Zebra Square

What Zebra Square does

Zebra Square Limited is a privately held UK market research agency headquartered at 3 Sceptre House, Hornbeam Square North, Harrogate (Company No. 04786046), founded in 2004 and employing between 11 and 50 staff. The firm operates as a full-service B2B agency delivering both qualitative and quantitative research projects, either as standalone engagements or as integrated multi-stage research programmes spanning strategy, research execution, analysis, and dissemination of findings.

The core technical capability is an in-house CATI (Computer-Assisted Telephone Interviewing) team that conducts telephone-based fieldwork directly rather than outsourcing, supplemented by qualitative researchers who run focus groups and in-depth interviews. A distinctive sub-brand, the New Homes Review (NHR), was launched in December 2017 to provide independent annual ratings of UK new home developers based on homeowner satisfaction surveys collected via online, telephone, or postal channels.

The business operates a professional services revenue model with quote-based, project-specific pricing targeted at mid-market and enterprise B2B clients. Customer logos span construction and building products (Travis Perkins, Premier, Keyline, BSS, Klober, Envirovent), manufacturing (Murdock), packaging (Keenpac), industrial gases (BOC), hospitality (The Retreat), and healthcare (MDA). Distribution is direct — phone, email, and website enquiry — with no intermediaries, and the firm is founder-owned under Managing Director Nicky Holmes. The firm has not raised institutional funding and operates exclusively within the United Kingdom.

Name

Zebra Square

Legal name

Zebra Square Limited

Website

https://zebrasquare.co.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Zebra Square Limited is a UK-based, full-service B2B market research agency in Harrogate offering qualitative and quantitative research, with an in-house CATI team and a sub-brand, New Homes Review, benchmarking UK homebuilder quality.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191)

SIC

Services-Advertising (7310)

akta.pro primary industry

B2B / Industrial Market Research (MPAAALAA)

Keywords

• Market research services
• Qualitative research
• Quantitative research
• Telephone interviewing
• Customer satisfaction research

Headquarters

HQ city

Harrogate

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Market Research Services: Full-service market research agency providing qualitative and quantitative research projects, either as standalone projects or fully integrated research programmes. Services include strategy, research, analysis, and dissemination.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Zebra Square is a full-service market research agency carrying out qualitative and quantitative research projects for B2B clients, either as standalone projects or fully integrated research programmes. Services span strategy, research execution, analysis, and dissemination of findings, delivered through an in-house CATI team and broader field/research staff. The agency also operates a specialised sub-brand called New Homes Review (NHR) that provides independent annual ratings of UK property developers based on homeowner satisfaction surveys.

Product overview

Zebra Square is a full-service market research agency offering qualitative and quantitative research services. The core offering consists of market research services spanning strategy, research, analysis, and dissemination. Supporting this are in-house CATI (Computer-Assisted Telephone Interviewing) team services for telephone-based research, and a specialized sub-brand called New Homes Review (NHR) that provides independent ratings for new home developers based on homeowner satisfaction surveys.

Differentiator

Problem solved

Functional benefit

Brands

• New Homes Review (NHR): An independent review initiative providing insight into the quality of new homes being built for sale in the UK and customer satisfaction among homeowners. Developers receive an annual rating based on feedback from new home owners. The first New Home Review was published in December 2017.

Products and services

• Market Research Services Full-service qualitative and quantitative market research for B2B clients, delivered as standalone projects or fully integrated research programmes, spanning strategy, research execution, analysis, and dissemination of findings.
• CATI Team Services In-house Computer-Assisted Telephone Interviewing (CATI) team providing telephone research services, including omnibus surveys across sectors such as housebuilders, plumbing trades, small businesses, food and drink, and agri businesses.
• New Homes Review (NHR) Independent review platform providing insight into the quality of new homes being built for sale in the UK and customer satisfaction levels. Developers receive annual ratings based on homeowner feedback collected via online, telephone, or postal surveys.

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Maru Research: Established UK-based research agency offering custom research, panels, and insights software. Larger and broader than Zebra Square but overlaps in full-service B2B/consumer research delivery.

Direct peers

• Censuswide: UK-based full-service market research agency offering qualitative and quantitative research to B2B and consumer clients. Comparable in size, scope, and delivery model to Zebra Square.
• B2B International: Specialist B2B market research agency conducting industrial and business-to-business studies globally. Closely comparable customer focus and methodology mix to Zebra Square's enterprise client base.
• Mortar Research: UK-based market research agency focused on B2B audiences, particularly construction and built environment sectors. Overlaps directly with Zebra Square's core construction-trade client roster.
• Acumen Fieldwork: UK market research fieldwork specialist with B2B panels and CATI-style capabilities serving similar enterprise clients. Directly comparable to Zebra Square's in-house CATI service.
• Pure Research: Smaller UK market research agency offering qualitative and quantitative fieldwork to B2B and consumer clients. Similar scale and service mix to Zebra Square.
• Atomik Research: UK market research agency delivering qualitative and quantitative studies across B2B and consumer segments, with a similarly sized team and full-service positioning to Zebra Square.

Emerging players

• ResearchBods: UK research agency operating online communities and bespoke qualitative/quantitative studies. Comparable in size and digital-leaning research delivery to Zebra Square.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zebra Square