialised advice, examinations and testing.

Products and services

• Medical & Trauma Care Training Accredited pre-hospital medical and trauma training covering first aid, emergency response, and clinical skills using SimMan patient simulators. Targeted at emergency responders, healthcare professionals, and the public.
• Industrial Training Industrial-sector safety training with an emphasis on confined-space, working-at-height, and fire-behaviour scenarios using on-site rigs such as shipping containers and a fire-behaviour unit. Aimed at energy, network-operator, construction, and facilities-management workforces.
• Maritime Training Maritime safety training covering sea-survival, diving-related, and vessel-based scenarios delivered via a simulated diving vessel and 1.4 ATA hyperbaric chamber on the campus, under IMCA accreditation. Aimed at maritime, offshore, and commercial diving personnel.
• Mental Health First Aid Mental Health First Aid courses delivered under NUCO accreditation, providing learners with skills to recognise and respond to mental health issues in the workplace and community. Targeted at employers, care providers, and members of the public.
• Filming and Media Production Services Commercial hire of the 4.5-acre training campus, including props, sets, and equipment, to external film and media productions for use as a filming location.

Quantifiable outcome

• Heart and circulatory diseases claim around 200,000 lives each year; many could have been saved with timely CPR and AED intervention.
• +2 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered minor and core.

• SP Services (UK) LtdminorStrategic or Co-development Partner · 4 March 2024ESTC collaborated with SP Services (UK) Ltd to host the CPD-accredited Pre-Hospital Trauma LIVE event on May 10th & 11th, 2024. The event featured industry expert speakers and specialised content demonstrations for healthcare professionals, with ticket discount code PHTL24 available.
• North West Diving Medical ServicescoreStrategic or Co-development Partner · 21 August 2023North West Diving Medical Services is the new home of ESTC's Hyperbaric Facility. Led by Dr. Chris Wood (Hyperbaric Medicine Specialist and General Practitioner), they offer recreational diving medicals, specialised examinations and testing for any recreational agency, and are soon to offer HSE Commercial diver/offshore medicals.
• Liverpool John Moores University (LJMU)coreGTM or Marketing Partner · 1 December 2021ESTC partners with LJMU to provide disaster training days for future Merseyside Police officers. Students attend ESTC's facility for real-life scenario training using bespoke training facilities and equipment. Emma Carter from Mersey News Live covered the training event in November 2021.
• BMR Health and WellbeingcoreGTM or Marketing PartnerESTC works in partnership with BMR Health and Wellbeing to deliver Mental Health First Aid (MHFA) England courses at its facility. BMR manages course bookings through their website, while ESTC provides the training venue and delivery capability. Courses include 2-Day MHFA, 1-Day Champion, Half-Day Awareness, and Half-Day Refresher programmes, available online or face-to-face.
• Skills for JusticecoreStrategic or Co-development PartnerESTC partners with Skills for Justice to offer an innovative pathway for professionals in Fire, Police, and Ambulance Services to receive advanced education beyond the EPTC course. This partnership enables progression in Trauma Care or Incident Command training for emergency services professionals.
• Liver View HotelminorOthersRecommended accommodation for DMT course attendees. Located around a 5-10 minute walk from ESTC with reasonable pricing, free parking, and WiFi. Contact: 0151 639 5723.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Qualsafe Awards: One of the UK's largest Ofqual-recognised awarding organisations and training providers for first aid, health and safety, and pre-hospital care qualifications (similar to FAA qualifications ESTC delivers). Directly competes for the same regulated qualification buyers and instructor network.
• Highfield Qualifications: UK awarding body and training provider delivering first aid, H&S, food safety, and security qualifications through a network of approved centres. Comparable to ESTC's regulated qualification portfolio across first aid, manual handling, and health and safety lines.
• ProTrainings UK: UK-regulated training provider offering blended (online + classroom) first aid, health and safety, and clinical courses through a national network. Comparable in regulated qualification scope, with a differentiated online-first delivery model competing for the same entry-level course buyers.
• Survive First Aid: Independent UK first aid and pre-hospital training provider offering regulated first aid, AED, and emergency response courses. Comparable to ESTC's entry-level first aid portfolio but without ESTC's specialist DMT/EPTC/film facility differentiation.
• International Trauma Centre (ITC): UK provider of pre-hospital trauma care and emergency medicine training courses aimed at emergency service personnel. Directly comparable to ESTC's European Pre-hospital Trauma Care (EPTC) and advanced pre-hospital medical training portfolio.
• HFR Solutions: UK provider of fire safety, confined space, and working at height training for industrial and emergency response personnel. Closely comparable to ESTC's industrial training lines including CABWI-accredited confined space, fire marshal, and emergency response training.

Broad incumbents

• St John Ambulance: UK's leading first aid and pre-hospital training charity, delivering accredited CPR, AED, First Aid at Work, and mental health first aid courses nationally. Directly comparable to ESTC's first aid and MHFA lines, but operates at vastly greater scale across all UK regions rather than from a single Merseyside facility.
• British Red Cross: Major UK first aid training provider offering workplace first aid, paediatric first aid, and mental health first aid courses. Overlaps with ESTC's entry-level and statutory first aid portfolio, and competes for the same corporate and public-sector buyers, though on a national rather than regional basis.
• Falck (UK) / NTG Emergency Services Training: International emergency services and safety training group with UK operations delivering ambulance, fire, and rescue training. Comparable in pre-hospital and emergency response training scope, operating as part of a much larger global group.

Others

• BMR Health and Wellbeing: UK Mental Health First Aid (MHFA England) training partner that books learners into ESTC's facility for course delivery. They are explicitly a GTM/distribution partner of ESTC's MHFA line rather than a competitor, but are a comparable mental health training provider operating in adjacent territory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/ESTCWirral
• LinkedInlinkedin.com/company/estcwirral

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emergency Services Training Centre