Mission Crossbows

What Mission Crossbows does

Mission Crossbows is a U.S.-based designer and manufacturer of high-performance crossbows, operating as a brand under Mathews Inc. and headquartered at 919 River Road, Sparta, Wisconsin. The company sells a focused three-model line — the Sub-1 XR (410 FPS at 7.6 lbs), the Sub-1 (385 FPS at 7.5 lbs), and the Sub-1 LITE (335 FPS at 6.9 lbs) — all built around its proprietary Benchmark Fire Control platform, a two-stage match-grade trigger system with an Easy-Load bolt-retention arm and a de-cocking button that allows safe de-cocking without disengaging the safety or firing a bolt. The lineup is positioned as Made-in-USA precision equipment aimed at hunters and competitive archers, and is marketed against tournament results in NFAA, IBO, and ASA competitions.

The business operates a hybrid go-to-market: direct-to-consumer e-commerce via missioncrossbows.com (with $30 crossbow shipping, $12 apparel/accessory shipping, and a 30-day return policy) layered on top of a nationwide authorized retailer network that Mission shares with its parent Mathews Inc. and sister brand Mission Archery. Revenue is generated almost entirely from one-time hardware sales of premium crossbows, complemented by an accessories stream (bolts, shooting levels, Removable Silent Draw device) and a smaller branded apparel line. Customer support, warranty service, and bow-registration infrastructure are accessed through the shared Mathews retailer and support stack.

The primary customer segment is recreational and competitive crossbow users who value accuracy, low noise, and safety features. Marketing emphasizes tournament credibility (contingency programs for ASA and IBO Crossbow classes with payouts up to $5,000), influencer/media endorsements, and event-based demo opportunities, with technical content delivered through on-site videos, catalogs, and owner's manuals. The company employs between 11 and 50 people and does not disclose revenue.

Name

Mission Crossbows

Legal name

Mission Crossbows

Website

https://missioncrossbows.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Mission Crossbows is a U.S. manufacturer of premium precision crossbows (Sub-1 XR, Sub-1, Sub-1 LITE) using proprietary Benchmark Fire Control technology, sold direct-to-consumer and via Mathews-authorized retailers to hunters and competitive archers.

Ownership category

akta.pro rank

Product category

Hunting Crossbows

akta.pro primary industry

Archery Equipment & Accessories Retail (CRAMAKAB)

Keywords

• Precision crossbows
• Hunting crossbows
• Crossbow accessories
• Archery equipment
• Made in usa crossbows

Headquarters

HQ city

Sparta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Crossbow Hardware Sales: Sale of premium crossbows including Sub-1 XR, Sub-1, and SUB-1 LITE models
2. Accessories: Performance optimized bolts, shooting levels, Removable Silent Draw device, and other crossbow accessories
3. Apparel: Mission Crossbows branded apparel line

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Mission Crossbows manufactures and sells precision crossbows led by the Sub-1 platform—Sub-1 XR (410 FPS), Sub-1 (385 FPS), and SUB-1 LITE (335 FPS)—all featuring its proprietary Benchmark Fire Control two-stage match grade trigger with an Easy-Load bolt-retention arm and a de-cocking button. The company complements the crossbow line with performance accessories (bolts, shooting levels, Removable Silent Draw device) and branded apparel, selling directly to consumers via e-commerce and an authorized retailer network.

Product overview

Mission Crossbows manufactures a focused portfolio of precision crossbows led by the Sub-1 platform. The lineup consists of three crossbow models (Sub-1 XR, Sub-1, SUB-1 LITE) differentiated by power, weight, and performance specifications, plus a complementary gear line offering accessories (bolts, shooting levels, silent draw devices) and apparel. The Benchmark Fire Control technology with two-stage match grade trigger and de-cocking mechanism is the company's key differentiator across the crossbow range.

Differentiator

Problem solved

Functional benefit

Brands

• Sub-1: High-performance crossbow with Benchmark Fire Control technology
• Sub-1 XR
• Sub-1 LITE

Products and services

• Sub-1 XR

Quantifiable outcome

• Sub-1 XR delivers 410 FPS (350 gr. bolt) at 7.6 lbs; Sub-1 delivers 385 FPS at 7.5 lbs; Sub-1 LITE delivers 335 FPS at 6.9 lbs
• +1 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• MathewscoreStrategic or Co-development PartnerMathews is the parent company of Mission Crossbows. Both brands share resources including authorized retailers and warranty support. Mathews retailers handle Mission Crossbows warranty claims.
• Mission ArcherycoreStrategic or Co-development PartnerMission Archery is a sister brand under Mathews Inc., sharing the same corporate family as Mission Crossbows.
• TBX (Grand Rapids, Michigan)minorOthersTBX of Grand Rapids, Michigan is credited for website/creative design services for Mission Crossbows.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• TenPoint Crossbows: TenPoint is a leading U.S. crossbow manufacturer offering premium hunting and target crossbows. It directly competes with Mission in the same product category, customer segment (hunters and competitive archers), and price tiers, including flagship high-speed models.
• Excalibur Crossbow: Excalibur is a long-established North American crossbow maker specializing in recurve crossbows for hunting. It targets the same hunting and archery enthusiast customer base as Mission, though with a contrasting technical approach (recurve vs. compound).
• Barnett Crossbows: Barnett is one of the largest crossbow brands, offering a broad lineup from entry-level to premium hunting crossbows. It overlaps with Mission on hunting crossbow products and the same dealer channel, though it competes more on breadth than premium accuracy positioning.
• Ravin Crossbows: Ravin produces high-performance, compact crossbows marketed on speed, accuracy, and innovative engineering (e.g., Helicoil technology). It competes head-to-head with Mission Sub-1 models in the premium hunting and competitive archery segments.
• Wicked Ridge Crossbows: Wicked Ridge is a value-to-mid-tier crossbow brand under the TenPoint/Velocity Outdoor umbrella. It overlaps with Mission's lower-priced SUB-1 LITE segment and the same hunting retail channel.
• Mission Archery: Mission Archery is a sister brand under Mathews Inc. producing bows, sights, and archery accessories. It is comparable as a same-parent archery brand with overlapping distribution and customer base, though focused on vertical bows rather than crossbows.

Broad incumbents

• Hoyt Archery: Hoyt is a premium compound bow and archery equipment manufacturer competing in the same hunting/archery specialty channel as Mission. It is comparable as a premium archery brand serving the same enthusiast customer base, though focused on compound rather than crossbow products.
• Bear Archery: Bear Archery is a long-established archery brand offering compound bows, traditional bows, and crossbows. It overlaps with Mission in the crossbow category and broader archery specialty retail channel, providing a similar mix of legacy brand equity and product breadth.
• Mathews Archery: Mathews Inc. is the parent company of Mission Crossbows and a leading manufacturer of compound bows for hunting and target archery. It is comparable as the parent that shares retailers, R&D infrastructure, and warranty services with Mission.
• PSE Archery: PSE (Precision Shooting Equipment) manufactures bows and archery accessories distributed through hunting and archery specialty retailers. It is comparable as an archery brand reaching the same enthusiast buyer through the same dealer network as Mission Crossbows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MissionCrossbow
• YouTubeyoutube.com/channel/UCnHhtzGypZ_2r5p1t5XgL6w
• Facebookfacebook.com/missioncrossbows
• LinkedInlinkedin.com/company/mission-crossbows
• Instagraminstagram.com/mission_crossbows

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mission Crossbows