Showlight

What Showlight does

Showlight AG is a full-service event technology provider established in 1988 and headquartered in Frauenfeld, Switzerland (Langfeldstrasse 103, CH-8500). The company serves corporate events, trade shows, conferences, weddings, concerts, outdoor performances, and sports events throughout German-speaking Switzerland (Deutschschweiz), delivering audio, lighting, video, special effects, pyrotechnics, stage/truss construction, conference/interpreting systems, and power/energy technology together with on-site technical personnel. It operates from a single facility that combines a showroom and a modern repair/maintenance workshop, and supports both indoor and outdoor productions.

The business runs a multi-revenue model organized around three streams: (1) usage-based equipment rental, including a self-pickup "Rent To Go" service; (2) one-time sales of new and used professional audio, lighting, video, pyrotechnic, and laser equipment through the Frauenfeld showroom; and (3) professional services covering consulting and CAD-based concept development, technical implementation and on-site support, maintenance and repairs, fixed installations for hospitality venues, custom exhibition booth construction, and event livestreaming. Pricing is quote-based and tailored to each engagement, ranging from equipment-only pickup to full-service event production; no list pricing is publicly disclosed.

Showlight's go-to-market is sales-led and relationship-based, relying on direct phone and email contact, a content-oriented website, and physical showroom traffic. Customers are segmented horizontally by use case (corporate events and private celebrations as the primary segment, plus trade shows, conferences, live entertainment/sports, and hospitality venues). The company employs 1–10 staff and scales delivery via a network of freelance technicians. It is privately held with no disclosed parent, funding rounds, acquisitions, or external investors, and has operated continuously for over 35 years.

Name

Showlight

Legal name

Showlight AG

Website

https://showlight.ch

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Showlight AG is a full-service event technology provider based in Frauenfeld, Switzerland, serving corporate events, trade shows, conferences, concerts, and private celebrations across German-speaking Switzerland with audio, lighting, video, and stage technology services since 1988.

Ownership category

akta.pro rank

Product category

Event Technology Services

NAICS

Performing Arts Companies (7111)

SIC

Photographic Equipment & Supplies (3861)

akta.pro primary industry

Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)

akta.pro secondary industries

Corporate Event Production & AV Services (HSACADAB), Lighting & Power Rentals (Uplighting, Generators, Distribution) (HSACAFAE)

Keywords

• Event technology services
• Audio visual rental
• Lighting equipment services
• Stage construction services
• Event production services

Headquarters

HQ city

Frauenfeld

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Equipment Rental: Rental of professional audio, lighting, video, pyrotechnics, and special effects equipment with or without technical personnel. 'Rent To Go' pickup rental service from their facility.
2. Equipment Sales: Sale of new and used professional audio, lighting, video, pyrotechnics, and laser technology through their showroom in Frauenfeld.
3. Professional Services: Technical event production, consulting and concept development, CAD planning, light/sound design, implementation and support, maintenance and repairs, fixed installations, exhibition booth construction, and event livestreaming services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Showlight AG provides full-service event technology for corporate events, trade shows, conferences, live entertainment, and hospitality venues across German-speaking Switzerland, delivering integrated audio, lighting, video, special effects, pyrotechnics, stage/truss construction, and power/energy solutions. The company supplements these technology services with consulting and concept development, equipment rental including a self-pickup option, new and used equipment sales, fixed installations, exhibition construction, event livestreaming, and maintenance and repairs.

Product overview

Showlight is a full-service event technology provider based in German-speaking Switzerland (Frauenfeld), established in 1988. The company offers a comprehensive portfolio of event technology services organized into two main categories: Event Technology (Eventtechnik) covering audio, lighting, video, interpreting/conference, special effects, pyrotechnics, stage/truss construction, and power/energy systems; and Professional Services (Dienstleistungen) including consulting and concept development, implementation and support, maintenance and repairs, rental/pick-up rental, new and used equipment sales, event livestreaming, exhibition construction, fixed installations, and location partnerships. The offering operates as a service-based model rather than a software platform, providing end-to-end event technology solutions for corporate events, conferences, concerts, exhibitions, and weddings.

Differentiator

Problem solved

Functional benefit

Products and services

• Beratung & Konzeption (Consulting and Concept Development) Standalone consulting service where Showlight advises event organizers on technology concepts, equipment selection, and feasibility for corporate events, trade shows, conferences, and live entertainment in German-speaking Switzerland.
• Realisierung & Support (Implementation and On-Site Support) Full on-site delivery and technical support service that sets up, runs, and derigs event technology at customer venues, with Showlight technicians operating equipment during the event.
• Vermietung (Equipment Rental) Rental of professional event technology equipment including audio, lighting, video, and stage/truss gear for events, available with delivery and setup or as part of Showlight's full-service execution.
• Abholmiete / Rent To Go (Self-Pickup Equipment Rental) Self-service equipment pickup rental option at the Showlight showroom in Frauenfeld, allowing private individuals and small organizers to collect professional event technology equipment directly for short-duration private use.
• Verkauf Neu- und Gebraucht-Geräte (New and Used Equipment Sales) Sale of new and used professional event technology equipment such as audio, lighting, video, and related gear, complementing the rental business and supporting customers' permanent installations.
• Wartung & Reparaturen (Maintenance and Repairs) Ongoing maintenance and repair service for professional event technology equipment, supporting fixed installations and rental fleet reliability for customers in German-speaking Switzerland.
• Festinstallationen (Fixed Installations) Design and installation of permanent event technology systems such as fixed audio, lighting, and video setups for venues including hospitality and entertainment locations.
• Messebau (Exhibition Construction) Exhibition and trade show stand construction service integrating audio, lighting, video, and structural elements into booths and pavilions for trade show organizers and exhibitors.
• Event Livestreaming Livestreaming service for events, enabling corporate, conference, trade show, and private celebration clients to broadcast their event to remote audiences using Showlight's video and streaming capabilities.
• PA Tower 5m Specific 5-meter PA Tower rental product providing elevated line-array deployment for events requiring higher audio coverage, suitable for outdoor and large indoor live entertainment and corporate events.

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• bütec: German specialist in event staging, truss systems, and structural constructions for live events and exhibitions. Bütec's product offering on stage and truss construction directly overlaps with Showlight's traversen & bühnenbau service line, making it a focused peer on the structural/event infrastructure dimension.
• Satis&Fy: German full-service event technology provider offering lighting, audio, video, rigging, and set construction for corporate events, exhibitions, and live entertainment. Satis&Fy's service breadth and target market closely parallel Showlight, with German geography as the main differentiator.
• Neumann&Müller Veranstaltungstechnik: Established German event technology company providing AV, lighting, stage, and rigging services for corporate events, trade shows, and live productions. Neumann&Müller's full-service rental and production model is highly comparable to Showlight, serving similar German-speaking European markets.
• LANG AG: German event technology specialist with strong AV and lighting rental capabilities for corporate events, trade fairs, and live shows. LANG AG's mix of rental, sales, and project execution closely mirrors Showlight's business model, positioning it as a primary cross-border peer.
• Gahrens + Battermann: German full-service provider of event technology, AV rental, and live event production. Highly comparable to Showlight in service portfolio (audio, lighting, video, staging) and customer mix (corporate events, trade shows, conferences), with the key difference of operating in Germany rather than Switzerland.
• Habegger: Swiss full-service event technology provider offering similar AV, lighting, staging, and rigging services for corporate events, exhibitions, and live shows. Habegger is the closest direct peer to Showlight, sharing the same Swiss market, full-service model, and target customer segments in German-speaking Switzerland.

Broad incumbents

• NEP Group: Global broadcast and live event technology services provider with deep AV, video, and lighting capabilities. NEP's broadcast and live production services overlap with Showlight's video, livestreaming, and large-scale event production work, representing a larger-scale incumbent reference.
• MCI Group: Swiss-headquartered global events, association, and meetings management company. MCI operates at broader scale across event strategy, production, and management, but its in-house or partner-provided AV/staging capabilities overlap significantly with Showlight's conference and corporate event work.
• PRG (Production Resource Group): Global leader in event technology and entertainment production services. While PRG operates across film, TV, concert touring, and corporate events at global scale, its comprehensive AV/lighting/staging offering directly overlaps Showlight's core service portfolio, making it the most relevant incumbent benchmark for capability breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Showlight