Sabato AI

What Sabato AI does

Sabato AI is an early-stage voice AI platform purpose-built for e-commerce merchants, founded in 2025 and operating with a 1-10 person team led by co-founders Daniel Rongo (CEO) and Kim Di Centa (CTO), both veterans of Google, Meta, and King. The company is registered as Sabato LTD in England and Wales (Company No. 17294448) with an operational base in Milan, Italy, and distributes through an Italian-localized website (sabato.ai/it) alongside the UK English site.

The product is a managed voice AI agent layer that plugs into a merchant's e-commerce catalog and handles customer phone calls across the full journey — pre-sales consultation, cart abandonment recovery, WISMO (where is my order), returns, complaints, post-delivery feedback, and back-in-stock notifications — through nine pre-configured workflows. The platform integrates natively with Shopify and connects to Magento, WooCommerce, BigCommerce, and PrestaShop, with telephony infrastructure provided by Twilio and Telnyx, CRM/ticketing connectors to Salesforce, Zoho, and Zendesk, and 8,500+ downstream apps via Zapier. A Call Insights dashboard transcripts, summarizes, and lead-scores every interaction. The company emphasizes a fully managed service model — monthly tuning, new product launches, seasonal campaigns — with a stated two-week go-live versus 3-6 months for DIY voice AI.

Go-to-market is sales-led with a free pilot entry point, demos booked via Cal.com, and a three-tier SaaS subscription: Store at €490/month (1,000 minutes, 1 workflow, 1 language), Merchant at €990/month (2,200 minutes, 3 workflows, 2 languages, SMS/WhatsApp follow-ups, human escalation), and Enterprise at €1,990+/month (custom minutes, unlimited workflows, 5 languages, ERP/PIM integrations, 100+ concurrent calls, dedicated account manager). Distribution relies on direct sales, a Shopify app listing, and Zapier ecosystem reach; no channel partner or reseller network is in place. No funding rounds, revenue figures, or named customers are disclosed.

Name

Sabato AI

Legal name

Sabato LTD

Website

https://sabato.ai

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Voice AI for E-commerce

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL)

akta.pro secondary industries

AI & Automation in Customer Service (Chatbots, Agent Assist) (EDABACAO), Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Voice AI agents
• E-commerce automation
• Conversational AI
• Customer service AI
• Voice workflow automation

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription (Voice AI Platform): Monthly subscription-based revenue model with three tiers (Store, Merchant, Enterprise). Each tier includes a base subscription price plus allocated voice call minutes. Pricing ranges from €490/month for Store tier to €1,990+/month for Enterprise. Additional minutes beyond allocation likely billed separately. Revenue is recurring as customers pay monthly for ongoing access to voice AI workflows, catalog integration, and managed services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Sabato AI provides a managed Voice AI agent platform built specifically for e-commerce merchants. The platform delivers nine pre-configured voice workflows (pre-sales consultation, cart abandonment recovery, order tracking, checkout summary via text, returns, complaints, quote qualification, post-delivery feedback, and back-in-stock notifications) that plug into the merchant's product catalog in real time. It is offered as a fully managed SaaS service with monthly tuning, 24/7 operation, and two-week go-live, integrating natively with Shopify and connecting via Zapier to 8,500+ applications.

Product overview

Sabato AI is a managed voice AI platform for e-commerce, delivered as a unified core platform with modular workflow add-ons. The Voice AI Agent Platform (core) provides the telephony infrastructure, AI brain, catalog connectivity, and management layer. Nine pre-configured voice workflows (Pre-Sales Consultation, Checkout Summary via Text, Where Is My Order, Cart Abandonment Recovery, Qualify & Collect for Quote, Open a Complaint, Managing Returns, Post-Delivery Feedback, Back-in-Stock Notification) plug into the platform and connect to the e-commerce catalog. All workflows are accessible through the Call Insights Dashboard for monitoring, search, and lead scoring. The platform integrates natively with Shopify and connects via 8500+ Zapier integrations to the merchant's CRM, ERP, PIM, and communication channels (WhatsApp, SMS/Text).

Differentiator

Problem solved

Functional benefit

Products and services

• Voice AI Agent Platform

Quantifiable outcome

• Live in 2 weeks from kickoff (vs. 3-6 months for DIY voice AI)
• +3 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability8 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationPrimary integration partner. Native Shopify integration included across all pricing tiers. App installs directly into Shopify admin, syncing product catalog, inventory, pricing, and order data. Enables voice AI to answer product availability and pricing questions in real time.
• ZapiercoreTechnology or IntegrationIntegration platform enabling connection to 8,500+ applications. Allows customers to connect Sabato voice AI with CRM, ERP, PIM, and other business systems without custom development.
• Cal.comcoreGTM or Marketing PartnerScheduling platform used for demo booking and pilot program enrollment. All 'Start Free Pilot' and 'Book a Demo' CTAs direct to cal.com/sabatoai/intro.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Retell AI: Voice AI platform for building and deploying conversational phone agents for sales and support use cases. Comparable on voice agent infrastructure and workflow automation for customer calls.
• Decagon: AI agent platform purpose-built for customer support, automating resolution across channels including voice. Competes head-to-head in the AI-for-customer-service category with a similar enterprise motion.
• Sierra AI: Builds conversational AI agents for enterprise customer service across chat and voice. Directly comparable as a voice/chat agent platform automating customer interactions at scale, though Sierra skews to larger enterprise.
• Bland AI: Provides AI voice agents that handle inbound and outbound phone calls for sales and support. Directly comparable on infrastructureless voice agents that can take live customer calls end-to-end.
• PolyAI: Voice-first conversational AI for customer service and call center automation. Closely comparable on the core capability of AI-driven phone support that Sabato targets for e-commerce.
• Vapi: Developer platform for building, testing, and deploying voice AI agents. Overlaps with Sabato's DIY-vs-managed alternative; Sabato's managed service is positioned against Vapi's engineering-required model.

Broad incumbents

• Kore.ai: Enterprise-grade conversational AI platform offering voice and chat agents for customer service and contact centers. Broad incumbent with overlapping customer-service agent capabilities.
• Cognigy: Enterprise conversational AI platform for customer service automation across voice and chat. Comparable as a broader incumbent serving enterprise contact centers, with overlapping voice agent capabilities.
• Yellow.ai: Enterprise conversational AI for customer support and commerce across voice, chat, and messaging. Comparable on multi-channel AI agents automating commerce-related customer interactions.

Emerging players

• Air AI: Autonomous AI agents that handle long-form phone conversations for sales, support, and operations. Partial overlap with Sabato's outbound and inbound call automation in commerce contexts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sabato-ai

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sabato AI