Aris FC

What Aris FC does

Aris FC (legal entity ΠΑΕ ΑΡΗΣ) is a professional football club founded on March 25, 1914, based in Thessaloniki, Greece, and competing in the Greek Super League, the Greek Cup, and historically in European competitions. The club plays its home matches at the Kleanthis Vikelidis Stadium with a capacity of 22,800 seats and trains at the Dasigeneio Athletic Center. Aris FC operates a complete football ecosystem that includes men's first team, youth academies at U-19, U-17, and U-15 levels, a women's football team, and Aris Soccer Schools for youth development. The club's sub-brands include ARIS F.C. TV (YouTube channel), ARIS F.C. STORE (physical and online retail at arisfc.store), and an ARIS FC Collection product line.

The club's revenue model is diversified across multiple streams: matchday and season ticket sales (season tickets branded 'ΕΙΣΙΤΗΡΙΑ ΔΙΑΡΚΕΙΑΣ'), a multi-tier sponsorship and corporate partnership program (with Novibet as main sponsor, plus Intersport, Nike, NOVA, Kleemann, and others), VIP hospitality suite rentals (14 suites, 18 seats each, on annual contracts), merchandise and licensing, and match-worn shirt auctions through Match Worn Shirt. The club sells tickets and merchandise directly through its website and physical store, while sponsorship and VIP hospitality are sold via direct B2B sales. Pricing includes annual subscriptions for season tickets and VIP suites, and transaction-based pricing for individual match tickets and merchandise.

Aris FC's customer base spans individual football fans and season ticket holders (B2C), corporate sponsors and partners across industries such as gaming, sports retail, healthcare, telecommunications, energy, and financial services (B2B), and VIP/corporate hospitality clients seeking premium matchday experiences. The club's go-to-market is event-driven, centered on home matches, supplemented by sales-led B2B partnership programs. The club maintains a Fan Privileges Program that provides season ticket holders with discounts across more than 10 sponsor partners, creating a loyalty ecosystem that ties together fan retention and sponsor value. The club is privately held as a Greek anonymous company (Ανώνυμη Εταιρεία) with no public listing or disclosed institutional investors, and is governed by a Board of Directors.

Name

Aris FC

Legal name

ΠΑΕ ΑΡΗΣ

Website

https://arisfc.com.gr

Company type

Private

Founded year

1914

Operating status

Operating

Headcount range

51–100 employees

Short description

Aris FC is a 110-year-old professional football club based in Thessaloniki, Greece, competing in the Greek Super League. It operates a multi-revenue model including ticketing, sponsorships, VIP hospitality, merchandise, youth academies, and women's football, serving fans, corporate sponsors, and VIP hospitality clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Thessaloníki

HQ country

Greece

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Ticket Sales: Revenue from single match tickets and season tickets (season tickets branded as 'ΕΙΣΙΤΗΡΙΑ ΔΙΑΡΚΕΙΑΣ') for the 2026-2027 season. Tickets are nominal and non-transferable per the club's terms of use.
2. Sponsorship & Corporate Partnerships: Main sponsorship, official sponsors, official supporters, and official suppliers across various categories. Companies gain advertising exposure during home games in Greek Super League, Championship, and Greek Cup.
3. VIP Hospitality: 14 VIP Suites on the 2nd floor of Kleanthis Vikelidis stadium, each with 18 seats, available for rent starting from 1 year. Services include reception, escort, free catering, and option for changing individuals for each match.
4. Merchandise & Licensing: Sale of authentic products and services with the team logo through official physical store 'ARIS F.C. STORE' and online store 'arisfc.store'. Season ticket holders receive 15% discount on merchandise purchases.
5. Match Worn Shirt Auctions: Partnership with Match Worn Shirt for auctioning player-worn jerseys, creating collectible merchandise and fundraising opportunities.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Aris FC is a professional football club that fields a men's team competing in the Greek Super League, Greek Cup, and European competitions, playing home matches at the 22,800-capacity Kleanthis Vikelidis stadium. The club sells match-day and season tickets, operates an official merchandise business through physical ARIS F.C. STORE and online arisfc.store, offers a VIP Hospitality program with 14 premium suites, licenses its brand, manages a youth academy system (U-19/U-17/U-15) and women's team, and runs a multi-tier corporate sponsorship program with rights holders like Novibet, Intersport, and Nike.

Product overview

Aris FC operates as a professional football club offering a portfolio of fan-facing products and services centered around matchday experiences and merchandise. The core offerings include the ARIS F.C. STORE (e-commerce platform at arisfc.store) for official merchandise, ARIS SOCCER SCHOOLS for youth development, Match Day Tickets and Season Tickets for match attendance, the VIP Hospitality suite program for premium experiences, and a Licensing Program for third-party merchandise production. The ecosystem is complemented by a Fan Privileges program that aggregates sponsor discounts for season ticket holders.

Differentiator

Problem solved

Functional benefit

Brands

• Aris Soccer Schools: Youth football development program operated by Aris FC for children and young players
• ARIS F.C. TV
• ARIS F.C. STORE
• ARIS FC Collection

Products and services

• ARIS F.C. STORE (E-SHOP) Official ARIS FC merchandise store available both as a physical retail location and an e-commerce platform at arisfc.store. It sells authentic team jerseys, apparel, accessories, and commemorative items branded with the club's logo and colors. Season ticket holders receive a 15% discount on most items. The e-commerce storefront is accessible globally.
• Aris Soccer Schools Official youth football training and development program operated by Aris FC, offering professional coaching and development pathways to children and young players. The program extends the club's football ecosystem and feeds into the club's academy pipeline.
• Match Day Tickets Single-match admission tickets granting access to individual Aris FC home games at Kleanthis Vikelidis Stadium in the Greek Super League, Championship, and Greek Cup. Tickets are sold at nominal pricing, are non-transferable, and require identity verification of the ticket holder.
• Season Tickets (Εισιτήρια Διαρκείας) Annual subscription tickets branded as Εισιτήρια Διαρκείας, granting holders access to all Aris FC home league matches for the season (the 2026-2027 season is currently being sold). Season ticket holders receive bundled privileges including discounts at ARIS F.C. STORE, Intersport, TRUEWORK, Ippokratis medical products, special HCN internet pricing, and VIP hospitality access. Tickets are non-transferable and issued under the club's terms of use.
• Licensing Program Official licensing program granting third-party partners the right to manufacture, distribute, and sell authentic merchandise and services bearing the Aris FC club logo and brand identity. Allows licensees to produce branded products such as apparel, accessories, and related items under the club's intellectual property.
• VIP Hospitality - King Executive Suite Premium matchday VIP Hospitality experience at Kleanthis Vikelidis Stadium offering 14 executive suites on the second floor, each with 18 seats, rentable to individuals, organizations, and businesses on annual or multi-year contracts. Suite rental includes reception, escort service, free catering, climate-controlled lounge areas, and the ability to switch out the suite users on a per-match basis. The suites double as B2B meeting venues on non-matchdays.
• Fan Privileges Program Loyalty benefits program for Aris FC season ticket holders that aggregates exclusive discounts and offers from the club's sponsor partners. Discounts span categories including retail (Intersport 15%, ARIS F.C. STORE 15%), cleaning services (TRUEWORK 15%), medical (Ippokratis, Medical DIABALKANIKO Thessaloniki, METAMED), energy (Volton), telecommunications (HCN fiber packages, NOVA), mobility (Avance Car Rental), insurance (Intersalonica), and others. The program drives sponsor sales and increases season ticket renewal rates.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered main sponsor, official sponsor, official supplier, official supporter, official partner and core.

• Novibetmain sponsorGTM or Marketing Partner · 1 January 2025Novibet is listed as the Main Sponsor (ΜΕΓΑΛΟΣ ΧΟΡΗΓΟΣ) of Aris FC. The company operates in online gaming entertainment, active in 9 countries worldwide (Greece, Brazil, Ireland, Finland, Mexico, Chile, Ecuador, Cyprus, New Zealand), with offices in Greece, Malta, Brazil, and Mexico, and over 1,200 employees.
• Intersportofficial sponsorGTM or Marketing Partner · 1 January 2025Intersport is the No.1 sports retailer in Greece, part of INTERSPORT International Corporation (founded 1968 in Switzerland). With annual revenues of 13.7 billion euros and over 5,380 stores in 42 countries, Intersport is among the world's leading sports retailers. Active in Greece since 2000 with 66 stores, plus Romania (40 stores), Bulgaria (11 stores), and Cyprus (6 stores). Offers 15% discount to Aris FC season ticket holders.
• Nikeofficial sponsorGTM or Marketing Partner · 1 January 2025Nike partnership branded as 'INTERSPORT x Nike x ARIS FC', providing official team apparel and merchandise with exclusive ARIS FC Collection items available at Intersport stores.
• Ιατρικό Διαβαλκανικό Θεσσαλονίκης (Medical DIABALKANIKO Thessaloniki)official supplierGTM or Marketing Partner · 1 January 2025Part of Iatrikos Omilos Athinon, the largest Greek healthcare services group. Founded 2000, operates from a 50,000 sq.m. building, the largest private hospital in SE Europe with 383 beds, 23 surgical rooms, 7 delivery rooms, and 48 ICU beds. Offers special pricing for Aris FC season ticket holders including 25€ medical visits, 15% discount on specialist visits, 30% on diagnostics, and 10% on hospitalization.
• KLEEMANNofficial supporterGTM or Marketing Partner · 1 January 2025Founded 1983 in Kilkis, one of the most important elevator manufacturers in European and global markets. Over 90% of revenue from international sales across 100+ countries with local presence in England, France, Germany, Australia, Serbia, China, and production facilities in Greece. Specializes in IoT technology and energy-efficient elevators with prestigious projects worldwide.
• Corpus Therapyofficial supporterGTM or Marketing Partner · 1 January 2025Physiotherapy clinics in Panorama and Botsari areas of Thessaloniki offering comprehensive physiotherapy programs, rehabilitation, wellness services, and Clinical Pilates with modern equipment and specialized staff.
• Voltonofficial supporterGTM or Marketing Partner · 1 January 2025Greek electricity and natural gas supplier with rapid growth in the market. Part of a strong business group with presence in shipping, construction, media, and financial services. Offers 'Volton ARIS Power' program with 90€ total discount on first 3 bills, 5% loyalty discount permanently, and no time commitment.
• DMISS Textile Group (DIMIS S.A.)official supporterGTM or Marketing Partner · 1 January 2025Export company and one of the top garment export units in SE Europe since 1965. Focuses on fashion sustainability with 100% sustainable fabrics, plant-based dyes, and recyclable dyes. Offers 100% sustainable clothing with eco-friendly prints on organic and recycled fabrics.
• Όμιλος Εταιρειών Ναυρινιάδηofficial supporterGTM or Marketing Partner · 1 January 2025Family business in food and beverage sector for over 50 years, now in 3rd generation. Fastest-growing companies in Pella region with activities spanning wholesale and retail food/beverage/electrical goods trading, packaging materials, 3PL services, and transportation. Serving HORECA sector.
• NOVAofficial supporterGTM or Marketing Partner · 1 January 2025Provides pay-TV, broadband internet, fixed telephony, and energy services to approximately 1.4 million residential and business customers. First company to bring internet and pay-TV to Greece. Television platform includes over 250 channels of sports, movies, series, children's programming, news, and documentaries.
• Avance Car Rentalofficial supporterGTM or Marketing Partner · 1 January 2025Founded 1992 in Athens, Greek car rental company with over 30 years in the industry. Operates over 60 service points across Greece including major airport terminals (ATH, SKG, JMK, JTR, MLO, KGS, PAS, RHO, CHQ). Fleet includes economy, automatic, diesel, Mini Van, SUV, luxury Sedan, and closed-type Van vehicles.
• Porto Palace Hotel & Conference Centerofficial supplierGTM or Marketing Partner · 1 January 2025Historic hotel from 1913 in Thessaloniki with unique industrial architecture. 176 rooms including Superior, Deluxe, Business, and luxury suites (Junior, Executive, Presidential, Vice Presidential). Only hotel in Thessaloniki with event space for up to 2,500 guests. Grand Pietra Hall is the largest hotel venue in Northern Greece. Offers Greek breakfast and fine dining at P-Bar and Zaytinya Restaurant.
• TAXIWAYofficial partnerGTM or Marketing Partner · 1 January 2025Formed from merger of Radio Taxi Lefkos Pyrgos and Eurotaxi (largest taxi companies in Greece until 2012). Now operates the largest fleet in the Balkans with 1,200 vehicles and 25 years of experience. Provides services including ADA transport, airport transfers, luggage transport, international routes, multilingual drivers, student transport, and hourly rentals.
• ΑΦΟΙ ΜΑΡΙΟΓΛΟΥ ΑΒΕΕofficial supplierGTM or Marketing Partner · 1 January 2025Founded 1953 by Theodoros Marioglou in Thessaloniki center. First importer of ABET LAMINATI print formica from Italy (1959) and first distributor of Agostino Ferrari hinges. Now operates 4,500 sq.m. facilities in Thermi (5th km) on 11,000 sq.m. plot plus 3,500 sq.m. logistics warehouses in Tagarades with expansion to 12,000 sq.m. Serves interior applications: kitchen, bathroom, furniture, retail, healthcare, transport, offices, industrial design.
• Karipidis Palletsofficial supporterGTM or Marketing Partner · 1 January 2025Founded 2001 in Naoussa, Imathia, continuing 50+ year family tradition in wood processing. Market leader in Greece with 44,000 sq.m. facilities, 6,000 sq.m. industrial buildings, 2,000 sq.m. storage sheds. Production capacity of 2,000,000 pallets annually with 4 automatic production lines, dryer, and proprietary fleet of 10 trucks. Invested 6,000,000€ in last 3 years upgrading equipment.
• METAMEDofficial partnerGTM or Marketing Partner · 1 January 2025Specialized orthopedic center in Thessaloniki utilizing innovative non-invasive technologies including IVT (Vacumed) periodic pressure system, high-power cold laser, and microcurrents. Aims to reduce pain from lumbar pain, sciatica, knee osteoarthritis, hip osteoarthritis, sports injuries, bone edema, fractures, tendinitis, and muscle strains. Located at Aigeou 84, Panorama. Offers 20% discount to Aris FC season ticket holders.
• Intersalonica Groupofficial supporterGTM or Marketing Partner · 1 January 2025Insurance group founded 1978 in Thessaloniki. Includes Intersalonica General (founded 1978), Intersalonica Life & Health (founded 1988, first life insurance company in Northern Greece), Intersalonica Commercial (founded 1995), and aviation company for emergency medical transport.
• Epsilon Net A.E.official supporterGTM or Marketing Partner · 1 January 2025Listed on Athens Stock Exchange since 2008. Over 400 employees in Athens and Thessaloniki with network of 300 certified partners. Provides software, digital content, and training services to 28,000+ customers in accounting, finance, HR, payroll, professional services, hospitality, and retail sectors.
• Hellenic Cable Networks (HCN)official supporterGTM or Marketing Partner · 1 January 2025Internet and telephony provider based in Thessaloniki offering fastest speeds in Greece through proprietary fiber optic network covering Thessaloniki, Kilkis, Katerini, and Veria. Partnership offers HCN Fiber packages to Aris FC season ticket holders with discounts and reduced activation fees (45€ instead of 55€).
• ARIS F.C. STOREcoreChannel Partner/ Reseller/ Distributor · 1 January 2025Official merchandise store (physical and online at arisfc.store) selling authentic team products including jerseys, apparel, and memorabilia. Season ticket holders receive 15% discount on all items except already-discounted products, back printing, gift cards, and special commemorative items.
• Match Worn Shirtofficial partnerGTM or Marketing PartnerGlobal company enabling fans to acquire player-worn jerseys through online auctions. Handles collection, authentication, and auction of worn shirts from sports teams worldwide. Has partnerships with Borussia Dortmund, Chelsea, Manchester City, AC Milan, Fiorentina, FC Barcelona, Atletico Madrid, AEK Athens, and Olympiacos. First Aris FC auction scheduled after derby match with PAOK.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Red Star Belgrade: Serbian top-flight club with comparable brand heritage, multi-tier sponsorship, and merchandise business; a regional Balkan peer of similar commercial profile.
• Ferencvárosi TC: Hungarian top-flight club with similar mid-tier European profile, long heritage, and stadium-based revenue model; serves as a regional Southern/Central European comparable.

Direct peers

• Atromitos FC: Greek Super League club operating with a similar mid-tier profile, stadium-based revenue, and sponsorship-driven business model; comparable scale to Aris FC.
• Panathinaikos FC: Athens-based Greek Super League club with similar historical heritage, multi-tier sponsorship structure, and merchandise business; directly competes in the same league and cup.
• PAOK FC: Direct Thessaloniki rival competing in the Greek Super League; the most comparable club to Aris FC in city, league, scale, and revenue model.
• Olympiacos FC: Greece's most successful football club and Super League participant; the largest peer in the same league with a materially bigger revenue base but same fundamental business model.
• Asteras Tripolis FC: Greek Super League club of similar mid-tier standing with comparable reliance on sponsorship and matchday revenue; a regional Greek club at the same competitive tier.
• AEK Athens: Athens-based Greek Super League club with similar diversified revenue model (tickets, sponsorships, VIP hospitality, merchandise); comparable mid-tier competitor with overlapping Match Worn Shirt partnership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCy8t8HKIih3JQZygj4XTejA
• Xx.com/aris__fc
• Facebookfacebook.com/arisfootballclub
• LinkedInlinkedin.com/company/arisfc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aris FC