Overseer

What Overseer does

Overseer is a Ukrainian GPS telematics and fuel-control systems integrator founded in December 2009 and headquartered in Cherkasy, with five additional regional offices across Kyiv, Khmelnytsky, Lviv, and Kharkiv. The company operates the Wialon-based monitoring platform (by Gurtam) across four servers managing more than 45,000 monitored objects, integrating over 3,300 device types via GSM/GPRS cellular and GPS/GNSS satellite connectivity to deliver real-time vehicle tracking, route compliance, geofencing, driver behavior analysis, and fuel-consumption accounting. Its product portfolio spans fleet GPS monitoring, electric-scooter management (Xiaomi/Segway compatible), digital-tachograph integration for EU haulage compliance, fuel-tank and stationary-reservoir sensors, locomotive and industrial-generator fuel control, agricultural field-processing (via Hecterra integration), video surveillance, weather stations, weighing systems, and agricultural drones (DJI Agras and Phantom series). Overseer also provides specialized regulatory-compliance services relaying geolocation data to Polish SENT and RMPD government registries for international carriers transporting sensitive goods through Poland.

Overseer serves primarily Ukrainian agricultural enterprises (named customers include MHP, Astarta, LNZ, AltC, EPI, Hadz-Agro, Grand-Leasing), transport and logistics operators, international road carriers operating in the EU, and equipment rental/leasing companies. The go-to-market combines a sales-led motion through regional offices with a channel-partner program recruiting certified dealers across Ukraine, complemented by a product-led growth model offering free trial periods with provided equipment.

The revenue model is hybrid: recurring SaaS or on-premise subscription fees for monitoring platform access, technical support, and GPRS SIM connectivity; hardware sales of Teltonika, Xirgo, and similar GPS trackers and sensors at unit prices from approximately 1,000 to 46,000 UAH; professional installation and maintenance services; and higher-ticket sales of agricultural drones from roughly 314,000 to 640,000 UAH per unit. Strategic positioning rests on #2 global ranking among Gurtam/Wialon partners, #1 in the Wialon Top 10 Europe 2026 listing, Platinum Dealer status with Teltonika, and DJI Official Dealer / Service Center credentials, targeting the role of comprehensive full-stack integrator between European hardware vendors and Ukrainian end customers.

Name

Overseer

Legal name

ТОВ "ОВЕРСІР"

Website

https://overseer.ua

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Overseer is a Ukrainian GPS telematics and fuel-control systems integrator operating the Wialon platform across four servers and 45,000+ monitored objects, serving primarily agricultural enterprises, transport/logistics operators, and international carriers with subscription monitoring, hardware distribution, installation services, and Polish SENT/RMPD regulatory compliance.

Ownership category

akta.pro rank

Product category

Fleet Telematics and GPS Monitoring

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computer Facilities Management Services (541513)

SIC

Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro industry

PRIMARYBPAMANAF

Fleet, Asset Tracking & Telematics Location Platforms

Business & Public Services/Web, Mobile & Digital Platforms/Maps, Location & Navigation Platforms

SECONDARYTLABAJAD

Equipment & Tool Tracking (Powered/Non-Powered)

Transportation & Logistics/Fleet Leasing, Rental & Management/Fleet Telematics & Asset Tracking Services (GPS, ELD, Utilization Analytics)

SECONDARYTLAKANAE

Telematics/ELD & Onboard Data Recorder Diagnostics / Compliance Checks

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Calibration, Diagnostics & Emissions/Compliance Testing

Keywords

• GPS vehicle monitoring
• Fleet telematics services
• Fuel level monitoring
• Agricultural drone solutions
• Transport compliance tracking

Headquarters

HQ city

Cherkasy

HQ country

Ukraine

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. GPS Monitoring Subscription: Monthly subscription fee for access to monitoring platform, technical support, and GPRS internet on SIM card in tracker. Both cloud (SaaS) and server (on-premise) options available.
2. Hardware Sales: Sale of GPS trackers, fuel level sensors, and related equipment. Wide range of devices from Teltonika, Xirgo, and other manufacturers at various price points from ~1,000 to 46,000 UAH.
3. Installation Services: Professional installation of monitoring equipment by qualified specialists, including on-site support and equipment replacement under warranty.
4. Drone Solutions: Sale of agricultural drones (DJI Agras series) and accessories for field processing applications.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

OVERSEER provides professional GPS/GNSS satellite monitoring of vehicles, equipment and assets, along with fuel consumption control and agricultural drone solutions for fleets operating in Ukraine. The offering is delivered as subscription-based monitoring services on the Wialon platform, bundled with hardware (GPS trackers, fuel sensors, drones), professional installation, and specialized regulatory data relay to Polish SENT and RMPD government registries for cross-border carriers. The company sells and integrates hardware from Teltonika, Xirgo Global, DJI, and others through its own e-commerce store, regional offices, and a dealer network.

Product overview

Overseer is a comprehensive GPS monitoring and telematics platform operating as the #1 provider in Ukraine's GPS monitoring, fuel control, and unmanned solutions market. The core offering is built on the Wialon platform (Gurtam), providing satellite monitoring, fuel control, and equipment monitoring solutions organized into four main solution areas: Transport Monitoring (including vehicle GPS, electric transport, tachograph connections, and hired equipment control), Fuel Control (covering vehicle tanks, stationary reservoirs, locomotives, industrial generators, and turnkey gas stations), Technique Control (including quarry equipment, field processing with Hecterra integration, weight control, and soil depth monitoring), and Additional Services (temperature monitoring, video surveillance, agro-drones, weather stations, and accounting system integrations). The company also distributes a wide range of hardware including GPS trackers (Teltonika, Xirgo Global, Ruptela), fuel level sensors, industrial routers, beacons, weighing systems, and video monitoring equipment, as well as agricultural drones (DJI AGRAS, Phantom). Beyond standard fleet monitoring, Overseer provides specialized cross-border compliance services for Polish road transport through SENT and RMPD registry integrations. A cloud-based software solution (Wialon Hosting) and on-premises server solution (Wialon Local) are both available.

Differentiator

Problem solved

Functional benefit

Products and services

• Transport Monitoring (GPS-моніторинг транспорту) Satellite GPS vehicle monitoring service providing real-time location tracking, route compliance, speed control, mileage tracking, and driver behavior analysis for commercial and personal vehicle fleets.
• GPS Monitoring and Control of Electric Transport Remote monitoring and management solution for electric scooters with battery level control, geofencing, blocking functionality, and theft prevention, compatible with Xiaomi and Segway devices, for rental operators.
• Tachograph Connection (Підключення до тахографів) Remote data reading service from digital tachographs facilitating international transport control and EU legislation compliance for driver hours tracking.
• Hired Equipment Control (Контроль найманої техніки) Quick-install GPS monitoring solution for rented or hired vehicles and equipment enabling real-time route tracking, geofence compliance, mileage accounting, and stop/idle time control.
• Data Transfer Service to SENT Registry Automatic geolocation data transmission service to Poland's SENT (Electronic Transport Supervision System) for carriers transporting sensitive goods (oils, fuels, alcohols, lubricants, raw tobacco) through Polish territory, supporting SENT100, SENT200, SENT300, SENT EDIT, and SENT406.
• Data Transfer Service to RMPD Automatic data relay to the Polish RMPD (Remote Monitoring and Positioning Declaration) international road transport registry via SENT GEO, for all carriers traveling through Polish roads as of November 2024.
• Fuel Control (Контроль пального) Fuel monitoring solution for vehicle tanks including fuel level sensors, consumption monitoring, refueling and fuel drain detection, and connection to CAN bus for real-time fuel data from vehicle electronics.
• Turnkey Gas Station (АЗС під ключ) Complete mobile and stationary refueling station solutions including fuel dispensing equipment for all fuel types with integrated monitoring capabilities.
• Agro-Drones (Агродрони) Agricultural drone solutions including DJI AGRAS spray drones and DJI Phantom mapping drones for field treatment, seeding, and crop monitoring operations.
• GPS Trackers (Hardware) Hardware devices including Teltonika, Xirgo Global, Ruptula, Mechatronics, Pandora GNSS/GPS trackers supporting GSM/GPRS/SMS/LTE Cat 1, CAN interfaces, and various installation methods (OBD, cigarette lighter, wired).
• Fuel Level Sensors (Hardware) Fuel level measurement sensors including Epsilon ESH/ES/EN/EZ, SIGMA ULB ultrasonic, and Eurosens Dominator RS for accurate fuel monitoring in vehicle tanks and stationary reservoirs.
• METEOTREK Weather Stations METEOTREK MOBI mobile and RW 2.0 stationary weather stations providing real-time meteorological data for agricultural crop management decisions.

Quantifiable outcome

• Fleet fuel savings of 3,750 UAH per month for tracked vehicles
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• Gurtam (Wialon)coreTechnology or IntegrationTechnology partnership with Gurtam as the developer of Wialon monitoring platform. OVERSEER is #2 among Gurtam partners globally and holds Gold and Recommended Dealer status. The company operates 4 Wialon servers managing 45,000+ monitored objects.
• TeltonikacoreTechnology or IntegrationPlatinum tier dealer and official partner for Teltonika GPS tracking equipment. Teltonika is a leading European GPS hardware manufacturer whose devices are used in OVERSEER monitoring solutions.
• Xirgo Global (BCE)majorTechnology or IntegrationOfficial dealer status for Xirgo Global (BCE) GPS tracking equipment. Equipment integrated into OVERSEER monitoring solutions.
• DJImajorTechnology or IntegrationOfficial dealer and authorized service center for DJI agricultural drones (Agras series, Phantom). OVERSEER provides drone solutions for field processing and crop monitoring.
• Wialon Hosting/LocalcoreTechnology or IntegrationIntegration with Wialon platform (3.9M+ global monitoring objects, 3,300+ device types). Both cloud (SaaS) and server deployment options supported.
• Vchasno (Вчасно)minorOthersElectronic document exchange service used by OVERSEER for invoices, specifications, bills, contracts, and agreements with clients.
• M.E.DocminorOthersUkrainian electronic document management system used for legal document exchange with counterparties by EDRPOU.
• HecterramajorTechnology or IntegrationSpecialized agricultural sector application for field operations tracking. Demo access provided through OVERSEER website for agricultural clients to monitor field work based on telematic data.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Trimble Transportation: Trimble's Transportation segment delivers fleet mobility, telematics, and routing for trucking and logistics, plus adjacent precision-agriculture solutions. Overseer's tachograph integration, route compliance, and Hecterra-based agricultural monitoring share significant functional overlap with Trimble's enterprise fleet and ag solutions.
• Quartix: Quartix is a UK/EU-based fleet telematics provider serving SMB and mid-market fleets with GPS tracking, driver behavior, and vehicle utilization analytics. Overseer similarly targets Ukrainian SMB/mid-market fleets with subscription-based telematics, making Quartix a close comparable on customer profile and pricing model.
• Geotab: Geotab is a global leader in fleet telematics and GPS vehicle tracking, offering a cloud-based platform for fleet management, driver behavior, fuel monitoring, and compliance. Overseer operates in the same end-market (commercial fleet telematics) with overlapping product capabilities on the Wialon platform, though Geotab serves enterprise primarily in North America and Europe.
• MiX Telematics: MiX Telematics is a global fleet and asset management SaaS provider with strong presence in Africa, EMEA and the Americas, covering commercial vehicles, mining, and heavy industry. Comparable to Overseer in fleet/asset telematics breadth and recurring subscription model, particularly for mining/quarry and agricultural verticals.
• Samsara: Samsara provides a unified IoT platform combining GPS fleet tracking, video-based safety, equipment monitoring, and telematics for physical operations. Overseer delivers a substantively overlapping product suite (transport monitoring, video monitoring/ADAS/DSM, fuel control, asset tracking), making Samsara the most directly comparable public-market peer by product breadth.

Others

• Teltonika Telematics: Teltonika is a leading European OEM of GPS trackers, fuel sensors, and industrial routers that Overseer resells and integrates at the Platinum tier. While not a direct competitor, Teltonika is a critical supply-side ecosystem participant — its hardware roadmap and competitive pricing decisions materially shape Overseer's margins and product roadmap.

Broad incumbents

• TomTom Telematics (BRIDGE): TomTom provides location technology, map data, and fleet telematics routing solutions used by larger logistics and enterprise fleets. Comparable to Overseer on the map/location and route-compliance layer of the Wialon stack (Google/OSM/Visicom/Luxena maps integrate into Overseer's UI).
• Webfleet (Bridgestone): Webfleet is Bridgestone's fleet management platform offering GPS tracking, tachograph download, fuel management, and EU regulatory compliance — including comparable SENT-style reporting products. Overlaps with Overseer's transport monitoring and tachograph integration offerings, backed by a major European service network.
• Verizon Connect: Verizon Connect is the established North American and international fleet-management incumbent (formerly Fleetmatics), offering GPS tracking, fuel card integration, route optimization, and field service management. Comparable to Overseer as an enterprise fleet-management platform with broader geographic reach and the backing of a major carrier network.

Emerging players

• Motive (ex-KeepTruckin): Motive offers AI-powered fleet management with GPS tracking, dashcams, ELD compliance, equipment monitoring, and spend management for SMB and mid-market operators. Overlaps with Overseer's fleet, ELD/tachograph, and video-monitoring products, but focused on North American SMB trucking — a different go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/overseergps
• LinkedInlinkedin.com/company/overseer-gps

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Overseer