What Genesis Builders Group does

Genesis Builders Group Inc. is a privately held homebuilder and land developer headquartered in Calgary, Alberta, founded in 1990 and operating across the Greater Calgary Area (Calgary, Airdrie, Chestermere, Cochrane, and Rocky View County). The company runs 14 master-planned residential communities - including Bayside, Bayview, Alpine Park, Clearwater Park, Dawson's Landing, Fireside, Harmony, Logan Landing, Vermilion Hill, Heartwood, Huxley, Keystone Creek, Homestead, and Lewiston - and constructs a mix of bungalows, front-attached, laned, side-by-side, and townhome product across price points from approximately $489,900 to over $955,000. Revenue is generated almost entirely through one-time new-home sales (custom builds and Quick Possession inventory) sold through physical show homes and dedicated Area Sales Managers in each community, with no rental or recurring SaaS component.

The core product offering centers on a turnkey purchase experience that bundles a Genesis Smart Home package as standard - integrating Ring Doorbell, Amazon Echo Show, Weiser Smart Code Lock, Ecobee Thermostat, Caséta Switches and Dimmers, Garage Door Interface, and SmartThings sensors, with installation and a Digital Lifestyles Inc. consultation. Customization is supported through an in-house Design Studio, while Alberta New Home Warranty Program coverage (1/2/5/10-year terms) and a $2,500 / $1,000 referral program structure the post-sale value proposition. The company maintains a multi-channel marketing presence spanning show home tours, blog content, organic social, email, and community philanthropy (e.g., $5M to Genesis Centre, $2M to Genesis Place, the Gives Joy campaign).

Genesis is structurally associated with Genesis Land Development Corp., a related entity whose CEO Iain Stewart has publicly engaged on Calgary housing market topics. The parent entity transacted a 40% stake in its Hazel development in December 2025, indicating active land pipeline monetization. Operational footprint is 51-100 employees, with named Area Sales Managers and Sales Associates staffed across each community (e.g., Sonu Singh, Kamryn Robertson, Lee Fernando, Claire Small, Dmitri Voyevoda), reflecting a lean, capital-intensive operating model typical of regional homebuilders rather than a software-style labor base. Recognition includes BILD Calgary Region Awards (2024 winner for The Mateo, 2025 finalist for Jade) and a 2020 BILD nine-category finalist showing.

Name

Genesis Builders Group

Legal name

Genesis Builders Group Inc.

Website

https://genesisbuilds.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

Genesis Builders Group is a privately held Calgary-area homebuilder and land developer founded in 1990, operating 14 master-planned communities across Calgary, Airdrie, Chestermere, Cochrane, and Rocky View County, serving first-time buyers, families, downsizers, and multi-generational households with new construction and quick-possession homes.

Ownership category

akta.pro rank

Product category

Residential Homebuilding

NAICS

New Housing For-Sale Builders (236117), Residential Building Construction (23611)

SIC

Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

akta.pro secondary industries

Custom Home Building (IMAFABAC), New Construction & Builder Sales (BPAJAAAB)

Keywords

• New home construction
• Residential homebuilder
• Master-planned communities
• Quick possession homes
• Smart home packages

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. New Home Sales: One-time purchase of newly constructed homes including single family, townhomes, bungalows, and duplexes. Revenue generated from land development and home construction sales.
2. Land Development: Development of residential communities with amenities, parks, and infrastructure. Genesis transforms raw land into vibrant communities for homebuilding.
3. Quick Possession Homes: Pre-constructed homes available for immediate or near-term move-in, offering price certainty and faster occupancy compared to custom builds.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Genesis Builders Group constructs and sells new residential homes across 14 master-planned communities in the Greater Calgary Area including Calgary, Airdrie, Chestermere, Cochrane, and Rocky View County. The company offers custom-built homes, quick possession (move-in ready) homes, and model show homes in various configurations including bungalows, front-attached, laned, side-by-side, duplexes, and townhomes. Every home comes standard with the integrated Genesis Smart Home technology package.

Product overview

Genesis Builders Group is a home construction company operating since the early 1990s, building new homes across Calgary, Airdrie, Cochrane, Chestermere, and Rocky View County. The core offering consists of custom-built new homes and quick possession (move-in ready) homes, with standard Genesis Smart Homes technology included in every purchase. The product portfolio spans 14 distinct residential communities (Bayside, Bayview, Alpine Park, Clearwater Park, Dawson's Landing, Fireside, Harmony, Logan Landing, Vermilion Hill, Heartwood, Huxley, Keystone Creek, Homestead, Lewiston), each offering various home types including bungalows, front-attached, laned, side-by-side, and town homes. Additional services include Show Homes for viewing, the Design Studio for customization, and the Genesis Smart Homes integrated smart home package.

Differentiator

Problem solved

Functional benefit

Products and services

• New Homes (Custom Build) Custom-built new homes constructed to buyer specifications in various communities across Calgary, Airdrie, Chestermere, Cochrane, and Rocky View County. Includes Design Studio customization, multiple floor plans, and various home types. Prices range from approximately $489,900 to over $955,000.
• Quick Possessions Move-in ready homes available for immediate or near-term possession. Homes are pre-constructed based on popular floor plans, offering price certainty and faster occupancy compared to custom builds. Prices range from approximately $489,900 to $899,900.
• Show Homes Fully furnished model homes open for viewing across all Genesis communities, allowing prospective buyers to tour completed homes and experience the quality, comfort, and style before purchasing. Open Monday-Thursday 2PM-8PM, weekends 12PM-5PM.
• Genesis Smart Homes A standard smart home technology package included with every Genesis home, providing integrated smart devices for monitoring, automation, and control of the home from anywhere in the world. Includes Ring Doorbell, Amazon Echo Show, Weiser Smart Code Lock, Ecobee Thermostat, Caséta Switches and Dimmers, Garage Door Interface, and SmartThings Sensors.
• Design Studio Customization service allowing buyers to personalize finishes, fixtures, and design elements in their new Genesis home. Provides design consultation for selecting colors, materials, and upgrades.

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature1 record

Partnerships

Nine partnerships are on record, tiered core, community and flagship.

• Digital Lifestyles Inc.coreTechnology or IntegrationSmart home technology consultation partner. Arranges complimentary consultation for Genesis homebuyers to teach them how to use and optimize each smart home device including Ring, Ecobee, Weiser, Caséta, and Smartthings products included with every home.
• Calgary Food BankcommunityOthersGives Joy campaign partner. Genesis donates $1,000 per townhome and $2,500 per single-detached home sold during holiday campaign. The Calgary Food Bank serves as the city's primary charitable food hub with vision of a hunger-free community.
• Airdrie Food BankcommunityOthersGives Joy campaign partner. Delivered vital programs and fed 44,676 people last year, 44% of whom were children through strong community partnerships.
• Veterans Association Food BankcommunityOthersGives Joy campaign partner. Supports those who served, providing food and assistance to more than 500 veterans and their families since 2018.
• Women In Need Society (WINS)communityOthersGives Joy campaign partner. Operates destination thrift stores and Family Resource Centres to help vulnerable women and families live better lives.
• Calgary & District Foster Parents AssociationcommunityOthersGives Joy campaign partner. A member-led nonprofit supporting foster and kinship families and enhancing the well-being of children in care.
• Trellis SocietycommunityOthersGives Joy campaign partner. Empowers thousands annually by strengthening economic stability, mental health, and belonging across the community.
• Genesis CentreflagshipOthers$5 million gift to 225,000 sq. ft. recreational facility providing health and wellness opportunities for Calgary's northeast communities. Attracts one million visits per year with fitness, recreational, cultural, and social services.
• Genesis Place Recreation Centre (Airdrie)flagshipOthers$2 million contribution for expansion and renovation of state-of-the-art recreation facility featuring twin NHL-size ice surfaces, twin soccer fields, multiple pools, waterslide, indoor track, and two gymnasiums.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Calbridge Homes: Calgary-area homebuilder with comparable product portfolio (single family, townhomes, duplexes) and similar price points. Competes in many of the same submarkets.
• Homes by Avi: Calgary-based homebuilder operating in many of the same southern Alberta communities as Genesis. Closest direct competitor in scale, product type, and price band.
• Morrison Homes: Calgary-based homebuilder with multiple master-planned communities in the region. Directly overlaps Genesis on product type, community count, and customer demographics.
• Shane Homes: Established Calgary-area homebuilder with comparable multi-community strategy and similar target buyer segments. Direct competition in the Calgary CMA.
• Cedarglen Homes: Calgary-area homebuilder serving first-time buyers and move-up segments with similar price ceilings and product types to Genesis.
• Trico Homes: Calgary-based homebuilder serving first-time buyers, families, and move-up segments. Similar product breadth (single family, townhomes, duplexes) and price points in Calgary/Airdrie.

Broad incumbents

• Qualico Group: Western Canadian conglomerate with homebuilding and land development operations across Calgary. Vertically integrated like Genesis, with overlapping product mix and geography.
• Mattamy Homes: Canada's largest privately owned homebuilder with active operations in Calgary and surrounding communities. Competes in the same price band and customer segments (first-time, move-up, families).
• Brookfield Residential: Major Western Canadian homebuilder and land developer with a strong presence in Calgary/Airdrie. Directly comparable to Genesis as both a community developer and homebuilder in the same southern Alberta geographies.

Regional players

• Baywest Homes: Calgary-area homebuilder with similar community-based product offering. Comparable scale and target market, though smaller community footprint than Genesis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Genesis_Builds
• Facebookfacebook.com/GenesisBuilds
• Instagraminstagram.com/genesisbuilders
• TikToktiktok.com/@genesisbuilds
• LinkedInlinkedin.com/company/genesis-builders-group-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genesis Builders Group