The Clenney Agency

What The Clenney Agency does

The Clenney Agency is a family-owned independent insurance agency founded in February 1974 by Lavon Clenney in Colquitt, Georgia, and currently owned by his son Ben Clenney following a February 2017 ownership transfer. The firm operates two physical offices in Colquitt and Bainbridge, Georgia, and serves families, individuals, farmers, and small-to-mid-size businesses across Georgia, Alabama, Florida, and Tennessee. Its core product portfolio spans five lines — auto, home, life, commercial, and farm insurance — placed through partnerships with 24+ carriers including Allstate, Chubb, Liberty Mutual, Nationwide, Progressive, and Travelers, supplemented by specialty carriers (Hagerty, Foremost, Southern Mutual Church) and industry alliances (SIAA, GAIN).

The business model is commission-based: as an independent agency, Clenney does not underwrite policies but earns carrier commissions on placed premium, with pricing varying by coverage type, risk profile, and carrier. Distribution is primarily direct via in-person consultations at local offices, supplemented by phone and online quote requests through the company website (integrated with Xilo forms). Marketing relies on community presence — team members serve on the Lions Club, Chamber of Commerce, Arts Council, and Recreation Board — emphasizing local relationships and longevity rather than digital acquisition.

The agency employs 11-50 staff including licensed agents and customer service representatives, with several team members holding 10+ year tenures. Technology footprint is minimal: no proprietary platforms, APIs, or mobile applications; the firm relies on carrier-provided systems and standard web infrastructure. Revenue, financial details, and growth metrics are not publicly disclosed.

Name

The Clenney Agency

Legal name

The Clenney Agency

Website

https://theclenneyagency.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

The Clenney Agency is a family-owned independent insurance agency founded in 1974 in Colquitt, Georgia, serving families, farmers, and businesses across Georgia, Alabama, Florida, and Tennessee with auto, home, life, commercial, and farm insurance placed through 24+ carrier partnerships.

Ownership category

akta.pro rank

Headquarters

HQ city

Bainbridge

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Agency Commissions: The agency earns commissions from multiple insurance carrier partnerships for policies placed for customers. Being an independent agency allows them to compare policies across carriers to find best coverage and rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

The Clenney Agency is a family-owned independent insurance agency founded in 1974 that provides personal, commercial, and farm insurance coverage. As an independent agency, it partners with 24+ top-rated insurance carriers (including Allstate, Nationwide, Progressive, Travelers, Chubb, Liberty Mutual, etc.) to match individuals, families, farmers, and businesses across Georgia, Alabama, Florida, and Tennessee with tailored insurance policies. The agency earns commissions from carriers for policies placed and does not underwrite its own coverage.

Product overview

The Clenney Agency is an independent insurance agency offering a portfolio of five core insurance products: Auto Insurance, Home Insurance, Life Insurance, Commercial Insurance, and Farm Insurance. As an independent agency, they do not underwrite their own policies but instead partner with multiple trusted, top-rated insurance carriers (including Allstate, American Modern, Auto Owners Insurance, Berkshire Hathaway Guard, Chubb, Nationwide, Progressive, Travelers, and others) to match clients with appropriate coverage. The agency serves individuals, families, farmers, and businesses across Georgia, Alabama, Florida, and Tennessee, providing personalized insurance solutions through local agents who understand regional risks.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

26 partnerships are on record, tiered core and minor.

• SIAA (Strategic Insurance Agency Alliance)coreChannel Partner/ Reseller/ DistributorMembership in SIAA provides The Clenney Agency with access to a network of insurance carriers and industry resources, enabling them to offer competitive coverage options to their customers.
• GAIN (Georgia Association of Insurance and Financial Advisors)coreChannel Partner/ Reseller/ DistributorAgency membership in GAIN provides access to insurance industry resources, training, and carrier partnerships specific to the Georgia market.
• AllstateminorChannel Partner/ Reseller/ DistributorInsurance carrier partner providing auto, home, and other personal lines coverage options to agency customers.
• American ModernminorChannel Partner/ Reseller/ DistributorInsurance carrier partner, particularly known for specialty lines including manufactured housing and farm insurance.
• Auto Owners InsuranceminorChannel Partner/ Reseller/ DistributorRegional insurance carrier partner providing auto, home, and business coverage options.
• Berkshire Hathaway GuardminorChannel Partner/ Reseller/ DistributorInsurance carrier partner providing commercial and personal lines coverage through Guard Insurance Group.
• Bristol WestminorChannel Partner/ Reseller/ DistributorInsurance carrier partner specializing in non-standard auto insurance coverage.
• ChubbminorChannel Partner/ Reseller/ DistributorPremium insurance carrier partner known for high-value home, auto, and commercial coverage.
• CNA SuretyminorChannel Partner/ Reseller/ DistributorInsurance carrier partner providing surety bonds and commercial insurance products.
• EncompassminorChannel Partner/ Reseller/ DistributorInsurance carrier partner providing bundled personal insurance products.
• ForemostminorChannel Partner/ Reseller/ DistributorInsurance carrier partner known for specialty products including manufactured housing, motorhomes, and watercraft.
• GEICOminorChannel Partner/ Reseller/ DistributorInsurance carrier partner providing auto, home, and various personal insurance coverage options.
• Grange InsuranceminorChannel Partner/ Reseller/ DistributorRegional insurance carrier partner providing auto, home, and business coverage primarily in the Midwest and Southeast.
• HagertyminorChannel Partner/ Reseller/ DistributorInsurance carrier partner specializing in classic car and collector vehicle insurance coverage.
• Liberty MutualminorChannel Partner/ Reseller/ DistributorMajor insurance carrier partner providing auto, home, and business coverage options.
• National LloydsminorChannel Partner/ Reseller/ DistributorInsurance carrier partner providing property and casualty coverage, particularly in rural and agricultural markets.
• NationwideminorChannel Partner/ Reseller/ DistributorMajor insurance carrier partner providing auto, home, farm, and business coverage options.
• Philadelphia Insurance CompaniesminorChannel Partner/ Reseller/ DistributorInsurance carrier partner specializing in commercial lines and niche insurance products.
• ProgressiveminorChannel Partner/ Reseller/ DistributorInsurance carrier partner known for auto insurance and Snapshot usage-based coverage programs.
• Safeco InsuranceminorChannel Partner/ Reseller/ DistributorInsurance carrier partner providing personal lines coverage, now part of Liberty Mutual.
• Southern Mutual ChurchminorChannel Partner/ Reseller/ DistributorInsurance carrier partner specializing in church and religious organization coverage.
• The National Security GroupminorChannel Partner/ Reseller/ DistributorInsurance carrier partner providing property and casualty coverage in the southeastern United States.
• TravelersminorChannel Partner/ Reseller/ DistributorMajor insurance carrier partner providing auto, home, business, and specialty coverage options.
• UBICminorChannel Partner/ Reseller/ DistributorInsurance carrier partner providing commercial and specialty insurance products.
• Utica National Insurance GroupminorChannel Partner/ Reseller/ DistributorInsurance carrier partner providing commercial, professional, and personal lines coverage.
• WestfieldminorChannel Partner/ Reseller/ DistributorInsurance carrier partner providing commercial, auto, and farm coverage, particularly in rural markets.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Allstate: Major personal-lines carrier that distributes through both captive exclusive agents and independent agency partnerships (Clenney is one of its independent partners). Directly competes for personal auto and home customers across the southeast while simultaneously serving as a carrier appointment for Clenney.
• GEICO: Direct-to-consumer auto and home insurer that bypasses the agency channel for the same personal-lines customers Clenney serves. Also a Clenney carrier partner, creating a hybrid competitor/carrier dynamic that pressures agency commissions on the largest line of business.
• State Farm: Largest US personal-lines insurer with an exclusive captive agent model competing for the same auto, home, and life customers across Clenney's four-state footprint. Competes head-to-head in rural Georgia/Alabama/Florida/Tennessee but with a single-carrier offering rather than independent comparison shopping.
• Hub International: Large North American insurance brokerage that actively acquires independent agencies like Clenney as part of its regional rollup strategy. Represents a comparable end-state business model (multi-carrier retail broker) and a likely strategic acquirer profile for a sub-scale independent.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm that consistently acquires independent retail agencies to scale its US middle-market and personal-lines footprint. Operates a similar multi-carrier brokerage model and is a plausible strategic acquirer for a profitable regional independent.
• Acrisure: Top-ten US insurance brokerage built primarily through acquisitions of independent agencies like Clenney. Competes by aggregating sub-scale independents and is the most active rollup buyer in the personal/small-commercial segment that matches Clenney's book.
• Progressive: Direct-to-consumer auto leader that also distributes through independent agents including Clenney. Represents both a carrier partner and the principal direct-channel competitor threatening personal auto commissions over time.
• Nationwide: Top-five US property/casualty carrier with both captive and independent agent distribution and a particularly strong farm/agribusiness franchise. Competes for the same farm, auto, home, and commercial customers in Clenney's territory and is also a Clenney carrier partner.
• Liberty Mutual: Major US P&C carrier with significant direct, captive, and independent agent distribution, including personal lines, commercial, and surety via its Safeco subsidiary. Clenney is a partner across both Liberty Mutual and Safeco while Liberty Mutual competes for the same end customers.

Direct peers

• Farm Bureau Insurance: Mutual insurance organization with a heavy southeastern and rural footprint that distributes through captive-style local agents. Most directly comparable peer — shares the farm/agribusiness focus, small-town agency model, and even shares talent with Clenney (Agency Manager Brian Henry joined from Baker County Georgia Farm Bureau).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/theclenneyagency
• LinkedInlinkedin.com/company/the-clenney-agency-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Clenney Agency