CommerceXchange

What CommerceXchange does

CommerceXchange (legal entity: Commercexchange Ltd) is a UK-based SaaS provider of cloud-based ecommerce and eprocurement platforms, primarily serving IT Value Added Resellers (VARs), office product dealers, and resellers in adjacent verticals such as furniture, education, workwear, and tools. The platform is delivered predominantly through a white-label / channel model, enabling dealer groups and enterprise customers to launch branded online storefronts without building commerce infrastructure in-house.

The platform integrates with 200+ distribution feeds to deliver live stock, pricing, and product data from major distributors, and incorporates rich product content via a strategic partnership with Etilize. Technical components include custom XML export pipelines, ERP integration, a proprietary catalogue search facility, and support for multiple payment gateways (SagePay, WorldPay, PayPal, Stripe, Elavon, Global Payments). The product surface spans storefront, checkout, catalogue management, and procurement workflows tailored to channel resellers.

CommerceXchange operates a subscription-based SaaS business model with quote-based pricing. Revenue is generated through platform licensing to dealer groups (Nemo, Superstat, Integra, Synaxon) and to direct enterprise customers such as Techdata (Clic2IT), HP (Centre of Excellence across UK, Netherlands, and Switzerland), and Canon (Canonstores). The company is privately held and founder-led, with Gary Evans continuing as Founder and Data Protection Officer, and operates with a small, UK-anchored team.

Name

CommerceXchange

Legal name

Commercexchange Ltd

Website

https://commercexchange.com

Company type

Private

Operating status

Operating

Short description

CommerceXchange is a UK-based SaaS provider of cloud ecommerce and eprocurement platforms, serving IT VARs, office product dealers, and multi-vertical resellers via white-label storefronts powered by 200+ integrated distribution feeds.

Ownership category

akta.pro rank

Product category

B2B Ecommerce and eProcurement Software

NAICS

Software Publishers (5132), Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045), Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)

akta.pro secondary industry

Office, School & Business Supplies Marketplaces (CRAFABAM)

Keywords

• Reseller ecommerce software
• B2B ecommerce platform
• Eprocurement solutions
• Office product dealers
• IT VAR ecommerce

Headquarters

HQ city

Staines

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licence and Subscription Fees: Monthly licence fees for access to the Standard Licensed Programs delivered via a web-based Administration Account. Fees are levied per the Software Licence Agreement schedule and payable within 30 days of invoice. The Licence Fee can be varied by the Company not more than once every 12 months with 30 days notice. No setup fees and no fixed-term contract commitment required.
2. Professional Services and Customisation: Additional Charges for time-and-materials work including bespoke design, bespoke development, end-customer training, and tender response support. Variation requests are priced and scoped separately.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

CommerceXchange provides CXcommerce, a cloud-based eCommerce and eProcurement SaaS platform that enables IT value-added resellers (VARs) and office product dealers to launch and operate branded online stores. The platform aggregates product data from over 200 IT and office product distribution feeds, normalises it using Etilize rich content, and compiles composite catalogues based on lowest-price-in-stock calculations, with built-in payment processing, B2B credit checking, 90-day term payments, eProcurement authorisation workflows, and ERP/XML order export.

Product overview

CommerceXchange offers a modular eCommerce and eProcurement platform called CXcommerce, providing solutions for IT VARs and Office product dealers. The core platform includes eCommerce and eProcurement modules, with additional add-on modules for Rich Content (powered by Etilize), Distribution Aggregation, Custom Catalogues, and Internal Sales Order/Quotations. The company also provides supporting services including Bespoke Design, Bespoke Development, Tender Support, and End Customer Training. The platform integrates with multiple payment gateways (Elavon, Global Payments, PayPal, WorldPay, Stripe), ERP systems (Sage Line 50 via ImportPlus), and price comparison sites. Clients receive a one-month free trial with no set-up fees and no fixed-term contracts.

Differentiator

Problem solved

Functional benefit

Products and services

• CXcommerce Platform

Quantifiable outcome

• Enhanced Search Facility delivers significant improvement in speed and accuracy of search results compared to leading competitor sites (Dabs, Insight, eBuyer) per comparative testing conducted by CommerceXchange in 2012.

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature8 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• EtilizecoreTechnology or IntegrationEtilize provides CommerceXchange's standard rich content data service, offering product data including product codes, descriptions, prices, bullet point features, and product images. Additional enhanced tiers include shortform datasheets, full product comparison for up to 5 products, attribute search data, multiple images, and video/manufacturer manuals. Etilize is described as CommerceXchange's strategic partner for rich content data.
• Dealer Groups (Nemo, Superstat, Integra, Synaxon)coreChannel Partner/ Reseller/ DistributorCommerceXchange provides ecommerce solutions to dealer groups including Nemo, Superstat, Integra, and Synaxon. These groups offer the CommerceXchange platform to their members under the groups' own brand names, enabling dealer group members to access branded ecommerce solutions.
• Techdata (Clic2IT Solution)minorChannel Partner/ Reseller/ DistributorCommerceXchange developed the Clic2IT solution for Techdata, a past engagement in the IT distribution space demonstrating the platform's capability for large-scale IT distribution implementations.
• HP Centre of Excellence (UK, Netherlands, Switzerland)minorChannel Partner/ Reseller/ DistributorCommerceXchange provided VAR ecommerce solutions for the HP Centre of Excellence across the UK, Netherlands, and Switzerland, demonstrating multi-territory deployment capability.
• Canon (Canonstores)minorChannel Partner/ Reseller/ DistributorCommerceXchange delivered Canonstores solution for Canon office product dealers, a white-label branded ecommerce programme for the Canon dealer network.
• SagePaycoreTechnology or IntegrationSagePay is one of the integrated third-party online transaction processors supported by CommerceXchange. All SagePay transactions are PCI-compliant and credit card details are never stored on the CommerceXchange system.
• WorldPaycoreTechnology or IntegrationWorldPay is integrated as a payment gateway option within CommerceXchange. All WorldPay transactions are PCI-compliant with no card details stored on the CommerceXchange system.
• PayPalcoreTechnology or IntegrationPayPal (including PayPal Express) is integrated as a payment gateway option within CommerceXchange's ecommerce platform.
• StripecoreTechnology or IntegrationStripe is integrated as a payment gateway option within CommerceXchange's ecommerce platform.
• ElavoncoreTechnology or IntegrationElavon is integrated as a payment gateway option within CommerceXchange's ecommerce platform. Elavon processes payments for all major currencies.
• Global PaymentscoreTechnology or IntegrationGlobal Payments is integrated as CommerceXchange's primary multi-currency payment gateway. Processing over €24 billion per annum for over 12,500 online retailers including brands such as Vodafone, Aer Lingus, and Virgin Atlantic.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• WooCommerce: WooCommerce is a widely deployed open-source ecommerce extension for WordPress used by SMBs and mid-market merchants globally, including in B2B contexts via extensions. It is a broad incumbent alternative to CommerceXchange for resellers building their own storefronts.
• Adobe Commerce (Magento): Adobe Commerce (formerly Magento) is an enterprise ecommerce platform with extensive B2B capabilities including company accounts, negotiable quotes and shared catalogues. It is a broad incumbent overlapping with CommerceXchange's mid-market reseller and distributor targeting.
• BigCommerce: BigCommerce is an established SaaS ecommerce platform that has expanded into B2B with price lists, customer groups and quote features. As a broad incumbent, it overlaps with CommerceXchange's ecommerce enablement offering but serves a far wider merchant base across geographies.
• Shopify (B2B / Shopify Plus): Shopify Plus and Shopify B2B offer enterprise ecommerce, headless storefronts, and wholesale channel features. It is a broad incumbent with overlapping B2B functionality, though its primary strength remains SMB/D2C rather than distributor-led B2B procurement.

Direct peers

• Sana Commerce: Sana Commerce provides a B2B ecommerce platform tightly integrated with ERP systems (Microsoft Dynamics, SAP, NetSuite), targeting distributors, wholesalers and manufacturers. It is a direct peer because, like CommerceXchange, it serves B2B resellers needing catalogues, pricing rules, account hierarchies and procurement workflows.
• Kibo Commerce: Kibo Commerce provides a B2B and B2C ecommerce platform with order management and marketplace capabilities, serving manufacturers, distributors and branded retailers. It competes in the same mid-market B2B ecommerce enablement category as CommerceXchange.
• Shopware: Shopware is an open-source ecommerce platform popular in DACH and EMEA for B2B and multi-channel commerce, with commerce features including B2B-specific pricing and account management. It overlaps with CommerceXchange in targeting mid-market European merchants and resellers.
• Oro Commerce: OroCommerce is an open-source B2B ecommerce platform purpose-built for distributors, wholesalers and branded manufacturers, with native B2B features including quote management, custom pricing and multi-org accounts. It is a direct peer in CommerceXchange's IT/office product distribution niche.

Emerging players

• Cloudfy: Cloudfy is a B2B ecommerce platform purpose-built for wholesalers, distributors and manufacturers with quote-to-order and account-based commerce features. It is an emerging peer competing for the same IT and office product reseller base that CommerceXchange serves in the UK.
• Mirakl: Mirakl is a marketplace and seller-tools platform enabling retailers and brands to launch third-party seller marketplaces. It is an emerging player with partial overlap: like CommerceXchange it provides seller enablement infrastructure, but at much larger enterprise scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/commercexchange

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CommerceXchange