Market Harborough Golf Club

What Market Harborough Golf Club does

Market Harborough Golf Club is a member-owned, 18-hole golf club situated on the Leicestershire–Northampthamshire border just south of Market Harborough town centre. Founded in 1898 as a 9-hole course and expanded to 18 holes in 1993, it operates as a private limited company serving individual members, visitors, golf societies, corporate groups, and a sizeable junior and ladies programme. The club is governed by its members and does not have external investors or parent entities.

The club's core offering centres on the 6,100-yard (white tees) parkland course with reciprocal play arrangements at 12 partner clubs across the Midlands. Technology and professional services are delivered through a flagship partnership with Fairway Legends, which acts as the official PGA Professional and Retail Partner. Fairway Legends runs the on-site pro shop (a PING specialist retailer with Click & Collect and online store), TrackMan 4-powered custom PING fitting, PGA-led tuition, year-round adult, ladies and junior academies supported by the FL App, the off-site FL Studio indoor facility in Market Harborough town centre, and the FL Junior Golf Tour powered by Golf Genius scoring. Booking, membership management, and competition entry run on the intelligentgolf v10.1.2 platform, and online enquiry forms support membership, society, and corporate-day lead capture.

Revenue is generated from six streams: annual membership subscriptions (Social £84 up to Full 7-Day £1,478, plus age-tiered and flexible 450-point options), pay-as-you-go green fees (£29–£48), pre-packaged society and corporate days (£37–£62 per player), pro-shop retail, coaching and fitting services, and clubhouse bar and catering (including private functions on a £100 deposit). Pricing varies by season, day, time, and group size. The club holds England Golf Safe Golf accreditation and is a signatory of the R&A's Women in Golf Charter.

Name

Market Harborough Golf Club

Legal name

Market Harborough Golf Club Ltd

Website

https://mhgolf.co.uk

Company type

Private

Founded year

1898

Operating status

Operating

Headcount range

11–50 employees

Short description

Market Harborough Golf Club is a member-owned 18-hole golf club founded in 1898 in Leicestershire, UK, serving individual members, visitors, societies, and corporate groups via memberships, green fees, coaching, retail, and catering delivered with partner Fairway Legends.

Ownership category

akta.pro rank

Product category

Recreational Golf Club Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Clubs & Club Fitting Retail (CRAMAGAA)

Keywords

• Golf club memberships
• Golf course services
• Pga professional coaching
• Custom club fitting
• Society golf packages

Headquarters

HQ city

Market Harborough

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Membership Subscriptions: Annual membership fees ranging from £84 (social) to £1,478 (full 7-day), with categories for different age groups, flexible membership (450 points), 5-day, and corporate memberships. Primary recurring revenue stream.
2. Green Fees: Visitor green fees ranging from £20 to £55 per player depending on time, day, and number of holes. Also includes County Card discounted rates.
3. Society and Corporate Golf Packages: Pre-packaged golf days for groups of 12+ players with various inclusions (coffee, meals, 18 holes). Packages range from £37-£62 per person.
4. Pro Shop Retail: Fairway Legends operates the pro shop offering PING equipment, apparel, accessories, and other golf brands. Members receive 10% discount.
5. Professional Services (Coaching & Fitting): PGA professional coaching, custom club fitting, and academy programs delivered by Fairway Legends team.
6. Catering and Bar: Clubhouse bar and catering services including event hire, private functions, and daily food service.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Market Harborough Golf Club operates an 18-hole parkland golf course in Leicestershire, UK, founded in 1898, offering memberships (Full 7-Day, 5-Day, Flexible, Junior, Social, Corporate), visitor green fees, society and corporate day packages, and reciprocal play at 12 partner clubs. A full suite of professional services is delivered on-site and at the town-centre FL Studio by Fairway Legends, including PGA coaching, TrackMan 4-powered PING custom fitting, group academies for adults/ladies/juniors, the FL Junior Golf Tour, and a pro shop retailing PING equipment, complemented by clubhouse bar and catering.

Product overview

Market Harborough Golf Club operates as a single golf club venue offering an 18-hole golf course (established 1898) as its core product, supplemented by membership packages, society/corporate packages, and reciprocal golf arrangements with 12 partner clubs. Professional and retail services are delivered through the Fairway Legends brand, which provides a suite of sub-branded offerings: the Pro Shop / Online Store (PING specialist retail with Click & Collect), Custom PING Fitting (TrackMan 4-powered), the FL Studio (indoor TrackMan facility), Tuition & Coaching (PGA-led, TrackMan-powered), FL Academies (adult, ladies, and junior group programmes), the FL Junior Golf Tour (tournament series with live scoring), KJ Golf Academy (Saturday junior sessions), and a 5-Hole Academy Course. Additional services include buggy hire and bar/catering facilities.

Differentiator

Problem solved

Functional benefit

Brands

• Fairway Legends: Official PGA Professional and Retail Partner at MHGC, providing coaching, tuition, custom fitting, retail services, academy programmes, and the FL Junior Golf Tour.

Products and services

• 18-Hole Golf Course 18-hole parkland golf course measuring approximately 6,100 yards off the back tees, situated south of Market Harborough on the Leicestershire/Northamptonshire border. Features tight tree-lined fairways, hillside lies, water features on the closing stretch, and award-winning greens. Open to both members and visitors.
• Membership Packages Range of annual membership subscriptions including Full 7-Day (£1,478), 5-Day (£1,249), Flexible 450-point scheme (£640), Junior (£124-£175), Social (£84), age-based reduced rates (£332-£997), and Corporate memberships. Includes an installment payment plan option.
• Reciprocal Golf Programme

Named customers4 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

18 partnerships are on record, tiered flagship and minor.

• Fairway LegendsflagshipStrategic or Co-development PartnerFairway Legends serves as the official PGA Professional and Retail Partner for Market Harborough Golf Club. They oversee all professional services including retail, custom fitting (official PING partner), tuition and coaching, academies, the FL Junior Tour, and online store. The partnership is designed to grow the game and enhance the member experience.
• A.R. Electrical LtdminorGTM or Marketing PartnerLocal electrical company established for over 40 years providing electrical services to the club. Logo displayed on sponsors page.
• Harborough Leisure CentreminorGTM or Marketing PartnerLocal leisure centre offering gym, pools, and fitness facilities. Logo displayed on sponsors page.
• Bennett ElectricalminorGTM or Marketing PartnerSkilled team of electricians delivering domestic, solar and commercial projects in the Midlands.
• J Stamp & SonsminorGTM or Marketing PartnerFamily owned and run business (three generations) providing professional services. Logo displayed.
• RiekerminorGTM or Marketing PartnerMulti-national, award winning shoe company manufacturing shoes sold in over 40 countries.
• Banks Amenity Products LtdminorOthersFamily-run business based in Market Harborough supplying quality construction and maintenance materials such as aggregates and sand to sports clubs.
• 7formationminorGTM or Marketing PartnerPioneering main contractor delivering construction projects across the UK.
• Tayto GroupminorGTM or Marketing PartnerLargest British-owned crisp and snack manufacturer producing over five million packs a day across five UK sites.
• Braybrooke Beer CominorGTM or Marketing PartnerLocal artisan lager producer founded in 2017, producing unfiltered, unpasteurised naturally carbonated beers.
• M.R. Industrial ServicesminorGTM or Marketing PartnerOne of the UK's largest secondary steel and architectural steel suppliers. Supplied the driving range shelter at MHGC.
• PRP UK LtdminorGTM or Marketing PartnerCivil and structural engineering and surveying consultancy based in Leicester and Northampton.
• SW Scaffolding LtdminorGTM or Marketing PartnerSpecialists in supplying scaffolding services to commercial and domestic clients.
• Frank's ButchersminorGTM or Marketing PartnerHigh quality butchers on Market Hill in Rothwell. Proud sponsors of MHGC Juniors.
• Natural InteriorsminorGTM or Marketing PartnerDesign, supply, and installation of kitchens and interiors with over 25 years industry experience.
• FloydminorGTM or Marketing PartnerTooling specialists for the turned part and precision component machining industry.
• MJ Wilson GroupminorGTM or Marketing PartnerProcess engineering solutions provider since 1972 offering technical advice and customized process solutions.
• The Cherry Tree PubminorGTM or Marketing PartnerTraditional English country pub in Little Bowden offering home-cooked meals and selection of ales.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Wentworth Club: One of the UK's most prestigious private member-owned clubs in Surrey, with three championship courses. A broad incumbent demonstrating the upper bound of UK private club positioning — comparable in member-owned model but operating at materially higher scale and price point.
• The Belfry: One of the UK's largest golf resorts (Sutton Coldfield) with multiple courses, hotel, and branded amenities. A broader incumbent with overlapping corporate and society business, but operating at significantly larger scale with a different commercial (non-member-owned) model.

Direct peers

• Wellingborough Golf Club: A Northamptonshire member-owned golf club of comparable profile. Comparable as a regional peer competing for individual members and open competition entrants from the same East Midlands catchment.
• Overstone Park Golf Club: A Northamptonshire member-owned golf club of similar scale and profile. Directly comparable as a nearby peer attracting overlapping open competition entrants and corporate/society days.
• Northamptonshire County Golf Club: A historic county member-owned golf club in Northamptonshire, on the same county border as MHGC. Comparable as a similarly-positioned regional member club competing for open competition entrants, society days, and full members.
• Kilworth Springs Golf Club: A Leicestershire member-owned golf club of comparable scale. Direct peer competing for the same regional members and society bookings; explicitly referenced as a prior club of one of MHGC's senior captains.
• Peterborough Milton Golf Club: One of MHGC's 12 reciprocal partner clubs. Directly comparable as a member-owned club of similar scale, sharing reciprocal traffic and competing for society bookings in the East Midlands.
• Luffenham Heath Golf Club: A private member-owned 18-hole golf club in Rutland, East Midlands, of similar heritage and scale. It is directly comparable as a traditional English member club referenced in MHGC's open competition fields, competing for the same regional membership pool.
• Kibworth Golf Club: A Leicestershire member-owned 18-hole club of similar scale and profile. Directly comparable as a nearby competitor attracting overlapping individual members, society bookings, and reciprocal play across the East Midlands.

Emerging players

• Topgolf: A tech-enabled golf entertainment operator with multiple UK venues. Represents an emerging category that may siphon casual and corporate social golf spend from traditional clubs, particularly among younger and beginner demographics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MH_GolfClub
• Facebookfacebook.com/mhgolfclub
• LinkedInlinkedin.com/company/market-harborough-golf-club-limited

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Market Harborough Golf Club