Synergix International

What Synergix International does

Synergix International is a Dubai-headquartered B2B distributor founded in 2000 that specializes in network testing, certification, monitoring, and measurement equipment for the Middle East and Africa region. The company holds authorized distributor relationships with Fluke Networks, NetAlly, VIAVI Solutions, Ekahau, Kyoritsu, Altai Technologies, Profitap, and Infilink Cables, giving it a portfolio that spans copper and fiber cable certification (DSX CableAnalyzer, CertiFiber Pro, OptiFiber Pro OTDR, MultiFiber Pro, Versiv), WiFi design and survey (Ekahau AI Pro, SideKick 2, AirCheck G3 Pro, EtherScope nXG, AirMagnet Suite), network performance monitoring and packet capture (VIAVI GigaStor, Observer, ProfiShark, IOTA, network packet brokers), electrical measurement (Kyoritsu KEW multimeter, clamp meter, insulation, PAT, and power quality lines), and wireless access point hardware (Altai Ax/Cx/Ix series). Underlying technology is therefore not proprietary but is curated through multi-vendor integration covering copper, fiber, WiFi, RF, electrical, and packet-level visibility domains.

The business model combines one-time product resale with professional services (WiFi surveys, consultancy, calibration, data center solutions, repair and support), manufacturer-certified training programs (Fluke Networks CCTT, Ekahau ECSE Design/Troubleshooting/Advanced, AirMagnet WLAN), and short-term equipment rentals. Pricing is B2B quotation-based and not publicly disclosed. Go-to-market is a direct sales motion into enterprise organizations, system integrators, and government buyers across MEA, supported by a multi-channel marketing presence on LinkedIn, YouTube, Facebook, Instagram, Twitter/X, and a content/knowledge base. The company claims to be the first ICT company in the Middle East to achieve carbon neutral status via the iGreen program of the Center for UN Constitutional Research, an ESG credential used in enterprise and public-sector positioning.

Name

Synergix International

Legal name

Synergix International

Website

https://synergix-int.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Synergix International is a Dubai-headquartered authorized distributor of network testing, certification, and monitoring equipment from brands including Fluke Networks, NetAlly, VIAVI, Ekahau, and Kyoritsu, serving enterprise, system integrator, and government customers across the Middle East and Africa with products, professional services, training, and rentals.

Ownership category

akta.pro rank

Product category

Network Test and Measurement Equipment Distribution

NAICS

Testing Laboratories and Services (54138), Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515), Electronic and Precision Equipment Repair and Maintenance (811210)

SIC

Services-Testing Laboratories (8734), Instruments For Meas & Testing Of Electricity & Elec Signals (3825), Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Testing, Inspection, Certification & Commissioning (TICx) Technical Services (BPAHAIAL)

akta.pro secondary industries

Optical Transport Test, Measurement & Commissioning (OTDR/BERT) (HDAFADAJ), Commissioning, testing & energization services (HVT, relay testing, SAT) (EUADAKAE)

Keywords

• Network testing equipment
• Cable certification tools
• WiFi site survey solutions
• Fiber optic testing instruments
• Electrical measurement instruments

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Distribution and resale of test and measurement equipment from partner brands including Fluke Networks, NetAlly, VIAVI, Ekahau, Kyoritsu, Altai, and Profitap
2. Professional Services: WiFi survey services, WiFi consultancy, calibration services, data center solutions, repair and support services
3. Training Services: Certified training programs including Fluke Networks CCTT, Ekahau ECSE (Design, Troubleshooting, Advanced), AirMagnet WLAN certifications, and product usage training
4. Equipment Rental: Rental of test equipment for short-term projects and temporary needs

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Synergix International is an authorized regional distributor of network testing and measurement equipment for the Middle East and Africa. The company distributes cable certification, OTDR, WiFi design, network performance monitoring, packet capture, and electrical measurement products from partner brands including Fluke Networks, NetAlly, VIAVI, Ekahau, Kyoritsu, Altai, Profitap, and Infilink Cables. In addition to product distribution, the company offers professional services such as WiFi surveys, network consultancy, equipment calibration, equipment rental, repair support, and manufacturer-certified training programs (e.g., Fluke Networks CCTT, Ekahau ECSE).

Product overview

Synergix International is a specialized distributor of network testing and measurement equipment serving the Middle East and Africa region. The company's product portfolio encompasses multiple distinct brands organized by testing discipline: Ekahau provides AI-powered WiFi network design and survey tools including Ekahau AI Pro, WiFi Design & Connect, and SideKick 2 diagnostic hardware; Fluke Networks offers comprehensive cable certification solutions including DSX CableAnalyzers for copper testing, CertiFiber Pro and OptiFiber Pro for fiber optic testing, and Versiv platform-based testers; NetAlly delivers network diagnostics including LinkRunner cable testers, EtherScope nXG analyzers, AirCheck G3 Pro WiFi testers, and AirMagnet survey software; Viavi provides fiber test solutions, network performance monitoring platforms (GigaStor, Observer), and field test equipment including MTS-5800 and SmartClass; KYORITSU offers an extensive line of electrical testing instruments including multimeters, clamp meters, insulation testers, earth resistance testers, and combination installation testers; Profitap supplies packet capture hardware including ProfiShark and IOTA devices, network packet brokers, and various TAP (Test Access Point) solutions; and Altai provides wireless access point products. Beyond product distribution, Synergix offers professional services including WiFi surveys, network consultancy, equipment calibration, rental, and repair support, as well as manufacturer-certified training programs for Ekahau ECSE certification and Fluke Networks CCTT certification.

Differentiator

Problem solved

Functional benefit

Products and services

• Ekahau AI Pro

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and secondary.

• Fluke NetworkscoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Fluke Networks products including cable analyzers (DSX series), CertiFiber Pro, OptiFiber Pro OTDR, MultiFiber Pro, MicroScanner, and Versiv platform solutions for copper and fiber cable testing and certification
• NetAllycoreChannel Partner/ Reseller/ DistributorAuthorized distributor for NetAlly network testing products including LinkRunner series, AirCheck G3 Pro, EtherScope nXG, Cyberscope, AirMagnet suite, and LinkSprinter for wired and WiFi network analysis
• VIAVI SolutionscoreChannel Partner/ Reseller/ DistributorAuthorized distributor for VIAVI network performance and fiber test solutions including Observer platform, SmartClass instruments, OneExpert, MTS-5800, and fiber monitoring systems
• EkahaucoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Ekahau WiFi design solutions including AI Pro, WiFi Design & Connect, SideKick 2 measurement device, and Private 5G solutions for wireless network planning and validation
• KyoritsucoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Kyoritsu electrical measurement instruments including multimeters, clamp meters, insulation testers, earth testers, loop/PSC/RCD testers, PAT testers, power meters, and data loggers
• Infilink CablessecondaryChannel Partner/ Reseller/ DistributorDistributor for Infilink copper and fiber connectivity products including patch panels, patch cords, keystones, and outlets for network infrastructure
• Altai TechnologiessecondaryChannel Partner/ Reseller/ DistributorAuthorized distributor for Altai wireless products including Ax600-X, Ax600-S, Ix600, Cx600 series, and C1n/C2s wireless access points for enterprise WiFi coverage
• ProfitapsecondaryChannel Partner/ Reseller/ DistributorAuthorized distributor for Profitap network visibility solutions including ProfiShark packet capture devices, IOTA series, network packet brokers, fiber and copper TAPs, and virtual TAP solutions

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Ingram Micro: One of the world's largest IT distributors with broad network infrastructure and test-equipment product lines across MEA. Overlaps with Synergix on the distribution of networking and test hardware to enterprise and system integrator customers.
• ScanSource: US-based value-added IT distributor with networking, security, and modern communications solutions. Comparable on distribution-led model serving integrators, though focused on North America rather than MEA.
• TD Synnex: World's largest IT distributor (formed by Tech Data + Synnex merger), distributing networking infrastructure, testing, and connectivity products globally. Comparable on broad-line IT distribution model, though typically North America/Europe/APAC-centric rather than MEA-specialist.
• Wesco International: Global distributor and supply-chain solutions provider for networking, security, and electrical infrastructure (including Anixter legacy). Broad incumbent overlapping with Synergix on networking infrastructure distribution to enterprise and integrator customers.
• ALSO Group: European-headquartered IT distribution platform serving SMB and enterprise channels with networking and infrastructure categories. Comparable as a broader IT distributor with significant channel-partner GTM, though typically without MEA direct presence.

Direct peers

• Westcon-Comstor: Global value-added distributor specializing in networking, cybersecurity, and unified communications — directly comparable as a multi-OEM distributor including some of the same test and measurement vendors. Operates a similar channel-partner-led GTM model across multiple regions.

Regional players

• Ideal Technology: Middle East-based value-added distributor focused on networking and data-center infrastructure across the region. Comparable as a regional specialist distributing enterprise networking solutions with similar integrators and enterprise customer base.
• Mindware: Leading value-added IT distributor headquartered in the Middle East (UAE), serving enterprise and government across MEA with networking and infrastructure solutions. Directly comparable as a regional specialist competing for similar enterprise and integrator customers.
• Starlink (Telco ICT): IT and networking value-added distributor serving Middle East and Africa, with a portfolio overlapping on networking infrastructure. Comparable regional specialist serving integrator and enterprise customers with similar go-to-market mechanics.
• Logicom Public Ltd: Regional IT distribution and solutions provider with strong Middle East and Africa presence, distributing enterprise networking and test infrastructure brands. Comparable regional specialist model with channel-partner GTM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SynergixINTL
• YouTubeyoutube.com/@SynergixInt
• Facebookfacebook.com/synergixinternational
• LinkedInlinkedin.com/company/synergix-international
• Instagraminstagram.com/synergixinternational

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Synergix International