Intelligent POS
Intelligent POS (iPOS) is a 100% Australian-owned private company founded in 2003 that supplies integrated point-of-sale hardware, proprietary DDA software, and self-ordering solutions to more than 5,000 hospitality and retail businesses across Australia via showrooms in Sydney and Melbourne.
- Company typePrivate
- Founded2003
- HeadquartersEnfield, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Intelligent POS does
Intelligent POS Pty Ltd (trading as iPOS) is a 100% Australian-owned private company founded in 2003 that supplies integrated point-of-sale solutions to the Australian hospitality and retail markets. The company is headquartered in Enfield, NSW with a regional showroom in Collingwood, Melbourne, and serves more than 5,000 businesses. Its core technology is the proprietary Digital Data Assist (DDA) software platform, available in a Hospitality Edition for restaurants, cafes, quick service, bars, and takeaway operators and a Retail Edition for supermarkets, delis, seafood and meat shops, with built-in real-time reporting, loyalty/CRM, stock control, and kitchen display system integration.
The commercial offering combines this software with a broad hardware ecosystem including touch screen terminals (Optimus NOVA, PT56B, VariPOS 750), integrated POS-scale systems (ScalePOS), weighing scales from CAS and Ishida with NMI trade approval, SAM4S and Sharp cash registers, Datalogic and proprietary barcode scanners, receipt and label printers from Sewoo and Epson, CASHINFINITY automatic cash recyclers, electronic shelf labels, mobile data terminals, and Pudu delivery robots (PuduBot, BellaBot, KettyBot) distributed under a partnership with Pudu Technology. Payment integrations span Tyro, Liven Pay, PC-EFTPOS, WeChat Pay, and Alipay, with WeChat Pay and Alipay specifically targeted at Chinese-tourism-heavy venues.
The business model is predominantly hardware resale plus one-time software licensing, with limited recurring revenue (notably the Enrich QR Ordering annual subscription) and 24/7 support services. Go-to-market is direct sales via phone (1300 884 568), website contact forms, and physical showroom demonstrations; pricing is quote-based rather than published. Customer segments span SMBs (single-location cafes and takeaway shops) through mid-market chains (Star Buffet's 8 NSW locations) and select enterprise accounts (DeCosti Sydney Fish Market, Golden Century Seafood Restaurant), with no disclosed institutional funding, parent company, or acquisition activity.
Intelligent POS firmographics
Firmographics- Name
- Intelligent POS
- Legal name
- Intelligent POS Pty Ltd
- Website
- https://i-pos.com.au
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Intelligent POS (iPOS) is a 100% Australian-owned private company founded in 2003 that supplies integrated point-of-sale hardware, proprietary DDA software, and self-ordering solutions to more than 5,000 hospitality and retail businesses across Australia via showrooms in Sydney and Melbourne.
- Ownership category
- akta.pro rank
Intelligent POS industry classification
Industry- Product category
- Point-of-Sale Systems
- NAICS
- Software Publishers (5132), Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)
- SIC
- Computer & Office Equipment (3570), Services-Prepackaged Software (7372), Retail-Computer & Computer Software Stores (5734), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- POS Terminals & All-in-One Retail Computers (HDACAKAA)
- akta.pro secondary industries
- POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC), Point-of-Sale (POS) & On-Property Commerce (THALACAI), Mobile POS (mPOS) Devices & Handheld Terminals (HDACAKAB), POS Terminal Hardware (Countertop, Mobile, PIN Pads) (FSAMADAA), Cash Drawers, Cash Handling & Coin/Bill Counters (HDACAKAE)
Keywords
Where Intelligent POS is headquartered
LocationHeadquarters
- HQ city
- Enfield
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Intelligent POS business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales: Sale of POS hardware including touch screen terminals, cash registers, weighing scales, barcode scanners, printers, and accessories. One-time hardware purchase model with ongoing support services.
- POS Software Systems: Digital Data Assist (DDA) software packages for hospitality and retail businesses. Includes ongoing software support and updates.
- Self-Ordering Solutions: Annual subscription-based QR ordering, iPad self-ordering, Android self-ordering, and kiosk systems with no commission on individual orders.
- Customer Support Services: 24/7 customer support including phone, online and on-site support. Free training and service support for first year mentioned.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enrich QR Ordering - Annual fixed subscription |
| Other | Pay-as-you-go | POS Hardware and Software - Quote-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Intelligent POS product offering
Product offeringCore offering
Intelligent POS develops and distributes a proprietary POS software platform (Digital Data Assist, in Hospitality and Retail editions) for restaurants, cafes, bars, hotels, supermarkets, grocery stores, delis, and specialty retailers in Australia. The software is bundled with or sold alongside hardware including touch screen terminals, integrated weighing scales, cash registers, barcode scanners, receipt and label printers, self-ordering kiosks, QR ordering systems, kitchen displays, electronic shelf labels, cash recyclers, mobile data terminals, and delivery robots, supported by 24/7 phone, online, and on-site service.
Product overview
Intelligent POS (iPOS) is a 100% Australian-owned company established in 2003, serving over 5000 businesses with a comprehensive point-of-sale ecosystem. The product portfolio centers on the Digital Data Assist (DDA) software platform available in Hospitality and Retail editions, complemented by multiple self-ordering solutions including iPad Self-Ordering, Android Self-Ordering, iPOS Self-Ordering Kiosk, and Enrich QR Ordering. Hardware offerings encompass touch screen terminals (Optimus NOVA, PT56B, VariPOS 750), integrated POS scale systems (ScalePOS), weighing scales (CAS and Ishida branded), cash registers (SAM4S and Sharp branded), barcode scanners (Datalogic Magellan, IPOS branded), receipt and label printers (Sewoo, Epson, Q80K), automatic cash machines (CASHINFINITY CI series), electronic shelf labels, mobile data terminals, and delivery robots (PuduBot, BellaBot, KettyBot). The company also provides kitchen display systems and various accessories including cash drawers and mounting solutions. Payment integrations include Tyro, Liven Pay, WeChat Pay, Alipay, and PC-EFTPOS.
Differentiator
Problem solved
Functional benefit
Brands
- Digital Data Assist (DDA): POS and business management software package for hospitality and retail businesses, including DDA Hospitality Edition and DDA Retail Edition.
- ScalePOS
- Optimus NOVA
- VariPOS
Products and services
- Digital Data Assist (DDA) Hospitality Edition
Quantifiable outcome
- Over 5000 businesses have chosen I-POS as their preferred POS partner
- +2 more outcomes
Companies that use Intelligent POS
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Intelligent POS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature6 records
Intelligent POS partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Pudu TechnologycoreiPOS distributes Pudu delivery robots in Australia including PuduBot, BellaBot, and KettyBot. These robots provide autonomous food delivery services for hospitality venues.
- Tyro PaymentscorePayment processor integration for seamless checkout experience in hospitality and retail POS systems.
- WeChat PaycoreChinese mobile payment integration for Chinese customers in Australian retail and hospitality venues.
- PC-EFTPOScoreAustralian EFTPOS payment integration for retail and hospitality businesses.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Intelligent POS competitors and assessment
Company assessmentEmerging players
- Kounta: Australian-origin hospitality and retail POS platform (acquired by Lightspeed). Highly comparable historically as a domestic cloud POS competitor in the same Australian SMB hospitality market iPOS targets.
Broad incumbents
- Clover (Fiserv): POS hardware + software + payments platform distributed through banks and partners to SMB merchants. Comparable model to iPOS in combining hardware terminals, software, and integrated payments across retail and hospitality.
- Shopify POS: Retail POS extension of the Shopify commerce platform, with strong adoption among omni-channel retailers. Overlaps with iPOS Retail Edition, especially for SMB and mid-market retailers seeking integrated online + offline commerce.
- Square (Block): Broad POS and payments ecosystem for SMBs across retail and food service. Competes with iPOS at the SMB end of the market through integrated hardware, software, and payments, though Square's offering is far broader and not Australia-tailored.
- Toast: Dominant cloud POS platform for the restaurant industry in North America, expanding internationally. Directly competes with iPOS Hospitality Edition with an all-in-one software + payments + hardware model.
Direct peers
- ePOS Now: Cloud-based POS system for SMBs in retail and hospitality with hardware bundling. Comparable to iPOS in offering combined POS hardware and software for small merchants across multiple verticals.
- OrderMate: Australian POS provider focused on hospitality venues including restaurants, cafes, and bars. Direct domestic competitor to iPOS with similar target market and hybrid software + hardware model.
- TouchBistro: iPad-based POS system purpose-built for restaurants, cafes, and bars. Closely comparable to iPOS's Hospitality Edition DDA in target customer and use cases, with a modern subscription software model.
- Vend (Lightspeed Retail): Retail-focused POS platform (now part of Lightspeed) targeting multi-store retailers. Closely comparable to iPOS's DDA Retail Edition across grocery, fashion, and specialty retail use cases.
- Lightspeed Commerce: Cloud-based POS and commerce platform serving retail and hospitality merchants globally, with a direct presence in Australia. Most comparable competitor to iPOS across both verticals, differing mainly by being cloud-native and subscription SaaS rather than hybrid software + hardware.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Intelligent POS social profiles
Digital presenceIntelligent POS compliance and trust
Trust signalCompliance10 records
Intelligent POS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Intelligent POS leadership team
Management profileNumber of profiles
Intelligent POS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Intelligent POS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Intelligent POS
What does Intelligent POS do?
Intelligent POS develops and distributes a proprietary POS software platform (Digital Data Assist, in Hospitality and Retail editions) for restaurants, cafes, bars, hotels, supermarkets, grocery stores, delis, and specialty retailers in Australia. The software is bundled with or sold alongside hardware including touch screen terminals, integrated weighing scales, cash registers, barcode scanners, receipt and label printers, self-ordering kiosks, QR ordering systems, kitchen displays, electronic shelf labels, cash recyclers, mobile data terminals, and delivery robots, supported by 24/7 phone, online, and on-site service.
Is Intelligent POS a public or private company?
Intelligent POS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Intelligent POS founded?
Intelligent POS was founded in 2003. It employs 11 to 50 people.
Where is Intelligent POS based?
Intelligent POS is headquartered in Enfield, Australia, in the Oceania region.
How does Intelligent POS make money?
Four revenue lines are on record. Hardware Sales are the primary driver. The others are POS Software Systems, self-Ordering Solutions and customer Support Services.
Who are Intelligent POS's main competitors?
Kounta is listed as an emerging player. Broad incumbents are Clover (Fiserv), Shopify POS, Square (Block) and Toast. Direct peers are ePOS Now, OrderMate, TouchBistro, Vend (Lightspeed Retail) and Lightspeed Commerce.
Does Intelligent POS have an API?
No public API is recorded for Intelligent POS.
What industry is Intelligent POS in?
Intelligent POS's product category is Point-of-Sale Systems. Its primary akta.pro industry code is HDACAKAA, POS Terminals & All-in-One Retail Computers, with a secondary code of FSAMADAC, POS Payment Software & Middleware (Terminal OS, Apps, Device Management). Its NAICS code is 5132 and its SIC code is 3570.